American Association of Endodontists

What American Association of Endodontists does

The American Association of Endodontists (AAE) is a 501(c)(3) nonprofit professional association headquartered at 180 N. Stetson Ave., Suite 1500, Chicago, Illinois, with a secondary office for the affiliated American Board of Endodontics in Buffalo Grove, Illinois. It serves as the global resource for knowledge, research, and education for the endodontic specialty, with a membership of 8,000+ endodontists and dental professionals. The Foundation for Endodontics, the AAE's affiliated funding body established in 1966, distributes more than $1 million annually in research and access-to-care grants, while over $3.5 million has been pledged from 60 corporate partners cumulatively.

The AAE's product portfolio spans member-facing and patient-facing assets. Member products include the Journal of Endodontics (JOE), a monthly peer-reviewed journal published in partnership with Elsevier; Endo On Demand, a subscription continuing education platform with 525+ hours of content across 50+ topics priced at $130-$275 for members and $654 for nonmembers; Endo Careers, a Naylor-powered job board; Endo Voices Podcast (86+ episodes); and Shop AAE for branded merchandise and patient education materials. Patient-facing products center on Find My Endodontist (200,000+ annual searches) and multilingual symptom/educational resources. The affiliated American Board of Endodontics (ABE) operates the only ADA-recognized certifying pathway in the specialty.

The association's revenue model is diversified across six streams: membership dues (Active, Associate, Resident, International, Life, Retired categories), corporate sponsorships and exhibitor fees at Annual Meetings and APICES, Journal of Endodontics subscription and advertising, online store merchandise and patient brochures, Endo On Demand CE subscriptions, and Endo Careers job board listing fees. Go-to-market is community-led, relying on professional engagement, continuing education, advocacy, and the Find My Endodontist directory to acquire and retain members while reaching patients directly. Geographic reach is global in positioning, with annual meetings rotating across North American cities (AAE26 Salt Lake City through AAE29 Seattle, plus AAE28 Toronto).

Name

American Association of Endodontists

Legal name

American Association of Endodontists

Website

https://aae.org

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

The American Association of Endodontists (AAE) is a 501(c)(3) nonprofit professional association serving 8,000+ endodontists and dental professionals globally through continuing education, the Journal of Endodontics, certification pathways, advocacy, and patient-facing resources including the Find My Endodontist directory.

Ownership category

akta.pro rank

Product category

Professional Dental Association / Dental Specialty Membership

NAICS

Professional Organizations (813920), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Endodontic Group Practices (HLABAKAG)

Keywords

• Professional dental association
• Endodontic education
• Continuing dental education
• Dental specialty certification
• Patient dental resources

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues from endodontists and dental professionals at various categories (Active, Associate, Resident, International, etc.)
2. Corporate Partnerships and Sponsorships: Exhibitor and sponsorship opportunities at Annual Meetings and APICES, advertising in publications and email marketing channels, reaching 8,000+ members
3. Journal of Endodontics: Official journal published by Elsevier; subscription revenue and advertising from the premier journal for the endodontic specialty
4. Publications and Merchandise: Online store selling patient education brochures, newsletters, speaker kits, branded merchandise through Logo Product Store
5. Endo On Demand Subscriptions: Online continuing education platform with subscription rates (reduced for members at $130-$275, nonmembers at $654) providing 525+ hours of content
6. Endo Careers Job Board: Career platform connecting job seekers and employers with listing fees and JOE Associate Registry add-ons

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The American Association of Endodontists is a 501(c)(3) nonprofit professional membership association that serves endodontists and dental professionals through continuing education (Endo On Demand, Annual Meetings), the Journal of Endodontics, advocacy, practice resources, and the ABE board certification pathway. It also serves patients directly through the Find My Endodontist directory and multilingual patient education resources. The Foundation for Endodontics funds over $1 million annually in research, educator fellowships, and access-to-care grants.

Product overview

The American Association of Endodontists (AAE) operates a portfolio of interconnected membership, patient-facing, and educational products organized around its core mission of advancing the endodontic specialty. The centerpiece patient resource is Find My Endodontist, a searchable provider directory. Supporting member professionals are the Journal of Endodontics (JOE) — the official monthly peer-reviewed journal published with Elsevier — Endo Careers (a Naylor-powered job board), Endo On Demand (a subscription CE platform with 525+ hours of content), the Endo Voices Podcast, and Shop AAE for member merchandise. The AAE also oversees two sub-brands: the Foundation for Endodontics (a 501(c)(3) funding body distributing over $1M annually in research and access-to-care grants) and the American Board of Endodontics (ABE), the specialty's certifying board offering Diplomate certification through written, case history, and oral examinations. Patient-facing resources include educational videos, symptom guides, and multilingual materials. All AAE products serve endodontists, dental professionals, and patients seeking to preserve natural teeth through root canal treatment.

Differentiator

Problem solved

Functional benefit

Brands

• Endo Voices Podcast: Podcast hosted by Dr. Marcus D. Johnson featuring conversations with top experts in endodontics to advance the art and science of the specialty and promote the highest standards of patient care.
• Endo On Demand
• Endo Careers
• Find My Endodontist
• Journal of Endodontics (JOE)

Products and services

• Endo On Demand Subscription-based online learning platform providing 525+ hours of continuing education content including webinars, annual meeting recordings, and articles across 50+ endodontic topics, with CE credit tracking and certificate downloads. Priced at $130-$275 for members (bundled) and $654 for nonmembers on annual billing.
• Journal of Endodontics (JOE) Official monthly peer-reviewed journal of the AAE, published by Elsevier, covering scientific articles, case reports, and comparison studies on pulp conservation and endodontic treatment techniques and instrumentation. Subscription is included in most membership categories.
• Endo Careers Job board and career resource platform for the endodontic community, offering job postings for employers and job search, resume services, and career advice for job seekers, with listing fees and JOE Associate Registry add-ons. Managed in partnership with Naylor.
• Find My Endodontist Location-based directory enabling patients to search for endodontists by address, distance, language, insurance accepted, board certification status, and office hours. Handles 200,000+ annual patient searches.
• Endo Voices Podcast Podcast series hosted by Dr. Marcus D. Johnson featuring conversations with endodontic experts on clinical topics, research, leadership, and the future of the specialty, available on Apple Podcasts, Spotify, TuneIn, and iHeartRadio. 86+ episodes published.
• Shop AAE Online store offering patient education brochures, newsletters, speaker kits, the Avulsed Tooth Poster, and AAE-branded merchandise through a logo product store.
• American Board of Endodontics (ABE) Certification The only certifying board for the specialty of endodontics recognized by the American Dental Association, offering a three-step examination process (written, case history, oral) leading to Diplomate certification.
• Foundation for Endodontics Grants 501(c)(3) nonprofit affiliated with the AAE that funds research grants, educator fellowships, resident grants, and access-to-care outreach programs, distributing more than $1 million annually to advance the endodontic specialty.
• Patient Education Resources Patient-facing content including educational videos on root canal treatment, patient testimonials, information on dental symptoms, multilingual educational materials, and guidance on finding endodontists and understanding treatment options.
• Patient Symptom Checker Educational content and symptom guides helping patients identify dental issues such as tooth pain, cracked teeth, abscessed teeth, traumatic dental injuries, and knocked-out teeth, with guidance on when to seek endodontic care.

Quantifiable outcome

• 15 million+ teeth saved annually through root canal treatment performed by endodontists
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Endodontic Practice Partners (EPP)coreGTM or Marketing PartnerEndodontic Practice Partners sponsors the Endo Voices Podcast. EPP empowers endodontists to focus on being excellent clinicians while managing the business side of practice ownership. Through collaborative, doctor-centered approach, EPP enables endodontists to keep their individual practice brands while strengthening performance, revenue, and long-term growth with nationwide network of practices.
• ElseviercoreStrategic or Co-development PartnerElsevier publishes the Journal of Endodontics (JOE), the official journal of the AAE. Elsevier hosts the JOE Online at jendodon.com. This is the premier journal for the endodontic specialty featuring scientific articles, case reports and comparison studies evaluating materials and methods of pulp conservation and endodontic treatment.
• Corporate Exhibitors and SponsorscoreGTM or Marketing PartnerAAE offers exhibitor and sponsorship opportunities at Annual Meetings and APICES. Corporate partners gain exposure to 8,000+ members. More than $3.5 million has been pledged from 60 companies to the Foundation for Endodontics. Advertising opportunities are available in publications and email marketing channels.
• Foundation for EndodonticscoreStrategic or Co-development PartnerThe Foundation for Endodontics is committed to improving oral health by increasing engagement and resources for endodontic research, education, and access to care. The Foundation funds more than $1 million annually to researchers, faculty, residents and endodontic departments.
• American Board of EndodonticscoreStrategic or Co-development PartnerThe American Board of Endodontics is the only certifying board for the specialty of endodontics and is one of the specialty boards recognized by the American Dental Association. Board-certified endodontists (Diplomates) have reached the highest level of education in the specialty.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• American Dental Association (ADA): The ADA is the umbrella professional association for all U.S. dentists, including endodontists. AAE endodontists hold dual ADA/AAE memberships, and ADA CERP accreditation is what legitimizes AAE's continuing education products — making ADA both a parent-category peer and a regulatory counterpart.
• Academy of General Dentistry (AGD): AGD serves general dentists — the practitioner base from which endodontic referrals originate and which competes with endodontists on certain procedures. AAE maintains an AGD-recognized CE provider relationship, making AGD both a partner and an adjacent competitor for member mindshare.

Direct peers

• American Association of Oral and Maxillofacial Surgeons (AAOMS): AAOMS is a peer dental specialty association with a comparable operating model: member dues, Annual Meeting, peer-reviewed journal (JOMS), continuing education, advocacy, and a related certifying board (ABOMS). Its scale and product mix closely mirror AAE's structure.
• American Association of Orthodontists (AAO): AAO is another dental specialty association operating with the same playbook: membership dues, large annual session, refereed journal (AJO-DO), CE programs, and patient-facing directory (Find an Orthodontist). It is among the closest structural analogs to AAE in the dental specialty association space.
• American Academy of Pediatric Dentistry (AAPD): AAPD represents another recognized dental specialty with a parallel operating model — membership, Annual Session, refereed journal (Pediatric Dentistry), continuing education, advocacy, and patient-facing resources. It competes with AAE for member attention and corporate sponsorship dollars across overlapping dental industry budgets.
• American Academy of Periodontology (AAP): AAP is a dental specialty association for periodontists with a similar product portfolio: membership dues, Annual Meeting, peer-reviewed Journal of Periodontology, continuing education, and patient education. It is structurally and operationally comparable to AAE.
• American College of Prosthodontists (ACP): ACP represents prosthodontists with a comparable operating model including membership, Annual Session, refereed Journal of Prosthodontics, CE programs, advocacy, and a related certifying body. It is a smaller-scale but directly analogous dental specialty association.
• European Society of Endodontology (ESE): ESE is the international endodontic counterpart to AAE, serving endodontists in Europe with a similar membership, congress, and journal model. It represents AAE's principal international peer and an alternative affiliation for endodontists outside North America.
• Canadian Academy of Endodontics: CAE is a national-level endodontic association directly comparable to AAE but focused on Canadian endodontists. It shares the same specialty, mission, and structural model, serving as a regional counterpart for cross-border member overlap.

Regional players

• British Endodontic Society: The British Endodontic Society is the UK national endodontic association with a parallel operating model — membership, annual conference, and journal (International Endodontic Journal published with Wiley). It serves as a UK-focused peer rather than a direct North American competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/savingyourteeth
• YouTubeyoutube.com/rootcanalspecialists
• Facebookfacebook.com/endodontists
• LinkedInlinkedin.com/company/endodontists/mycompany
• Instagraminstagram.com/savingyourteeth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Association of Endodontists