Chameleon Cold-Brew

What Chameleon Cold-Brew does

Chameleon Cold-Brew is a privately held, Austin, Texas–based cold-brew coffee company founded in 2010 by Chris Campbell and Steve Williams. The company produces organic cold-brew coffee using an 11+ hour ambient-temperature steep process with air-roasted specialty-grade Arabica beans (cupping score 80+) sourced from Colombia, Guatemala, Peru, and Honduras. It sells through two SKUs: 32 oz concentrates (seven flavors including Blonde, Black, Vanilla, Espresso, Mocha, Sweet Cafe Cubano, and Pumpkin Spiced Pie) at $10.99 per bottle, and 10 oz ready-to-drink glass bottles (Black, Vanilla, Espresso, Mexican) at $3.99 per bottle. Concentrates dilute 1:1 to yield up to 64 oz of finished coffee, positioning the brand around customization and 'coloring your coffee'.

The company's go-to-market is hybrid DTC and retail: it ships direct-to-consumer from a Bend, Oregon distribution facility and distributes nationally through Whole Foods, Target, Sprouts, Natural Grocers, and Instacart. Products are certified organic, vegan, gluten-free, and soy-free. Marketing is primarily organic social (Instagram, Facebook, X, YouTube, LinkedIn) plus an email newsletter and a planned 2025 'Road Brew Tour' across Austin, Sedona, Los Angeles, Telluride, Minneapolis, and Bend.

Financially, the company has one disclosed funding round — $4.0 million in July 2015 — and is otherwise founder-led without evidence of institutional capital, M&A, or leadership turnover. Headcount is reported in the 11–50 range; revenue is not disclosed. The 2024 launches of Blonde and Sweet Cafe Cubano concentrates and a 2025 brand refresh indicate ongoing product and marketing investment but no disclosed scaling capital, leaving growth trajectory quantitatively under-supported in available data.

Name

Chameleon Cold-Brew

Legal name

Chameleon Cold-Brew

Website

https://chameleoncoffee.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Chameleon Cold-Brew is an Austin-based organic cold-brew coffee company, founded in 2010, selling 32 oz concentrates and 10 oz ready-to-drink bottles via DTC e-commerce and national retailers including Whole Foods, Target, and Sprouts. It serves health-conscious U.S. coffee consumers seeking specialty-grade, customizable, lower-acid organic cold-brew.

Ownership category

akta.pro rank

Product category

Cold-Brew Coffee

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE)

akta.pro secondary industries

Instant Coffee & Coffee Extract Manufacturing (AFAFADAD), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Organic cold-brew coffee
• Cold-brew coffee concentrates
• Ready-to-drink coffee
• Specialty grade coffee beans
• Specialty coffee beverages

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Cold-Brew Concentrate Sales: Sale of 32 oz organic cold-brew coffee concentrates in seven flavors (Blonde, Black, Vanilla, Espresso, Mocha, Sweet Cafe Cubano, Pumpkin Spiced Pie). One 32 oz bottle makes up to 64 oz of brew. Revenue generated through direct e-commerce sales and retail distribution.
2. Ready-to-Drink Bottles: Sale of 10 oz pre-made cold-brew beverages in four flavors (Black, Vanilla, Espresso, Mexican). Sold as grab-and-go format for on-the-go consumption through retail and e-commerce channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Chameleon Cold-Brew produces and sells certified organic cold-brew coffee in two formats: 32 oz multi-serve concentrates (seven flavors) that customers dilute at home with water or milk to yield up to 64 oz of brew, and 10 oz grab-and-go ready-to-drink glass bottles (four flavors). All products are handcrafted from specialty-grade organic Arabica beans steeped for 11+ hours using ambient-temperature water extraction, with no heat applied, producing a smoother, bolder, lower-acidity coffee than hot-brewed alternatives.

Product overview

Chameleon Cold-Brew is a cold-brew coffee company offering two distinct product lines: 32 oz Concentrates and 10 oz Ready-to-Drink beverages. The Concentrates line includes seven varieties (Blonde, Black, Vanilla, Espresso, Mocha, Sweet Cafe Cubano, and Pumpkin Spiced Pie) that require dilution at a 1:1 ratio and yield up to 64 oz per bottle. The Ready-to-Drink line comprises four varieties (Black, Vanilla, Espresso, and Mexican) in 10 oz glass bottles that are pre-diluted and ready for immediate consumption. All products are certified organic, made from specialty-grade Arabica beans sourced from Colombia, Guatemala, and Peru/Honduras, and steeped for 11+ hours using air roasting methods.

Differentiator

Problem solved

Functional benefit

Products and services

• 32 oz Blonde Cold-Brew Coffee Concentrate A 32 oz organic cold-brew concentrate made from specialty-grade, sustainably sourced beans steeped for 11+ hours. Blonde roast with notes of lightly toasted nuts, dark chocolate, and subtle citrus brightness; one bottle makes up to 64 oz of brew when diluted. Targeted at consumers seeking a lighter roast cold-brew option for home customization.
• 32 oz Black Cold-Brew Coffee Concentrate A 32 oz organic cold-brew concentrate made from specialty-grade, sustainably sourced beans steeped for 11+ hours. Medium roast with flavor notes of cocoa, shredded wheat, and sweet molasses; one bottle makes up to 64 oz of brew when diluted. The flagship unflavored concentrate for daily at-home preparation.
• 32 oz Vanilla Cold-Brew Coffee Concentrate A 32 oz organic cold-brew concentrate infused with vanilla notes, made from specialty-grade beans steeped for 11+ hours. Medium roast with Madagascar vanilla, ripe raspberry, and butterscotch flavor notes; one bottle makes up to 64 oz of brew when diluted.
• 32 oz Espresso Cold-Brew Coffee Concentrate A 32 oz organic dark roast cold-brew concentrate made from specialty-grade espresso beans steeped for 11+ hours. Features flavor notes of chocolate, roasted nuts, and vanilla; one bottle makes up to 64 oz of brew when diluted.
• 32 oz Mocha Cold-Brew Coffee Concentrate A 32 oz organic cold-brew concentrate with chocolate mocha flavor, made from specialty-grade beans steeped for 11+ hours. Medium roast with notes of cocoa butter, roasted nuttiness, and vanilla; one bottle makes up to 64 oz of brew when diluted.
• 32 oz Sweet Cafe Cubano Cold-Brew Coffee Concentrate A 32 oz organic cold-brew concentrate sweetened like a classic cubano, made from specialty-grade beans steeped for 11+ hours. Medium roast with cacao nibs, shredded wheat, and molasses notes, sweetened with organic cane sugar; one bottle makes up to 64 oz of brew when diluted.
• 32 oz Pumpkin Spiced Pie Cold-Brew Coffee Concentrate A 32 oz organic cold-brew concentrate with seasonal pumpkin pie spice flavor, made from specialty-grade beans steeped for 11+ hours. Medium roast with cinnamon, nutmeg, and clove notes; one bottle makes up to 64 oz of brew when diluted.
• 10 oz Ready-to-Drink Black Cold-Brew Coffee A 10 oz ready-to-drink organic cold-brew in a glass bottle, made from specialty-grade beans steeped for 11+ hours. Medium roast with notes of cacao, shredded wheat, and sweet molasses. Pre-diluted and ready for immediate on-the-go consumption.
• 10 oz Ready-to-Drink Vanilla Cold-Brew Coffee A 10 oz ready-to-drink lightly sweetened organic cold-brew with vanilla flavor, made from specialty-grade beans steeped for 11+ hours. Features Madagascar vanilla, ripe raspberry, and butterscotch notes. Pre-diluted and ready for immediate consumption.
• 10 oz Ready-to-Drink Espresso Cold-Brew Coffee A 10 oz ready-to-drink organic cold-brew made from dark roasted espresso beans steeped for 11+ hours. Features notes of chocolate, roasted nuts, and vanilla. Pre-diluted and ready for immediate consumption.
• 10 oz Ready-to-Drink Mexican Cold-Brew Coffee A 10 oz ready-to-drink organic cold-brew blended with sugar and cinnamon, made from specialty-grade beans steeped for 11+ hours. Medium roast with sweet cinnamon and vanilla flavor notes. Pre-diluted and ready for immediate consumption.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/ChameleonCoffee
• YouTubeyoutube.com/channel/UCKrlMwZCKnb7OnPnL6VuL0Q
• Facebookfacebook.com/ChameleonCoffee
• LinkedInlinkedin.com/company/chameleon-cold-brew
• Instagraminstagram.com/chameleoncoffee

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chameleon Cold-Brew