Chameleon Cold-Brew
Chameleon Cold-Brew is an Austin-based organic cold-brew coffee company, founded in 2010, selling 32 oz concentrates and 10 oz ready-to-drink bottles via DTC e-commerce and national retailers including Whole Foods, Target, and Sprouts. It serves health-conscious U.S. coffee consumers seeking specialty-grade, customizable, lower-acid organic cold-brew.
- Company typePrivate
- Founded2010
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Chameleon Cold-Brew does
Chameleon Cold-Brew is a privately held, Austin, Texas–based cold-brew coffee company founded in 2010 by Chris Campbell and Steve Williams. The company produces organic cold-brew coffee using an 11+ hour ambient-temperature steep process with air-roasted specialty-grade Arabica beans (cupping score 80+) sourced from Colombia, Guatemala, Peru, and Honduras. It sells through two SKUs: 32 oz concentrates (seven flavors including Blonde, Black, Vanilla, Espresso, Mocha, Sweet Cafe Cubano, and Pumpkin Spiced Pie) at $10.99 per bottle, and 10 oz ready-to-drink glass bottles (Black, Vanilla, Espresso, Mexican) at $3.99 per bottle. Concentrates dilute 1:1 to yield up to 64 oz of finished coffee, positioning the brand around customization and 'coloring your coffee'.
The company's go-to-market is hybrid DTC and retail: it ships direct-to-consumer from a Bend, Oregon distribution facility and distributes nationally through Whole Foods, Target, Sprouts, Natural Grocers, and Instacart. Products are certified organic, vegan, gluten-free, and soy-free. Marketing is primarily organic social (Instagram, Facebook, X, YouTube, LinkedIn) plus an email newsletter and a planned 2025 'Road Brew Tour' across Austin, Sedona, Los Angeles, Telluride, Minneapolis, and Bend.
Financially, the company has one disclosed funding round — $4.0 million in July 2015 — and is otherwise founder-led without evidence of institutional capital, M&A, or leadership turnover. Headcount is reported in the 11–50 range; revenue is not disclosed. The 2024 launches of Blonde and Sweet Cafe Cubano concentrates and a 2025 brand refresh indicate ongoing product and marketing investment but no disclosed scaling capital, leaving growth trajectory quantitatively under-supported in available data.
Chameleon Cold-Brew firmographics
Firmographics- Name
- Chameleon Cold-Brew
- Legal name
- Chameleon Cold-Brew
- Website
- https://chameleoncoffee.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chameleon Cold-Brew is an Austin-based organic cold-brew coffee company, founded in 2010, selling 32 oz concentrates and 10 oz ready-to-drink bottles via DTC e-commerce and national retailers including Whole Foods, Target, and Sprouts. It serves health-conscious U.S. coffee consumers seeking specialty-grade, customizable, lower-acid organic cold-brew.
- Ownership category
- akta.pro rank
Chameleon Cold-Brew industry classification
Industry- Product category
- Cold-Brew Coffee
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE)
- akta.pro secondary industries
- Instant Coffee & Coffee Extract Manufacturing (AFAFADAD), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Chameleon Cold-Brew is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Chameleon Cold-Brew business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Cold-Brew Concentrate Sales: Sale of 32 oz organic cold-brew coffee concentrates in seven flavors (Blonde, Black, Vanilla, Espresso, Mocha, Sweet Cafe Cubano, Pumpkin Spiced Pie). One 32 oz bottle makes up to 64 oz of brew. Revenue generated through direct e-commerce sales and retail distribution.
- Ready-to-Drink Bottles: Sale of 10 oz pre-made cold-brew beverages in four flavors (Black, Vanilla, Espresso, Mexican). Sold as grab-and-go format for on-the-go consumption through retail and e-commerce channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 32 oz Cold-Brew Concentrate - $10.99 per bottle |
| Unit Pricing | Pay-as-you-go | 10 oz Ready-to-Drink Cold-Brew - $3.99 per bottle |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Chameleon Cold-Brew product offering
Product offeringCore offering
Chameleon Cold-Brew produces and sells certified organic cold-brew coffee in two formats: 32 oz multi-serve concentrates (seven flavors) that customers dilute at home with water or milk to yield up to 64 oz of brew, and 10 oz grab-and-go ready-to-drink glass bottles (four flavors). All products are handcrafted from specialty-grade organic Arabica beans steeped for 11+ hours using ambient-temperature water extraction, with no heat applied, producing a smoother, bolder, lower-acidity coffee than hot-brewed alternatives.
Product overview
Chameleon Cold-Brew is a cold-brew coffee company offering two distinct product lines: 32 oz Concentrates and 10 oz Ready-to-Drink beverages. The Concentrates line includes seven varieties (Blonde, Black, Vanilla, Espresso, Mocha, Sweet Cafe Cubano, and Pumpkin Spiced Pie) that require dilution at a 1:1 ratio and yield up to 64 oz per bottle. The Ready-to-Drink line comprises four varieties (Black, Vanilla, Espresso, and Mexican) in 10 oz glass bottles that are pre-diluted and ready for immediate consumption. All products are certified organic, made from specialty-grade Arabica beans sourced from Colombia, Guatemala, and Peru/Honduras, and steeped for 11+ hours using air roasting methods.
Differentiator
Problem solved
Functional benefit
Products and services
- 32 oz Blonde Cold-Brew Coffee Concentrate A 32 oz organic cold-brew concentrate made from specialty-grade, sustainably sourced beans steeped for 11+ hours. Blonde roast with notes of lightly toasted nuts, dark chocolate, and subtle citrus brightness; one bottle makes up to 64 oz of brew when diluted. Targeted at consumers seeking a lighter roast cold-brew option for home customization.
- 32 oz Black Cold-Brew Coffee Concentrate A 32 oz organic cold-brew concentrate made from specialty-grade, sustainably sourced beans steeped for 11+ hours. Medium roast with flavor notes of cocoa, shredded wheat, and sweet molasses; one bottle makes up to 64 oz of brew when diluted. The flagship unflavored concentrate for daily at-home preparation.
- 32 oz Vanilla Cold-Brew Coffee Concentrate A 32 oz organic cold-brew concentrate infused with vanilla notes, made from specialty-grade beans steeped for 11+ hours. Medium roast with Madagascar vanilla, ripe raspberry, and butterscotch flavor notes; one bottle makes up to 64 oz of brew when diluted.
- 32 oz Espresso Cold-Brew Coffee Concentrate A 32 oz organic dark roast cold-brew concentrate made from specialty-grade espresso beans steeped for 11+ hours. Features flavor notes of chocolate, roasted nuts, and vanilla; one bottle makes up to 64 oz of brew when diluted.
- 32 oz Mocha Cold-Brew Coffee Concentrate A 32 oz organic cold-brew concentrate with chocolate mocha flavor, made from specialty-grade beans steeped for 11+ hours. Medium roast with notes of cocoa butter, roasted nuttiness, and vanilla; one bottle makes up to 64 oz of brew when diluted.
- 32 oz Sweet Cafe Cubano Cold-Brew Coffee Concentrate A 32 oz organic cold-brew concentrate sweetened like a classic cubano, made from specialty-grade beans steeped for 11+ hours. Medium roast with cacao nibs, shredded wheat, and molasses notes, sweetened with organic cane sugar; one bottle makes up to 64 oz of brew when diluted.
- 32 oz Pumpkin Spiced Pie Cold-Brew Coffee Concentrate A 32 oz organic cold-brew concentrate with seasonal pumpkin pie spice flavor, made from specialty-grade beans steeped for 11+ hours. Medium roast with cinnamon, nutmeg, and clove notes; one bottle makes up to 64 oz of brew when diluted.
- 10 oz Ready-to-Drink Black Cold-Brew Coffee A 10 oz ready-to-drink organic cold-brew in a glass bottle, made from specialty-grade beans steeped for 11+ hours. Medium roast with notes of cacao, shredded wheat, and sweet molasses. Pre-diluted and ready for immediate on-the-go consumption.
- 10 oz Ready-to-Drink Vanilla Cold-Brew Coffee A 10 oz ready-to-drink lightly sweetened organic cold-brew with vanilla flavor, made from specialty-grade beans steeped for 11+ hours. Features Madagascar vanilla, ripe raspberry, and butterscotch notes. Pre-diluted and ready for immediate consumption.
- 10 oz Ready-to-Drink Espresso Cold-Brew Coffee A 10 oz ready-to-drink organic cold-brew made from dark roasted espresso beans steeped for 11+ hours. Features notes of chocolate, roasted nuts, and vanilla. Pre-diluted and ready for immediate consumption.
- 10 oz Ready-to-Drink Mexican Cold-Brew Coffee A 10 oz ready-to-drink organic cold-brew blended with sugar and cinnamon, made from specialty-grade beans steeped for 11+ hours. Medium roast with sweet cinnamon and vanilla flavor notes. Pre-diluted and ready for immediate consumption.
Companies that use Chameleon Cold-Brew
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Chameleon Cold-Brew technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Chameleon Cold-Brew partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Chameleon Cold-Brew competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Chameleon Cold-Brew social profiles
Digital presenceChameleon Cold-Brew compliance and trust
Trust signalCompliance1 record
Chameleon Cold-Brew financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chameleon Cold-Brew leadership team
Management profileNumber of profiles
Profiles2 records
Chameleon Cold-Brew funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chameleon Cold-Brew M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chameleon Cold-Brew
What does Chameleon Cold-Brew do?
Chameleon Cold-Brew produces and sells certified organic cold-brew coffee in two formats: 32 oz multi-serve concentrates (seven flavors) that customers dilute at home with water or milk to yield up to 64 oz of brew, and 10 oz grab-and-go ready-to-drink glass bottles (four flavors). All products are handcrafted from specialty-grade organic Arabica beans steeped for 11+ hours using ambient-temperature water extraction, with no heat applied, producing a smoother, bolder, lower-acidity coffee than hot-brewed alternatives.
Is Chameleon Cold-Brew a public or private company?
Chameleon Cold-Brew is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chameleon Cold-Brew founded?
Chameleon Cold-Brew was founded in 2010. It employs 11 to 50 people.
Where is Chameleon Cold-Brew based?
Chameleon Cold-Brew is headquartered in Austin, United States, in the North America region.
How does Chameleon Cold-Brew make money?
Two revenue lines are on record. Cold-Brew Concentrate Sales are the primary driver. The others are ready-to-Drink Bottles.
Does Chameleon Cold-Brew have an API?
No public API is recorded for Chameleon Cold-Brew.
What industry is Chameleon Cold-Brew in?
Chameleon Cold-Brew's product category is Cold-Brew Coffee. Its primary akta.pro industry code is AFAFABAE, RTD Coffee Production (Non-Dairy/Non-Alcoholic), with a secondary code of AFAFADAD, Instant Coffee & Coffee Extract Manufacturing. Its NAICS code is 311920 and its SIC code is 2080.