Roman
Roman is a family-owned U.S. retailer and distributor of holiday and inspirational décor, selling 13 exclusive sub-brands and licensed Peanuts/Rudolph collections via Shopify-powered DTC e-commerce, wholesale, and a retail dealer network to seasonal gift, religious, and collectible consumers.
- Company typePrivate
- Founded1960
- HeadquartersBloomingdale, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Roman does
Roman is a family-owned, private U.S. retailer and distributor of holiday and inspirational décor, founded in 1960 and headquartered in Bloomingdale, Illinois. The company operates a Shopify-powered direct-to-consumer e-commerce website (roman.com) and distributes a portfolio of 13 exclusive sub-brands (Fontanini, Joseph's Studio, Charming Tails, Karen Hahn, Alexa's Angels, Amusements, Caroline Collection, Glitterdomes, Confetti Lites, Kneeling Santa, Pudgy Pals, Roman Lights, and Confetti Lites) plus licensed Peanuts and Rudolph collections, selling products at price points from approximately $9.99 to over $787 across Christmas, Easter, Valentine's Day, garden, jewelry, religious, and life-milestone categories.
The business operates a multi-channel distribution model: direct-to-consumer online sales with free shipping on orders over $99, a wholesale portal (retailers.roman.com) enabling independent retailers to stock Roman's exclusive collections, and a network of physical retail dealer locations accessible via store locator. Revenue is generated primarily through unit-priced one-time product sales to individual consumers, supplemented by wholesale transaction-based revenue from retailer partners. The customer base spans multiple use-case segments including holiday décor enthusiasts, religious gift buyers, garden décor consumers, and branded collectible collectors.
Roman's core technology stack is conventional and entirely third-party — Shopify for the storefront and standard payment processors (Visa, Mastercard, American Express, Discover, PayPal, Apple Pay, Google Pay, Shop Pay, Diners Club) for checkout. There are no disclosed proprietary technology features, AI/ML capabilities, public APIs, or mobile applications. The company has no disclosed funding rounds, no institutional investors, no parent company, and operates as an independent family business with 51-100 employees.
Roman firmographics
Firmographics- Name
- Roman
- Legal name
- Roman
- Website
- https://roman.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Roman is a family-owned U.S. retailer and distributor of holiday and inspirational décor, selling 13 exclusive sub-brands and licensed Peanuts/Rudolph collections via Shopify-powered DTC e-commerce, wholesale, and a retail dealer network to seasonal gift, religious, and collectible consumers.
- Ownership category
- akta.pro rank
Roman industry classification
Industry- Product category
- Holiday and Inspirational Decor
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Hobby, Toy, and Game Retailers (45912), Office Supplies, Stationery, and Gift Retailers (4594)
- SIC
- Costume Jewelry & Novelties (3960), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)
- akta.pro secondary industries
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB), Miniatures & Figurines (Display/Collectible) (CRALAKAB), Entertainment Memorabilia Retail (Film/TV/Music) (CRALAGAJ)
Keywords
Where Roman is headquartered
LocationHeadquarters
- HQ city
- Bloomingdale
- HQ country
- United States
- HQ region
- North America
Markets served
Roman business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: Roman generates revenue through direct-to-consumer online sales via its e-commerce website, selling holiday decorations, religious items, jewelry, and gift products at various price points ranging from approximately $10 to over $700.
- Wholesale Distribution: Roman sells products wholesale to independent retailers through its wholesale portal, enabling broader distribution of its exclusive branded collections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Roman product offering
Product offeringCore offering
Roman is a family-owned manufacturer and distributor of Christmas and holiday decorations, religious gifts, jewelry, garden décor, and collectible figurines. The company sells a portfolio of exclusive branded product lines (e.g., Fontanini, Joseph's Studio, Amusements, Charming Tails, Karen Hahn, Glitterdomes, Roman Lights) alongside licensed collections (Peanuts, Rudolph) primarily through its own Shopify-powered e-commerce site and via wholesale to independent retailers.
Product overview
Roman is a family-owned online retailer specializing in holiday and inspirational décor, offering a diverse portfolio of exclusive branded product lines and licensed collections. The core offering consists of exclusive sub-brands including Amusements® (interactive musical and animated Christmas decorations), Caroline Collection® (elegant frames and keepsake gifts), Charming Tails® (whimsical mouse figurines), Confetti Lites™ (LED-lighted swirl decorations), Fontanini® (Italian handcrafted nativities), Glitterdomes® (musical snow globes), Joseph's Studio® (religious sculptures and garden decor), Karen Hahn® (angel collectibles), Kneeling Santa® (faith-centered Santa figurines), and Roman Lights™ (illuminated decorative items). Licensed collections include Peanuts™ (Snoopy and friends-themed decor) and Rudolph® (Rudolph the Red-Nosed Reindeer products), while partner brand Alexa's Angels® offers faith-inspired jewelry. Products are organized by occasion (Christmas, Valentine's Day, Easter, Halloween, etc.), category (jewelry, religious items, garden decor, everyday gifts), and life milestones (baptism, wedding, graduation, memorial). The company operates as a single unified e-commerce platform powered by Shopify, with no AI/ML capabilities or public API.
Differentiator
Problem solved
Functional benefit
Brands
- Alexa's Angels®: Faith-inspired jewelry collection including cross necklaces, bracelets, charms, bedside angels, and children's jewelry featuring inspirational messages and angel motifs.
- Amusements®
- Caroline Collection®
- Charming Tails®
- Confetti Lites™
- Fontanini®
- Glitterdomes®
- Joseph's Studio®
- Karen Hahn®
- Kneeling Santa®
- Peanuts™
- Pudgy Pals™
- Roman Lights™
- Rudolph®
Products and services
- Alexa's Angels® Faith-inspired jewelry collection featuring cross necklaces, bracelets, charms, bedside angels, and inspirational pieces for women, men, and children.
- Amusements® Interactive Christmas decorations featuring musical pieces, animated village scenes, nutcrackers, and rotating illuminated displays.
- Caroline Collection® Elegant memorial frames, keepsake gifts, and decorative accents celebrating life's milestones including baptisms, confirmations, weddings, anniversaries, and first communions.
- Charming Tails® Whimsical mouse figurines and collectible decorations capturing friendship, holiday themes, and everyday moments with hand-painted finishes.
- Confetti Lites™ LED-lighted swirl decorations filled with color, motion, and sparkling detail featuring Santas, snowmen, angels, animals, and religious designs.
- Fontanini® Italian handcrafted nativity sets, figures, and religious decor known for exceptional artistry and detail.
- Glitterdomes® Musical snow globes and glitter-filled decorative domes featuring holiday scenes, nativities, animals, and classic Christmas themes.
- Joseph's Studio® Finely detailed religious sculptures, inspirational figures, nativities, and garden decor celebrating faith and artistry with hand-painted finishes.
- Karen Hahn® Exquisite angel figurines and collectibles crafted with intricate detail, featuring messages of hope and devotion.
- Kneeling Santa® Santa figurines depicted in reverence before the Christ Child, combining traditional holiday charm with faith-centered sentiment.
- Peanuts™ Official Peanuts brand decor featuring Snoopy, Charlie Brown, and friends including figures, night-lights, garden items, and holiday keepsakes.
- Pudgy Pals™ Adorable animal figurines, garden statues, planters, birdhouses, and outdoor decor featuring playful animals and seasonal characters.
- Roman Lights™ Lighted decorative items including night-lights, animated figures, and illuminated accents for holidays and everyday celebrations.
- Rudolph® Rudolph the Red-Nosed Reindeer themed decorations featuring beloved characters, musical pieces, and collectible keepsakes.
- Christmas Collection Seasonal Christmas decorations including trees, ornaments, nativities, Santas, angels, treetoppers, musical items, and specialty lighting.
- Religious Collection Faith-based items including crosses, crucifixes, rosaries, statues, inspirational gifts, and sacramental items for devotion and celebration.
- Garden Decor Collection Outdoor decorations including angels, stepping stones, planters, bird feeders, solar lights, and garden sculptures for outdoor spaces.
- Roman Gift Cards Digital gift cards available for purchase to give recipients flexibility in selecting their preferred products.
Companies that use Roman
Customer profileSegments4 records
Ideal customer profiles5 records
Roman technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Roman partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- FontaninicoreFontanini is a key artisan partner for Roman, providing handcrafted nativity sets and figures made in Italy. Roman partners with Fontanini to bring timeless beauty and exceptional artistry to homes across generations. The Fontanini collection features beautifully crafted nativity sets and figures with exceptional attention to detail.
- Joseph's StudiocoreJoseph's Studio is a key artisan partner producing religious statues, inspirational figures, and home décor. Roman partners with Joseph's Studio to offer finely detailed sculptures and inspirational designs that bring meaning and reverence to homes. The collection includes religious figures, nativities, garden sculptures, and decorative plaques.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Roman competitors and assessment
Company assessmentDirect peers
- Department 56: Department 56 is a leading maker of collectible holiday villages, figurines, and licensed Christmas décor (including licensed Dickens' Village and Disney lines). It is a direct peer to Roman given overlapping collectible figurines, animated musical villages, and licensed holiday IP.
- Lemax: Lemax is a global manufacturer of Christmas villages, collectible figurines, and animated holiday decorations. Comparable to Roman in seasonal/collectible figurines and animated musical decorations distributed through gift retailers.
- Enesco: Enesco is a designer and distributor of giftware, figurines (including the popular Possible Dreams Santa collection), and collectibles sold through specialty gift retailers. Closely comparable to Roman's Charming Tails, Karen Hahn, and Kneeling Santa collectible lines.
- Foundations Decor: Foundations Decor specializes in nativity sets, religious statuary, and faith-based home décor, including the Roman, Inc.-related collections historically. Directly comparable to Roman's Fontanini, Joseph's Studio, and religious sculpture offerings.
- Demdaco (Willow Tree): Demdaco is known for Willow Tree figurines, religious gifts, and home décor sold through specialty and gift retailers. Comparable to Roman in expressive figurines and faith-inspired gift collections.
- Bronner's Christmas Wonderland: Bronner's is one of the world's largest year-round Christmas specialty retailers based in Frankenmuth, Michigan. Comparable to Roman in its dedicated focus on Christmas ornaments, religious, and holiday décor.
Broad incumbents
- Hallmark (Hallmark Keepsake Ornaments): Hallmark is a mass-market incumbent in greeting cards and seasonal ornaments with a broad licensed-product portfolio. Comparable to Roman in collectible Christmas ornaments, gift products, and licensed character IP, though at vastly greater scale and breadth.
- Kirkland's: Kirkland's is a multi-category home décor and gift retailer with strong seasonal assortment. Comparable to Roman in decorative accessories, religious items, and seasonal décor sold through physical and online retail.
- Grandin Road: Grandin Road is a direct-to-consumer seasonal and specialty home décor retailer. Comparable to Roman in holiday décor, outdoor garden statuary, and gift products sold primarily online.
Emerging players
- Music Box Attic: Music Box Attic is a specialty e-tailer of musical boxes, figurines, and personalized gifts. Comparable to Roman's musical snow globes (Glitterdomes), animated musical decorations (Amusements), and keepsake/figurine assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Roman social profiles
Digital presenceRoman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roman leadership team
Management profileNumber of profiles
Profiles1 record
Roman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roman
What does Roman do?
Roman is a family-owned manufacturer and distributor of Christmas and holiday decorations, religious gifts, jewelry, garden décor, and collectible figurines. The company sells a portfolio of exclusive branded product lines (e.g., Fontanini, Joseph's Studio, Amusements, Charming Tails, Karen Hahn, Glitterdomes, Roman Lights) alongside licensed collections (Peanuts, Rudolph) primarily through its own Shopify-powered e-commerce site and via wholesale to independent retailers.
Is Roman a public or private company?
Roman is a private company. It is classified as family owned and is currently operating.
When was Roman founded?
Roman was founded in 1960. It employs 51 to 100 people.
Where is Roman based?
Roman is headquartered in Bloomingdale, United States, in the North America region.
How does Roman make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution.
Who are Roman's main competitors?
Direct peers on record are Department 56, Lemax, Enesco, Foundations Decor, Demdaco (Willow Tree) and Bronner's Christmas Wonderland. Broad incumbents are Hallmark (Hallmark Keepsake Ornaments), Kirkland's and Grandin Road. Music Box Attic is listed as an emerging player.
Does Roman have an API?
No public API is recorded for Roman.
What industry is Roman in?
Roman's product category is Holiday and Inspirational Decor. Its primary akta.pro industry code is CRAIACAD, Seasonal, Holiday & Party Home Décor Retail, with a secondary code of CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays). Its NAICS code is 459420 and its SIC code is 3960.