Swiipe

What Swiipe does

Swiipe operates the Aera payment and identification platform, a Nordic-headquartered fintech that provides unified payment acceptance and identity infrastructure across online, in-person, mobile, and financial-services use cases. The platform spans four core product lines: in-person payments (RX5000, EX6000, and DX4000 payment terminals plus SoftPOS), online payments (a gateway with revenue optimization modules including Win-back for failed-payment recovery, Plus-sell for AOV uplift, Checkout for conversion improvement, and Return-sell for post-purchase returns), Aera Wallet (a payment and loyalty hub for mobile apps), and financial services (A2A payments, acquiring, the Aera Card Scheme, and Peppol e-invoicing). Integration options span no-code, low-code, and high-code paths including hosted payment pages, payment links, embedded fields, and modular components, with plug-and-play integrations for Shopify, WooCommerce, and Magento.

The business model is transaction-fee based, monetizing through take rates on processed payments and, by implication, fees on attached revenue optimization and financial-services modules. Pricing is quote-based with no publicly disclosed tiers. Go-to-market is hybrid: a self-serve merchant portal targets SMB eCommerce through marketplace and PLG-style acquisition, while a direct enterprise sales motion secures large retail and transit contracts. Marquee enterprise customers include Coop (Coopay, CoopKey, terminals, loyalty), Norgesgruppen (Trumf Pay, card issuing, terminals, Trumf loyalty), Norli (consolidated loyalty and payments), and Ruter (one-click in-app transit payments).

At scale the platform serves 4,700+ stores, sites, and apps, processes 700m+ transactions annually, holds 1m+ unique identities on file, and operates in 8 countries with multilingual support. The company is privately held, headquartered in Hellerup, Denmark, with legal entity Aera Payment & Identification AS incorporated in Norway, and was founded in 2017 with 11-50 employees. Ownership, funding, revenue, and management details beyond the founder and chairman are not disclosed in the source material.

Name

Swiipe

Legal name

Aera Payment & Identification AS

Website

https://swiipe.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Swiipe (Aera Payment & Identification AS) is a Nordic payment platform offering online, in-person, and wallet solutions with revenue optimization tools. It serves 4,700+ merchants across 8 countries, including enterprise retailers Coop and Norgesgruppen.

Ownership category

akta.pro rank

Product category

Online Payment Gateway

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199)

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

akta.pro secondary industries

Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE), EMV Chip, Magstripe & PIN Debit Acceptance (FSAMADAG), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)

Keywords

• Online payment gateway
• Payment processing platform
• One-click checkout
• ECommerce payment solutions
• Merchant payment services

Headquarters

HQ city

Hellerup

HQ country

Denmark

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Payment Processing Services: Transaction-based payment processing for online and in-person payments, charging merchants a take rate on each transaction processed through the platform
2. Revenue Optimization Tools: Additional revenue streams from Win-back, Plus-sell, and Smart Returns modules that help merchants recover lost sales and increase order values

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Swiipe (also operating as Aera) provides a unified online and in-person payment platform for eCommerce merchants and retailers. Its core offering is a payment gateway with one-click checkout, integrated revenue optimization tools (Win-back for failed payment recovery, Plus-sell for AOV uplift, Return-sell for returns), payment terminals, SoftPOS, a digital wallet, and financial services including acquiring and card schemes. The platform serves merchants on Shopify, WooCommerce, Magento, and custom builds across 8 countries, processing 700m+ transactions annually for 4,700+ stores, sites, and apps.

Product overview

Swiipe (Aera) offers a unified payment and identification platform with four core product lines: In-person payments (payment terminals, SoftPOS), Online payments (eCommerce gateway with revenue optimization tools including Checkout, Win-back, Plus-sell, and Return-sell), Aera Wallet (payment and loyalty hub), and Financial services (A2A payments, acquiring, card scheme, Peppol). The platform operates across 8 countries, processing 700m+ transactions annually for 4,700+ stores/sites/apps, with plug-and-play integrations for Shopify, WooCommerce, and Magento, plus customizable options for custom builds.

Differentiator

Problem solved

Functional benefit

Brands

• Aera Checkout: Payment checkout solution designed to boost conversion rates by up to 2%
• Win-back
• Plus-sell
• Return-sell
• Aera Wallet
• Aera Card Scheme
• SoftPOS
• Peppol

Products and services

• Online Payments Digital commerce payment gateway enabling checkout experiences, revenue optimization, and flexible integration options (hosted page, payment links, embedded fields, modular components) for eCommerce platforms such as Shopify, WooCommerce, Magento and custom builds.
• In-Person Payments Physical point-of-sale payment acceptance including payment terminals (RX5000, EX6000, DX4000) and SoftPOS software-based payment acceptance, with integrated loyalty functionality for retail merchants.
• Aera Wallet Digital wallet solution enabling apps to function as payment and loyalty hubs, supporting in-app payments and loyalty program integration via SDKs.
• Financial Services

Quantifiable outcome

• Recover up to 30% of failed payments with Win-back™
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationPlug-and-play payment integration available through Shopify app marketplace, enabling merchants to easily connect the payment platform to their Shopify stores
• WooCommercecoreTechnology or IntegrationPlugin integration for WooCommerce-powered eCommerce sites, allowing seamless payment processing through the WooCommerce platform ecosystem
• MagentocoreTechnology or IntegrationIntegration with Magento eCommerce platform enabling merchants on the Magento ecosystem to access payment and checkout solutions

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stripe: Global payment gateway and orchestration platform serving eCommerce and in-person payments. Directly comparable in online gateway, hosted checkout, and developer-first integration model; significantly larger scale and broader geographic footprint.
• Adyen: Unified global payments platform covering online, in-person (terminals), and platform/payfac services. Closely mirrors Swiipe's omnichannel positioning (gateway + terminals + acquiring) but at far greater scale.
• Nets (Nexi Group): Nordic incumbent payment processor and acquirer offering terminals, online acquiring, and card services. Direct overlap in in-person terminals and Nordic enterprise merchants; significantly larger legacy footprint.
• Worldline: Large European payment processor offering merchant acquiring, terminals, and online payment services. Comparable across online and in-person acceptance with deep European enterprise presence.

Direct peers

• Checkout.com: Payment gateway and processor focused on digital commerce with hosted checkout, APIs, and revenue optimization features. Closely comparable on online payments, checkout optimization, and enterprise merchant focus.
• Mollie: European payment gateway with multi-method checkout, Shopify/WooCommerce/Magento plug-ins, and SMB self-serve onboarding. Directly comparable on integration coverage, GTM, and target merchant segments.
• SumUp: Payment acceptance provider offering terminals, SoftPOS, and online payments for SMBs across Europe. Comparable on in-person terminals, SoftPOS, and SMB-first distribution model.

Regional players

• Klarna: Swedish-headquartered payments and BNPL platform with strong Nordic merchant relationships. Comparable Nordic origin, eCommerce merchant base, and overlapping wallet/identity ambitions.
• Trustly: Swedish A2A payment network and acquiring platform operating across Europe and the US. Comparable Nordic heritage and overlap on account-to-account payments and merchant acquiring.

Emerging players

• Pleo: Nordic fintech offering corporate cards and expense management with embedded payments. Comparable Nordic origin and B2B payments ambition, though focused on corporate spend rather than merchant acceptance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SwiipePayments
• LinkedInlinkedin.com/company/swiipe

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiipe