Aws Re:Invent
- Company typePrivate
- Founded2012
- HeadquartersBoston, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
Aws Re:Invent firmographics
Firmographics- Name
- Aws Re:Invent
- Legal name
- Amazon Web Services, Inc.
- Website
- https://reinvent.awsevents.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Aws Re:Invent industry classification
Industry- Product category
- Technology Conferences
- NAICS
- Convention and Trade Show Organizers (561920), Professional and Management Development Training (61143)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB)
- akta.pro secondary industries
- Serverless & Functions-as-a-Service (FaaS) (HDABAAAC), Certification & Credentialed Creator Programs (MPACALAI), Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB)
Keywords
Where Aws Re:Invent is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aws Re:Invent business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Conference Registration Fees: Primary revenue stream from ticket sales for the annual AWS re:Invent conference. Tiered pricing with early bird discounts, full price, and bulk group discounts. Additional revenue from sponsorships from technology partners and vendors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Early Bird Pass - $1,299 (Limited time offer) |
| One time/ perpetual license | Multi-year contract | Full Price Pass - $2,499 |
| One time/ perpetual license | Multi-year contract | Bulk Purchase - 10% Discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Aws Re:Invent product offering
Product offeringCore offering
AWS re:Invent is an annual five-day in-person conference held in Las Vegas that sells tiered registration passes and features 2,200+ sessions on cloud computing and AI. The event provides attendees with hands-on access to newly launched AWS services, expert-led technical and strategic sessions, peer networking, and curated learning journeys for both technical builders and business leaders.
Product overview
AWS re:Invent is a single unified annual conference event (not a software platform or SaaS product). The event features various session formats including Launch Sessions (hands-on with new services announced same day), Builders' Sessions (candid practitioner discussions), Ask the Experts (direct Q&A with AWS engineers), 500-level deep dives (science and research behind technology), Industry Meetups (cross-industry peer networking), Customer Stories (real industry decisions and outcomes), Connected Learning Journeys (curated role-based paths), Interactive Working Sessions (cloud strategy testing), Demos (business impact demonstrations), and Executive Meetups (peer networking for leadership). Attendees can choose between Early Bird pricing ($1,299 until August 25) or Full Price ($2,499), with bulk discounts available for groups of 10 or more.
Differentiator
Problem solved
Functional benefit
Products and services
- AWS re:Invent Conference AWS re:Invent is Amazon Web Services' annual five-day customer conference held in Las Vegas, featuring 2,200+ sessions including Launch Sessions, Builders' Sessions, Ask the Experts, 500-level deep dives, Industry Meetups, Customer Stories, Connected Learning Journeys, Interactive Working Sessions, Demos, and Executive Meetups. Designed for technical builders, business leaders, and the AWS partner ecosystem, the event covers cloud computing and AI topics including AI, security, migration, and developer productivity.
Quantifiable outcome
- Save $1,200 with early bird pricing compared to full registration
- +1 more outcomes
Companies that use Aws Re:Invent
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Aws Re:Invent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aws Re:Invent partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and minor.
- AccenturecoreAccenture serves as an Emerald sponsor at AWS re:Invent 2026. Accenture is a global professional services company and key AWS partner focused on cloud transformation and digital services.
- AnthropiccoreAnthropic serves as an Emerald sponsor at AWS re:Invent 2026. Anthropic is an AI safety company and AWS partner that provides Claude AI through AWS services.
- CapgeminicoreCapgemini serves as a sponsor at AWS re:Invent 2026. Capgemini is a global consulting and technology services firm, providing AWS-based digital transformation services.
- DatadogcoreDatadog serves as a sponsor at AWS re:Invent 2026. Datadog is a monitoring and security platform for cloud applications, integrating with AWS services.
- DeloittecoreDeloitte serves as an Emerald sponsor at AWS re:Invent 2026. Deloitte is a global professional services firm and key AWS partner providing consulting and implementation services.
- IBMcoreIBM serves as a Platinum sponsor at AWS re:Invent 2026. IBM is a global technology company and AWS partner offering hybrid cloud and AI solutions.
- MongoDBcoreMongoDB serves as an Emerald sponsor at AWS re:Invent 2026. MongoDB is a document database company that provides Atlas cloud database services on AWS.
- NVIDIAcoreNVIDIA serves as an Emerald sponsor at AWS re:Invent 2026. NVIDIA provides GPU computing infrastructure and AI solutions that power AWS cloud services.
- OpenAIcoreOpenAI serves as an Emerald sponsor at AWS re:Invent 2026. OpenAI is an AI research company providing GPT models, available through AWS marketplace and integration.
- PwCcorePwC serves as a sponsor at AWS re:Invent 2026. PwC is a global professional services firm providing cloud consulting and digital transformation services on AWS.
- SplunkcoreSplunk serves as a sponsor at AWS re:Invent 2026. Splunk provides security and observability solutions that integrate with AWS infrastructure.
- BexprtflagshipBexprt was selected to participate in AWS Partner Advisory Board within the Resilience Domain, recognized as a top ISV and G/SI partner. Bexprt is a competency-validated partner in the AWS ecosystem focusing on cloud resilience solutions.
- Mahmoud El ZayetminorMahmoud El Zayet is an AWS partner who will be attending AWS re:Invent 2025, with focus on enterprise AI and resilience. Individual partner representative.
Scale indicators5 records
Recent moves5 records
Expansion highlights3 records
Aws Re:Invent competitors and assessment
Company assessmentDirect peers
- VMware Explore: VMware's annual conference (formerly VMworld) covering virtualization, multi-cloud, and modern app infrastructure. Directly comparable scale and target audience of enterprise cloud/infrastructure architects and operators.
- Dreamforce: Salesforce's annual customer conference and one of the largest enterprise software events globally. Comparable in scale (~150K+ attendees historically), tiered pricing, premium sponsorship economics, and enterprise executive/IT buyer audience.
- Microsoft Ignite: Microsoft's annual flagship conference for IT professionals, developers, and business decision makers across the Microsoft cloud (Azure, Microsoft 365, Dynamics, Copilot). Directly comparable to AWS re:Invent as a hyperscaler-owned annual event with similar audience, tiered registration, and major sponsor ecosystem targeting enterprise cloud buyers.
- Google Cloud Next: Google Cloud's annual customer and developer conference covering GCP, AI/Vertex, and data services. Directly competes with re:Invent for cloud practitioner mind-share, sponsor dollars from ISVs, and enterprise executive attention across the same personas.
- KubeCon + CloudNativeCon: CNCF's flagship open-source cloud-native conference covering Kubernetes and the broader CNCF ecosystem. Comparable in scale and audience (cloud developers, platform engineers, SREs) and operates with similar tiered sponsorships and global attendance profile.
- Oracle CloudWorld: Oracle's annual customer conference covering OCI, SaaS applications, and database technologies. A direct rival hyperscaler/enterprise software event competing for similar enterprise IT decision-maker audiences and partner sponsorships.
- Cisco Live: Cisco's annual flagship conference for network engineers, IT professionals, and architects. Comparable as a large infrastructure-vendor-owned annual event with tiered pricing, technical certification tracks, and partner sponsorship ecosystem.
- IBM Think: IBM's annual flagship conference covering hybrid cloud, AI (watsonx), and enterprise infrastructure. Comparable to re:Invent as a major vendor-owned annual tech conference with enterprise IT and developer audiences, and IBM is itself a re:Invent sponsor.
- MongoDB World: MongoDB's annual customer and developer conference covering Atlas on AWS and broader data platform topics. A more focused but directly comparable vendor annual event with developer/DBA audiences and is itself a re:Invent Emerald sponsor.
- SAP SAPPHIRE NOW: SAP's annual flagship customer conference covering enterprise applications, cloud ERP, and business AI. Comparable as an enterprise software/cloud vendor annual event targeting CIOs, IT leaders, and technical implementers at large enterprises.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Aws Re:Invent social profiles
Digital presenceAws Re:Invent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aws Re:Invent leadership team
Management profileNumber of profiles
Aws Re:Invent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aws Re:Invent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aws Re:Invent
What does Aws Re:Invent do?
AWS re:Invent is an annual five-day in-person conference held in Las Vegas that sells tiered registration passes and features 2,200+ sessions on cloud computing and AI. The event provides attendees with hands-on access to newly launched AWS services, expert-led technical and strategic sessions, peer networking, and curated learning journeys for both technical builders and business leaders.
Is Aws Re:Invent a public or private company?
Aws Re:Invent is a private company. It is classified as corporate owned and is currently operating.
When was Aws Re:Invent founded?
Aws Re:Invent was founded in 2012. It employs 5,001 to 10,000 people.
Where is Aws Re:Invent based?
Aws Re:Invent is headquartered in Boston, United States, in the North America region.
How does Aws Re:Invent make money?
One revenue line is on record: conference Registration Fees.
Who are Aws Re:Invent's main competitors?
Direct peers on record are VMware Explore, Dreamforce, Microsoft Ignite, Google Cloud Next, KubeCon + CloudNativeCon, Oracle CloudWorld, Cisco Live, IBM Think, MongoDB World and SAP SAPPHIRE NOW.
Does Aws Re:Invent have an API?
No public API is recorded for Aws Re:Invent.
What industry is Aws Re:Invent in?
Aws Re:Invent's product category is Technology Conferences. Its primary akta.pro industry code is MPAGAOAB, Virtual Trade Shows & Expos (Digital Booths, Lead Capture), with a secondary code of HDABAAAC, Serverless & Functions-as-a-Service (FaaS). Its NAICS code is 561920 and its SIC code is 7370.