Union Motors

What Union Motors does

Union Motors is a Dubai-based, privately-held automotive retail and distribution platform operating across the United Arab Emirates. Founded in 2015, the company functions as the sole exclusive distributor of CHANGAN vehicles in the UAE and additionally represents BORGWARD and LEVC (London Electric Vehicle Company). Through a network of 11 showrooms and service centers developed nationwide in under 18 months, it serves individual consumers, SMEs, and enterprise fleet customers in the UAE, with publicly stated ambitions to expand across MENA, Africa, and Asia.

The platform is structured as a multi-divisional automotive business combining franchised new vehicle sales, manufacturer-authorized aftersales and service, third-party mechanical and collision repair, high-end customization, vehicle leasing and rental (Options Leasing division), and pre-owned vehicle sales (Union Select division). Its underlying technology stack is not publicly disclosed, and there are no proprietary software products, APIs, or AI/ML capabilities evidenced in the available material; the company's differentiation rests on exclusive OEM distribution rights, an integrated physical footprint, and the breadth of its service portfolio covering the full vehicle ownership lifecycle.

Commercially, Union Motors monetizes through a mix of one-time vehicle sales, recurring leasing/rental subscriptions, professional service fees (maintenance, repair, customization), and transaction-based fees for collision work. The primary customer segment is UAE-based automotive consumers and businesses seeking vehicles from emerging global brands with full after-sales support. Pricing is not publicly disclosed and is set on a per-model and per-customer basis. The company is privately held, does not list funding rounds, and reports no revenue or ARR data in the public record.

Name

Union Motors

Legal name

Union Motors

Website

https://unionmotors.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Union Motors is a Dubai-based automotive retailer and exclusive UAE distributor of CHANGAN, BORGWARD, and LEVC vehicles, operating 11 showrooms and service centers nationwide. It offers new and used vehicle sales, aftersales service, leasing, and repair across the UAE consumer and SME market.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sale of new vehicles from emerging global automotive brands including CHANGAN, BORGWARD, and LEVC. The company serves as sole exclusive distributor of CHANGAN vehicles in the region.
2. Aftersales and Service: Maintenance, repair, and service operations for vehicles sold through the dealership network.
3. Leasing and Rental: Short and long-term vehicle rentals and leasing through Options Leasing division, offering luxury and economical vehicles.
4. Used Vehicle Sales: Sale of pre-owned vehicles through Union Select division, offering vehicles of all makes and models.
5. Collision and Mechanical Repair: Third party mechanical and collision repair services.
6. Vehicle Customization: High-end customization services for vehicles.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Union Motors operates a multi-divisional automotive dealership platform in the UAE, distributing emerging global brands CHANGAN, BORGWARD, and LEVC through 11 owned showrooms and service centers. The platform provides new vehicle sales, aftersales maintenance and repair, third-party collision repair, high-end vehicle customization, leasing and rental through Options Leasing, and used vehicle sales through Union Select.

Product overview

Union Motors operates as a multi-divisional automotive dealership platform offering new vehicle sales, aftersales service, third-party mechanical/collision repair, high-end customization, leasing, and rental services. The platform distributes three core automotive brands—CHANGAN (Chinese OEM), LEVC (electric taxis), and BORGWARD (German manufacturer)—supplemented by two service modules: OPTIONS LEASING (vehicle rental/leasing) and UNION SELECT USED CARS (pre-owned vehicle sales). The company serves customers across MENA, Africa, and Asia with nationwide presence in the UAE through 11 showrooms and service centers.

Differentiator

Problem solved

Functional benefit

Brands

• CHANGAN: Sole exclusive distributor of CHANGAN vehicles in UAE. Changan is China's largest automotive OEM and #1 selling home grown brand in China for 9 years.
• LEVC
• Options Leasing
• Union Select Used Cars
• BORGWARD

Products and services

• CHANGAN Vehicles
• BORGWARD Vehicles
• LEVC (London Electric Vehicle Company)
• Options Leasing
• Union Select Used Cars

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship and core.

• CHANGANflagshipChannel Partner/ Reseller/ DistributorUnion Motors is the sole exclusive distributor of CHANGAN vehicles in the UAE. CHANGAN is the largest Chinese automotive OEM with over 11 million vehicles sold and is the #1 selling home grown brand in China for the past 9 years.
• BORGWARDcoreChannel Partner/ Reseller/ DistributorUnion Motors represents BORGWARD, a German automotive brand that grew to become Germany's third largest automotive manufacturer and largest automotive exporter. BORGWARD is known for innovative designs including sedans, race cars, buses, fire trucks and other vehicles.
• LEVC (London Electric Vehicle Company)coreChannel Partner/ Reseller/ DistributorUnion Motors represents LEVC, the world's first purpose-built Electric Taxi manufacturer. The TX represents an evolution in urban mobility providing cleaner, greener transportation solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Galadari Automobiles: Exclusive Mazda importer and dealer in the UAE with multiple showroom and service locations. Comparable as an exclusive single-brand automotive distributor running a sales-and-aftersales model in the same UAE territory.
• Emirates Motor Company: Authorized Mercedes-Benz distributor and dealer in the UAE with showrooms and service centers. Comparable as an exclusive importer running a sales-and-aftersales platform in the same UAE geography, though focused on a single premium German OEM.
• Kia UAE / Al Mutakamela Automobiles: Authorized Kia distributor for the UAE with showrooms and service centers across the Emirates. Comparable as an exclusive-import dealer competing for the same value-segment UAE consumer that CHANGAN targets.
• AGMC (BMW Group importer in UAE): Exclusive importer and dealer for BMW, MINI, and Rolls-Royce in the UAE. Comparable as a sole-distributor-style automotive retailer with showroom network, aftersales, and finance/leasing capabilities in the same UAE market.
• Premier Motors: Exclusive Ford and Lincoln dealer in the UAE, operating showrooms and service centers across Dubai and Abu Dhabi. Comparable as a multi-state exclusive distributor running sales and aftersales in the same territory.

Broad incumbents

• AW Rostamani Group: UAE conglomerate with an automotive division representing Nissan, Renault, and Infiniti. Comparable as a multi-brand exclusive importer with national showroom footprint, aftersales, and used vehicle operations in the same UAE geography.
• Al-Futtaim Group: One of the largest and most diversified conglomerates in the UAE, with a dominant automotive division representing Toyota, Honda, Lexus, and Volvo among others. Directly comparable as a multi-brand auto dealer and distributor operating across the same UAE territory with both new vehicle sales and aftersales networks.
• Al Naboodah Group Enterprises: Major UAE conglomerate with an automotive division representing brands including Audi, Volkswagen, and Porsche. Comparable as a large, established multi-brand automotive distributor and dealer in the same Dubai/UAE market with integrated sales, service, and parts operations.

Direct peers

• Liberty Automobiles: Multi-brand automotive dealer in the UAE distributing Nissan, Suzuki, and others, with both new vehicle and aftersales operations. Comparable as a UAE-based multi-brand dealer running showrooms, service, and parts across the same geographic footprint.
• Gargash Enterprises (Gargash Motors): UAE multi-brand automotive distributor historically representing Mercedes-Benz, Dodge, and Chrysler in Dubai. Comparable as a Dubai-based multi-divisional automotive dealer with showrooms, service, and parts operations targeting UAE consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/union-motors

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Union Motors