LALA U.S.
LALA U.S. is a multi-brand dairy CPG subsidiary of Mexico's Grupo LALA, producing and distributing milk, drinkable yogurts, and functional high-protein dairy products (Promised Land®, LALA® Foods, Skim Plus®, LALA Gold™) through retail grocery channels across North America.
- Company typePrivate
- Founded2016
- HeadquartersDallas, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What LALA U.S. does
LALA U.S., Inc. is a Dallas, Texas-headquartered consumer packaged goods (CPG) company and wholly-owned subsidiary of Mexican dairy conglomerate Grupo LALA (founded 1949 in Torreón, Coahuila). The company was formed in August 2016 when Grupo LALA acquired the branded business and separated from Borden Dairy Company. It operates a multi-brand dairy portfolio spanning four distinct consumer positioning tiers: Promised Land® Dairy (premium indulgent milk), LALA® Foods (mainstream dairy and yogurt), Skim Plus® (fat-free milk with no artificial growth hormones), and the newly launched LALA Gold™ (high-protein drinkable yogurts introduced in 2024). The company also markets Lala Plus Protein Smoothies under the functional nutrition category.
The underlying business is dairy manufacturing and brand management, with core technical capabilities in UHT processing, high-protein yogurt formulation, drinkable yogurt production, and lactose-free dairy. Manufacturing is split between an Omaha, Nebraska facility (acquired 2009) and a Torreón, Mexico facility whose UHT line obtained Grade A certification in 2023, enabling cross-border dairy imports into the U.S. The product line is supported by registered trademarks across all sub-brands and a 2024 brand renovation of both the LALA® and Promised Land® identities.
LALA U.S. generates revenue through one-time purchase sales of branded dairy products via mainstream retail grocery distribution channels across North America, targeting health-conscious, premium, and mainstream dairy consumer segments. The company employs 251–500 people and operates with a sales-led go-to-market motion focused on retail channel expansion, national campaign launches, and brand portfolio development. There is no public revenue disclosure, no external funding, and no evidence of AI/ML capability deployment.
LALA U.S. firmographics
Firmographics- Name
- LALA U.S.
- Legal name
- LALA U.S., Inc.
- Website
- https://lala-us.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- LALA U.S. is a multi-brand dairy CPG subsidiary of Mexico's Grupo LALA, producing and distributing milk, drinkable yogurts, and functional high-protein dairy products (Promised Land®, LALA® Foods, Skim Plus®, LALA Gold™) through retail grocery channels across North America.
- Ownership category
- akta.pro rank
LALA U.S. industry classification
Industry- Product category
- Dairy Products
- NAICS
- Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151), Dairy Product (except Dried or Canned) Merchant Wholesalers (424430)
- SIC
- Dairy Products (2020), Beverages (2080), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Dairy-Based Beverages Manufacturing (Flavored Milk, Lassi, Drinkable Yogurt) (AFAKAKAH)
- akta.pro secondary industries
- Shelf-Stable Dairy Beverages (UHT/ASEPTIC Flavored Milk, Ambient Lassi) (AFAHAIAH), Functional & Fortified Dairy Drinks (Vitamins/Minerals, Lactose-Free, A2, Added Fiber) (AFAHAIAE), Dairy-Based Beverage Production (Milk Drinks, Yogurt Drinks, Lassi) (AFAFABAJ), Dairy-Based Beverage Wholesale (Milk Drinks, Yogurt Drinks) (AFAIAGAG)
Keywords
Where LALA U.S. is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
LALA U.S. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Dairy Product Sales: Revenue generated from the sale of branded dairy products including milk, yogurt smoothies, and functional nutrition products through retail channels across North America.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
LALA U.S. product offering
Product offeringCore offering
LALA U.S., Inc. processes, distributes, and sells branded dairy and functional nutrition products in the U.S. market through a portfolio of consumer sub-brands: Promised Land Dairy (premium indulgent milk), LALA Foods (mainstream family dairy), Skim Plus (fat-free milk), LALA Gold (high-protein drinkable yogurts), and Lala Plus Protein Smoothies. Products are sold through retail grocery channels across North America, supported by manufacturing operations in the U.S. and Mexico.
Product overview
LALA U.S., Inc. is a multi-brand dairy and food products company operating as a portfolio of distinct consumer brands rather than a unified platform. The company offers regional and national value-added dairy brands including Promised Land® Dairy (premium indulgent milk), LALA® Foods (mainstream dairy), and Skim Plus® (fat-free milk), along with newer functional nutrition products such as LALA Gold™ (high-protein drinkable yogurts) and Lala Plus Protein Smoothies. The product portfolio spans traditional dairy (milk, yogurt), functional/high-protein products, and limited-edition flavor collaborations. The company operates primarily in the U.S. market with manufacturing capabilities in both the U.S. and Mexico, distributing through retail channels.
Differentiator
Problem solved
Functional benefit
Brands
- LALA® Foods: Food brand that transforms ordinary moments into LALAlicious™ celebrations through good, flavorful foods.
- Skim Plus®
- Promised Land® Dairy
- LALA Gold™
Products and services
- Promised Land® Dairy
Quantifiable outcome
- Launched LALA Gold high-protein drinkable yogurts in 2024
- +1 more outcomes
Companies that use LALA U.S.
Customer profileSegments3 records
Ideal customer profiles3 records
LALA U.S. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
LALA U.S. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PEEPS® BrandminorPromised Land Dairy partnered with the PEEPS Brand to launch Sweet Marshmallow Milk, a co-branded product combining the indulgent Promised Land dairy with the iconic PEEPS marshmallow flavor for seasonal release.
Scale indicators5 records
Recent moves11 records
Expansion highlights5 records
LALA U.S. competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
LALA U.S. social profiles
Digital presenceLALA U.S. financial estimates
Financial estimateRevenue estimate
Valuation estimate
LALA U.S. leadership team
Management profileNumber of profiles
Profiles7 records
LALA U.S. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LALA U.S. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LALA U.S.
What does LALA U.S. do?
LALA U.S., Inc. processes, distributes, and sells branded dairy and functional nutrition products in the U.S. market through a portfolio of consumer sub-brands: Promised Land Dairy (premium indulgent milk), LALA Foods (mainstream family dairy), Skim Plus (fat-free milk), LALA Gold (high-protein drinkable yogurts), and Lala Plus Protein Smoothies. Products are sold through retail grocery channels across North America, supported by manufacturing operations in the U.S. and Mexico.
Is LALA U.S. a public or private company?
LALA U.S. is a private company. It is classified as corporate owned and is currently operating.
When was LALA U.S. founded?
LALA U.S. was founded in 2016. It employs 251 to 500 people.
Where is LALA U.S. based?
LALA U.S. is headquartered in Dallas, United States, in the North America region.
How does LALA U.S. make money?
One revenue line is on record: dairy Product Sales.
Does LALA U.S. have an API?
No public API is recorded for LALA U.S..
What industry is LALA U.S. in?
LALA U.S.'s product category is Dairy Products. Its primary akta.pro industry code is AFAKAKAH, Dairy-Based Beverages Manufacturing (Flavored Milk, Lassi, Drinkable Yogurt), with a secondary code of AFAHAIAH, Shelf-Stable Dairy Beverages (UHT/ASEPTIC Flavored Milk, Ambient Lassi). Its NAICS code is 3115 and its SIC code is 2020.