The Hero Company
- Company typePrivate
- Founded-
- HeadquartersAnaheim, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
The Hero Company firmographics
Firmographics- Name
- The Hero Company
- Legal name
- HomeLife Media, LLC
- Website
- https://theherocompany.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Hero Company industry classification
Industry- Product category
- Patriotic Apparel and Accessories Retail
- NAICS
- Jewelry, Luggage, and Leather Goods Retailers (4583), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Costume Jewelry & Novelties (3960), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Collectibles, Trading Cards & Memorabilia Retail (CRALAIAG)
- akta.pro secondary industries
- Autographed Memorabilia Retail (CRAMAOAB), Game-Used & Match-Worn Memorabilia Retail (CRAMAOAC)
Keywords
Where The Hero Company is headquartered
LocationHeadquarters
- HQ city
- Anaheim
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Hero Company business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Product Sales: Direct-to-consumer sales of patriotic-themed jewelry, apparel, and accessories. Products include bracelets ($15-$49.99), necklaces ($29.99-$49.99), hats ($12.99-$29.99), t-shirts ($15-$35), hoodies ($49.99), and dog treats ($7.97-$16). The company donates 20% of profits from each product sale to fund service dogs for veterans with PTSD.
- Wholesale/Reseller: Wholesale distribution through Faire marketplace for resellers and retailers.
- Event/Bulk Gifting: Bulk pricing programs for corporate events, first responder organizations, and veteran groups.
- Donations: 100% of direct cash donations go directly to fund service dogs for veterans at zero out-of-pocket cost to them.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bracelets - $15 to $49.99 |
| Unit Pricing | Pay-as-you-go | Necklaces - $29.99 to $49.99 |
| Unit Pricing | Pay-as-you-go | Hats - $12.99 to $29.99 |
| Unit Pricing | Pay-as-you-go | T-shirts - $15 to $35 |
| Unit Pricing | Pay-as-you-go | Hoodies - $49.99 |
| Unit Pricing | Pay-as-you-go | Dog Treats - $7.97 to $16 |
| Other | Pay-as-you-go | Free Shipping |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Hero Company product offering
Product offeringCore offering
The Hero Company is a veteran-owned direct-to-consumer e-commerce business that designs and sells patriotic-themed jewelry (bracelets, necklaces, keychains), apparel (t-shirts, hoodies, hats), and dog products (Hero Bites treats, dog accessories). The company commits 20% of profits from each product sale and 100% of direct cash donations to fund service dogs for veterans with PTSD at zero out-of-pocket cost. Distribution occurs through the company's Shopify storefront, the Faire wholesale marketplace, and bulk event gifting programs.
Product overview
The Hero Company is a veteran-owned e-commerce business selling patriotic-themed jewelry (bracelets, necklaces), apparel (t-shirts, hoodies, hats), and dog products. The product portfolio centers on the Core Collections (Bracelets, Necklaces, T-Shirts/Apparel, Hoodies, Hats) and sub-brands including the Hero Core Basics T-Shirt Collection (multi-pack bundles) and Hero Jewelry Set Offers (combo deals). Keychains, dog products (Hero Bites treats), car magnets, and digital gift cards round out the offering. A significant portion of proceeds (20% of profits per product) funds service dogs for veterans with PTSD at zero cost to recipients. The company has donated over $2 million to veterans to date.
Differentiator
Problem solved
Functional benefit
Products and services
- Bracelets
Quantifiable outcome
- $2,048,396 funded for veterans to date for service dog pairing
Companies that use The Hero Company
Customer profileSegments5 records
Ideal customer profiles3 records
The Hero Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Hero Company partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Heroes Rise FoundationcoreThe Hero Company's charitable beneficiary. All direct cash donations go to Heroes Rise Foundation which funds service dogs for veterans at zero out-of-pocket cost. 100% of donations go directly to veteran service dog programs.
- HomeLife Media, LLCcoreParent company of The Hero Company. The Hero Company is listed as 'A Project of HomeLife Media, LLC'.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Hero Company competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Hero Company social profiles
Digital presenceThe Hero Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Hero Company leadership team
Management profileNumber of profiles
Profiles1 record
The Hero Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Hero Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Hero Company
What does The Hero Company do?
The Hero Company is a veteran-owned direct-to-consumer e-commerce business that designs and sells patriotic-themed jewelry (bracelets, necklaces, keychains), apparel (t-shirts, hoodies, hats), and dog products (Hero Bites treats, dog accessories). The company commits 20% of profits from each product sale and 100% of direct cash donations to fund service dogs for veterans with PTSD at zero out-of-pocket cost. Distribution occurs through the company's Shopify storefront, the Faire wholesale marketplace, and bulk event gifting programs.
Is The Hero Company a public or private company?
The Hero Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Hero Company founded?
The Hero Company was founded in -1. It employs 11 to 50 people.
Where is The Hero Company based?
The Hero Company is headquartered in Anaheim, United States, in the North America region.
How does The Hero Company make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are wholesale/Reseller, event/Bulk Gifting and donations.
Does The Hero Company have an API?
No public API is recorded for The Hero Company.
What industry is The Hero Company in?
The Hero Company's product category is Patriotic Apparel and Accessories Retail. Its primary akta.pro industry code is CRALAIAG, Collectibles, Trading Cards & Memorabilia Retail, with a secondary code of CRAMAOAB, Autographed Memorabilia Retail. Its NAICS code is 4583 and its SIC code is 3960.