Extreme Motus

What Extreme Motus does

Extreme Motus, founded in 2018 in Payson, Utah, manufactures and sells a manual all-terrain wheelchair under the Motus brand. The core product is a 49-pound, CNC-machined aluminum-framed chair with three large low-pressure Wheeleez polyurethane balloon tires and hydraulic disc brakes, designed for caretaker-pushed outdoor use across sand, snow, gravel, mud, rocks, and shallow water — including flotation capability. The chair folds for transport in a standard vehicle trunk or as checked airline baggage. Pricing ranges from $4,399.99 to $6,184.99 for custom builds, positioning the product as a manual, sub-$5,000 alternative to powered all-terrain wheelchairs that cost $15,000-$30,000+ and weigh 400+ pounds.

The company operates a direct-to-consumer e-commerce model through extrememotus.com, supplemented by 59 loaner/demo locations across the US, Canada, Australia, and the UK, an affiliate program, and podcast/community partnerships. Payment flexibility is layered through Affirm and Klarna financing, split-pay installments, and HSA/FSA acceptance via Gale. Revenue derives primarily from chair sales, with an accessories catalog (Motus Mover hitch carrier, Motus Protector weather cover, 5-Point Harness, Perfect Lift transfer device, bags, and apparel) providing attach-rate upside. As of 2026, the company reports 590+ chairs sold across 100+ countries, 800,000+ social media followers, and 233M+ content views in the trailing twelve months.

Extreme Motus is a privately held, bootstrapped company led by CEO Adam Beesley with co-founders Ryan Grassley (primary caregiver for Sam Durst) and Sam Durst (cerebral palsy, the chair's primary ambassador). The company has no disclosed external funding rounds or institutional investors, and operates with 1-10 employees. Its go-to-market relies on organic social media content, community-led event presence, state park loaner programs (Tennessee State Parks, Seacoast Science Center), and adaptive sports organization partnerships (National Ability Center, Kelly Brush Foundation's Adaptive Rec Hub).

Name

Extreme Motus

Legal name

ExtremeMotus Bicycle Components, Inc.

Website

https://extrememotus.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Extreme Motus manufactures a manual all-terrain wheelchair (Motus) priced at $4,500-$6,185 for individuals with mobility disabilities, sold direct-to-consumer online with global shipping and 59 demo locations across four countries.

Ownership category

akta.pro rank

Product category

All-Terrain Wheelchairs (Mobility Equipment)

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

akta.pro secondary industry

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

Keywords

• All-terrain wheelchairs
• Manual wheelchair manufacturing
• Adaptive mobility equipment
• Off-road wheelchair
• Outdoor accessibility devices

Headquarters

HQ city

Payson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. All-Terrain Wheelchair Sales: One-time hardware sales of the Extreme Motus All-Terrain Wheelchair (primary product) and accessories. Standard configuration priced at $4,500; custom builds up to $6,184.99. All orders must be paid in full prior to shipment. This is the dominant revenue stream.
2. Accessories & Add-ons: One-time sales of complementary products including the Motus Mover hitch carrier ($350), Motus Protector weather cover ($180), Perfect Lift portable lift ($329), 5-Point Harness ($135), Camera Mounting Widget ($19.99), Handlebar Bag ($30), Pannier Bag ($60), apparel, books, and stickers.
3. Financing Partnerships (Affirm & Klarna): Extreme Motus partners with Affirm (rates as low as 0% APR) and Klarna to offer installment financing to customers. Revenue flows indirectly through increased sales conversion driven by financing availability. Not a direct revenue stream but a GTM enabler that lowers upfront cost barriers.
4. HSA/FSA Payment Processing (Gale): Accepts HSA and FSA payments through Gale, allowing customers to use pre-tax healthcare accounts to purchase the wheelchair and accessories, removing a financial barrier for customers with eligible accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels13 records

Core offering

Extreme Motus hand-crafts and sells the Motus All-Terrain Wheelchair, a 49-lb manual wheelchair with a folding CNC-machined aluminum frame, three large low-pressure Wheeleez balloon polyurethane tires, and hydraulic disc brakes that traverses sand, snow, gravel, mud, rocks, and shallow water. The chair is sold direct-to-consumer online at $4,399.99–$6,184.99 and is complemented by a modular accessory ecosystem (Motus Mover, Motus Protector, 5-Point Harness, Perfect Lift, Camera Mounting Widget, Pannier Bag, Handlebar Bag), branded apparel, and a children's book.

Product overview

Extreme Motus offers a single core product — the Motus All-Terrain Wheelchair — complemented by a modular ecosystem of accessories and apparel. The flagship wheelchair is a manual all-terrain chair priced at $4,399.99–$6,184.99, featuring a folding aluminum frame, Wheeleez balloon tires, and hydraulic disc brakes. The accessory lineup includes the Motus Mover (hitch carrier), Motus Protector (weather cover), Camera Mounting Widget, 5-Point Harness, Perfect Lift transfer device, Pannier Bag, and Handlebar Bag. The company also sells branded apparel including t-shirts, hoodies, tote bags, mugs, stickers, and a children's book 'Sam & Ryan Visit The Moon'. Payment flexibility is provided through Motus Payments, offering partial pay, split payments, and financing through Affirm and Klarna.

Differentiator

Problem solved

Functional benefit

Brands

• Motus: Product brand name used for all-terrain wheelchairs and accessories (e.g., Motus All Terrain, Motus Payments, Motus Mover, Motus Protector)
• Extremely Slow

Quantifiable outcome

• 233M+ content views in 12 months ending June 2026 across Facebook, Instagram, TikTok, and YouTube, demonstrating massive brand reach and audience engagement.
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Gale (HSA/FSA Payments)coreTechnology or IntegrationGale powers HSA and FSA payment acceptance at Extreme Motus checkout, enabling customers to use pre-tax healthcare account funds (debit or credit cards) to purchase wheelchairs and accessories. Displayed as a payment option alongside credit cards and financing.
• National Ability Center (NAC)Strategic or Co-development PartnerThe National Ability Center in Park City, Utah invited Extreme Motus to experience adaptive snowshoeing at their yurt in the Uinta Mountains. Three NAC guides accompanied Sam & Ryan on a one-mile snowshoe hike. The NAC uses Extreme Motus chairs as part of their adaptive recreation programming.
• Utah Mammoth (NHL)minorGTM or Marketing PartnerExtreme Motus partnered with Utah's new NHL team, the Utah Mammoth, to bring a street hockey tournament to Santaquin, Utah. Sam served as goalie in his Extreme Motus wheelchair on the 'Extremely Slow' team, which finished 2nd place. The partnership promotes adaptive recreation and brand visibility in the local community.
• Tennessee State Parks (Access for All Program)coreStrategic or Co-development PartnerTennessee State Parks purchased two Extreme Motus all-terrain wheelchairs for testing as part of their Access for All program, which currently provides Magic Mobility all-terrain chairs at 10 of 56 state parks. The program aims to expand accessible outdoor experiences. Don Tate, ADA Director for Tennessee State Parks, personally tested the Motus.
• United AirlinesminorGTM or Marketing PartnerUnited Airlines baggage crew helped ensure two full-size Extreme Motus all-terrain wheelchairs were loaded onto planes and successfully transferred through every connection during shipments to Casa de Fe in Ecuador. Desmond at United specifically noted as helpful.
• Casa de FeminorGTM or Marketing PartnerCasa de Fe, a children's home in Shell, Ecuador (on the edge of the Amazon jungle), received three Extreme Motus all-terrain wheelchairs donated through supporters. The organization's mission and outreach generate press and social media visibility for the brand's international impact story.
• Kelly Brush Foundation (Adaptive Rec Hub)coreGTM or Marketing PartnerThe Kelly Brush Foundation's Adaptive Rec Hub — a free platform with 12,000+ active users, 600+ adaptive recreational programs, and 70+ grant funding sources — features Extreme Motus on its All-Terrain sport page. This positions the chair in front of a highly qualified, self-identified adaptive sports audience actively researching equipment, funding, and community.
• Seacoast Science CenterminorChannel Partner/ Reseller/ DistributorThe Seacoast Science Center at Odiorne Point State Park in Rye, New Hampshire offers a free Extreme Motus all-terrain wheelchair loaner to all visitors and members. The chair was funded by a Christopher & Dana Reeve Foundation grant. No advance reservation required — available at the front desk.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Permobil: Swedish manufacturer of power wheelchairs, manual wheelchairs, and seating/positioning solutions for clinical and rehab markets. Broad incumbent in the wheelchair industry with overlapping end users (mobility-impaired individuals) but distributed through clinical channels rather than direct outdoor enthusiast marketing.
• Pride Mobility / Quantum Rehab: Large US-based manufacturer of power wheelchairs, scooters, and lift chairs. Broad incumbent serving mobility-impaired customers across multiple product categories; not specialized in all-terrain manual but competes for the same disability community wallet.

Direct peers

• Magic Mobility: Australia-based manufacturer of all-terrain power wheelchairs (Frontier V6, Extreme X8). Most directly comparable competitor: Extreme Motus is explicitly being tested by Tennessee State Parks alongside Magic Mobility's chairs for their Access for All program. Both target users needing off-road/outdoor wheelchair access.
• Hippocampe Beach & All-Terrain Wheelchair: French manufacturer of beach and all-terrain wheelchairs with balloon tires for sand and snow access. Comparable manual all-terrain product category and similar target use cases (beach, trail, snow) for mobility-impaired users.
• Tank Chair: Custom-built all-terrain/off-road powered and manual wheelchairs for outdoor recreation. Comparable niche manufacturer serving users who want off-pavement mobility in a similar price-range-but-custom positioning.
• GRIT (by Convaid/FreeWheel): Manufacturer of the GRIT Freedom Chair - a lever-driven, all-terrain manual wheelchair with mountain bike components. Direct peer in the manual all-terrain wheelchair category, competing on price point, terrain capability, and folding/transport design.

Others

• Kelty (adaptive / outdoor gear): Outdoor gear manufacturer whose adaptive product line and outdoor recreation orientation is adjacent to Extreme Motus's positioning. Adjacent comparison for outdoor-accessible product expansion rather than direct wheelchair competition.
• Kelly Brush Foundation (Adaptive Rec Hub): Not a competitor but a distribution/ecosystem partner that lists Extreme Motus on its Adaptive Rec Hub. Comparable only as a relevant ecosystem player that influences buyer discovery and grant funding for the category.

Emerging players

• Whill: Japan/US startup producing sleek, modern powered mobility devices including all-terrain models (Whill Model F, Model R). Comparable brand-led, design-forward positioning in the modern mobility aid market; overlaps with Extreme Motus on style-conscious, design-led user acquisition.
• Adaptive Star / Convaid (adaptive strollers): Manufacturer of adaptive strollers and pediatric mobility aids. Adjacent category in the broader pediatric/special-needs mobility space, comparable use cases for families of children with disabilities - one of Extreme Motus's customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/extrememotus
• YouTubeyoutube.com/@ExtremeMotus
• Facebookfacebook.com/extrememotuswheelchairs
• Instagraminstagram.com/extrememotus
• TikToktiktok.com/@extrememotus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extreme Motus