What Cassida Corporation does

Cassida Corporation is a privately held San Diego, California-based provider of cash automation hardware for businesses that handle physical currency at scale. Founded globally in 1998 with its U.S. division established in 2006, the company designs and sells bill counters, mixed denomination counters, coin counters and sorters, counterfeit money detectors, and currency counting scales through a multi-channel go-to-market combining direct e-commerce at cassidausa.com, Amazon marketplace distribution, a zero-investment authorized dealer program with dropshipping, and a separate international storefront at cassidaglobal.com plus a Canadian sub-storefront.

The product portfolio spans entry-level portable detectors such as the CCS 150 and InstaCheck priced under $250, mid-tier single and mixed denomination counters like the 6600 and 8800R V2, and professional flagship units such as the 2-pocket 9900R V2 priced near $1,700 with built-in thermal printing. Core technical differentiation is built on multi-sensor counterfeit detection (UV, MG, IR, CIS), a proprietary patented M Algorithm marketed as providing the lowest false reject rate among manufacturers, dual Contact Image Sensor (2CIS) arrays, and firmware-upgradeable image recognition that supports multi-currency counting across USD, CAD, MXN, BRL, ARS, GBP, and EUR.

Revenue is generated primarily through one-time hardware sales via DTC e-commerce and channel partners, supplemented by an aftermarket accessories stream (cleaning kits, calibration cards, thermal printer paper, coin wrappers, replacement parts). Target customer segments are highly diversified across banks, retail stores, casinos, gas stations, restaurants, laundromats, arcades, and small-to-medium businesses, with no disclosed enterprise anchor concentration. The company reports serving customers in 40+ countries and claims 10M+ lifetime customers with 15,000+ website reviews averaging 4.9 stars, though revenue, headcount, and financial performance figures are not publicly disclosed.

Name

Cassida Corporation

Legal name

Cassida Corporation

Website

https://cassidausa.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Cassida Corporation is a San Diego-based privately held cash automation hardware vendor selling bill counters, coin counters, counterfeit detectors, and currency scales to banks, retailers, casinos, gas stations, and small businesses across 40+ countries via direct e-commerce, Amazon, and a dealer network.

Ownership category

akta.pro rank

Product category

Cash Automation Equipment

NAICS

Totalizing Fluid Meter and Counting Device Manufacturing (334514), Commercial and Service Industry Machinery Manufacturing (3333)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Cash Drawers, Cash Handling & Coin/Bill Counters (HDACAKAE)

Keywords

• Cash automation equipment
• Currency counting machines
• Counterfeit detection systems
• Bill counters
• Coin counters sorters

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales: Primary revenue from sale of bill counters, coin counters, counterfeit detectors, and currency counting scales. Products sold directly through e-commerce and via dealer network.
2. Accessories and Consumables: Secondary revenue from accessories including cleaning kits, dust covers, coin wrappers, calibration cards, replacement batteries, drive belts, and thermal printer paper.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Cassida Corporation manufactures and sells cash automation hardware, including mixed bill counters, standard bill counters, coin counters and sorters, counterfeit money detectors, and currency counting scales. The products use proprietary multi-sensor detection technology (UV, magnetic, infrared, CIS) and the patented M Algorithm to deliver counterfeit detection and high-speed currency counting for cash-intensive businesses.

Product overview

Cassida Corporation is a cash automation solutions provider offering a comprehensive portfolio of currency handling products organized into five core product lines: (1) Mixed Bill Counters including the 9900R V2 (2-pocket flagship), 8800R V2 (1-pocket premium), and CRS series (9500, 8500, 7500, 7200) that automatically recognize and count multiple denominations in a single pass; (2) Standard Bill Counters including 6600, 5520, Advantec 75, Tiger, CRS 1000, and CRS 6200 for single-denomination high-speed counting; (3) Coin Counters & Sorters including the C300 with automatic rolling and C100/C200/C500 series; (4) Counterfeit Money Detectors including Quattro (patented M Algorithm), Omni-ID (2-in-1 with ID verification), InstaCheck, CCS 200, and CCS 150 using UV/MG/IR/CIS sensor technologies; and (5) Currency Counting Scales including TillTally for weight-based counting. The product line is supported by accessories including thermal printers, cleaning kits, coin wrappers, calibration cards, and replacement parts. All products feature sensor-based counterfeit detection using ultraviolet, magnetic, infrared, and contact image scanning technologies, with no AI or machine learning capabilities referenced in the source materials.

Differentiator

Problem solved

Functional benefit

Brands

• Cassida Pro Series: Professional-grade cash automation solutions featuring innovative advances in currency counting and processing technology.

Products and services

• Cassida 9900R V2 Mixed Bill Counter Professional 2-pocket mixed bill counter with multi-denomination recognition, serial number recording, and advanced counterfeit detection (UV, MG, IR, 2CIS). Counts and sorts mixed currencies including USD, CAD, MXN, BRL, ARS, COP, VES, RUB, GBP, EUR. Sale price $1,530.99 USD, regular $1,699.00 USD with 3-year warranty and built-in printer.
• Cassida 8800R V2 Mixed Bill Counter Premium 1-pocket mixed bill counter with denomination, face, and orientation sorting, multi-currency support, and CIS/UV/IR/MG counterfeit detection sensors. Counts at 1,200 bills/minute. Sale price $791.99 USD, regular $999.99 USD.
• Cassida CRS 9500 Mixed Bill Counter Premium mixed bill counter in the 20th Anniversary Collection with advanced denomination sorting and value calculation.
• Cassida CRS 8500 Mixed Bill Counter Mid-tier mixed bill counter from the 20th Anniversary Collection with reliable mixed denomination counting.
• Cassida CRS 7500 Mixed Bill Counter Entry-level mixed bill counter in the 20th Anniversary Collection offering essential mixed denomination counting features.
• Cassida CRS 7200 Mixed Bill Counter Compact mixed bill counter from the 20th Anniversary Collection designed for businesses transitioning from standard to mixed denomination counting.
• Cassida 6600 Bill Counter High-speed top-loading single-denomination bill counter with Valucount feature for value calculation. Available in UV and UV/MG models with speeds up to 1,400 bills/minute. Sale price $239.99 USD, regular $289.99 USD.
• Cassida 5520 Bill Counter Single-denomination bill counter with 1,300 bills/minute speed and integrated counterfeit detection.
• Cassida Advantec 75 Bill Counter High-performance bill counter designed for grocery and retail checkout environments with advanced currency handling capabilities.
• Cassida Tiger Bill Counter Entry-level bill counter for basic counting needs with reliable performance.
• Cassida CRS 1000 Bill Counter Budget-friendly bill counter for small businesses with essential counting features.
• Cassida CRS 6200 Bill Counter Mid-range bill counter with enhanced features for small to medium businesses.
• Cassida C300 Coin Counter High-speed coin counter and sorter with 300 coins/minute speed, automatic rolling system, and 1,900 coin hopper capacity for US coins. Sale price $215.99 USD, regular $289.99 USD.
• Cassida Quattro Counterfeit Money Detector Portable counterfeit detector with Cassida's patented M Algorithm providing industry-leading detection with lowest false reject rate. Features 4-way bill insertion and rechargeable battery. Sale price $203.99 USD, regular $299.99 USD.
• Cassida Omni-ID Counterfeit Money Detector 2-in-1 device combining infrared counterfeit detection with UV validation for IDs, passports, credit cards, and currency.
• Cassida InstaCheck Counterfeit Money Detector Compact counterfeit detector with UV, MG, IR detection and clear Pass/Fail indicators. Most affordable option in Cassida's counterfeit detector lineup. Sale price $120.99 USD, regular $249.99 USD.
• Cassida CCS 200 Counterfeit Detector Dual-purpose counterfeit detector with 4-way insertion that detects fake bills while counting and displaying full denomination report on-screen. Sale price $141.99 USD, regular $209.99 USD.
• Cassida CCS 150 Counterfeit Detector Space-saving counterfeit detector with 7-point detection system confirming authenticity in 0.5 seconds with denomination display. Sale price $89.99 USD, regular $179.99 USD.
• Cassida TillTally Money Counting Scale High-speed currency counting scale that weighs bills and coins to deliver precise totals for drawer reconciliation in retail, hospitality, and banking. Sale price $335.99 USD, regular $419.00 USD.
• Cassida Cash Handling Printer Thermal printer for printing count reports and receipts from bill counters. Compatible with 9900R V2 and 8800R V2 models.
• Cassida Cleaning Kit Complete cleaning kit including air duster, dust cover, cleaning cloth, cleaning cards, and swabs for weekly maintenance of currency counters.
• Cassida Coin Wrappers Preformed and nested coin wrappers for easy hand filling and wrapping of sorted US coins.

Quantifiable outcome

• 99.9% counting accuracy with appropriate maintenance
• +5 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Authorized Dealers ProgramcoreChannel Partner/ Reseller/ DistributorZero-investment dealer program targeting POS hardware and office supplies sectors. Partners receive exclusive pricing, specialized training, resources, and dropshipping service where Cassida handles all logistics including packing, shipping, and returns.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Accubanker: US-based provider of counterfeit detection equipment including UV/MG/IR detectors and bill counters. Accubanker is a direct Cassida competitor in the portable and tabletop counterfeit detector category, with comparable pricing and feature positioning targeting retail and SMB customers.
• Safescan: European manufacturer of cash handling products including bill counters, counterfeit detectors, and cash drawers. Safescan competes with Cassida in both US and international markets with comparable multi-currency mixed bill counters and counterfeit detection products.
• Tellermate: Specialist manufacturer of cash counting scales and till reconciliation equipment for retail and hospitality. Tellermate directly competes with Cassida's TillTally currency counting scale product line, serving overlapping retail and food service customer segments.
• Semacon: US manufacturer of commercial and business-grade money counting machines and counterfeit detection equipment. Semacon's product range directly overlaps Cassida's bill counters and counterfeit detectors, targeting banks, credit unions, retailers, and casinos with similar feature positioning.
• Crane Payment Innovations: Subsidiary of Crane NXT specializing in currency authentication, bill validation, and cash processing solutions. Identified alongside Cassida as a 'Major Industry Player in Currency Authentication' by market research firms, with overlapping product categories in counterfeit detection sensors and currency counters for retail and banking.
• Amrotec: Japanese maker of professional currency counters and counterfeit detectors distributed globally. Amrotec targets the same professional-grade counterfeit detection and high-volume bill counting segments as Cassida's Pro Series and 9900R flagship products.
• Royal Sovereign: Manufacturer of bill counters, coin sorters, and counterfeit detectors sold through retail and office supply channels. Royal Sovereign competes head-to-head with Cassida in the entry-to-mid-tier cash handling equipment segment, particularly via Amazon marketplace and big-box retail distribution.
• Magner Corporation: US-based manufacturer of business-grade currency counters, coin counters, and counterfeit detectors with comparable product lines (mixed bill counters, coin sorters). Magner directly competes with Cassida in the SMB/retail cash handling equipment market with similar price points and feature sets.

Emerging players

• Panini: Provider of document/currency processing and check truncation equipment with adjacencies in counterfeit detection and currency validation. Panini overlaps Cassida in currency authentication technology and shares several banking-sector customers, though its core focus is on check processing.

Broad incumbents

• Glory Ltd. Japanese global leader in cash handling automation, cash recycling, and banknote processing systems. Glory serves financial institutions, retail, and cash centers with much larger scale than Cassida, directly competing in bill counters and counterfeit detection while also dominating institutional cash vault equipment where Cassida does not compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/cassidausa
• LinkedInlinkedin.com/company/cassida-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cassida Corporation