Toly Products
Toly Products is a Malta-based, family-owned manufacturer of cosmetic, skincare, and fragrance packaging serving global luxury and prestige beauty brands. It operates certified plants in Malta, China, and South Korea and sells directly through regional offices across Europe, the Americas, and Asia.
- Company typePrivate
- Founded1966
- HeadquartersZejtun, Malta
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Toly Products does
Toly Products, legally Toly Management Limited, is a Malta-headquartered, family-controlled manufacturer and supplier of packaging components for the global cosmetics, skincare, and fragrance industries. Founded in 1971 out of an original 1966 UK business established by Dr. Zoli Gatesy, the company now operates from Zejtun, Malta with consolidated group coordination through Toly Group International Aps in Denmark, and is currently led by Chairman and CEO Andy Gatesy. The company's core manufacturing capabilities span injection molding, in-house U.V. lacquering, metallizing, and airless dispenser technology, with named production facilities in Malta (300,000+ units per day, ISO 9001 and ISO 14001), a joint venture plant in Shenzhen, China (nearly 200,000 units per day, ISO certified), and two purpose-built plants in Korea — TKM for general cosmetics manufacturing and TAP (Toly Airless Packaging Korea) dedicated to airless dispensers.
Toly's commercial footprint includes regional sales offices in Hong Kong, Belgium, France, the UK, and both US coasts, supplemented by trading partners and a global sales motion targeting enterprise beauty brands. Its product portfolio spans primary packaging for eyes, lips, face, and skincare (airless dispensers, droppers, jars, tubes, compacts, lipsticks, mascara, eyeliners), fragrance components (metallized caps, atomizers), and secondary cardboard packaging through the Toly Deluxe division. Surrounding service lines include Toly Design Studio (full-service primary and secondary design with engineering support), Beauty Trill (turnkey B2B product development and quality control), and Beauty Source (an online beauty market research platform). Patent-protected proprietary innovations include the Concurve and CryoRoll applicators, Regalo Slim lipstick, SNAP refillable airless pump, Joni rechargeable twist-up, and Treye multifunctional beauty tool.
Toly makes money primarily through B2B hardware sales of finished packaging components to brand manufacturers and contract fillers serving luxury, prestige, clean beauty, and mass beauty customers such as Giorgio Armani, Lancôme, Estée Lauder, Dior, Givenchy, Charlotte Tilbury, Guerlain, Fenty Beauty, Augustinus Bader, Tatcha, Tata Harper, Hugo Boss, Michael Kors, Oriflame, and The Honest Company. Pricing is quote-based and not publicly disclosed, with payment terms typically 100% upfront. Complementary revenue comes from design and engineering services via Toly Design Studio. Marketing is concentrated in major beauty industry trade shows (Cosmoprof, Luxepack, MakeUp in, PCD Paris) plus digital channels and sustainability webinars, supported by 360-degree services that bundle concept-to-delivery across design, materials, prototyping (48-hour samples via Toly Deluxe), and global manufacturing.
Toly Products firmographics
Firmographics- Name
- Toly Products
- Legal name
- Toly Management Limited
- Website
- https://toly.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Toly Products is a Malta-based, family-owned manufacturer of cosmetic, skincare, and fragrance packaging serving global luxury and prestige beauty brands. It operates certified plants in Malta, China, and South Korea and sells directly through regional offices across Europe, the Americas, and Asia.
- Ownership category
- akta.pro rank
Toly Products industry classification
Industry- Product category
- Cosmetic Packaging Manufacturing
- SIC
- Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Primary Packaging (Bottles, Jars, Tubes, Jugs) (IMALAJAA)
- akta.pro secondary industries
- Color Cosmetics Packaging (Lipstick, Mascara, Compact, Palette) (IMALAJAH), Skincare Packaging (Cream Jars, Serum Bottles, Ampoules) (IMALAJAI), Fragrance Packaging (Perfume Bottles, Atomizers, Caps) (IMALAJAJ), Secondary & Gift Packaging (Folding Cartons, Sets, Rigid Boxes) (IMALAJAK), Sustainable Cosmetic Packaging (Refillable, PCR, Mono-material, Reusable) (IMALAJAM)
Keywords
Where Toly Products is headquartered
LocationHeadquarters
- HQ city
- Zejtun
- HQ country
- Malta
- HQ region
- Europe
Offices12 records
Markets served
Toly Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Cosmetic Packaging Manufacturing: Design, manufacture, and supply of cosmetic packaging solutions including compacts, lipgloss, mascara, skincare dispensers, fragrance caps, and cardboard packaging. Products are produced in-house or through global network of trading partners.
- Design and Engineering Services: Toly Design Studio offers branding, primary and secondary packaging design, and packaging innovation services with engineering support
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Toly Products product offering
Product offeringCore offering
Toly Products designs, manufactures, and supplies high-quality primary and secondary packaging components for the global cosmetic, skincare, and fragrance industries. Its offering spans compacts, lipgloss packs, lipsticks, mascara, eyeliner, fragrance caps, airless dispensers, droppers, jars, tubes, and cardboard packaging — produced in ISO-certified factories in Malta, China, and South Korea and sold directly to beauty brands through regional sales offices worldwide.
Product overview
Toly Products is a multinational packaging supplier for the beauty industry offering a comprehensive portfolio of packaging solutions across multiple categories. The core offering consists of manufacturing services (compacts, lipgloss, mascara, skincare dispensers, fragrance caps) through Toly Manufacturing, complemented by design services via Toly Design Studio, and specialized cardboard packaging through Toly Deluxe. Supporting services include Beauty Trill (turnkey product development), Beauty Source (market research platform), and Applicators (innovative application systems). Product portfolio spans Eyes (applicators, pens, compacts, eyeliners, mascara), Lips (lipgloss, lipsticks), Face (foundations, powders), Skincare (airless dispensers, jars, droppers, tubes), Fragrance (caps, atomizers), and Cardboard packaging. Recent innovations include SNAP refillable palettes, PaperFoam compostable packaging, Sulapac bio-based materials, and the 360-Degree Beauty Development Platform connecting brands with manufacturing capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Toly Design Studio: Offers design solutions for branding, logos, primary and secondary packaging, and packaging innovation with in-house engineering capabilities.
- Toly Deluxe
- Beauty Trill
- Beauty Source
Products and services
- Toly Manufacturing Manufacturing services for beauty and cosmetics packaging (compacts, lipgloss packs, perfume caps, airless dispensers, skincare jars, droppers, mascara, lipsticks) produced in Toly's ISO 9001 / ISO 14001 certified factories in Malta, China, and South Korea, sold directly to enterprise beauty brands.
- Toly Design Studio A 360-degree full design service for primary and secondary packaging, providing branding, logos, packaging innovation, and in-house engineering support to beauty brands developing new packaging.
- Toly Deluxe Toly's cardboard and paper packaging division offering luxurious primary and secondary packaging (compacts, palettes, gift sets, set-up boxes), with a rapid prototype lab that delivers samples in 48 hours.
- Beauty Trill A B2B turnkey service handling product development, sourcing, manufacturing, and quality control for brands looking to launch full packaging-plus-formulation projects with reduced risk and faster speed-to-market.
- Applicators A range of innovative application systems for eyes, lips, and face across skincare and makeup categories — including patented applicators, silicone, flocking, brushes — supplied through Toly and complementary manufacturing partners.
- SNAP Makeup Palettes Refillable makeup palettes featuring snap-hinge technology engineered to enable easy recycling and reduced environmental impact for color cosmetic lines.
- Aurora Compact A stock compact made of PP with 50% recycled content and a removable mirror, designed to allow consumers to easily separate components for recycling.
- Infinity Compact A sustainable compact packaging solution available in both stock and custom configurations for color cosmetic and skincare brands.
- Glacial Dropper An enhanced dropper for skincare routines that provides a cooling effect on application and supports precise dosage of serums and facial oils.
- Ocean Mono PP Dropper A mono-material polypropylene dropper engineered for fully recyclable construction while maintaining precision-drop performance for serums and beauty products.
- Joni Rechargeable Twist-Up Airless Dispenser A rechargeable twist-up airless dispenser innovation that lets skincare brands offer refillable airless packaging in a twisting-stick format.
- CryoRoll Applicator A patented cooling-effect applicator for skincare products that delivers a cryotherapy-inspired massage sensation during product application.
- Concurve Applicator A patented applicator innovation for lipstick and lipgloss providing a curved, ergonomic application experience, used for Jeffree Star Supreme Gloss.
- Lark Refillable Glass and PP Airless Pump A refillable airless pump combining a glass outer bottle and a polypropylene inner pod, supporting skincare brands' sustainability and refill programs.
- Revivalist Jar A premium glass jar with a sleek aluminum inner pod, designed for refillable skincare packaging for prestige skincare brands.
- HOLZ Rechargeable Wooden Jar A rechargeable wooden jar that combines luxury aesthetics with a sustainable wooden outer shell for prestige skincare brands.
- PaperFoam Packaging Compostable and recyclable injection-molded paper packaging for make-up palettes, jars, and refill systems, distributed exclusively by Toly for the Beauty Industry under its Paperfoam partnership.
- Gemini Sustainable Luxury Packaging A sustainable luxury packaging platform developed in collaboration with Eastman that combines Eastman's sustainable materials with Toly's manufacturing capabilities for prestige beauty brands.
- SNAP Refillable Airless Pump A refillable airless pump with patented SNAP technology that allows consumers to easily separate empty refill components, supporting skincare refill programs.
- T15 Airless Jar An airless jar designed for skincare formulations that won the Cosmopack Wall Award at Cosmoprof 2014 for innovation in skincare packaging.
- Regalo Slim A patented lipstick packaging design tailored for luxury lipstick brands, with a slim, premium profile.
- Evie Airless Pack A versatile airless packaging solution designed for a broad range of beauty products, balancing playful aesthetics with airless dispensing performance.
- Sulapac Bio-Based Packaging Bio-based sustainable packaging material from Sulapac, available through Toly's Infinity Stock Line and 9 other stock lines for beauty brands seeking sustainable alternatives.
Quantifiable outcome
- Achieved €100 million revenue milestone two years ahead of plan
- +2 more outcomes
Companies that use Toly Products
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
Toly Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Toly Products partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and major.
- EastmancoreToly and Eastman introduced Gemini, a new standard in sustainable luxury packaging combining Eastman's sustainable materials with Toly's manufacturing expertise.
- PaperfoamcoreToly announces partnership with Dutch specialty packaging firm Paperfoam, taking exclusive rights to distribute jointly developed products for the Beauty Industry. Paperfoam is recyclable in paper stream and fully compostable through home and industrial methods. Available in make-up palettes, jars and refill systems.
- SulapaccoreSulapac, an award-winning bio-based material company, entered strategic cooperation with Toly to serve sustainable brands with unique disruptive solutions. The partnership makes Sulapac material available in Toly's Infinity Stock Line and 9 other stock lines. Both companies share a long-term vision of delivering sustainable and innovative solutions.
- CVA SiliconeminorToly x CVA Silicone joined forces to disrupt the beauty applicator world through innovative application systems.
- Sussex IMminorAlliance with Sussex IM to showcase at Luxepack New York. Sussex IM represented exclusively in the Beauty Industry by Toly.
- Hung HingmajorExclusive partnership signed for beauty industry. Hung Hing provides luxury packaging capabilities complementing Toly's existing portfolio.
- CoradinminorPartnership with Coradin for creation of premium, eco-friendly dispensing packaging solutions.
- MCASTminorEducational partnership with Malta College of Arts, Science and Technology for student work placements, donations of 3D printers and scanners, and collaborative packaging design projects.
- Geka Brush (historical)minorStrategic alliance formed in 1996 to provide global customer support and complementary products. Alliance terminated in 2009.
- Sinwa (Japan)minorJapanese partner joined Toly/Geka alliance in 2001 as full alliance member. Remained strategic alliance partner after Toly/Geka alliance termination in 2009.
Scale indicators6 records
Recent moves15 records
Expansion highlights6 records
Toly Products competitors and assessment
Company assessmentDirect peers
- Albea Group: One of the world's largest beauty and personal care packaging manufacturers, directly competing with Toly in compacts, mascara, lipgloss, fragrance caps, skincare jars, and airless systems. Serves the same prestige and mass-prestige beauty customer base globally.
- HCT Group: Global beauty packaging manufacturer supplying compacts, sticks, jars, and turnkey solutions to many of the same luxury and prestige beauty brands as Toly, with comparable focus on innovation and sustainability.
- Quadpack Industries: European-headquartered beauty packaging manufacturer offering skincare, fragrance, and color cosmetics packaging with strong sustainability positioning — directly comparable to Toly's core product categories.
- Lumson: Italian prestige packaging manufacturer specializing in makeup, skincare, and fragrance primary packaging including airless systems and decorator-finished components — closely aligned with Toly's premium positioning.
- Verescence: Specialist glass packaging manufacturer for the fragrance and cosmetics industry, with comparable prestige customer base. Closely comparable in the fragrance packaging segment where Toly supplies caps and atomizers.
- APC Packaging: Beauty packaging manufacturer offering compacts, jars, bottles, and sustainable packaging solutions with design services — closely comparable product mix and customer profile to Toly.
- Virospack: Specialist dropper and applicator manufacturer for skincare and color cosmetics with strong innovation focus. Directly comparable to Toly's dropper, airless, and applicator product lines serving prestige skincare brands.
Broad incumbents
- AptarGroup: Larger publicly listed dispensing and packaging solutions provider serving beauty, personal care, food, and pharma. A direct competitor in airless and pump systems, but operates at significantly broader scale and category scope.
- Gerresheimer AG: Global manufacturer of glass and plastic primary packaging including for cosmetics and fragrance. Overlaps with Toly in fragrance bottles and cosmetic jars but is more glass-heavy and serves pharma as a major end market.
- Silgan Holdings: Major dispensing and closures specialist with significant presence in personal care and beauty packaging through its Dispensing & Specialty Closures segment. Competes with Toly on fragrance closures and skincare dispensing components.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Toly Products social profiles
Digital presenceToly Products compliance and trust
Trust signalCompliance5 records
Toly Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toly Products leadership team
Management profileNumber of profiles
Profiles2 records
Toly Products subsidiaries and ownership
Company hierarchySubsidiaries14 records
Toly Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toly Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toly Products
What does Toly Products do?
Toly Products designs, manufactures, and supplies high-quality primary and secondary packaging components for the global cosmetic, skincare, and fragrance industries. Its offering spans compacts, lipgloss packs, lipsticks, mascara, eyeliner, fragrance caps, airless dispensers, droppers, jars, tubes, and cardboard packaging — produced in ISO-certified factories in Malta, China, and South Korea and sold directly to beauty brands through regional sales offices worldwide.
Is Toly Products a public or private company?
Toly Products is a private company. It is classified as family owned and is currently operating.
When was Toly Products founded?
Toly Products was founded in 1966. It employs 501 to 1,000 people.
Where is Toly Products based?
Toly Products is headquartered in Zejtun, Malta, in the Europe region.
How does Toly Products make money?
Two revenue lines are on record. Cosmetic Packaging Manufacturing is the primary driver. The others are design and Engineering Services.
Who are Toly Products's main competitors?
Direct peers on record are Albea Group, HCT Group, Quadpack Industries, Lumson, Verescence, APC Packaging and Virospack. Broad incumbents are AptarGroup, Gerresheimer AG and Silgan Holdings.
Does Toly Products have an API?
No public API is recorded for Toly Products.
What industry is Toly Products in?
Toly Products's product category is Cosmetic Packaging Manufacturing. Its primary akta.pro industry code is IMALAJAA, Primary Packaging (Bottles, Jars, Tubes, Jugs), with a secondary code of IMALAJAH, Color Cosmetics Packaging (Lipstick, Mascara, Compact, Palette). Its SIC code is 3080.