Name

Ambience Entertainment

Legal name

Ambience Entertainment

Website

https://ambienceentertainment.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Television and Film Production

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Distribution (51212)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Finished Program Sales & Window Licensing (Domestic/International) (MPABANAB)

Keywords

• Television production
• Film production
• Factual entertainment
• Children's programming
• Format licensing

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Production Commissions: Productions commissioned by broadcasters including ABC, Nine Network, Seven Network, and NITV for Australian television and streaming platforms
2. International Format Licensing: Licensing original format concepts to international producers for local adaptations. Includes format rights, production guidance, and brand licensing for shows like Muster Dogs NZ, Wonder Dogs US, and UK version
3. Theatrical Distribution: Feature films distributed theatrically including 'Tomorrow When the War Began', 'Storm Boy', 'Killer Elite', 'Interceptor', 'The Loved Ones', and 'Dying Breed'
4. Streaming Platform Licensing: Content licensed to streaming platforms including Netflix (Muster Dogs Season 1 available worldwide, Interceptor), Prime Video, ABC iview, and SBS OnDemand

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Ambience Entertainment is an Australian film and television production company that develops, produces, and licenses entertainment content across feature films, children's programming, factual entertainment, drama series, and game shows. The company earns revenue through production commissions from broadcasters (ABC, Nine, Seven, NITV), international format licensing managed via ABC Commercial, and theatrical and streaming distribution of its feature films on platforms including Netflix and Prime Video. Its breakout format Muster Dogs has been adapted internationally in New Zealand, the United States, and the United Kingdom.

Product overview

Ambience Entertainment is an Australian television and film production company specializing in family entertainment content across multiple genres and formats. The company produces a diverse portfolio including factual entertainment series (Muster Dogs, Commando), feature films (Interceptor, Storm Boy, Killer Elite, Tomorrow When The War Began), children's programming (Barrumbi Kids, Drop Dead Weird, Random and Whacky, Figaro Pho), lifestyle series (The Garden Hustle, My Home), and game shows (Flushed, Pyramid, Kitchen Whiz). Their content spans across drama, comedy, documentary, and factual entertainment formats for broadcast and streaming platforms including ABC, Netflix, Nine Network, and NITV.

Differentiator

Problem solved

Functional benefit

Products and services

• Muster Dogs
• The Travellers
• Storm Boy
• Interceptor
• Barrumbi Kids
• The Garden Hustle
• Drop Dead Weird
• Random and Whacky
• Tomorrow When The War Began
• Tomorrow When The War Began - The Series Television drama series for ABC3 based on John Marsden novels about teenagers becoming guerrilla soldiers after Australia is invaded; won Screen Producers Australia Award for Children's Series of the Year 2016.
• Killer Elite
• The Loved Ones Horror thriller feature film; winner of People's Choice Award at Toronto International Film Festival 2010.
• The Adventures of Figaro Pho CGI animated series (13 x half-hour / 39 x 7-min episodes) about a character riddled with every phobia imaginable and his robotic dog Rivet; co-produced with Chocolate Liberation Front. Won multiple international awards including AACTA, Kidscreen, and Asian Television Awards.
• What Do You Know? Fast-paced game show featuring two teams competing over four rounds for the chance to be Australia's Biggest Know-It-All.
• Commando Documentary factual series following Australians participating in one of the toughest military selection courses in the world.
• Muster Dogs: Collies & Kelpies Spin-off series focusing on both Border Collies and Kelpies competing to be crowned Champion Muster Dog; presented by Lisa Millar. Two series announced for 2026.

Quantifiable outcome

• Muster Dogs Season 4 episodes averaged 1.2M+ viewers, more than doubling Season 1 ratings
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Sky New Zealand / The Down Low ConceptcoreStrategic or Co-development Partner · 25 June 2026Sky New Zealand has commissioned The Down Low Concept to produce Muster Dogs NZ, a local adaptation following five Kiwi farmers training working dogs over a year. Slated to air in 2027.
• Wonder Project / HellcatcoreStrategic or Co-development Partner · 7 May 2026Wonder Project secured exclusive US format rights and partnered with Hellcat to produce Wonder Dogs for Prime Video. The series follows five American ranchers raising working dogs from the same litter, premiering 2027.
• Seresto (Elanco Animal Health)minorGTM or Marketing Partner · 31 March 2026Seresto, an Elanco Animal Health brand, entered a strategic partnership with ABC Commercial to support the Muster Dogs series through flea and tick prevention education and consumer campaigns.
• Ricochet (Warner Bros. International TV Production)coreChannel Partner/ Reseller/ Distributor · 8 April 2025Ricochet, part of Warner Bros. International TV Production, acquired rights to produce a UK version of Muster Dogs following six farmers training herding dogs from the same litter.
• Screen AustraliacoreStrategic or Co-development PartnerMajor production investment from Screen Australia in association with NITV and Australian Children's Television Foundation (ACTF) for Barrumbi Kids production.
• Screen TerritorycoreStrategic or Co-development PartnerProduction investment and support from Screen Territory for Barrumbi Kids filmed in the Northern Territory.
• Screen QueenslandcoreStrategic or Co-development PartnerProduction investment from Screen Queensland supporting productions including Barrumbi Kids and Muster Dogs.
• Screen NSWcoreStrategic or Co-development PartnerProduction investment from Screen NSW supporting productions including Barrumbi Kids and Muster Dogs.
• Omnilab MediacoreStrategic or Co-development PartnerAmbience Entertainment is a member of Omnilab Media, a production company group. Omnilab Media has financed and co-financed productions including Tomorrow When the War Began, Killer Elite, and Dying Breed.
• Air Pig ProductionscoreStrategic or Co-development PartnerAustralian co-production partner for Drop Dead Weird children's series. Partnership with Sally Browning's Air Pig Productions for creative development and production.
• TelegaelcoreStrategic or Co-development PartnerIrish co-production partner for Drop Dead Weird series. Partnership with Telegael Productions (Ireland) for Australian/Irish children's comedy co-production.
• Chocolate Liberation FrontminorStrategic or Co-development PartnerCo-production partner with Chocolate Liberation Front for The Adventures of Figaro Pho CGI animated series.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hoodlum Entertainment: Australian independent production company of comparable size producing premium drama and factual content (Hacks, The Secrets She Keeps) for global platforms. Closely matches Ambience in scale, domestic-broadcaster base, and international streaming ambitions.
• Matchbox Pictures: Australian indie production company (NBCUniversal-owned) producing premium drama and factual content (The Newsreader, The Slap). Directly comparable as a mid-sized Australian producer with international co-production reach and public-broadcaster relationships.
• Lingo Pictures: Australian independent production company producing premium drama (The Twelve, Hungry Ghosts). Comparable in size and positioning as an Australian indie producer reliant on public broadcaster commissions and international sales.
• See-Saw Films: Australia/UK-based independent producer (Top of the Lake, Slow Horses). Comparable as a Southern Hemisphere indie with global format sales reach, multi-genre slate, and feature/TV crossover capabilities similar to Ambience.
• Easy Tiger Productions: Australian production company producing factual entertainment, lifestyle, and documentary content for Australian broadcasters. Closely comparable as a small Australian producer in the factual/lifestyle space adjacent to Muster Dogs and The Garden Hustle.
• CJZ: Australian independent production company (Selling Houses Australia, Border Security). Comparable as a mid-sized Australian factual/lifestyle producer with multi-season broadcaster relationships and format-development capability.
• Plimsoll Productions: UK-based factual entertainment producer (Gogglebox, The Island). Comparable as a sub-scale specialist in factual formats that has achieved international format sales, the closest peer to Ambience's Muster Dogs factual entertainment model outside Australia.

Broad incumbents

• Fremantle: Global content producer and distributor (Got Talent, Idol, X Factor formats) with an Australian arm. Comparable as a format-licensing powerhouse but operates at materially larger scale across many more territories than Ambience.
• BBC Studios: UK broadcaster-producer with a global distribution arm that licenses factual formats internationally. Comparable in the format-licensing model that ABC Commercial provides to Ambience's Muster Dogs, but at vastly greater scale and geographic footprint.
• Banijay: Largest independent global content producer (MasterChef, Survivor, Big Brother). Comparable as a major format-rights holder whose IP gets licensed into dozens of territories — the end-state Ambience is moving toward with Muster Dogs, but at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ambience-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ambience Entertainment