GLENTEL

Wireless Retail Servicesglentel.com

GLENTEL is a Canadian multi-carrier wireless retailer operating 336 stores across 9 provinces under WirelessWave, Tbooth, Costco kiosk, and The Mobile Shop banners, jointly owned by Rogers and BCE.

Company typePrivate
Founded1963
HeadquartersBurnaby, Canada
Headcount5,001–10,000
GTM typeB2C
OfferingServices

What GLENTEL does

GLENTEL Inc. is a Canadian multi-carrier wireless retailer headquartered in Burnaby, British Columbia, with a regional office in Mississauga, Ontario. The company operates 336 retail stores across 9 of Canada's 10 provinces and employs approximately 1,700 people. The company is jointly and equally owned (50/50) by Rogers Communications Inc. and BCE Inc., two of Canada's largest telecommunications carriers.

GLENTEL operates four distinct retail banners — WirelessWave, Tbooth wireless, Wireless Kiosk @ Costco, and The Mobile Shop — that collectively span standalone mall locations, warehouse-club kiosks, and grocery-embedded service desks. The carrier portfolio includes Rogers, Bell, Fido, Virgin, Chatr Wireless, Lucky Wireless, and SaskTel, giving GLENTEL a broad multi-carrier offering across premium, flanker, and regional brands. Channel partners include Costco Canada and Loblaw Companies, providing access to high-traffic mass-market retail environments.

The business model is built on device sales, accessory attach, and service activation commissions earned from carrier partners. Revenue is not publicly disclosed, but the scale of the store and channel footprint, combined with the structural backing of two incumbent carriers, positions GLENTEL as the dominant neutral multi-carrier retailer in Canada. Leadership is led by CEO Ravi Nookala (formerly President of Sony Mobile Communications), with senior operational and finance executives drawn from Canadian retail and telecom. The company has raised over $4.6 million since 2016 for Children's Hospital Foundations, reflecting sustained investment in brand trust and corporate social responsibility.

GLENTEL firmographics

Firmographics

Name: GLENTEL
Legal name: Glentel Inc.
Website: https://glentel.com
Company type: Private
Founded year: 1963
Operating status: Operating
Headcount range: 5,001–10,000 employees
Short description: GLENTEL is a Canadian multi-carrier wireless retailer operating 336 stores across 9 provinces under WirelessWave, Tbooth, Costco kiosk, and The Mobile Shop banners, jointly owned by Rogers and BCE.
Ownership category
akta.pro rank

GLENTEL industry classification

Industry

Product category: Wireless Retail Services
NAICS: Telecommunications Resellers (517121), Agents for Wireless Telecommunications Services (517122)
SIC: Radiotelephone Communications (4812)
akta.pro primary industry: Mobile Carrier Devices & Bundling (Operator-branded devices, subsidy/bundle programs) (CRACALAF)

Keywords

Wireless retail
Multi-carrier stores
Mobile devices
Cell phone plans
Carrier services

Where GLENTEL is headquartered

Location

Headquarters

HQ city: Burnaby
HQ country: Canada
HQ region: North America

Offices2 records

Markets served

GLENTEL business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

Wireless Retail Sales: Glentel operates retail stores selling mobile devices and accessories, generating revenue from hardware sales and carrier commissions. The company serves as an authorized retailer for multiple wireless carriers.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

GLENTEL product offering

Product offering

Core offering

GLENTEL operates as a leading multi-carrier wireless retailer in Canada, running 336 retail stores across 9 provinces under four banners (WirelessWave, Tbooth wireless, Wireless Kiosk @ Costco, and The Mobile Shop). The company sells mobile devices, wireless service plans, and accessories from multiple carriers including Rogers, Bell, Fido, Virgin, Chatr Wireless, Lucky Wireless, and SaskTel, with expert in-store consultants guiding customers through plan and device comparisons. Revenue is generated through device and accessory sales combined with commissions earned as an authorized retailer for multiple Canadian wireless carriers.

Product overview

GLENTEL is a leading multi-carrier wireless retailer in Canada operating 336 retail stores across the country under four distinct retail banners: WirelessWave, Tbooth wireless, Wireless Kiosk @ Costco, and The Mobile Shop. The company offers consumers a choice of cellular brands including Rogers, Bell, Fido, Virgin, Chatr Wireless, Lucky Wireless, and SaskTel. The business model centers on providing a multi-carrier retail environment where customers can compare plans, devices, and accessories from multiple carriers in one location, supported by expert retail consultants. GLENTEL is owned equally by Rogers Communications Inc. and BCE Inc.

Differentiator

Problem solved

Functional benefit

Products and services

WirelessWave (Wave Sans Fil)

Companies that use GLENTEL

Customer profile

Named customers7 records

Segments2 records

Ideal customer profiles2 records

GLENTEL technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

GLENTEL partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

Costco CanadacoreChannel Partner/ Reseller/ DistributorGlentel operates Wireless etc. kiosk locations within Costco warehouses across Canada, providing wireless services to Costco members. This is a flagship retail channel partnership.
Loblaw CompaniescoreChannel Partner/ Reseller/ DistributorGlentel operates The Mobile Shop kiosks within Loblaw and affiliated grocery stores including Real Canadian Superstore, Fortinos, Zehrs, T&T, No Frills, and Independent locations across Canada.
Canada's Children's Hospital FoundationsminorOthersCharitable partnership where Glentel has raised $4.6+M since 2016 to support children's hospitals across Canada.
Responsible Business Alliance (RBA)minorStrategic or Co-development PartnerGlentel's major suppliers are members of RBA and have signed RBA's Code of Conduct, which prohibits forced and child labour. This supports Glentel's supply chain due diligence and ethical sourcing.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

GLENTEL competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

GLENTEL financial estimates

Financial estimate

Revenue estimate

Valuation estimate

GLENTEL leadership team

Management profile

Number of profiles

Profiles5 records

GLENTEL funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

GLENTEL M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GLENTEL

What does GLENTEL do?

Is GLENTEL a public or private company?

GLENTEL is a private company. It is classified as corporate owned and is currently operating.

When was GLENTEL founded?

GLENTEL was founded in 1963. It employs 5,001 to 10,000 people.

Where is GLENTEL based?

GLENTEL is headquartered in Burnaby, Canada, in the North America region.

How does GLENTEL make money?

One revenue line is on record: wireless Retail Sales.

Does GLENTEL have an API?

No public API is recorded for GLENTEL.

What industry is GLENTEL in?

GLENTEL's product category is Wireless Retail Services. Its primary akta.pro industry code is CRACALAF, Mobile Carrier Devices & Bundling (Operator-branded devices, subsidy/bundle programs). Its NAICS code is 517121 and its SIC code is 4812.