GLENTEL
GLENTEL is a Canadian multi-carrier wireless retailer operating 336 stores across 9 provinces under WirelessWave, Tbooth, Costco kiosk, and The Mobile Shop banners, jointly owned by Rogers and BCE.
- Company typePrivate
- Founded1963
- HeadquartersBurnaby, Canada
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What GLENTEL does
GLENTEL Inc. is a Canadian multi-carrier wireless retailer headquartered in Burnaby, British Columbia, with a regional office in Mississauga, Ontario. The company operates 336 retail stores across 9 of Canada's 10 provinces and employs approximately 1,700 people. The company is jointly and equally owned (50/50) by Rogers Communications Inc. and BCE Inc., two of Canada's largest telecommunications carriers.
GLENTEL operates four distinct retail banners — WirelessWave, Tbooth wireless, Wireless Kiosk @ Costco, and The Mobile Shop — that collectively span standalone mall locations, warehouse-club kiosks, and grocery-embedded service desks. The carrier portfolio includes Rogers, Bell, Fido, Virgin, Chatr Wireless, Lucky Wireless, and SaskTel, giving GLENTEL a broad multi-carrier offering across premium, flanker, and regional brands. Channel partners include Costco Canada and Loblaw Companies, providing access to high-traffic mass-market retail environments.
The business model is built on device sales, accessory attach, and service activation commissions earned from carrier partners. Revenue is not publicly disclosed, but the scale of the store and channel footprint, combined with the structural backing of two incumbent carriers, positions GLENTEL as the dominant neutral multi-carrier retailer in Canada. Leadership is led by CEO Ravi Nookala (formerly President of Sony Mobile Communications), with senior operational and finance executives drawn from Canadian retail and telecom. The company has raised over $4.6 million since 2016 for Children's Hospital Foundations, reflecting sustained investment in brand trust and corporate social responsibility.
GLENTEL firmographics
Firmographics- Name
- GLENTEL
- Legal name
- Glentel Inc.
- Website
- https://glentel.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- GLENTEL is a Canadian multi-carrier wireless retailer operating 336 stores across 9 provinces under WirelessWave, Tbooth, Costco kiosk, and The Mobile Shop banners, jointly owned by Rogers and BCE.
- Ownership category
- akta.pro rank
GLENTEL industry classification
Industry- Product category
- Wireless Retail Services
- NAICS
- Telecommunications Resellers (517121), Agents for Wireless Telecommunications Services (517122)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Mobile Carrier Devices & Bundling (Operator-branded devices, subsidy/bundle programs) (CRACALAF)
Keywords
Where GLENTEL is headquartered
LocationHeadquarters
- HQ city
- Burnaby
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
GLENTEL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Wireless Retail Sales: Glentel operates retail stores selling mobile devices and accessories, generating revenue from hardware sales and carrier commissions. The company serves as an authorized retailer for multiple wireless carriers.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
GLENTEL product offering
Product offeringCore offering
GLENTEL operates as a leading multi-carrier wireless retailer in Canada, running 336 retail stores across 9 provinces under four banners (WirelessWave, Tbooth wireless, Wireless Kiosk @ Costco, and The Mobile Shop). The company sells mobile devices, wireless service plans, and accessories from multiple carriers including Rogers, Bell, Fido, Virgin, Chatr Wireless, Lucky Wireless, and SaskTel, with expert in-store consultants guiding customers through plan and device comparisons. Revenue is generated through device and accessory sales combined with commissions earned as an authorized retailer for multiple Canadian wireless carriers.
Product overview
GLENTEL is a leading multi-carrier wireless retailer in Canada operating 336 retail stores across the country under four distinct retail banners: WirelessWave, Tbooth wireless, Wireless Kiosk @ Costco, and The Mobile Shop. The company offers consumers a choice of cellular brands including Rogers, Bell, Fido, Virgin, Chatr Wireless, Lucky Wireless, and SaskTel. The business model centers on providing a multi-carrier retail environment where customers can compare plans, devices, and accessories from multiple carriers in one location, supported by expert retail consultants. GLENTEL is owned equally by Rogers Communications Inc. and BCE Inc.
Differentiator
Problem solved
Functional benefit
Products and services
- WirelessWave (Wave Sans Fil)
Companies that use GLENTEL
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
GLENTEL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GLENTEL partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Costco CanadacoreGlentel operates Wireless etc. kiosk locations within Costco warehouses across Canada, providing wireless services to Costco members. This is a flagship retail channel partnership.
- Loblaw CompaniescoreGlentel operates The Mobile Shop kiosks within Loblaw and affiliated grocery stores including Real Canadian Superstore, Fortinos, Zehrs, T&T, No Frills, and Independent locations across Canada.
- Canada's Children's Hospital FoundationsminorCharitable partnership where Glentel has raised $4.6+M since 2016 to support children's hospitals across Canada.
- Responsible Business Alliance (RBA)minorGlentel's major suppliers are members of RBA and have signed RBA's Code of Conduct, which prohibits forced and child labour. This supports Glentel's supply chain due diligence and ethical sourcing.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
GLENTEL competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
GLENTEL social profiles
Digital presenceGLENTEL financial estimates
Financial estimateRevenue estimate
Valuation estimate
GLENTEL leadership team
Management profileNumber of profiles
Profiles5 records
GLENTEL funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GLENTEL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GLENTEL
What does GLENTEL do?
GLENTEL operates as a leading multi-carrier wireless retailer in Canada, running 336 retail stores across 9 provinces under four banners (WirelessWave, Tbooth wireless, Wireless Kiosk @ Costco, and The Mobile Shop). The company sells mobile devices, wireless service plans, and accessories from multiple carriers including Rogers, Bell, Fido, Virgin, Chatr Wireless, Lucky Wireless, and SaskTel, with expert in-store consultants guiding customers through plan and device comparisons. Revenue is generated through device and accessory sales combined with commissions earned as an authorized retailer for multiple Canadian wireless carriers.
Is GLENTEL a public or private company?
GLENTEL is a private company. It is classified as corporate owned and is currently operating.
When was GLENTEL founded?
GLENTEL was founded in 1963. It employs 5,001 to 10,000 people.
Where is GLENTEL based?
GLENTEL is headquartered in Burnaby, Canada, in the North America region.
How does GLENTEL make money?
One revenue line is on record: wireless Retail Sales.
Does GLENTEL have an API?
No public API is recorded for GLENTEL.
What industry is GLENTEL in?
GLENTEL's product category is Wireless Retail Services. Its primary akta.pro industry code is CRACALAF, Mobile Carrier Devices & Bundling (Operator-branded devices, subsidy/bundle programs). Its NAICS code is 517121 and its SIC code is 4812.