McCrometer

What McCrometer does

McCrometer, Inc. is a US-based flow measurement instrumentation manufacturer founded in 1955 and headquartered in Hemet, California. The company designs, manufactures, calibrates, and services flow meters across four technology categories: differential pressure (the proprietary V-Cone, patented in 1985, and Wafer-Cone), electromagnetic (saddle-style, full-bore, and insertion mag meter families including McMag, Dura Mag, Field Mag, Ultra Mag, Vera Mag, FPI Mag, and SPI Mag), propeller (McPropeller and Hach Water Specialties), and open channel (FLO-DAR radar/ultrasonic sensors and FL-series loggers). Supporting product lines include ProComm Max/Go transmitters, FlowCom registers, and SmartTrax cellular/satellite telemetry devices, and the company holds an NVLAP-accredited calibration laboratory (Lab Code 201023-0) along with ISO 9001:2015, NSF-61, AWWA, and Build America Buy America (BABA) certifications.

McCrometer serves four primary verticals: agriculture and irrigation, municipal water, industrial process (pharmaceuticals, food and beverage, chemicals, power, data centers, mining, aerospace, and government), and oil and gas (upstream, midstream, downstream, LNG, and subsea). The company distributes globally through a network of 168 authorized representatives in 45+ countries, supplemented by direct inside sales and website-based quote requests for custom-engineered solutions. Revenue is generated primarily through one-time hardware sales of custom-configured flow meters, plus accessories and replacement parts, with a smaller but recurring stream from calibration, repair, and field service. With 251-500 employees and 75,000+ V-Cone units installed worldwide, McCrometer operates as a private industrial company; its career page is hosted on Veralto Corporation's job board, suggesting it is a Water Quality platform company within Veralto.

Name

McCrometer

Legal name

McCrometer, Inc.

Website

https://mccrometer.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

251–500 employees

Short description

McCrometer is a US-based flow measurement instrumentation manufacturer founded in 1955, serving agriculture, municipal water, industrial, and oil & gas markets globally through 168 representatives in 45+ countries with proprietary V-Cone and electromagnetic meter technologies.

Ownership category

akta.pro rank

Product category

Flow Measurement Instrumentation

NAICS

Totalizing Fluid Meter and Counting Device Manufacturing (334514), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Totalizing Fluid Meters & Counting Devices (3824)

akta.pro primary industry

Sensors & Feedback Devices (Pressure, Flow, Position, Encoders, Transducers) (IMAHAGAK)

akta.pro secondary industries

Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH), Metering Equipment Testing, Calibration & Certification (EUAJAKAA)

Keywords

• Flow measurement instruments
• Electromagnetic flow meters
• Differential pressure meters
• Propeller flow meters
• Open channel flow meters

Headquarters

HQ city

Hemet

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Flow Meter Hardware Sales: McCrometer generates revenue primarily through the one-time sale of flow meter instrumentation hardware, including differential pressure meters (V-Cone, Wafer-Cone), electromagnetic flow meters (Full Bore, Insertion, Saddle Style), propeller flow meters (McPropeller, Water Specialties), and open channel flow meters. Each unit is custom-sized and calibrated for the customer's specific application.
2. Accessories, Parts & Electronics: Sale of transmitters, controllers (ProComm Max, ProComm Go, FlowCom), telemetry devices (SmartTrax, SmartTrax OnBoard, Flow Connect), flow straighteners (FS100, FS200), and replacement parts and accessories.
3. Service, Calibration & Repair: McCrometer offers a Service Center providing installation support, product start-up, re-calibration, repairs, field repair options, warranty programs, and calibration services. The company also offers a Meter Repair Program for existing equipment.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

McCrometer designs, manufactures, and sells custom-engineered flow measurement instrumentation including differential pressure flow meters (V-Cone, Wafer-Cone), electromagnetic flow meters (full bore, insertion, saddle-style), propeller flow meters (McPropeller, Hach Water Specialties), and open channel flow meters for liquid, steam, and gas applications. Each unit is custom-sized and calibrated to the customer's specific line size, pressure, temperature, and accuracy requirements. The company also supplies supporting electronics (ProComm transmitters, FlowCom registers), telemetry devices (SmartTrax, Flow Connect), and after-sales calibration, repair, and installation services from its Hemet, California headquarters and manufacturing facility.

Product overview

McCrometer is a specialized flow measurement instrumentation manufacturer offering a comprehensive portfolio of products organized into differential pressure flow meters (V-Cone and Wafer Cone), electromagnetic flow meters (saddle-style, full-bore, and insertion types including McMag, Dura Mag, Field Mag, Ultra Mag, Vera Mag, FPI Mag, and SPI Mag families), propeller flow meters (McPropeller, Hach Water Specialties, and Flow Straighteners), open channel flow meters (FLO-DAR sensors, FL-series loggers, and accessory sensors), and supporting electronics/telemetry (ProComm converters, FlowCom registers, SmartTrax and Flow Connect telemetry devices). The company has been manufacturing in the US since 1955 with an NVLAP-accredited calibration laboratory (Lab Code 201023-0) and holds ISO 9001:2015 certification.

Differentiator

Problem solved

Functional benefit

Products and services

• V-Cone Differential Pressure Flow Meter Advanced differential pressure flow meter for liquid, steam, or gas measurement, featuring a self-conditioning V-Cone design that requires only 0-3 diameters of upstream straight-run pipe. Delivers up to ±0.5% accuracy and ±0.1% repeatability, supports line sizes 0.5" to 120"+, pressures up to 20,000 psi, and temperatures up to 1,600°F, with a 25+ year operational lifespan. Over 75,000 units installed worldwide across oil & gas, industrial, and municipal water applications.
• Wafer-Cone Differential Pressure Flow Meter
• McPropeller Flow Meter
• Hach Water Specialties Propeller Flow Meter
• FS100 Flow Straightener
• FS200 Flow Straightener
• McMag 2000 Electromagnetic Flow Meter
• Dura Mag Electromagnetic Flow Meter
• Field Mag 3000 / 5000 Electromagnetic Flow Meters
• Ultra Mag 3000 / 5000 Electromagnetic Flow Meters
• Vera Mag 3000 / 5000 Industrial Electromagnetic Flow Meters
• FPI Mag 3000 / 5000 / Plus 3000 / Plus 5000 Insertion Magnetic Flow Meters
• SPI Mag 3000 / 5000 Insertion Magnetic Flow Meters
• FLO-DAR AV Sensor
• FL900 Flow Logger
• FH950 Portable Flow Meter
• FL1500 Flow Logger Controller
• ProComm Max Transmitter
• ProComm Go Transmitter
• FlowCom Digital Register and Controller
• SmartTrax Telemetry Device
• SmartTrax OnBoard Integrated Telemetry
• Flow Connect Telemetry Device
• EM950 Level Sensor
• US9000 Ultrasonic Sensor
• Rain Gauge Sensor
• Submerged AV Sensor
• BL9000 Bubble Level Flow Sensor
• McCrometer Service Center
• Meter Repair Program
• Calibration Services

Quantifiable outcome

• Up to ±0.5% accuracy across full flow range with the V-Cone and ±0.1% repeatability
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KROHNE Group: KROHNE is a privately held German specialist in flow and level measurement, with a product range (OPTIFLUX, OPTISONIC, OPTISWIRL) that closely mirrors McCrometer's electromagnetic, ultrasonic, and V-Cone-style DP offerings. Comparable size, vertical mix, and process-industry customer base.
• Badger Meter: Badger Meter is a US-listed flow measurement specialist focused on water and wastewater utilities, with similar AWWA-compliant propeller and electromagnetic products to McCrometer's McPropeller and Ultra Mag lines. Comparable size and shared municipal/agriculture customer base.
• Endress+Hauser: Endress+Hauser is the largest pure-play industrial measurement instrumentation company globally, with Promag and Prowirl electromagnetic and vortex flow meters directly comparable to McCrometer's mag and V-Cone lines. Same customer base across water, oil & gas, chemicals, and food & beverage.
• Spirax-Sarco Engineering: Spirax-Sarco is a flow measurement and steam specialty specialist with comparable focus on differential pressure, vortex, and electromagnetic flow technologies. Similar industrial vertical mix including food & beverage, power, and chemicals.

Broad incumbents

• ABB: ABB offers ProcessMaster and HygienicMaster electromagnetic flow meters that compete with McCrometer's Ultra Mag and Vera Mag lines in water, wastewater, food & beverage, and chemical verticals. Broad electrification and automation incumbent.
• Honeywell Process Solutions: Honeywell offers magnetic, coriolis, and differential pressure flow meters integrated with its broader process control portfolio. Overlaps with McCrometer in oil & gas, chemicals, and power generation verticals as a broad industrial automation incumbent.
• Emerson (Rosemount): Emerson's Rosemount line is one of the most widely specified magnetic and differential pressure flow meter families globally. Overlaps McCrometer in water, oil & gas, and chemical verticals but as part of a much larger automation portfolio.
• IDEX Corporation: IDEX owns multiple flow technology brands (Pulsafeeder, Richter, Viking) including electromagnetic and metering pump products directly comparable to McCrometer's portfolio. US-listed industrial conglomerate with strong specialty flow segment.
• Siemens (Sitrans): Siemens offers the Sitrans family of electromagnetic, coriolis, and ultrasonic flow meters, overlapping McCrometer's portfolio across industrial process and water verticals. A broad industrial conglomerate with much larger R&D and global service footprint.
• Yokogawa Electric: Yokogawa's ADMAG and Rotameter flow meter lines overlap with McCrometer's electromagnetic offerings, particularly in oil & gas, chemical, and power generation. Large Japanese industrial automation conglomerate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mccrometer
• Facebookfacebook.com/McCrometer
• LinkedInlinkedin.com/company/mccrometer-inc-

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McCrometer