Visionpath Marketing

What Visionpath Marketing does

VisionPath Marketing (legal entity VisionPATH LLC) is a privately held digital marketing agency founded in 2014 and headquartered in North Charleston, South Carolina. The firm operates with a seven-person team led by CEO Jody Gouge and CTO Tripp Koon, both of whom bring Fortune 500 corporate backgrounds. VisionPath delivers strategy-first marketing services to small and mid-market businesses in the Southeast US, organized around the licensed Duct Tape Marketing System and StoryBrand messaging frameworks.

The company's core offerings span ten service lines: Strategy Development, WordPress-based Website Design (tiered from $2,495 to $4,995), SEO (including local directory, technical, and on-page), Content Creation, Social Media Content, Email Marketing via the proprietary VisionPath CRM, Graphic Design, Meta (Facebook/Instagram) Advertising, Google Pay-Per-Click Advertising, and Short-Form Video production for TikTok, Instagram Reels, and Facebook. Technology foundation is built on WordPress for website delivery and the proprietary VisionPath CRM, which routes communications across text, email, phone, Facebook Messenger, and Google Business Messaging while providing automated lead nurturing and unlimited seats. The firm has developed vertical-specific playbooks across veterinary practices, virtual schools, accounting firms, and real estate agents, supported by public case studies including CVETS (veterinary), SCAIHS (homeschool association), Doerhoff & Associates CPA, and Solivita Living (real estate).

Revenue is generated primarily through customized monthly marketing retainers covering strategy, SEO, content, social media, email, and advertising management, supplemented by one-time website design and graphic design project work, subscription-based video packages priced from $150 to $500 per month, and pass-through advertising spend. Distribution is exclusively direct — discovery-call-based consultative sales with no resellers, distributors, or marketplace presence. The company is owner/partner-held with no disclosed institutional investors, parent company, or acquisition history, and operates within a single Southeast US geographic market.

Name

Visionpath Marketing

Legal name

VisionPATH

Website

https://visionpathmarketing.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

VisionPath Marketing is a privately held, seven-person digital marketing agency in North Charleston, SC, founded in 2014. It delivers WordPress websites, SEO, paid advertising, content, social, email, and video services to small businesses in the Southeast US, supported by its proprietary VisionPath CRM.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAIAG

Content Strategy & Planning

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYBPAFAEAD

Creative Concepting & Campaign Development

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

Keywords

• Digital marketing services
• Website design
• Search engine optimization
• Social media marketing
• Pay-per-click advertising

Headquarters

HQ city

North Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Monthly Marketing Retainers: Ongoing monthly marketing services including strategy development, SEO, content creation, social media management, email marketing, and advertising management. These recurring retainer relationships form the core revenue stream.
2. Website Design Services: One-time website creation and design projects with tiered pricing based on complexity (Single-Page, Standard Multipage, and Complex Multipage sites). Includes WordPress development, StoryBrand messaging, mobile optimization, and compliance tools.
3. Video Production Services: Monthly video editing and production packages including client-provided footage editing ($150/month) and full filming/editing services ($300/month), plus TikTok advertising campaign management ($500/month plus ad spend).
4. Graphic Design Project Work: Project-based graphic design services including logo design, brand kit creation, print collateral, and conference materials. Priced based on specific scope and complexity of each project.
5. Advertising Management: Management of Meta (Facebook/Instagram) and Google advertising campaigns, with fees added to monthly investment plus separate ad spend pass-through.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Visionpath Marketing is a strategy-first digital marketing agency that designs, builds, and executes full marketing programs for small businesses. Core deliverables include WordPress-based website design, SEO, content creation, social media content, graphic design, email marketing through a proprietary CRM, Meta and Google paid advertising, and short-form video production, all packaged under recurring monthly retainers or one-time project engagements.

Product overview

VisionPath Marketing is a digital marketing agency offering a suite of services built around a strategy-first approach using the Duct Tape Marketing System and StoryBrand methodology. Their core offerings include Strategy Development, Website Design (WordPress-based, 3 tiers from $2,495-$4,995), SEO (local/directory/technical/on-page), Content Creation (blogs, guides, custom content), Social Media Content, Email Marketing with their proprietary VisionPath CRM, Graphic Design, Meta Advertising, Google Pay-Per-Click Advertising, and Short-Form Video Services. The company specializes in serving small businesses across verticals including veterinarians, virtual schools, accountants, and realtors.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Development Marketing strategy and brand messaging services including customer persona identification, customer journey mapping, goal clarification, platform selection, and brand positioning, built on the Duct Tape Marketing System and StoryBrand methodology frameworks. Designed for small businesses seeking a strategy-led foundation for their digital marketing.
• Website Design WordPress-based website design offered in three tiers — Single-Page Scrolling Site (starting at $2,495), Standard Multipage Site (starting at $3,495), and Complex Multipage Site (starting at $4,995). All tiers include StoryBrand messaging, mobile optimization, ADA compliance software, and privacy/cookie policy tools.
• SEO Services Comprehensive search engine optimization including Google Business Profile optimization, directory listing management across 60+ directories, technical SEO (site speed, mobile responsiveness, core web vitals, SSL), and on-page SEO (keyword research, meta tags, internal linking, structured data).
• Content Creation Content creation including monthly blog posts (600–1,000 words, keyword-optimized), downloadable guides and resources, and custom content for websites and social media platforms.
• Social Media Content Social media content creation combining original branded graphics, infographics, promotional posts, testimonials, behind-the-scenes content, and curated third-party content. Supports Instagram, Facebook, and LinkedIn platforms.
• Email Marketing with VisionPath CRM Automated email marketing campaigns managed through the proprietary VisionPath CRM platform, which unifies text, email, phone, Facebook Messenger, and Google Business Messaging in a single mobile and desktop application with automated lead nurturing, task reminders, and unlimited users.
• Graphic Design Graphic design services including logo design and refreshes, print media and conference collateral, practice brochures, and brand kit essentials (colors, typography, design style guidelines).
• Meta Advertising Meta advertising campaigns across Facebook, Instagram, and the Meta Audience Network (10,000+ sites), supporting objectives including reach, brand awareness, website traffic, leads, post engagement, and sales with optimization for various KPIs.
• Google Pay-Per-Click Advertising Google advertising including Search Ads (keyword bidding for high-intent users) and Display Ads (visual ads on Google's Display Network), with conversion tracking and ROAS measurement.
• Short-Form Video Short-form video production for TikTok, Instagram Reels, and Facebook. Includes monthly video editing of client-provided footage ($150/month for six videos), filming and editing packages ($300/month for six videos), TikTok advertising campaign management ($500/month plus $400 ad spend), and Facebook/Instagram Reels ad management.

Quantifiable outcome

• CVETS became fastest-growing animal hospital in US (2020) after implementing VisionPath marketing
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Duct Tape MarketingcoreStrategic or Co-development PartnerVisionPath Marketing follows the Duct Tape Marketing System as a core framework for developing marketing strategies. This methodology provides structured approaches for small business marketing that emphasizes systems over tactics.
• StoryBrandcoreStrategic or Co-development PartnerVisionPath Marketing uses StoryBrand methodology for brand messaging and website design services. The framework helps clarify brand messages so they're easy to understand and powerful to act on, providing clients with clear value propositions and customer-focused messaging.
• WordPresscoreTechnology or IntegrationWordPress is used as the primary website development platform for all client websites. Provides complete control over content with easy future updates without requiring coding knowledge.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/visionpathmktng
• YouTubeyoutube.com/channel/UCijlH9Vj7VBZG9H4BlGPxpg
• Facebookfacebook.com/visionpathgroup
• LinkedInlinkedin.com/company/visionpath-business-solutions
• Instagraminstagram.com/visionpathmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visionpath Marketing