Alarmy
Alarmy is a Seoul-based, bootstrapped mobile software company whose Alarmy app forces users to complete tasks (math, photo, shake, barcode scan) to dismiss alarms, serving over 110 million individual heavy-sleeper consumers globally through a freemium model with premium subscriptions and advertising.
- Company typePrivate
- Founded2013
- HeadquartersSeocho, South Korea
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Alarmy does
Alarmy, operated by Delight Room Co., Ltd., is a Seoul-based, privately held mobile software company founded in 2013 that builds Alarmy, a consumer alarm clock and sleep tracking application distributed globally via the Apple App Store and Google Play. The app's core technology is a Mission Alarm system comprising eight forced-action wake-up mechanisms (math, memory, shake, typing, squat, QR/barcode scan, step counting, and photo capture) that require user task completion before the alarm can be dismissed, alongside a sleep analysis module that uses device sensors and microphone input to track sleep patterns, detect snoring, and generate morning reports. The company serves individual consumer users — primarily heavy sleepers, morning routine optimizers, and sleep health trackers — across more than 97 countries, with 110M cumulative downloads and a 4.8/5 average store rating.
Alarmy operates a freemium business model: the free tier is monetized through a diversified stack of mobile ad networks (Google AdMob, Facebook Audience Network, AppLovin, InMobi, Amazon Publisher Services, Mintegral, Smaato, IronSource, and others), while paid access is sold via two channels — auto-renewing monthly or annual Premium subscriptions processed through Apple and Google's in-app purchase systems, and a non-renewing Pro Pass purchased with an in-app 'Point' currency in 7-, 14-, or 30-day durations. Direct web billing is also supported via Stripe. The product portfolio has been extended to a separate companion product called DARO, and the company is also known by localized brand names in Chinese (使命闹钟) and Japanese (おこしてME). Alarmy is bootstrapped, with no disclosed funding rounds, and operates with a headcount of 11-50 employees against an estimated $15M in annual revenue as of 2025.
Alarmy firmographics
Firmographics- Name
- Alarmy
- Legal name
- Delight Room Co., Ltd.
- Website
- https://alar.my
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Alarmy is a Seoul-based, bootstrapped mobile software company whose Alarmy app forces users to complete tasks (math, photo, shake, barcode scan) to dismiss alarms, serving over 110 million individual heavy-sleeper consumers globally through a freemium model with premium subscriptions and advertising.
- Ownership category
- akta.pro rank
Alarmy industry classification
Industry- Product category
- Mobile Alarm and Sleep Tracking App
- NAICS
- Electronic and Precision Equipment Repair and Maintenance (81121)
- akta.pro primary industry
- Sleep Tracking Devices (Wearables & Non-wearables) (CRACAQAD)
Keywords
Where Alarmy is headquartered
LocationHeadquarters
- HQ city
- Seocho
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Alarmy business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Subscription (Store-based): Auto-renewing subscriptions purchased through Apple App Store or Google Play Store, billed monthly or annually. Includes enhanced features like Prevent Falling Back Asleep, Alarm Sound Power-Up, and unlimited snore recording playback.
- Pro Pass (Point-based): Digital subscription purchased with in-app reward currency 'Point'. Does not auto-renew. Activated for specified duration (7, 14, or 30 days). Points must be activated within 365 days of purchase.
- Advertising: Free version monetized through advertising. Partners with multiple ad networks including Google AdMob, InMobi, AppLovin, Facebook Audience Network, Amazon Publisher Service, Mintegral, Smaato, IronSource, and others for ad delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with essential alarm and sleep tracking features |
| Subscription | Monthly | Premium subscription via App Store or Google Play |
| Subscription | Pay-as-you-go | Pro Pass point-based subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Alarmy product offering
Product offeringCore offering
Alarmy is a mobile alarm clock application whose Mission Alarm system requires users to complete tasks (math problems, shaking the phone, taking photos, scanning barcodes, typing, etc.) to dismiss alarms, preventing snoozing. The app also offers sleep analysis, snore detection, wake-up confirmation, and a library of sleep sounds and alarm ringtones, delivered as a freemium consumer app on iOS and Android.
Product overview
Alarmy is a single, unified morning wellness app built around its signature Mission Alarm system. The core product is the Alarmy Mission Alarm app, which combines forced-action wake-up missions (math, shake, photo, barcode scan, memory, typing, squats, walking) with sleep tracking capabilities. The product portfolio includes the main alarm app with 8 mission types, Sleep Analysis and Snore Detect modules for sleep monitoring, Sleep Sounds for falling asleep, Wake Up Check to prevent snoozing, and over 100 alarm sounds including video ringtones. The company offers a freemium model with Premium subscription tiers available either as auto-renewing store-based subscriptions through Apple/Google or as non-renewing Pro Pass point-based subscriptions purchased directly via Stripe or in-app currency.
Differentiator
Problem solved
Functional benefit
Brands
- DARO: A companion product or platform linked from the Alarmy website (daro.so), described as a separate product by the company.
Quantifiable outcome
- Users report successfully waking up and starting their day when they previously could not with standard alarms
- +2 more outcomes
Companies that use Alarmy
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Alarmy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Alarmy partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Apple (App Store)coreApple provides the App Store distribution platform for Alarmy, handling in-app purchase processing and serving as the primary channel for iOS user acquisition and subscription billing.
- Google (Google Play Store)coreGoogle provides the Google Play distribution platform for Alarmy, handling in-app purchase processing and serving as the primary channel for Android user acquisition and subscription billing.
- StripecoreStripe processes web-based subscription payments outside of Apple and Google in-app purchase systems. Handles billing, subscription renewals, and cancellations for direct website subscriptions.
- Google AdMobminorMobile advertising platform used to serve ads to free-tier users, monetizing the app through in-app advertising.
- Facebook Audience NetworkminorFacebook's ad network used to serve targeted advertisements to free-tier app users.
- AppLovinminorMobile advertising and monetization platform serving ads to free users of the app.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Alarmy competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Alarmy social profiles
Digital presenceAlarmy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alarmy leadership team
Management profileNumber of profiles
Profiles1 record
Alarmy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alarmy M&A and investment
M&A and investmentM&A1 record
Investments7 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alarmy
What does Alarmy do?
Alarmy is a mobile alarm clock application whose Mission Alarm system requires users to complete tasks (math problems, shaking the phone, taking photos, scanning barcodes, typing, etc.) to dismiss alarms, preventing snoozing. The app also offers sleep analysis, snore detection, wake-up confirmation, and a library of sleep sounds and alarm ringtones, delivered as a freemium consumer app on iOS and Android.
Is Alarmy a public or private company?
Alarmy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alarmy founded?
Alarmy was founded in 2013. It employs 1 to 10 people.
Where is Alarmy based?
Alarmy is headquartered in Seocho, South Korea, in the Asia region.
How does Alarmy make money?
Three revenue lines are on record. Premium Subscription (Store-based) is the primary driver. The others are pro Pass (Point-based) and advertising.
Does Alarmy have an API?
No public API is recorded for Alarmy.
What industry is Alarmy in?
Alarmy's product category is Mobile Alarm and Sleep Tracking App. Its primary akta.pro industry code is CRACAQAD, Sleep Tracking Devices (Wearables & Non-wearables). Its NAICS code is 81121.