Hello Nature

What Hello Nature does

Hello Nature International Srl is an Italian agro-input company specializing in biostimulant products and organic fertilizers for sustainable agriculture. Founded in 1971 and headquartered in Biandrate (province of Novara, Italy), the company operates in more than 80 countries through a dealer/distributor network supplemented by direct enterprise sales, with regional offices including a US headquarters in Anderson, Indiana. Its portfolio spans four biostimulant sub-categories (foliar, fertigation, soil application, seed inoculation) and an enhanced nutrition line (HI-Q foliar integrators, Cerbero Green water-soluble fertilizers, KeyLan biochelated micronutrients, and organic/organo-mineral fertilizers), comprising roughly 40+ commercialized SKUs.

The company's technology backbone rests on three proprietary platforms: Plant Stimulating Peptides (PSP) produced via a proprietary enzymatic hydrolysis process from non-GMO vegetal sources; Biochelation technology for delivering iron and zinc in biochelated form at synthetic-chelate-equivalent stability; and exclusive patented microbial strains (Rhizoglomus irregulare, Funneliformis mossae, Trichoderma Atroviride MUCL45632) developed through an 'In Vivo Technique.' The Lateral Root Promoting Peptide (LRPP) was developed through multi-year R&D collaboration with university partners. Aquamin holds EU regulatory registration as a Non-Microbial Plant Biostimulant under EU FPR 2019/1009.

Revenue is generated primarily through one-time product sales (biostimulants, organic fertilizers, enhanced nutrition, seed inoculants) priced via local dealer quote-based models. The customer base spans agricultural growers, organic farming operations, horticulture, viticulture, arboriculture, and specialty crop segments, with end-users reached almost exclusively through third-party distributors; no named enterprise customers or revenue figures are publicly disclosed. Luca Bonini serves as Chief Executive Officer.

Name

Hello Nature

Legal name

Hello Nature International Srl

Website

https://hello-nature.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

Hello Nature International Srl is an Italian agro-input company that develops and sells plant biostimulants, organic fertilizers, and enhanced nutrition products based on proprietary Plant Stimulating Peptides and patented microbial strains, distributed through a dealer network across more than 80 countries to farmers and growers.

Ownership category

akta.pro rank

Product category

Agricultural Biostimulants and Organic Fertilizers

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Biostimulants & Plant Health Biologicals (Microbial/Non-microbial) (AFABAEAK)

akta.pro secondary industries

Biostimulant-Enhanced Fertilizers (Humic/Fulvic, Amino Acids, Seaweed Blends) (AFABACAK), Seed Inoculants & Biological Seed Enhancers (Rhizobia, Mycorrhizae, PGPR) (AFABAFAJ), Biological Seed Treatments & Inoculants (within Biologicals) (AFABAEAL), Soil Health Activators & Biostimulants (Humates, Amino Acids, Seaweed Extracts) (AFABAKAJ), Bio-based Fertilizers, Soil Amendments & Biostimulants (Digestate-derived, biochar-based inputs) (EUAAAIAH)

Keywords

• Plant biostimulants
• Organic fertilizers
• Crop nutrition
• Agricultural inputs
• Soil health solutions

Headquarters

HQ city

Verona

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Biostimulant Products: Sale of proprietary biostimulant products including Trainer, Auxym, CaNOVA, PHOSPHIT-One, Scudo, Aquamin, Atriva, Glyss SP, Quik-link, Vegamin, Soilvibe, and others for application in agriculture, horticulture, viticulture, and specialty crops.
2. Organic Fertilizers: Sale of organic and organo-mineral fertilizer products including Cerbero Green NPK fertilizers, KeyLan micronutrient products, Italpollina, Laphrassea, Dix, Duetto, Guanito, Phenix, Sonar, and other soil fertility products.
3. Enhanced Nutrition Products: Sale of HI-Q range foliar fertilizers providing micronutrients (Calcium, Magnesium, Potassium, Nitrogen, Manganese, Zinc, Boron-Molybdenum, Thiols) combined with Plant Stimulating Peptides for targeted crop nutrition.
4. Seed Inoculants: Sale of biological inoculant products for seed treatment including Coveron and Coveron Stim containing patented mycorrhizal fungi and Trichoderma strains for seed application.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Hello Nature develops, manufactures, and sells plant biostimulants, organic and organo-mineral fertilizers, biological seed inoculants, and enhanced-nutrition foliar/fertigation products for sustainable agriculture. Its portfolio, sold under brands such as CaNOVA, Auxym, PHOSPHIT-One, Aquamin, Coveron, Cerbero Green, Italpollina, and Guanito, is unified by proprietary Plant Stimulating Peptides, Biochelation technology, and patented microbial strains applied across horticulture, viticulture, arboriculture, and broad-acre crops.

Product overview

Hello Nature is a global leader in biostimulant products and organic fertilizers for sustainable agriculture. The company operates in over 80 countries and offers two main product categories: Biostimulant Products (including Foliar products CaNOVA, Auxym, PHOSPHIT-One, Scudo, and Biostimulant PSP Trainer; Fertigation products Aquamin, Atriva 250, Atriva 500, Glyss SP, Quik-link, Vegamin 2-1-3, and Soilvibe; Soil Application products Atriva Microgranule, Click, Click Nature, Tandem, and TIFIMax; Seed Inoculants Coveron and Coveron Stim) and Enhanced Nutrition Products (including the HI-Q line of foliar fertilizers B-Mo, Ca, Ca-B, Ca-Mg, K, N22, Mn, Thiols, Zn, Zn-Mn; Cerbero Green water-soluble fertilizers 15-5-30, 13-40-13, 11-22-30, 20-20-20; KeyLan biochelated products Fe and Zn; and organic fertilizers Oasi Life, Dix, Duetto, Guanito, Iside, Italpollina 4-4-4, Laphrassea, Phenix, and Sonar 7-15). The portfolio is unified by core proprietary technologies including Plant Stimulating Peptides (PSP) derived from enzymatic hydrolysis of vegetal proteins, Biochelation technology for micronutrient delivery, and patented microbial strains including Mycorrhizal Fungi (Rhizoglomus irregulare and Funneliformis mossae) and Trichoderma Atroviride MUCL45632.

Differentiator

Problem solved

Functional benefit

Products and services

• CaNOVA Liquid biostimulant based on proprietary Biochelation technology that prevents and cures calcium deficiency on a wide range of crops by delivering calcium in biochelated form for rapid absorption while stimulating plant metabolism through vegetal peptides. For fruit, vegetable, and broad-acre growers.
• Auxym Natural liquid plant biostimulant made from tropical plant extractions, vitamins, and micronutrients that boosts plant and fruit development and increases yield quality by strengthening photosynthesis during critical growth phases. For fruit and vegetable growers.
• PHOSPHIT-One Plant booster that combines Potassium, Phosphorus, Plant-Stimulating Peptides, and essential elements to stabilize nutritional imbalances, increase nutrient uptake, and improve fruit ripening and blossoming. For growers managing phosphorus-potassium nutrition.
• Scudo Natural liquid biostimulant that combines Plant Stimulating Peptides with copper and organic ingredients for immediate foliar absorption, preventing copper deficiency while increasing tolerance to environmental and climatic stresses. For crops susceptible to copper deficiency.
• Biostimulant PSP Trainer Innovative biostimulant that improves plant growth and development while reducing nutrient loss, phytotoxicity from herbicide application, and plant stress. Pure vegetal protein hydrolysate containing Plant Stimulating Peptides, formulated for foliar application.
• Aquamin Concentrated biostimulant in powder formulation ideal for fertigation, foliar application, or customized blending, officially registered in the European Union as a Non-Microbial Plant Biostimulant under EU Fertilising Products Regulation 2019/1009 (FPR). Boosts nutrient uptake and use efficiency.
• Atriva 250 Soluble-powder biostimulant for fertigation that combines Plant Stimulating Peptides with mycorrhizae to enhance root development and increase nutrient uptake throughout the plant's life.
• Atriva 500 Soluble-powder biostimulant for fertigation that combines Plant Stimulating Peptides with mycorrhizae to prevent transplant shock, increase nutrient absorption, and promote root and plant development on vegetables, fruits, trees, grasses, and flowers.
• Glyss SP Soluble-powder biostimulant that combines Plant Stimulating Peptides and selected rhizobacteria of 100% vegetal origin, used for fertigation or soil application to boost plant metabolism and optimize fertilization while reducing environmental impact.
• Quik-link Advanced fertigation biostimulant delivering micronutrients (copper, iron, molybdenum, manganese, zinc) paired with Plant Stimulating Peptides to stimulate root development and activate seed germination processes.
• Vegamin 2-1-3 Liquid biostimulant made from 100% vegetal matter suitable for fertigation, boosting root development, energizing plant growth, and increasing soil fertility through slow-release organic NPK ingredients.
• Soilvibe Liquid organic biostimulant composed of organic matter, organic acids, and vegetal extracts rich in prebiotic molecules that stimulate and regenerate microbial life in soil, improving nutrient availability and uptake and increasing soil porosity.
• Atriva Microgranule Microgranule biostimulant combining Plant Stimulating Peptides with patented strains of Mycorrhizal Fungi (Rhizoglomus irregulare and Funneliformis mossae) applied directly to roots for enhanced root development and increased nutrient uptake.
• Click Tablet biostimulant containing mycorrhizal fungi (Funneliformis mosseae and Rhizoglomus irregulare), Trichoderma atroviride, and organic matter that improves soil fertility, root establishment, and nutrient uptake.
• Click Nature Tablet biostimulant composed of Funneliformis mosseae and Rhizoglomus irregulare mycorrhizal fungi strains that increase root surface area up to 1,000 times for better nutrient absorption.
• Tandem Microgranule biostimulant that combines Trichoderma with Plant Stimulating Peptides to deliver natural nutrition to plant roots throughout the lifecycle, promoting seed germination, root development, and nutrient uptake.

Quantifiable outcome

• Up to 15% reduction in fertilizer application dose when using Cerbero Green products with PSP technology
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• University Research PartnerscoreStrategic or Co-development PartnerHello Nature has ongoing R&D collaborations with universities for the development and isolation of biostimulant molecules such as the Lateral Root Promoting Peptide (LRPP). These academic partnerships support the company's science-based approach to product development.

Scale indicators3 records

Recent moves6 records

Expansion highlights1 record

Direct peers

• Valagro: Italian-headquartered biostimulant and specialty plant nutrition company (now part of Syngenta Group). Closest direct competitor to Hello Nature in PSP-style biostimulants, organic fertilizers, and chelated micronutrients, serving the same global fruit, vegetable, and row crop markets.
• Biolchim: Italian biostimulant and specialty fertilizer manufacturer with overlapping product categories in plant biostimulants, fertigation, and foliar nutrition. Competes head-to-head with Hello Nature across European and export horticulture markets.
• Koppert Biological Systems: Global leader in biological crop solutions including biostimulants, microbial inoculants, and biocontrol. Overlaps directly with Hello Nature's mycorrhizal/Trichoderma seed inoculants and soil-applied biologicals.
• Tradecorp (Rovensa): Biostimulants, crop nutrition, and biocontrol specialist within Rovensa portfolio. Directly comparable in biostimulant and specialty fertilizer product lines targeting horticulture, row crops, and specialty agriculture globally.
• Bioiberica: Spanish life sciences company active in plant biostimulants and crop health. Competes with Hello Nature in amino acid-based biostimulants, biochelation, and stress-mitigation products for fruit and vegetable growers.

Broad incumbents

• ICL Group: Specialty fertilizers and plant nutrition multinational with a biostimulant and micronutrient portfolio. Competes with Hello Nature in specialty/foliar nutrition, particularly in horticulture and high-value crops.
• UPL Limited: Global agrochemical major with a substantial biosolutions and specialty nutrition arm (OpenAg). Overlaps with Hello Nature in biostimulants, biofertilizers, and seed treatment globally.
• FMC Corporation: Global agricultural sciences company with a growing portfolio in biologicals and plant health. A broad incumbent that competes with Hello Nature's biological seed treatments and biostimulants as part of a wider crop protection portfolio.

Emerging players

• Lallemand Plant Care: Microbial solutions provider (mycorrhizae, Trichoderma, bacteria) for seed treatment, soil, and foliar applications. Competes with Hello Nature's Coveron, Click, and Click Nature inoculant portfolio in the biological segment.

Regional players

• Isagro: Italian agroscience company focused on crop protection and biostimulants. Compares to Hello Nature on biostimulant R&D and European specialty crop focus, though with a stronger crop protection mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HelloNatureInternational
• Facebookfacebook.com/hellonatureint
• LinkedInlinkedin.com/company/hellonature
• Xx.com/hellonatureint

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hello Nature