Heuschen & Schrouff
Heuschen & Schrouff is a Maastricht-based importer that supplies a range of Asian beverages and authentic foods to retail and foodservice customers across Western Europe. The privately held firm, founded in 1963 by Frits Schrouff, operates with 251–500 employees.
- Company typePrivate
- Founded1963
- HeadquartersMaastricht, Netherlands
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Heuschen & Schrouff does
Heuschen & Schrouff is a Netherlands-based, privately held importer and distributor specializing in Asian beverages and authentic foods, supplying Western European retail and foodservice customers from its headquarters in Maastricht. The firm was founded in 1963 by Frits Schrouff, and its six-decade operating history suggests an established position in continental European specialty grocery and ethnic-cuisine channels, with a portfolio positioned as a 'range' of authentic Asian products rather than a single-category offering.
The business model is classic import-and-distribution: Heuschen & Schrouff sources products from Asian manufacturers, imports them into Western Europe, and on-sells to retail and foodservice buyers, monetizing through wholesale margins on the spread between landed cost and selling price. Revenue mechanics, pricing model, and channel mix are not disclosed in the available data. The company employs 251–500 people, a headcount consistent with mid-sized European food distribution that typically includes warehouse, logistics, sales, and category-management functions.
The evidence base for the company beyond the firmographic spine is thin: the corporate website did not return substantive content during data collection, and no management bios beyond the founder, no financial figures, no customer logos, no M&A history, no partnerships, and no product-level detail are available. The assessment therefore relies primarily on the company's stated category positioning, its 60-year operating history, and its Dutch-headquartered, multi-country European footprint.
Heuschen & Schrouff firmographics
Firmographics- Name
- Heuschen & Schrouff
- Website
- https://heuschenschrouff.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Heuschen & Schrouff is a Maastricht-based importer that supplies a range of Asian beverages and authentic foods to retail and foodservice customers across Western Europe. The privately held firm, founded in 1963 by Frits Schrouff, operates with 251–500 employees.
- Ownership category
- akta.pro rank
Heuschen & Schrouff industry classification
Industry- Product category
- Imported Asian Food and Beverage Distribution
- NAICS
- Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Coffee and Tea Manufacturing (311920)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Ethnic Groceries & Shelf-Stable Foods Wholesale (AFAIAIAA)
- akta.pro secondary industries
- Ethnic Frozen & Refrigerated Foods Wholesale (AFAIAIAB), Organic & Natural Foods Import/Export & Global Trading (AFAIAJAK), Ethnic/International Bulk & Wholesale Grocers (CRAHAMAE)
Keywords
Where Heuschen & Schrouff is headquartered
LocationHeadquarters
- HQ city
- Maastricht
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Heuschen & Schrouff business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Heuschen & Schrouff product offering
Product offeringCore offering
Heuschen & Schrouff is an importer that supplies a range of Asian beverages and authentic foods in western Europe. Founded in 1963 and headquartered in Maastricht, the company sources and distributes Asian food products to retail and foodservice customers across the region.
Differentiator
Problem solved
Functional benefit
Products and services
- Asian Beverage Import Supply Import and wholesale supply of a range of Asian beverages to retail and foodservice customers in western Europe.
- Authentic Asian Food Import Supply Import and wholesale supply of authentic Asian food products to retail and foodservice customers across western Europe.
Companies that use Heuschen & Schrouff
Customer profileIdeal customer profiles1 record
Heuschen & Schrouff technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heuschen & Schrouff partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Heuschen & Schrouff competitors and assessment
Company assessmentDirect peers
- JFC International: JFC International is a major Asian (originally Japanese) food importer and wholesaler serving European and North American retail and foodservice customers. It is directly comparable to Heuschen & Schrouff on the core activity of distributing Asian grocery and beverage SKUs to Western markets via a wholesale/import model.
- Tazaki Foods: Tazaki Foods is a UK-based specialist importer and distributor of authentic Japanese and Asian food products to retail and foodservice. Its product mix, customer base (specialty retailers, supermarkets, restaurants), and import-led wholesale model closely mirror the activities described for Heuschen & Schrouff.
- Day-Lee Foods: Day-Lee Foods is a US-based Asian food importer and distributor serving retail and foodservice with frozen, shelf-stable, and refrigerated Asian products. Comparable to Heuschen & Schrouff on category (authentic Asian foods) and channel (B2B importer-wholesaler of branded Asian SKUs).
- Blue Dragon: Blue Dragon is a UK-based brand and supplier of Asian cooking sauces, noodles, and meal kits sold through major European retailers. Overlaps with Heuschen & Schrouff in the import and supply of authentic Asian shelf-stable cooking products to Western European grocery channels.
Broad incumbents
- Lee Kum Kee: Lee Kum Kee is a globally established Asian sauce and condiment manufacturer with strong European distribution. It is comparable as a dominant Asian-food brand present in Western European retail, overlapping with the categories Heuschen & Schrouff supplies.
- Amoy Food: Amoy Food is a large Asian-branded manufacturer of sauces, frozen foods, and noodles distributed across European retail. It is comparable to Heuschen & Schrouff as a major Asian-foods presence on Western European shelves, although it owns the brands it sells rather than operating as a third-party importer.
- Thai Union Group: Thai Union Group is one of the world's largest seafood and Asian-branded food companies with significant European revenue. Comparable to Heuschen & Schrouff on the export of Thai/Asian food products into Western European retail and foodservice channels.
Regional players
- Wing Yick: Wing Yick (and related pan-Asian distributors) are European-based ethnic and Asian food wholesalers serving retail and HORECA. Relevant as a peer channel competitor to Heuschen & Schrouff in European specialty Asian distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Heuschen & Schrouff social profiles
Digital presenceHeuschen & Schrouff financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heuschen & Schrouff leadership team
Management profileNumber of profiles
Profiles1 record
Heuschen & Schrouff funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heuschen & Schrouff M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heuschen & Schrouff
What does Heuschen & Schrouff do?
Heuschen & Schrouff is an importer that supplies a range of Asian beverages and authentic foods in western Europe. Founded in 1963 and headquartered in Maastricht, the company sources and distributes Asian food products to retail and foodservice customers across the region.
When was Heuschen & Schrouff founded?
Heuschen & Schrouff was founded in 1963. It employs 251 to 500 people.
Where is Heuschen & Schrouff based?
Heuschen & Schrouff is headquartered in Maastricht, Netherlands, in the Europe region.
Who are Heuschen & Schrouff's main competitors?
Direct peers on record are JFC International, Tazaki Foods, Day-Lee Foods and Blue Dragon. Broad incumbents are Lee Kum Kee, Amoy Food and Thai Union Group. Wing Yick is listed as a regional player.
Does Heuschen & Schrouff have an API?
No public API is recorded for Heuschen & Schrouff.
What industry is Heuschen & Schrouff in?
Heuschen & Schrouff's product category is Imported Asian Food and Beverage Distribution. Its primary akta.pro industry code is AFAIAIAA, Ethnic Groceries & Shelf-Stable Foods Wholesale, with a secondary code of AFAIAIAB, Ethnic Frozen & Refrigerated Foods Wholesale. Its NAICS code is 3114 and its SIC code is 2030.