What BI4Dynamics does

BI4Dynamics is a UK-headquartered, privately held business intelligence software vendor founded in 2010, focused exclusively on organizations running Microsoft Dynamics 365 (Finance and Operations, Business Central) and the legacy Dynamics AX and NAV ERP systems. The company sells a pre-built analytical platform that automates data warehouse construction and generates over one million lines of T-SQL and DAX code, surfacing results through ready-made Power BI and Excel dashboards covering Finance, Sales, Receivables, Payables, Inventory, Manufacturing, Retail, and Purchase. It claims 1000+ enterprise customers across industries and sizes, built over 12+ years and 1000+ delivered projects.

The product portfolio is structured as four deployment-specific SKUs (BI4Dynamics FO Cloud, BI4Dynamics BC Cloud, BI4Dynamics F&O & AX on-prem, BI4Dynamics BC & NAV on-prem) plus platform modules for data warehouse automation, no-code customization, and role-based dashboards (Finance, Sales). The underlying stack is Microsoft-native: T-SQL and DAX for the data and semantic layers, Power BI and Excel for visualization, and Microsoft Identity with OAuth for cloud authentication. No AI/ML capabilities are disclosed.

The commercial model is SaaS subscription with a 30-day full-support free trial and live demo, distributed directly through the company's website with sales-assisted outreach for enterprise deployments and likely presence on the Microsoft AppSource marketplace. Pricing is not publicly disclosed. Headcount is in the 11-50 range, and the company does not disclose funding, ownership, revenue, or executive team composition in the available source material.

Name

BI4Dynamics

Legal name

BI4Dynamics

Website

https://bi4dynamics.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

BI4Dynamics is a UK-based, privately held vendor founded in 2010 that provides automated data warehouse and pre-built Power BI reporting solutions exclusively for Microsoft Dynamics 365 and legacy AX/NAV ERP customers, serving 1000+ enterprises globally on a SaaS subscription model with a self-serve trial.

Ownership category

akta.pro rank

Product category

Enterprise Business Intelligence Software for Microsoft Dynamics

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Dashboarding & KPI/Performance Management (HDAEAMAF)

akta.pro secondary industries

Self-Service BI & Data Visualization (HDAEAMAA), Financial Planning & Analysis (FP&A) & BI (HDAEAMAG), Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)

Keywords

• Business intelligence software
• Microsoft Dynamics analytics
• Power BI dashboards
• Data warehouse automation
• ERP analytics solutions

Headquarters

HQ city

Chesterfield

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: BI4Dynamics is offered as a cloud/SaaS solution (BI4Dynamics FO Cloud, BI4Dynamics BC Cloud) with subscription-based pricing. The company also maintains on-premises versions (F&O On-prem, BC On-prem) suggesting perpetual license or hybrid arrangements. The 30-day free trial indicates a land-and-expand or subscription acquisition motion.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

BI4Dynamics builds and sells automated business intelligence software exclusively for Microsoft Dynamics 365 environments (Finance & Operations, Business Central, AX, NAV). The product suite combines an automated data warehouse, a pre-built analytical model, and ready-made Power BI and Excel dashboards covering Finance, Sales, Receivables, Payables, Inventory, Manufacturing, Retail, and Purchase modules. The company offers both cloud (SaaS) and on-premises deployment variants, supported by a no-code customization layer and a code-generation engine producing 1M+ lines of T-SQL and DAX.

Product overview

BI4Dynamics offers a suite of business intelligence solutions built specifically for Microsoft Dynamics environments, featuring a platform-plus-modules architecture. The core portfolio consists of four products differentiated by deployment type: BI4Dynamics FO Cloud and BI4Dynamics BC Cloud for cloud deployments, and BI4Dynamics F&O & AX and BI4Dynamics BC & NAV for on-premises implementations. These products are supplemented by Data Warehouse Automation and No-code Customizations modules, with Power BI & Excel Reports serving as the visualization layer. The solution ecosystem is organized by role, including Finance and Sales-specific dashboards, and emphasizes rapid implementation through 1000+ pre-built analytics.

Differentiator

Problem solved

Functional benefit

Brands

• BI4Dynamics FO Cloud: Business intelligence solution for Microsoft Dynamics 365 Finance and Operations (cloud version).
• BI4Dynamics BC Cloud
• BI4Dynamics F&O & AX
• BI4Dynamics BC & NAV

Products and services

• BI4Dynamics FO Cloud Cloud-based (SaaS) business intelligence solution specifically designed for Microsoft Dynamics 365 Finance and Operations, providing automated data warehousing, a ready-made analytical model, and Power BI and Excel dashboards covering Finance, Sales, Receivables, Inventory, Manufacturing, Retail, and Purchase. Targeted at enterprises and mid-market companies running D365 F&O.
• BI4Dynamics BC Cloud Cloud-based (SaaS) business intelligence solution for Microsoft Dynamics 365 Business Central, offering pre-configured reports and analytics dashboards with automated data warehouse capabilities. Targeted at mid-market companies running Business Central who need advanced analytics without large IT investment.
• BI4Dynamics F&O & AX On-premises business intelligence solution for Microsoft Dynamics AX and Dynamics 365 Finance and Operations on-prem deployments, featuring a ready-made analytical model and Power BI reporting across Finance, Sales, Receivables, Inventory, Manufacturing, Retail, and Purchase.
• BI4Dynamics BC & NAV On-premises business intelligence solution for Microsoft Dynamics NAV and Dynamics 365 Business Central on-prem deployments, providing pre-built dashboards and automated data warehouse functionality.

Quantifiable outcome

• Ready-to-use BI deployment in hours (vs. months for custom BI projects)
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationBI4Dynamics is a business intelligence solution built exclusively for Microsoft Dynamics 365 (Finance & Operations, Business Central) and legacy Microsoft Dynamics AX/NAV. The company integrates natively with Microsoft Identity (OAuth) for cloud deployments, uses Power BI and Excel as its reporting layer, and builds on T-SQL and DAX — the Microsoft data platform stack. This is a deep, foundational platform partnership rather than a casual integration.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Emerging players

• Yellowfin BI: Yellowfin offers BI, dashboards, and reporting with ERP integrations; while broader than Dynamics-only, it competes for the same BI budget allocated by Dynamics customers.
• Izenda: Izenda provides embedded BI and self-service analytics for ERP and CRM platforms including Dynamics, competing in the same self-service, Power BI-adjacent BI category.
• Wyn Enterprise (GrapeCity): Wyn Enterprise is an embedded BI and reporting platform used to build Dynamics-integrated dashboards, representing an alternative technical approach to the same pre-built dashboard use case.
• Phocas Business Intelligence: Phocas delivers pre-built BI and KPI dashboards for ERP systems, including Dynamics, targeting mid-market finance and sales teams - overlapping the same customer profile with ready-made dashboards.

Broad incumbents

• insightsoftware (other products: Spreadsheet Server, Jet Reports): insightsoftware owns a broad ERP-focused BI and reporting portfolio (Jet Reports, Spreadsheet Server, Jet Analytics) that targets the same Dynamics ERP reporting pain points BI4Dynamics serves, with greater scale and a wider product suite.
• Logi Analytics (Insight Software): Logi (formerly Logi Analytics) provides embedded analytics and BI tools with ERP/Dynamics integrations, part of insightsoftware's portfolio competing with BI4Dynamics in the Dynamics BI space.
• Power BI (Microsoft): Power BI is Microsoft's first-party BI platform and the visualization layer BI4Dynamics builds on top of. It is the broad incumbent from which BI4Dynamics seeks to differentiate with Dynamics-specific pre-built content and automation.
• Domo: Domo is a cloud BI and analytics platform with broad ERP connectors (including Dynamics), competing for the same BI budget with a wider, more generalist offering than BI4Dynamics' Dynamics specialization.

Direct peers

• Solver: Solver offers pre-built BI, FP&A, and reporting modules for Microsoft Dynamics 365 (Business Central and F&O), competing head-to-head on finance and operational dashboards for Dynamics customers.
• Jet Analytics (insightsoftware): Jet Analytics is a pre-built BI and data warehouse solution for Microsoft Dynamics 365 (F&O and BC), directly competing with BI4Dynamics on automated warehouses and pre-built dashboards for the same Dynamics ERP modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BI4Dynamics