Relocation Today

What Relocation Today does

Relocation Today, Inc. is a privately held boutique corporate relocation management company founded on January 20, 1994, headquartered in Minnetonka, Minnesota, and incorporated under Minnesota law. The company provides full-service domestic and global relocation management to corporate HR, mobility, and talent acquisition teams across 60+ countries, alongside intern housing management and self-guided relocation services for individuals. Its core service portfolio spans relocation management, U.S. domestic relocation, international/global relocation, corporate real estate services (including home sale, buyout, and tax-protected purchase programs), and an agent referral network of 80+ vetted relocation-trained real estate agents. Notable enterprise clients — many of them retained since the 1990s — include General Mills, 3M, Cargill, the University of Minnesota, Park Nicollet, Lifetouch, Cardinal Glass, and Donaldson Companies, supplemented by anonymous enterprise accounts in fashion, energy, healthcare technology, and luxury retail. The company has relocated tens of thousands of corporate transferees and managed housing for 3,000+ interns over its operating history.

The company's primary technology asset is the proprietary NaviGo client portal, a 24/7 web platform paired with a mobile application that enables HR teams to authorize moves, access employee documents, and generate customized reports, while allowing transferees to submit and monitor expenses in real time. The expense management system targets processing within two business days and is currently operating under 24 hours, supported by consolidated monthly client billing (12 annual invoices) and gross-up and year-end tax summary reporting. There is no public API or documented AI/ML functionality.

Relocation Today generates revenue through managed service fees on corporate relocation programs, transaction-related fees on corporate real estate (home purchase, buyout, and reimbursement programs), and affiliate referral fees — typically 26.2% of transaction value — when clients use network real estate agents. The company employs 11–50 people, sells primarily through direct enterprise sales and consultation-led inside sales with no minimum contract requirements, and has been led since founding by co-founders Mary Lou Cohen and Holly Lovseth, with current President Richard Rudeen, EVP Meghan Murphy, and VP Jill Rush.

Name

Relocation Today

Legal name

Relocation Today, Inc.

Website

https://relocationtoday.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Relocation Today is a privately held, boutique corporate relocation management company founded in 1994 in Minnetonka, Minnesota, providing domestic and global relocation, real estate, and intern housing services to enterprise HR teams, mobility managers, and individuals across 60+ countries.

Ownership category

akta.pro rank

Product category

Corporate Relocation Management

NAICS

Freight Transportation Arrangement (488510), Used Household and Office Goods Moving (484210)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Services-To Dwellings & Other Buildings (7340), Transportation Services (4700)

akta.pro industry

PRIMARYHSAKAJAJ

Assignment Management (Domestic/International, Short/Long-Term)

Home & Personal Services/Moving, Storage & Relocation Services/Corporate & Employee Relocation Management Services

SECONDARYHSAKACAE

International Relocation Management (End-to-End)

Home & Personal Services/Moving, Storage & Relocation Services/International Moving & Relocation Services

SECONDARYHSAKAJAA

Relocation Policy & Program Design

Home & Personal Services/Moving, Storage & Relocation Services/Corporate & Employee Relocation Management Services

SECONDARYHSAKACAF

Destination Services (Home Search, School Search, Area Orientation)

Home & Personal Services/Moving, Storage & Relocation Services/International Moving & Relocation Services

SECONDARYHSAKAJAE

Household Goods Move Management (Vendor Coordination)

Home & Personal Services/Moving, Storage & Relocation Services/Corporate & Employee Relocation Management Services

SECONDARYBPABAFAC

Move Management (Office Relocations)

Business & Public Services/Facilities Management & Building Services/Space Planning, Moves/Adds/Changes (MAC) & Workplace Services

SECONDARYFSAEAJAM

Real Estate Relocation & Corporate Mobility Services

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

Keywords

• Corporate relocation management
• Global mobility services
• Employee relocation services
• Relocation policy consulting
• Domestic relocation programs

Headquarters

HQ city

Minnetonka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Relocation Management Services: Full-service relocation management including policy development, expense management, supplier coordination, and program administration for domestic and international employee relocations. Revenue generated through managed service fees.
2. Real Estate Agent Referral Fees: Earns referral fees (26.2% of transaction) when clients use network real estate agents for home buying or selling services. Higher conversion rates due to vetted, relocation-trained agent network.
3. Corporate Real Estate Transaction Services: Direct real estate services for corporate relocations including home purchase programs (Tax-Protected Full Home Purchase Programs, Tax-Protected Buyout Programs) and direct reimbursement programs for home selling.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Relocation Today provides full-service domestic and global corporate relocation management for HR and mobility teams, covering policy consulting, expense management, household goods transportation, destination services, immigration support, and real estate services. The company coordinates every component of an employee move through a single point of contact and supplements delivery with its proprietary NaviGo web portal and mobile application for real-time tracking, expense submission, and reporting.

Product overview

Relocation Today is a boutique corporate relocation management company founded in 1994, offering a portfolio of integrated relocation and real estate services organized around three core product lines: (1) Relocation Management — a flexible outsourcing solution delivering single-point-of-coordination service across domestic and international relocations, with supporting modules for expense management, policy consulting, intern housing management, and recruiting support; (2) U.S. Domestic and Global Relocation Services — end-to-end moving programs covering household goods, destination services, immigration, global tax, cultural/language training, school search, and more across 60+ countries; and (3) Real Estate Solutions — corporate real estate services including home sale and buyout programs, a nationwide agent referral network, and individual self-guided relocation assistance. The company supplements its service portfolio with a proprietary client portal (NaviGo) and mobile app for real-time expense tracking, authorization management, and reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Relocation Management
• U.S. Domestic Relocation Services
• Global Relocation Services
• Real Estate Solutions
• Agent Referral Program
• Self-Guided Relocation Assistance
• Intern Housing Management
• Expense Management
• Policy Consulting

Quantifiable outcome

• Expense reimbursement processing time of under 24 hours vs. industry average of up to 80 days (target of 2 business days)
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• The Food GroupminorOthersThe Food Group is a Minnesota-based nonprofit dedicated to fighting hunger and promoting nutrition equity. Relocation Today partners with them for community volunteering (e.g., assembling Blizzard Bags, bulk food packaging for local food shelves), aligning with UN SDG 2 (Zero Hunger) and the company's core values of belonging and community support.
• European Relocation Association (EuRA)minorOthersProfessional association for relocation service providers. Relocation Today Executive Vice President Meghan Murphy is an active member, contributing to industry standards and white papers including the Sustainable Development Goals for Destination Service Providers.
• Worldwide Employee Relocation Council (WERC)minorOthersLeading global professional association for employee relocation. Multiple Relocation Today team members hold WERC certifications (CRP, GMS). The company participates in WERC events and contributes to industry white papers on ESG in global mobility.
• Minnesota Employee Relocation Council (MERC)minorOthersRegional relocation industry association for the Minnesota market. Relocation Today President Richard Rudeen serves as current President of MERC. Multiple team members participate in MERC events and initiatives.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cartus: Cartus is the largest global relocation management company, serving multinational corporations with end-to-end domestic and international mobility programs. It is a broad incumbent competing with Relocation Today across assignment management, destination services, and policy consulting at significantly greater scale.
• Weichert Relocation Resources: Weichert Relocation Resources is a long-established U.S. corporate relocation management firm offering domestic and international mobility programs. It competes with Relocation Today for mid-market and enterprise HR clients and shares a real-estate-anchored heritage.
• SIRVA Worldwide Relocation: SIRVA is a global mobility and moving services provider combining relocation management with owned van line assets. It directly overlaps Relocation Today's core corporate relocation management, household goods coordination, and global assignment services.

Direct peers

• Altair Global: Altair Global is a boutique corporate relocation management company with a similar service model: single-point coordination, policy consulting, and global mobility programs. It is one of the closest direct comparables to Relocation Today in scale and positioning.
• Plus Relocation Services: Plus Relocation Services is a mid-sized corporate relocation management company providing domestic and global assignment management, policy consulting, and destination services. It is closely comparable to Relocation Today in service breadth and target customer segments.
• CapRelo: CapRelo is a boutique corporate relocation management company offering domestic and international mobility programs with a client-centric service model. It is comparable to Relocation Today in positioning, scale, and target customer segments.
• Aires: Aires is a global mobility and relocation management firm serving corporate clients with full-service domestic and international relocation programs. It directly competes with Relocation Today across assignment management and policy consulting.
• NEI Global Relocation: NEI Global Relocation is a U.S.-based corporate relocation management firm offering domestic and international mobility programs with a client-focused boutique approach. It competes head-to-head with Relocation Today for mid-market and enterprise HR clients.
• Global Mobility Solutions (GMS): Global Mobility Solutions is a U.S.-based relocation management and tax services firm serving corporate clients with domestic and international mobility programs. It overlaps Relocation Today's core service portfolio including tax, policy, and assignment management.

Emerging players

• Relo Direct: Relo Direct is a U.S.-focused relocation management firm offering corporate mobility services with a technology-forward approach. It is an emerging player with partial overlap to Relocation Today's domestic relocation management and real estate agent referral network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RelocationToday
• LinkedInlinkedin.com/company/relocation-today

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relocation Today