Mycelium
- Company typePrivate
- Founded2020
- HeadquartersEl-qurein, Egypt
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Mycelium firmographics
Firmographics- Name
- Mycelium
- Legal name
- Mycelium
- Website
- https://mycellium.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Mycelium industry classification
Industry- Product category
- Specialty Mushroom Products
- NAICS
- Mushroom Production (111411), Fruit and Vegetable Canning, Pickling, and Drying (31142)
- SIC
- Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Mushroom & Fungi Production (Indoor/Protected) (AFAGAHAK)
- akta.pro secondary industries
- Sustainable Protective & Cushioning Materials (Paper Cushions, Bio-Foams, Mycelium) (IMALAMAH), Canned Vegetables Manufacturing (AFAKACAB)
Keywords
Where Mycelium is headquartered
LocationHeadquarters
- HQ city
- El-qurein
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
Mycelium business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Mushroom Growing Kit Sales: One-time purchase of pre-inoculated mushroom growing kits that yield up to three flushes of gourmet oyster mushrooms. Each kit provides recurring harvests from a single purchase, creating extended customer value.
- Canned Mushroom Sales: Sale of Whole Oyster Mushroom Canned products - premium, ready-to-use preserved mushrooms in 400g cans with 200g drained weight. Sold individually at 90 EGP per unit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Mushroom Growing Kit at 299 EGP |
| One time/ perpetual license | Pay-as-you-go | Whole Oyster Mushroom Canned at 90 EGP (was 105 EGP) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Mycelium product offering
Product offeringCore offering
Mycelium sells pre-inoculated oyster-mushroom home growing kits that require only daily misting to yield up to three flushes within 10–14 days. It also sells fresh, canned and dried oyster mushrooms, runs a subscription mushroom carton service, and is developing biodegradable mycelium-based sustainable packaging materials as an emerging line.
Product overview
Mycelium is an Egyptian company selling mushroom growing products and mushroom-based food items. The product portfolio centers on two main offerings: (1) the Mushroom Growing Kit, a home-based do-it-yourself product allowing users to grow organic oyster mushrooms on their windowsills with no tools or experience needed; and (2) food products including Whole Oyster Mushroom Canned, Fresh Oyster Mushroom, and Dried Mushrooms. The company also operates a Subscribe Mushroom Carton subscription service. Additionally, Mycelium is developing sustainable mycelium-based packaging materials as an eco-friendly alternative to conventional packaging.
Differentiator
Problem solved
Functional benefit
Products and services
- Mushroom Growing Kit A home mushroom growing kit that lets consumers grow organic oyster mushrooms on a windowsill. The kit includes a pre-inoculated mushroom block and step-by-step Arabic/English instructions; users mist twice daily and harvest gourmet mushrooms in 10–14 days, with up to three flushes per kit.
- Whole Oyster Mushroom Canned Ready-to-use preserved whole oyster mushrooms in a 400g can (200g drained weight), made from 100% natural ingredients with no preservatives and product of Egypt, sold at 90 EGP per unit.
- Fresh Oyster Mushroom Fresh oyster mushrooms sold directly to Egyptian consumers through the Mycelium online storefront, positioned as a farm-to-table fresh ingredient.
- Dried Oyster Mushrooms Dried oyster mushrooms sold by Mycelium to extend shelf life, concentrate flavor and preserve nutritional value for cooking use.
- Subscribe Mushroom Carton A recurring subscription carton service that delivers Mycelium mushroom products regularly to subscribers' homes across Egyptian cities.
- Mycelium Packaging Materials Sustainable packaging materials grown from fungal mycelium, positioned as an eco-friendly alternative to plastic and foam packaging; fully biodegradable with an 80% lower carbon footprint and 7–30 day growth cycle, water- and fire-resistant with natural shock-absorbing properties.
Quantifiable outcome
- 5,000+ units delivered across 16+ Egyptian cities
- +4 more outcomes
Companies that use Mycelium
Customer profileSegments3 records
Ideal customer profiles3 records
Mycelium technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mycelium partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Mycelium competitors and assessment
Company assessmentDirect peers
- Back to the Roots: US-based DTC brand selling organic mushroom growing kits and ready-to-grow kits for home consumers. Directly comparable to Mycelium's flagship spray-and-grow oyster mushroom kit business model, customer segment, and product-led GTM motion.
- GroCycle: UK/global company selling mushroom growing kits and cultivation training, with a strong direct-to-consumer e-commerce motion. Closely comparable to Mycelium in product format (pre-inoculated blocks), customer (home growers), and sustainability positioning.
- North Spore: US-based mushroom supply company selling grow kits, grain spawn, and cultivation supplies to home growers and small farms. Comparable product portfolio (kits, fresh, dried) and overlapping customer base with Mycelium.
- Fungi Perfecti (Host Defense): Long-established US company founded by Paul Stamets selling mushroom growing kits and mushroom-based supplements. Directly comparable mushroom-kit DTC offering with similar educational, sustainability-led brand positioning.
- Ecovative Design: US-based pioneer of mycelium-grown packaging materials (Mushroom Packaging) and mycelium consumer products. Most direct comparable to Mycelium's emerging mycelium packaging line, using the same biological substrate approach for sustainable packaging.
- Magical Mushroom Company: UK-based company growing mycelium packaging (Mushroom Packaging) as a sustainable alternative to polystyrene. Directly comparable to Mycelium's mycelium materials business and represents the closest geographic competitor in the mycelium-packaging space.
Broad incumbents
- Smallhold: US-based indoor mushroom farming company serving both retail and foodservice at greater scale with vertically distributed mini-farms. Comparable mushroom production technology and food-service customer base, but broader and better capitalized than Mycelium.
Emerging players
- MyForest Foods Co: US company producing mycelium-based meat alternatives (MyBacon) using cultivated mycelium. Comparable underlying mycelium cultivation technology, though it targets food protein applications rather than packaging or fresh mushrooms.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Mycelium social profiles
Digital presenceMycelium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mycelium leadership team
Management profileNumber of profiles
Profiles2 records
Mycelium funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mycelium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mycelium
What does Mycelium do?
Mycelium sells pre-inoculated oyster-mushroom home growing kits that require only daily misting to yield up to three flushes within 10–14 days. It also sells fresh, canned and dried oyster mushrooms, runs a subscription mushroom carton service, and is developing biodegradable mycelium-based sustainable packaging materials as an emerging line.
Is Mycelium a public or private company?
Mycelium is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mycelium founded?
Mycelium was founded in 2020. It employs 1 to 10 people.
Where is Mycelium based?
Mycelium is headquartered in El-qurein, Egypt, in the Africa region.
How does Mycelium make money?
Two revenue lines are on record. Mushroom Growing Kit Sales are the primary driver. The others are canned Mushroom Sales.
Who are Mycelium's main competitors?
Direct peers on record are Back to the Roots, GroCycle, North Spore, Fungi Perfecti (Host Defense), Ecovative Design and Magical Mushroom Company. Smallhold is listed as a broad incumbent. MyForest Foods Co is listed as an emerging player.
Does Mycelium have an API?
No public API is recorded for Mycelium.
What industry is Mycelium in?
Mycelium's product category is Specialty Mushroom Products. Its primary akta.pro industry code is AFAGAHAK, Mushroom & Fungi Production (Indoor/Protected), with a secondary code of IMALAMAH, Sustainable Protective & Cushioning Materials (Paper Cushions, Bio-Foams, Mycelium). Its NAICS code is 111411 and its SIC code is 2033.