Altruan

What Altruan does

Altruan GmbH is a privately held German B2B wholesale e-commerce platform headquartered in Massing, Germany, founded in 2021 by Johannes Vilsmaier. The company operates a digital procurement platform distributing over 75,000 hygiene, medical, care, and cleaning products to professional buyers, including medical practices, hospitals, care facilities, dental and veterinary clinics, industrial cleaning companies, and public institutions. It runs dedicated B2B portals (b2b.altruan.de and budgeting-pro.altruan.de) that offer net pricing, graduated volume discounts, purchase-on-account terms, and centralized access to regulatory documentation such as safety data sheets.

The product portfolio spans disposable gloves (including the own-brand Altruan NITRIL350 nitrile glove line), disinfectants, cleaning agents, rapid antigen tests, the Pluslife PCR point-of-care molecular diagnostics device, incontinence care, wound care, work clothing, and catering disposables. Altruan also operates the AltruanBox subscription service, which delivers free monthly care aid supplies (valued at €42/month) to individuals with recognized care levels under §40 SGB XI, with costs reimbursed by German statutory care insurance. Additional services include specialist-created hygiene plans, a care product configurator, and the Altruan Guide educational content platform.

Revenue is generated primarily through direct e-commerce product sales at wholesale prices, supplemented by a flexible savings subscription offering a permanent 10% discount across all products. The AltruanBox service operates as a billing conduit to German care insurance rather than direct consumer revenue. Distribution is supported by a dedicated warehouse and logistics facility in Massing, with 1-2 day delivery windows achieved through third-party logistics partners. The company serves customers in over 40 countries, with primary markets in Germany, Austria, the United States, and Canada, and operates with a headcount of 51-100 employees. No external funding rounds or ownership disclosures are documented.

Name

Altruan

Legal name

Altruan GmbH

Website

https://altruan.de

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Altruan GmbH is a German B2B wholesale e-commerce platform distributing over 75,000 hygiene, medical, and care supplies through dedicated procurement portals to medical facilities, care homes, industrial cleaners, and public institutions across 40+ countries.

Ownership category

akta.pro rank

Product category

Hygiene & Medical Supplies Distribution

NAICS

Health and Personal Care Retailers (456)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Digestive Health OTC (Antacids, Laxatives, Anti-diarrheals, Probiotics OTC) (CRADAMAE)

akta.pro secondary industry

Home Diagnostic & Self-Test OTC Kits (HLAIADAO)

Keywords

• Wholesale hygiene supplies
• Medical consumables distribution
• B2B e-commerce platform
• Care aids products
• Professional cleaning supplies

Headquarters

HQ city

Massing

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Revenue generated through direct online sales of hygiene, care, medical, and cleaning supplies. Products are sold at wholesale prices with tiered B2B pricing, volume discounts, and subscription-based savings plans offering permanent 10% discounts on all products.
2. Care Aids (Pflegehilfsmittel): The AltruanBox service provides free care aid supplies valued at €42/month for eligible care recipients with recognized care levels under German social law (§40 SGB XI), with costs covered by care insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Altruan GmbH operates a B2B wholesale e-commerce platform distributing more than 75,000 hygiene, medical, care, and cleaning products to professional buyers. Its catalog spans disposable gloves (including own-brand Altruan NITRIL350 nitrile gloves), disinfectants, cleaning agents, rapid tests, the Pluslife PCR point-of-care diagnostic device, incontinence and wound care products, and work clothing. The company also delivers the AltruanBox monthly care-aid subscription service for individuals with recognized care levels under §40 SGB XI.

Product overview

Altruan operates as a B2B wholesale e-commerce platform specializing in hygiene, nursing, and practical supplies. The core offering is a digital ordering platform with a portfolio of over 75,000 products spanning disposable gloves (including own-brand Altruan NITRIL350 nitrile gloves), disinfectants, cleaning agents, rapid tests and diagnostics (featuring the Pluslife PCR device), incontinence care, wound care, practice supplies, work clothing, and catering disposables. The company also offers the AltruanBox subscription service providing free monthly care aids for individuals with care level 1-5 under German social law. Additional services include hygiene planning consultation, a care product configurator, and the Altruan Guide health blog. Altruan positions itself as a structured procurement partner for medical facilities, care homes, industry, building cleaning, and public institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Altruan B2B E-commerce Wholesale Platform A B2B wholesale e-commerce platform distributing more than 75,000 hygiene, care, medical, and cleaning products with structured procurement, digital ordering functions, net pricing, graduated discounts, purchase-on-account terms, and centralized safety data sheet access for professional buyers.
• Altruan NITRIL350 Own-brand violet-blue nitrile examination gloves, powder-free and latex-free, conforming to EN standards, available in sizes XS to XXL in packs of 100, targeted at medical, care, and industrial buyers.
• Pluslife PCR Device Mini Dock PoC-NAT molecular diagnostic device delivering laboratory-quality results at the point of care, distributed by Altruan as part of its rapid diagnostics offering for medical practices and healthcare facilities.
• AltruanBox (Pflegehilfsmittelbox) Free monthly care-aid box subscription for individuals with recognized care levels 1-5 under German social law §40 SGB XI, bundling disposable gloves, disinfectants, protective equipment, and bed protectors worth €42 per month with costs covered by care insurance.
• Hygiene Plans & Disinfection Concepts Specialist-created hygiene plans and comprehensive disinfection concepts for companies and institutions, supporting legally compliant hygiene documentation and audit-ready operations.

Quantifiable outcome

• 98% customer satisfaction rate for AltruanBox care aids service
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/altruangmbh
• LinkedInlinkedin.com/company/altruan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altruan