New Waterloo Partners
New Waterloo Partners is an Austin-based hospitality and real estate company that develops, owns, and operates boutique hotels, restaurants, and entertainment venues across Texas, Ohio, California, and Maryland. The firm serves travelers, diners, and local communities through a vertically integrated partnership model with property owners.
- Company typePrivate
- Founded2009
- HeadquartersAustin, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What New Waterloo Partners does
New Waterloo Partners is an Austin, Texas-based hospitality and real estate development company founded in 2009 that operates a vertically integrated, asset-light hospitality platform. The firm partners with property ownership groups to deliver full-stack services across Development + Tech, Hotel + F&B Operations, Finance + Accounting, People + Culture, Commercial Strategy, and Brand Strategy. Its portfolio spans five boutique hotels (Albert Hotel in Fredericksburg, TX; Cleveland's Fidelity Hotel; El Capitan Hotel in Merced, CA; Hotel Revival in Baltimore, MD; and Cincinnati's Fidelity Hotel opening Summer 2026), eight-plus restaurants (La Condesa, Il Brutto, Sway, Mañana, Junebug's Barbecue, Topside, Rainbird), and entertainment and workspace venues (Butler Pitch & Putt, Mainzer Theatre, Trick Hat Workway coworking).
The underlying technology layer is built on standard hospitality SaaS: OpenTable for restaurant reservations, Toast POS for point-of-sale, SynXis for hotel distribution, Shopify for retail, and THN for hotel operations. There are no proprietary AI/ML systems or data products disclosed. The company employs 501-1,000 people and is privately held with no disclosed funding rounds.
New Waterloo generates revenue through four streams: hotel operations (transaction-based fees tied to room revenue), food and beverage operations (transaction-based fees on restaurant sales), hospitality management services (managed services fees paid by property ownership partners), and venue and entertainment (transaction fees from golf, theatre, and coworking venues). Customers are predominantly retail consumers — transient and leisure travelers, local diners, event attendees, and coworking users — distributed across Texas, Ohio, California, and Maryland. Brand recognition is anchored by a One Michelin Key at Cleveland's Fidelity Hotel, James Beard nominations for La Condesa, and recognition from Travel + Leisure, Condé Nast Traveler, and the HD Awards 2025.
New Waterloo Partners firmographics
Firmographics- Name
- New Waterloo Partners
- Legal name
- New Waterloo
- Website
- https://newwaterloo.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- New Waterloo Partners is an Austin-based hospitality and real estate company that develops, owns, and operates boutique hotels, restaurants, and entertainment venues across Texas, Ohio, California, and Maryland. The firm serves travelers, diners, and local communities through a vertically integrated partnership model with property owners.
- Ownership category
- akta.pro rank
New Waterloo Partners industry classification
Industry- Product category
- Boutique Hospitality Management
- NAICS
- Arts, Entertainment, and Recreation (71), Historical Sites (71212)
- SIC
- Services-Facilities Support Management Services (8744), Operators Of Nonresidential Buildings (6512), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Specialty & Entertainment Venue Property Management (BPAJAGAO)
- akta.pro secondary industry
- Live Music Venues & Concert Bars (THAFAEAD)
Keywords
Where New Waterloo Partners is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Waterloo Partners business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Hotel Operations: Revenue from hotel room rentals, spa services, and accommodation across their portfolio of boutique hotels in Ohio, Texas, California, and Maryland
- Food & Beverage: Revenue from restaurant dining, bars, catering, and event services at their owned and managed restaurant properties including La Condesa, Il Brutto, Sway, Mañana, and others
- Hospitality Management Services: Full-service partnership providing development, operations, finance, brand strategy, and commercial strategy services to property ownership
- Venue & Entertainment: Revenue from venue rentals, entertainment events, and recreational facilities including Butler Pitch & Putt golf course and Mainzer Theatre
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
New Waterloo Partners product offering
Product offeringCore offering
New Waterloo is a full-service hospitality management and development company that partners with property owners to develop, reposition, and operate boutique hotels, restaurants, and venues, while also directly owning and operating a portfolio of properties across Texas, Ohio, California, and Maryland. The company delivers an integrated stack spanning Development + Tech Services, Hotel + F&B Operations, Finance + Accounting, People + Culture, Commercial Strategy, and Brand Strategy under one roof. Revenue is generated from owned-property room nights, restaurant and bar sales, venue and event rentals, and management/brand-service fees from partner-owned properties.
Product overview
New Waterloo is an independent hospitality management and development company operating a portfolio of hotel properties, restaurants, and venues. The company offers a full-service partnership model providing development and tech services, hotel and F&B operations, finance and accounting, people and culture, commercial strategy, and brand strategy services. The hotel portfolio includes five properties: Albert Hotel in Fredericksburg, Cincinnati's Fidelity Hotel (opening 2026), Cleveland's Fidelity Hotel (Michelin Key award-winning), El Capitan Hotel in Merced, and Hotel Revival in Baltimore. The restaurant portfolio features La Condesa (Michelin Recommended, James Beard-nominated Modern Mexican), Mañana (coffee shop with two Austin locations), Il Brutto (Italian), Sway (Modern Thai), Rainbird (Farm-to-table), Topside (Seafood), and Junebug's Barbecue. Venue offerings include Butler Pitch & Putt (golf course), Mainzer Theatre (event venue), and Trick Hat Workway (coworking space).
Differentiator
Problem solved
Functional benefit
Products and services
- Development + Tech Services Partnership service that supports property ownership by aligning and executing on revenue and aesthetic/brand goals, providing watchful guidance, practical framework, and creative control to deliver projects on time and on budget. Offered to ownership partners of boutique hotels, restaurants, and venues.
- Hotel + F&B Operations Operations partnership that empowers property leaders to make impactful decisions for teams, guests, and communities by balancing community engagement, design and lifestyle, and economic discipline for efficient hotel and F&B operations. Offered to ownership partners.
- Finance + Accounting Finance and accounting partnership that uses technology to build efficiency in accounting operations and provides property leaders with insight to drive performance through effective controls and standardized practices. Offered to ownership partners.
- People + Culture HR partnership that develops and implements strategies for recruitment, training and development, payroll and benefits, and employee relations, with day-to-day HR support for properties. Offered to ownership partners.
- Commercial Strategy Commercial partnership providing overarching strategy and guidance for top-line revenue generation and maximization across all distribution channels and through direct sales efforts. Offered to ownership partners.
- Brand Strategy In-house agency developing and guiding creative brand strategies using a results framework to maintain consistency across every touchpoint. Offered to ownership partners.
- Albert Hotel An urban hill country resort in Fredericksburg, TX featuring 105 guest rooms, four restaurants, two bars, a full-service spa, sunken limestone pool, and versatile indoor and outdoor event spaces. Targets leisure travelers, corporate groups, weddings, and event attendees.
- Cincinnati's Fidelity Hotel A downtown Cincinnati hotel with 165 guestrooms and suites, two distinct dining experiences, and more than 7,770 square feet of adorned event spaces including a grand ballroom, opening Summer 2026. Serves business and leisure travelers, groups, and events.
- Cleveland's Fidelity Hotel A Michelin Key award-winning, 97-room historic boutique hotel in Downtown Cleveland featuring guestrooms, suites, a full-service restaurant and bar, and atmospheric spaces for meetings and events. Serves leisure and business travelers as well as group and event clients.
- El Capitan Hotel A luxurious 114-guest room hotel in Merced, CA featuring a historic theater and four distinct dining experiences, positioned as the gateway to Yosemite. Targets leisure travelers, event groups, and diners.
- Hotel Revival A 107-guest room award-winning property in Baltimore, MD housed in the Garrett Mansion, featuring a rooftop restaurant, cocktail lounge, karaoke rooms, and coffee shop with commitment to social impact. Serves leisure and business travelers as well as groups and events.
- La Condesa Modern Mexican restaurant inspired by Mexico City, Michelin Recommended and 2x James Beard-nominated, committed to sustainably and responsibly sourcing ingredients. Serves Austin diners, food enthusiasts, and event/private-dining guests.
- Mañana Neighborhood coffee shop with two Austin locations featuring specialty coffee drinks, house-made pastries and snacks, curated retail, and dog-friendly outdoor seating. Targets local residents, commuters, and hotel guests.
- Il Brutto Neighborhood Italian spot in East Austin serving classic Italian cuisine presented with east Austin vibes. Serves local diners, hospitality-industry guests, and visitors.
- Sway Modern Thai restaurant in West Lake Hills honoring Thai tradition with unique Austin interpretations and city views. Serves local diners and visitors seeking upscale Thai cuisine.
- Rainbird Farm-to-table restaurant at El Capitan Hotel featuring well-curated and locally-sourced menus celebrating seasonal ingredients. Serves hotel guests and destination diners visiting Yosemite gateway.
- Topside Rooftop restaurant at Hotel Revival in Baltimore overlooking Mount Vernon, offering elevated regional seafood dishes featuring local purveyors and artisans. Serves hotel guests, local diners, and visitors.
- Junebug's Barbecue Backyard BBQ joint in Fredericksburg, TX located in front of Albert Hotel, celebrating food, community, family and friends with live music on weekends. Serves local diners, hotel guests, and event attendees.
- Butler Pitch & Putt 9-hole par 3 golf course in Austin since 1949 with real grass greens, featuring a beer garden with cold beer and Michael Fojtasek's world-famous biscuits and burgers. Targets local golfers, leisure visitors, and group outings.
- Mainzer Theatre Historic restaurant, bar, and event venue in Merced, CA with nearly 5,000 square feet of dynamic space, featuring a theater and cinema. Serves private events, weddings, corporate gatherings, and diners.
- Trick Hat Workway Coworking space in Austin uniting a selection of companies and individuals with diverse viewpoints in an unconventional work environment. Targets professionals, creatives, and small businesses seeking workspace.
Companies that use New Waterloo Partners
Customer profileSegments3 records
Ideal customer profiles3 records
New Waterloo Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
New Waterloo Partners partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
New Waterloo Partners competitors and assessment
Company assessmentDirect peers
- Sage Hospitality Group: Sage Hospitality operates boutique and lifestyle hotels, restaurants, and event venues across multiple US markets, with full-service management, development, and brand capabilities. It is a direct competitor in the independent lifestyle hotel segment and is referenced in New Waterloo leadership alumni backgrounds.
- Ace Hotel Group: Ace Hotel Group operates a portfolio of design-driven boutique hotels, restaurants, and event spaces with a strong cultural and community programming focus. Its hospitality philosophy and aesthetic closely align with New Waterloo's boutique lifestyle positioning.
- Sydell Group: Sydell Group develops and operates a portfolio of distinctive lifestyle hotels (including NoMad and LINE brands) with integrated food and beverage programming. Its design-forward, multi-city boutique model parallels New Waterloo's strategy and is referenced in New Waterloo team alumni histories.
- White Lodging: White Lodging is a hotel ownership, development, and management company operating upper-upscale and lifestyle hotels across multiple US markets. Multiple New Waterloo leaders came from White Lodging, indicating similar operational scale and structure.
- MML Hospitality: MML Hospitality operates boutique hotels, restaurants, and entertainment venues with a community-driven, impact-oriented philosophy similar to New Waterloo. It is referenced in New Waterloo team backgrounds (Tatsu-ya properties) and is a direct competitor in the Austin boutique hospitality scene.
- Bunkhouse Group: Bunkhouse Group is a closely comparable Austin-based boutique hospitality management and development company that operates a portfolio of design-driven hotels, restaurants, and bars. Its lifestyle-driven, locally-rooted model and similar size make it the most direct peer to New Waterloo, with prior team crossover noted in New Waterloo's Design Manager background.
Broad incumbents
- Highgate Hotels: Highgate is one of the largest US hotel management, investment, and development firms with a portfolio spanning luxury, lifestyle, and full-service brands. It is a broader incumbent competing with New Waterloo for third-party management contracts and lifestyle hotel conversions.
- Marriott (Autograph, Tribute Portfolio, Ritz-Carlton Reserve): Marriott's collection brands compete for similar leisure and group business to New Waterloo's boutique hotels. Several New Waterloo team members have Marriott backgrounds, and the brand competes for the same independent hotel conversion opportunities.
- Kimpton Hotels & Restaurants: Kimpton is an established boutique hotel and restaurant operator within IHG that competes in the upscale lifestyle segment. It offers full-service hospitality with integrated F&B, paralleling New Waterloo's hotel-plus-restaurant model.
- Hyatt (lifestyle brands: Andaz, Thompson, Caption): Hyatt operates multiple lifestyle and boutique hotel brands that compete with New Waterloo's portfolio for design-conscious leisure and business travelers. Several New Waterloo alumni came through Hyatt's corporate management trainee program, indicating overlapping talent pools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
New Waterloo Partners social profiles
Digital presenceNew Waterloo Partners compliance and trust
Trust signalCompliance6 records
New Waterloo Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Waterloo Partners leadership team
Management profileNumber of profiles
Profiles11 records
New Waterloo Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Waterloo Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Waterloo Partners
What does New Waterloo Partners do?
New Waterloo is a full-service hospitality management and development company that partners with property owners to develop, reposition, and operate boutique hotels, restaurants, and venues, while also directly owning and operating a portfolio of properties across Texas, Ohio, California, and Maryland. The company delivers an integrated stack spanning Development + Tech Services, Hotel + F&B Operations, Finance + Accounting, People + Culture, Commercial Strategy, and Brand Strategy under one roof. Revenue is generated from owned-property room nights, restaurant and bar sales, venue and event rentals, and management/brand-service fees from partner-owned properties.
Is New Waterloo Partners a public or private company?
New Waterloo Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Waterloo Partners founded?
New Waterloo Partners was founded in 2009. It employs 501 to 1,000 people.
Where is New Waterloo Partners based?
New Waterloo Partners is headquartered in Austin, United States, in the North America region.
How does New Waterloo Partners make money?
Four revenue lines are on record. Hotel Operations are the primary driver. The others are food & Beverage, hospitality Management Services and venue & Entertainment.
Who are New Waterloo Partners's main competitors?
Direct peers on record are Sage Hospitality Group, Ace Hotel Group, Sydell Group, White Lodging, MML Hospitality and Bunkhouse Group. Broad incumbents are Highgate Hotels, Marriott (Autograph, Tribute Portfolio, Ritz-Carlton Reserve), Kimpton Hotels & Restaurants and Hyatt (lifestyle brands: Andaz, Thompson, Caption).
Does New Waterloo Partners have an API?
No public API is recorded for New Waterloo Partners.
What industry is New Waterloo Partners in?
New Waterloo Partners's product category is Boutique Hospitality Management. Its primary akta.pro industry code is BPAJAGAO, Specialty & Entertainment Venue Property Management, with a secondary code of THAFAEAD, Live Music Venues & Concert Bars. Its NAICS code is 71 and its SIC code is 8744.