Movit Products

What Movit Products does

Movit Products is a Ugandan personal care manufacturer that develops, produces, and distributes a portfolio of haircare, skincare, babycare, male grooming, and oral care products under six sub-brands: Movit, Radiant, Skin Guard, Baby Junior, Pine, and Tropical Essence. The portfolio comprises 100+ SKUs with formulations targeted at African hair and skin types, serving individual consumers, families, and salon professionals in Uganda. The company positions itself as a local manufacturer specializing in region-specific formulations rather than as an importer of generic international brands.

The business operates a multi-channel distribution model. Consumers can purchase products through physical retail points across Uganda and through an e-commerce platform offering online ordering. In parallel, the company runs a Professional Hub that functions as a B2B2C channel, supplying salon owners and stylists for professional use and downstream recommendation to their clients. Pricing spans UGX 525 to UGX 66,780, structuring the range for mass-market accessibility at the low end and differentiated specialty products at the high end.

Revenue is generated through unit sales of branded personal care products across the retail, e-commerce, and Professional Hub channels. Consumer engagement is supported by digital tools including a hair quiz and challenge-based product finder, which appear to be rule-based product recommendation flows rather than AI systems. The company competes on the basis of local formulation expertise, multi-brand portfolio breadth across categories, and multi-channel reach within Uganda, with no disclosed expansion beyond the Ugandan market in the available data.

Name

Movit Products

Legal name

Movit Products

Website

https://movitproducts.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Movit Products is a Ugandan personal care manufacturer operating six sub-brands (Movit, Radiant, Skin Guard, Baby Junior, Pine, Tropical Essence) across haircare, skincare, babycare, male grooming, and oral care, serving consumers and salon professionals via retail, e-commerce, and a Professional Hub.

Ownership category

akta.pro rank

Product category

Personal Care Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC), Conditioners & Hair Masks (CRABABAB), Hand Soap & Hand Wash (CRABAEAC), Hand Sanitizers & Antibacterial Personal Care (CRADANAI)

Keywords

• Haircare products
• Skincare products
• Baby care products
• Male grooming products
• Personal care manufacturing

Headquarters

HQ city

Kampala

HQ country

Uganda

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Personal Care Products: Movit generates revenue through direct sales of personal care products including haircare, skincare, babycare, male grooming, and oral care. Products are sold as one-time purchases through e-commerce and retail channels with prices ranging from approximately UGX 525 to UGX 66,780 depending on product category and size.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Movit Products manufactures and distributes consumer personal care products across haircare, skincare, skin cleansing, babycare, male grooming, and oral care categories through multiple in-house sub-brands (Movit, Radiant, Pine, Skin Guard, Baby Junior, Tropical Essence). The company sells directly to consumers via its e-commerce site (movitproducts.com), physical retail presence across Uganda, and a Professional Hub for salon and hairstylist partners. Products are formulated specifically for African hair and skin types using natural ingredients including herbal extracts, essential oils, glycerine, lanolin, shea butter, and cocoa butter, with prices ranging from approximately UGX 525 to UGX 66,780.

Product overview

Movit Products is a Ugandan personal care and beauty products company offering a diverse portfolio of skincare, haircare, babycare, male grooming, skin cleansing, and oral care products. The company operates multiple sub-brands including Movit (house brand), Radiant (haircare and skincare), Skin Guard (skin protection), Baby Junior (baby care), Pine (hospitality products), and Tropical Essence (herbal products). The product range spans from hair relaxers, shampoos, conditioners, styling gels, and treatments in haircare; to body lotions, shower gels, scrubs, and petroleum jellies in skincare; to baby oils, jellies, powders, and soaps in babycare; to aftershaves, scrubs, and grooming products for men; and toothpaste in oral care. Products are available across various price points and sizes, targeting consumers in East Africa with formulations suited to local hair and skin types.

Differentiator

Problem solved

Functional benefit

Brands

• Movit: Haircare product line under Movit
• Radiant
• Pine
• Skin Guard
• Baby Junior
• Tropical Essence

Products and services

• Movit Haircare Product Line House-brand haircare portfolio formulated for African hair and skin types, covering cleansing, conditioning, treatment, styling, relaxing, coloring, and protection needs across multiple price points and pack sizes.
• Radiant Haircare and Skincare Line Sub-brand haircare and skincare range offering relaxers, treatments, hair dyes, masks, vitalizers, hair food, coconut oil, castor oil, shower gels (Aloe Vera, Jojoba, Vine Grape, Olive Oil), and face and body scrubs (Apricot, Cranberry, Coffee, Lavender, Glow Sugar).
• Skin Guard Personal Care Line Personal care line focused on skin protection, including multi-purpose petroleum jelly for intensive moisture, antibacterial hand washes, and sanitizers suitable for whole-family use.
• Baby Junior Baby Care Line Complete baby care product line offering oils, jellies, powders, and soaps formulated for delicate infant skin across Gentle, Mild, Aloe Vera, Comfort, and Sweet Almond variants.
• Pine Haircare and Skincare Line Haircare and skincare line featuring shampoos, conditioners, hand and body lotions, shower gels, and exotic guest soaps positioned primarily for hospitality and guest use.
• Tropical Essence Herbal Haircare Line Herbal-based haircare sub-brand offering herbal soaps, herbal jellies, and treatments infused with natural ingredients for diverse hair and skin needs.
• Movit Sheen Hair Spray Hair spray product designed to add shine and luster to hair, available in multiple sizes, serving as a flagship product with strong consumer engagement.
• Movit Hair Relaxer Range (No Base, Super, Regular, Super Ultra, Herbal) Scalp-friendly no-lye hair relaxer formulations in Regular, Super, Super Ultra, and Herbal variants addressing different hair textures and resistance levels while minimizing scalp irritation.
• Movit Baby Jelly Range Baby petroleum jelly products formulated to protect against nappy rash and skin irritation, available in Original, Mild Scent, Aloe Vera, Cocoa Butter, and Avocado Oil variants.
• Movit Herbal Jelly Range Herbal-infused jelly products made with botanical ingredients, available in Original, Avocado, Papaya, and Aloe Vera variants for diverse hair and skin needs.
• Movit Professional Hub for Salon Partners Dedicated professional section for salon owners and hairstylists providing access to professional-grade haircare products and bulk purchasing options for use in client services.

Quantifiable outcome

• 415+ customer reviews on flagship Sheen Hair Spray product indicating strong market adoption

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Shea Moisture: Natural personal care brand built specifically for textured/Afro hair using shea butter and African-sourced ingredients. Directly comparable to Movit's Tropical Essence and texture-focused haircare range.
• Dabur India: Indian multinational specializing in natural and ayurvedic personal care products (hair oils, shampoos, skincare). Highly comparable to Movit's herbal/natural formulation strategy across multiple consumer segments in an emerging market.
• Marico Limited: Indian CPG company behind Parachute coconut oil and hair care brands across South Asia and Africa. Comparable to Movit in coconut/olive oil-based haircare positioning and emerging-market distribution model.
• Godrej Consumer Products: Emerging-market focused personal care company with strong presence in Africa and Asia (hair care, soaps, household). Directly comparable to Movit's multi-category African consumer play and sub-brand portfolio approach.
• Himalaya Wellness: Herbal personal care and wellness brand with product lines spanning haircare, skincare, baby care, and oral care. Closely comparable to Movit's herbal positioning and broad category portfolio.

Broad incumbents

• Unilever (Africa operations): Global CPG incumbent with Dove, Sunsilk, TRESemmé, and Shea Moisture competing in the same African haircare and skincare categories Movit serves. Overlaps in product offering but at much larger scale and broader portfolio.
• L'Oréal: Global beauty leader with extensive haircare, skincare, and personal care portfolios including dark hair/textured hair lines. Broad incumbent competing in Movit's core categories with deeper R&D and marketing budgets.
• Procter & Gamble: Global CPG incumbent with leading haircare (Head & Shoulders, Pantene) and personal care brands sold across Africa. Competes with Movit in relaxers-adjacent shampoo/conditioner and skincare categories.

Regional players

• Tiger Brands: South African CPG conglomerate with personal care, hair, and household brands across sub-Saharan Africa. Comparable as a regional African CPG peer with similar multi-category and multi-tier positioning.

Emerging players

• Honasa Consumer (Mamaearth): India-based D2C natural personal care brand covering baby care, haircare, and skincare. Comparable as a digitally-led emerging player in the natural/herbal personal care category Movit operates in.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/posts/movit-products-limited_ensuringsustainabledevelopment-nesawards2025-activity-7346066117779488768-DToT?utm_source=share&utm_medium=member_desktop&rcm=ACoAACtfoD0BUxoCZjwD8UUyJZtl6_PuzI4WyrU
• Xx.com/movitproductsug

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movit Products