Treetime Christmas Creations

What Treetime Christmas Creations does

Treetime Christmas Creations, operating under the DBA Treetime and headquartered in Lake Barrington, Illinois, is a privately held, direct-to-consumer specialty retailer founded in 2010 that sells premium artificial Christmas trees and holiday décor. The company's core product line spans more than 75 unique artificial tree styles ranging from 2-foot tabletop trees to 24+ foot commercial tower trees, with a technology foundation built around Real-Needle PE (polyethylene) foliage molded from real evergreens (Douglas, Noble, Frasier, Balsam firs), proprietary LED color-change lighting systems, and engineered hinged-branch construction for ease of assembly and shape retention across seasons.

The business operates primarily through its own e-commerce storefront on BigCommerce at treetime.com, supplemented by a physical showroom in Lake Barrington, Illinois that hosts events and product demonstrations. Treetime serves two primary customer segments: residential consumers seeking premium, realistic artificial trees for home holiday décor, and commercial buyers (hotels, malls, municipalities, professional decorators) requiring durable large-scale installations. Pricing is transactional across the full catalog, with entry-level trees starting under $100 and commercial tower trees exceeding $20,000; a 3-year light warranty and 5-year structural warranty underpin the premium positioning. The assortment is broadened by authorized retail partnerships with Christopher Radko, Old World Christmas, Mr. Christmas, and Thymes, and by an exclusive co-development arrangement with TreeKeeper for storage accessories.

Treetime runs a lean operation (1-10 employees), is independently owned with no disclosed venture or private equity backing, and does not publish revenue. Marketing is content-led across its blog, Tree Finder Tool, YouTube, Instagram, Facebook, Pinterest, LinkedIn, and email, with annual promotional cadence anchored by a Christmas in July sale event offering 15-41% discounts plus free shipping on orders over $100 in the Continental US. The company is BBB accredited and has accumulated tens of thousands of customers over its 14+ year history.

Name

Treetime Christmas Creations

Legal name

Treetime Christmas Creations

Website

https://treetime.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Treetime Christmas Creations is a privately held, direct-to-consumer specialty retailer based in Lake Barrington, Illinois that sells over 75 styles of premium Real-Needle PE artificial Christmas trees and holiday décor through its e-commerce storefront, physical showroom, and commercial B2B channel serving residential and enterprise customers.

Ownership category

akta.pro rank

Product category

Artificial Christmas Trees & Holiday Décor

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Gift, Novelty, and Souvenir Retailers (45942)

akta.pro primary industry

Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

akta.pro secondary industries

Holiday & Seasonal Decor Organization (HSAFADAG), Seasonal & Occasion Specialty Department Stores (Holiday/Party) (CRAGAGAJ)

Keywords

• Artificial christmas trees
• Holiday home decor
• Christmas wreaths garland
• Commercial tower trees
• Tree storage accessories

Headquarters

HQ city

Barrington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Artificial Christmas Trees: Primary revenue stream from sale of artificial Christmas trees ranging from 2ft tabletop trees to 24ft+ commercial tower trees. Trees available in pre-lit and unlit options with various lighting technologies including LED, incandescent, and color-change systems.
2. Holiday Décor & Accessories: Secondary revenue from wreaths, garland, ornaments, tree stands, storage bags, candles, scents, and seasonal décor items. Includes branded merchandise from partners like Christopher Radko and Old World Christmas.
3. Commercial Products: Dedicated commercial product line including tower trees, commercial wreaths, garlands, and ornaments designed for professional decorators and businesses.
4. Shipping & Handling: Revenue generated from shipping services with free shipping offered on orders over $100 within Continental US and during promotional periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Treetime Christmas Creations is a specialty retailer that designs, sources, and sells premium realistic artificial Christmas trees, wreaths, garlands, and holiday décor through its e-commerce storefront (treetime.com) and a physical showroom in Lake Barrington, Illinois. Its core products feature Real-Needle PE foliage technology molded from real evergreens, integrated commercial-grade LED and incandescent lighting systems, and hinged branch construction. The company also offers a dedicated commercial product line of tower trees, wreaths, and ornaments for malls, hotels, and municipalities, plus storage and accessory solutions from partners such as TreeKeeper, Old World Christmas, Christopher Radko, Mr. Christmas, and Thymes.

Product overview

Treetime Christmas Creations is a specialty retailer offering a comprehensive portfolio of artificial Christmas trees and holiday decorations. The core product lineup centers on over 75 unique styles of realistic artificial Christmas trees featuring Real-Needle PE technology, complemented by wreaths, garlands, and extensive Christmas decor accessories. The company also offers commercial-grade tower trees for large-scale displays and branded product lines including Mr. Christmas animated decorations and Old World Christmas glass ornaments. Supporting products include tree storage solutions (upright bags, rolling stands, rotating stands), tree stands in various materials (metal, wood, plastic), and seasonal candle and decorative items. The business operates as a single unified e-commerce platform rather than a modular architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Artificial Christmas Trees

Quantifiable outcome

• 3-year light warranty and 5-year structural warranty coverage
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TreeKeepercoreStrategic or Co-development PartnerTreeKeeper specializes in artificial Christmas tree storage solutions. Treetime and TreeKeeper co-develop storage products including upright storage bags and rolling stands. TreeKeeper products are exclusively featured in Treetime's showroom and sold through treetime.com with a 30-day money-back guarantee.
• Old World ChristmasminorChannel Partner/ Reseller/ DistributorTreetime serves as an authorized retailer of Old World Christmas handcrafted glass ornaments. Old World Christmas specializes in traditional European-style glassblowing techniques for holiday ornaments.
• Christopher RadkominorChannel Partner/ Reseller/ DistributorTreetime retails Christopher Radko luxury Christmas ornaments, which are featured in Treetime's Winter Wonderland Showroom displays.
• Mr. ChristmasminorChannel Partner/ Reseller/ DistributorTreetime is an authorized retailer of Mr. Christmas animated and musical Christmas decorations including climbing Santas, singing reindeer, and flickering candles.
• ThymesminorChannel Partner/ Reseller/ DistributorTreetime retails Thymes Frasier Fir scented products including candles, hand wash, hand lotion, and refresher oils featuring the signature forest fragrance.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Tree Classics: Specialty artificial Christmas tree brand offering pre-lit trees, wreaths, and garlands through online and retail channels. Comparable on product specialization, premium pre-lit SKUs, and direct-to-consumer sales.
• Balsam Hill: The leading premium artificial Christmas tree brand in the US, offering Real-Needle PE trees, wreaths, and décor direct-to-consumer. Most directly comparable to Treetime on product category, target customer, and price point.
• King of Christmas: Premium artificial Christmas tree DTC specialist with a similar catalog of realistic PE trees, pre-lit options, and commercial-grade products. Closely comparable on product mix, premium positioning, and direct-to-consumer e-commerce model.
• The Christmas Palace: Long-running specialty retailer of artificial Christmas trees, ornaments, and holiday décor with both showroom and online sales. Comparable as a category specialist serving residential and commercial holiday customers.

Broad incumbents

• Frontgate: Premium home and outdoor furnishings retailer with a holiday catalog that includes high-end artificial trees and commercial-grade décor. Comparable on premium positioning and commercial customer base, though it is a broader home brand rather than a Christmas specialist.
• Grandin Road: Catalog and online retailer of distinctive home furnishings and seasonal décor, including artificial trees, wreaths, and ornaments. Overlaps with Treetime on premium seasonal home décor and direct-to-consumer e-commerce.
• Wayfair: Mass-market online home goods marketplace with a large artificial Christmas tree and holiday décor assortment across all price points. Comparable as an e-commerce competitor for search-driven Christmas tree traffic, though it spans the full home category.
• Williams Sonoma: Premium home and kitchen retailer with curated holiday collections including artificial trees and seasonal décor. Comparable on premium residential positioning and direct-to-consumer model, though holiday is a sub-line within a much larger assortment.
• Pottery Barn: Premium home furnishings retailer with a significant holiday assortment including artificial trees, wreaths, ornaments, and garlands. Comparable on premium residential customers and showroom-plus-online omnichannel strategy.
• Hobby Lobby: Large national arts, crafts, and home décor chain that carries a wide assortment of artificial Christmas trees, ornaments, and seasonal décor. Comparable as a major retail competitor for mid-market artificial tree shoppers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/treetimechristmas
• Facebookfacebook.com/itstreetime
• LinkedInlinkedin.com/company/treetime-christmas-creations
• Instagraminstagram.com/treetimechristmascreations
• Pinterestpinterest.com/treetime
• Xx.com/itstreetime

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treetime Christmas Creations