Supley Laboratório
Supley Laboratório is a Brazilian food supplements manufacturer operating Grupo Supley, an ecosystem of four brands (Max Titanium, Probiótica, Dr. Peanut, Znack That) serving health-conscious and performance-focused consumers across Latin America through retail and direct e-commerce channels.
- Company typePrivate
- Founded2006
- HeadquartersMatão, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Supley Laboratório does
Supley Laboratório de Alimentos e Suplementos, operating commercially as Grupo Supley, is a Brazilian food supplements manufacturer founded in 2006 and headquartered in Matão, São Paulo. The company develops, manufactures, and distributes nutritional supplements, sports nutrition products, probiotics, and functional foods through an ecosystem of four sub-brands: Max Titanium (sports nutrition), Probiótica (supplementation and sports nutrition), Dr. Peanut (peanut-based healthy snacks), and Znack That (healthy salty/protein snacks). The portfolio spans more than 350 SKUs and is produced across four manufacturing units and distribution centers totaling over 50,000 square meters, with combined annual production capacity exceeding 28 million products.
The company's commercial operations run through two parallel go-to-market motions: a direct-to-consumer channel via brand-owned e-commerce storefronts (maxtitanium.pertinhodemim.com, probiotica.pertinhodemim.com) and a channel-partner network comprising pharmacies, gyms, specialized nutrition stores, and general retail across Latin America. Demand generation is anchored on the Max Titanium brand ecosystem, which reportedly drives over 2 billion consumer touchpoints per year across channels. Operating systems include an Integrated Management System (SGI) covering quality, food safety, environment, occupational health and safety, and people management, and the company is LGPD-compliant and PCI DSS-certified.
Revenue is generated entirely through one-time product sales across the brand portfolio; pricing is not publicly disclosed. Strategic growth has been driven by a combination of organic brand development and acquisitions: Probiótica was acquired in 2018 (establishing Supley as the largest sports nutrition laboratory in Latin America), Dr. Peanut was acquired in 2022, and Znack That was launched in 2026. The company filed for an IPO in December 2025 with a closing announcement in January 2026, signaling a transition from private to public capital markets. No funding rounds, parent company, or institutional investors are disclosed.
Supley Laboratório firmographics
Firmographics- Name
- Supley Laboratório
- Legal name
- Supley Laboratório de Alimentos e Suplementos
- Website
- https://supley.com.br
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Supley Laboratório is a Brazilian food supplements manufacturer operating Grupo Supley, an ecosystem of four brands (Max Titanium, Probiótica, Dr. Peanut, Znack That) serving health-conscious and performance-focused consumers across Latin America through retail and direct e-commerce channels.
- Ownership category
- akta.pro rank
Where Supley Laboratório is headquartered
LocationHeadquarters
- HQ city
- Matão
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Supley Laboratório business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Food Supplements: Sale of nutritional supplements, sports nutrition products, protein bars, and functional foods through multiple brands. Products include whey protein, vitamins, minerals, and specialized formulations.
- Product Sales - Peanut Products: Dr. Peanut brand focuses on peanut-based snacks and spreads, representing the group's expansion into healthy snacking and protein-rich savory products.
- Product Sales - Protein Snacks: Znack That brand represents entry into the healthy salty snacks segment, expanding into high-turnover categories with recurrence potential.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Supley Laboratório product offering
Product offeringCore offering
Supley Laboratório develops, manufactures, and distributes food supplements, sports nutrition products, and functional foods through an ecosystem of four sub-brands — Max Titanium (sports nutrition), Probiótica (supplementation), Dr. Peanut (peanut-based healthy snacks), and Znack That (healthy salty protein snacks). The company operates 4 manufacturing units totaling over 50,000 square meters, producing more than 28 million products annually across a portfolio of 350+ SKUs sold via retail, pharmacies, gyms, and brand e-commerce across Latin America.
Product overview
Grupo Supley operates as a holding/ecosystem of four complementary sub-brands — Max Titanium (sports nutrition), Probiótica (supplementation and sports nutrition), Dr. Peanut (healthy peanut-based snacks and spreads), and Znack That (newly launched healthy salty/protein snacks) — unified under a shared purpose of transforming lives through nutrition and sport. The company operates 4 manufacturing units and distribution centers totaling over 50,000 square meters, with a production capacity exceeding 28 million products per year across a portfolio of more than 350 products. The sub-brands collectively address the health, wellness, and performance needs of millions of consumers across Latin America.
Differentiator
Problem solved
Functional benefit
Brands
- Max Titanium: Marca símbolo em nutrição esportiva, considerada a maior formadora de campeões. Responsável por fomentar um ecossistema gerador de demanda que ultrapassa 2 bilhões de impactos por ano.
- Probiótica
- Dr. Peanut
- Znack That
Products and services
- Max Titanium Sports nutrition and supplement product line including whey protein, vitamins, minerals, and performance formulations targeted at athletes, bodybuilders, and fitness enthusiasts in Latin America.
- Probiótica Sports nutrition and supplementation line with over 35 years of history in Brazil, offering innovative supplements and nutrition products for consumers pursuing peak performance.
- Dr. Peanut Iconic peanut paste and healthy snack brand offering spreads and peanut-based products that repositioned the category as a healthy snack and lifestyle option.
- Znack That Newly launched brand of healthy salty and protein snacks extending Grupo Supley beyond supplements and sweet functional foods into new daily consumption occasions focused on practicality and quick meals.
Quantifiable outcome
- 2 billion+ consumer impacts per year through Max Titanium brand
- +2 more outcomes
Companies that use Supley Laboratório
Customer profileSegments3 records
Ideal customer profiles2 records
Supley Laboratório technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Supley Laboratório partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Supley Laboratório competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Supley Laboratório social profiles
Digital presenceSupley Laboratório compliance and trust
Trust signalCompliance2 records
Supley Laboratório financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supley Laboratório leadership team
Management profileNumber of profiles
Profiles1 record
Supley Laboratório subsidiaries and ownership
Company hierarchySubsidiaries4 records
Supley Laboratório funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supley Laboratório M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supley Laboratório
What does Supley Laboratório do?
Supley Laboratório develops, manufactures, and distributes food supplements, sports nutrition products, and functional foods through an ecosystem of four sub-brands — Max Titanium (sports nutrition), Probiótica (supplementation), Dr. Peanut (peanut-based healthy snacks), and Znack That (healthy salty protein snacks). The company operates 4 manufacturing units totaling over 50,000 square meters, producing more than 28 million products annually across a portfolio of 350+ SKUs sold via retail, pharmacies, gyms, and brand e-commerce across Latin America.
Is Supley Laboratório a public or private company?
Supley Laboratório is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Supley Laboratório founded?
Supley Laboratório was founded in 2006. It employs 101 to 250 people.
Where is Supley Laboratório based?
Supley Laboratório is headquartered in Matão, Brazil, in the Latin America region.
How does Supley Laboratório make money?
Three revenue lines are on record. Product Sales - Food Supplements are the primary driver. The others are product Sales - Peanut Products and product Sales - Protein Snacks.
Does Supley Laboratório have an API?
No public API is recorded for Supley Laboratório.