marKoub.ma
marKoub.ma is a Moroccan online marketplace that lets travelers search, compare and book intercity bus tickets from over 100 operators across 650+ stations in 350+ cities, monetizing through per-ticket commissions and serving primarily individual Moroccan travelers.
- Company typePrivate
- Founded2017
- HeadquartersRabat, Morocco
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What marKoub.ma does
marKoub.ma is a Moroccan online intercity bus ticket marketplace headquartered in Rabat and founded in 2017. The platform enables travelers to search, compare and purchase bus tickets across more than 100 Moroccan bus operators, covering 650+ stations in 350+ cities, and is positioned as Morocco's first dedicated intercity bus booking service. The product surface consists of a responsive web platform plus native mobile applications on iOS, Android and Huawei AppGallery, supported by an e-ticket delivery system, automated WhatsApp travel reminders, and a cash-payment network (M'Khyer) that allows unbanked users to complete bookings at physical locations. Additional features include the M'Khyer quality label — a rating and certification system scoring partner operators on comfort, staff and punctuality — and a customer referral program.
The business operates a two-sided marketplace, monetizing through a transaction commission on each ticket sold, with ticket prices ranging roughly 60-170 Moroccan Dirhams per passenger depending on route, operator and class. Distribution is product-led and self-serve across web and mobile, supplemented by an exclusive promotional partnership with Attijariwafa bank (codes delivered via Attijari Mobile and Simple apps), a network of payment integrations covering Visa, Mastercard, PayPal, CMI, Fatoorati, Tasshilat and Chaabi Cash, and bank and operator partnership channels. The customer base is primarily Moroccan individual travelers booking intercity trips, with a secondary segment of businesses arranging group or employee travel; no enterprise contracts or named B2B anchors are disclosed. The company is privately held, employs 11-50 people, has not disclosed funding rounds or revenue, and currently operates only within Morocco.
marKoub.ma firmographics
Firmographics- Name
- marKoub.ma
- Legal name
- marKoub.ma
- Website
- https://markoub.ma
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- marKoub.ma is a Moroccan online marketplace that lets travelers search, compare and book intercity bus tickets from over 100 operators across 650+ stations in 350+ cities, monetizing through per-ticket commissions and serving primarily individual Moroccan travelers.
- Ownership category
- akta.pro rank
marKoub.ma industry classification
Industry- Product category
- Online Bus Ticketing Marketplace
- NAICS
- Travel Agencies (561510)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms (THADALAB)
- akta.pro secondary industries
- Mobility-as-a-Service (MaaS) & Multimodal Trip Planning (BPAMAIAH), Integrated Ticketing & Fare Management (Capping, Passes, Validators) (THADALAC)
Keywords
Where marKoub.ma is headquartered
LocationHeadquarters
- HQ city
- Rabat
- HQ country
- Morocco
- HQ region
- Africa
Offices1 record
Markets served
marKoub.ma business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Ticket booking commission: Platform earns commission on each ticket sold through the marketplace by connecting travelers with bus operators. Revenue is generated per transaction when customers purchase bus tickets online or with cash payment option.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Route-based pricing per passenger |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
marKoub.ma product offering
Product offeringCore offering
marKoub.ma is an online marketplace that lets travelers search, compare, and book intercity bus tickets from 100+ Moroccan bus operators across 650+ stations in 350+ cities. The platform operates via a website and native mobile apps (iOS, Android, Huawei), supports online payments (Visa, Mastercard, PayPal, CMI) and cash payments through Fatoorati, Tasshilat, and Chaabi Cash, and provides e-ticket delivery plus WhatsApp travel reminders.
Product overview
marKoub.ma is Morocco's first and leading inter-city bus ticket booking platform operating as a single unified service. The platform connects travelers with 100+ bus operators across 650+ stations in 350+ cities, enabling ticket search, comparison, and purchase in under 2 minutes. The core offering consists of the web platform and mobile app (iOS, Android, Huawei), supplemented by add-on services including the M'Khyer quality label program with operator ratings, cash payment options, a referral program, WhatsApp travel reminders, and e-ticket delivery. Users can pay online via credit card (Visa, Mastercard), PayPal, CMI, or choose cash payment methods including Fatoorati, Tasshilat installments, and Chaabi Cash.
Differentiator
Problem solved
Functional benefit
Brands
- M'Khyer (مخير): Quality label program for transport partners
- marKoub sahbi
- Offres reKlam
Products and services
- marKoub.ma Online Booking Platform Web-based intercity bus ticket booking platform enabling users to search, compare, and purchase tickets from 100+ Moroccan bus operators across 650+ stations in 350+ cities. Targets individual travelers seeking convenient online booking and price comparison.
- marKoub Mobile App (iOS, Android, Huawei) Native mobile application available on iOS, Android, and Huawei App Gallery enabling users to book bus tickets, track journeys, and access exclusive mobile offers. Targeted at individual travelers using smartphones in Morocco.
Quantifiable outcome
- Book tickets in under 2 minutes
- +1 more outcomes
Companies that use marKoub.ma
Customer profileSegments2 records
Ideal customer profiles2 records
marKoub.ma technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature5 records
marKoub.ma partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- CTM (Compagnie de Transports au Maroc)coreMajor Moroccan bus transport operator providing intercity bus services. Partnered with marKoub for online ticket distribution.
- Globus TranscoreBus transport company operating routes primarily in southern Morocco including Agadir-Casablanca routes.
- Itrane VoyagecoreBus transport operator serving routes between major Moroccan cities including Rabat-Agadir.
- SATcoreMoroccan bus company operating routes including Oujda-Casablanca corridor.
- Achkid TransportcoreBus transport operator serving routes including Agadir-Safi.
- Supratours (ONCF)coreRail-connected bus service operated by ONCF (Moroccan National Railways) for seamless train-bus travel.
- Trans GhazalacoreMajor transport operator covering routes including Rabat-Oujda, Casablanca-Nador, and many others.
- Transport SeLecTcoreBus transport company operating routes including Fes-Meknes.
- Attijariwafa bankcoreExclusive banking partner offering promotional codes and special deals for Attijariwafa bank customers through Attijari Mobile and Simple apps.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
marKoub.ma competitors and assessment
Company assessmentDirect peers
- Redbus: India's largest intercity bus ticket booking marketplace, aggregating multiple operators on a single platform. Closely comparable business model to marKoub.ma: operator partnerships, route comparison, and commission-based monetization, adapted to the Indian long-tail bus market.
- FlixBus: Europe's leading intercity bus operator and booking platform, operating a marketplace of partner carriers. While it runs its own branded service, its technology platform aggregating schedules, pricing, and bookings mirrors what marKoub.ma does for Moroccan bus.
- BusBud: Intercity and charter bus booking marketplace active across North America and expanding globally. Directly comparable as an aggregator of multiple bus operators with mobile-first booking and multi-city coverage.
Broad incumbents
- Omio (formerly GoEuro): Multi-modal travel comparison and booking platform covering bus, rail, and air across Europe. Comparable as a digital aggregator of intercity ground transportation, though broader in scope than marKoub.ma's bus-only focus.
- Trainline: Europe's largest independent rail and coach ticket retailer with a mobile-led platform. Related to marKoub.ma in tackling intercity ground transportation booking at scale, with similar commission economics and a comparable product-led growth motion.
- Rome2Rio: Global multimodal journey planning and booking platform covering bus, rail, ferries, and flights. Comparable to marKoub.ma in routing travelers to intercity ground transportation across many operators and geographies.
Emerging players
- Wanderu: North American bus and ground travel booking marketplace aggregating smaller intercity carriers. Closely comparable in segment focus (intercity ground), market position, and operator aggregation model.
- 12Go: Southeast Asia-focused intercity transport booking platform for buses, ferries, and trains. Comparable as an emerging-market multimodal aggregator with operator partnerships and a marketplace revenue model.
Others
- Attijariwafa bank (via Attijari Mobile / Simple): Strategic distribution partner already embedded inside marKoub.ma's funnel; listed here as an ecosystem participant rather than a competitor, relevant for understanding the partnership-driven GTM motion and any future expansion into adjacent financial services.
- ONCF (Office National des Chemins de Fer): Moroccan national rail operator running Supratours, already a partner of marKoub.ma; included because it represents both a current partnership opportunity and a structural competitive threat to intercity bus demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
marKoub.ma social profiles
Digital presencemarKoub.ma financial estimates
Financial estimateRevenue estimate
Valuation estimate
marKoub.ma leadership team
Management profileNumber of profiles
Profiles1 record
marKoub.ma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
marKoub.ma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about marKoub.ma
What does marKoub.ma do?
marKoub.ma is an online marketplace that lets travelers search, compare, and book intercity bus tickets from 100+ Moroccan bus operators across 650+ stations in 350+ cities. The platform operates via a website and native mobile apps (iOS, Android, Huawei), supports online payments (Visa, Mastercard, PayPal, CMI) and cash payments through Fatoorati, Tasshilat, and Chaabi Cash, and provides e-ticket delivery plus WhatsApp travel reminders.
Is marKoub.ma a public or private company?
marKoub.ma is a private company. It is classified as unknown and is currently operating.
When was marKoub.ma founded?
marKoub.ma was founded in 2017. It employs 11 to 50 people.
Where is marKoub.ma based?
marKoub.ma is headquartered in Rabat, Morocco, in the Africa region.
How does marKoub.ma make money?
One revenue line is on record: ticket booking commission.
Who are marKoub.ma's main competitors?
Direct peers on record are Redbus, FlixBus and BusBud. Broad incumbents are Omio (formerly GoEuro), Trainline and Rome2Rio. Emerging players are Wanderu and 12Go. Others are Attijariwafa bank (via Attijari Mobile / Simple) and ONCF (Office National des Chemins de Fer).
Does marKoub.ma have an API?
No public API is recorded for marKoub.ma.
What industry is marKoub.ma in?
marKoub.ma's product category is Online Bus Ticketing Marketplace. Its primary akta.pro industry code is THADALAB, Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms, with a secondary code of BPAMAIAH, Mobility-as-a-Service (MaaS) & Multimodal Trip Planning. Its NAICS code is 561510 and its SIC code is 4700.