Lentus

What Lentus does

Lentus, LLC is a privately held industrial master distributor headquartered in Elizabethtown, Kentucky, founded in 2011 by Judson C. Hartlage. The company distributes branded industrial products including adhesives, sealants, foams, heat transfer fluids, cleaners, coatings, primers, lubricants, and mold making rubber from tier-1 vendor partners Dow (DOWSIL, DOWFROST, SILASTIC), DuPont (GREAT STUFF, FROTH-PAK), and Lucas Oil, alongside its own proprietary LENTEK brand of sealants and foams. Lentus operates from over 80,000 square feet of warehouse space and serves wholesale distributors, retail customers, and end-users across HVAC-R and plumbing, power transmission and MRO, construction and industrial, and mold making segments throughout North America, including Canada.

The company's core technology consists of its product portfolio, a video-based virtual demonstration environment called Lentus Lab, a library of over 200 product safety and technical data sheets, and a WooCommerce-based e-commerce site that supports direct shipping via FedEx and UPS. Lentus holds Master Distributor status with major vendors, enabling it to onboard new brands into North American distribution in less than 90 days, and operates through a network of 490+ distributors and 20,000 points of distribution supported by US-based customer service. The company has fewer than 50 employees but is described as supporting 200+ sales representatives, with a pricing model based on standard transaction terms (minimum $250 order, freight prepaid at $1,500+ for US and $2,500+ for Canada, plus drop-ship and expedite fees).

Lentus generates revenue primarily through distribution and resale of industrial products, earning margin on the spread between vendor purchase prices and customer sale prices across its established networks. Its go-to-market combines a direct sales motion with a channel-partner distribution model. Newer growth is concentrated in two areas: distribution of DOWFROST LC 25 heat transfer fluid developed for direct-to-chip liquid cooling in AI data center environments, and continued line extension within the LENTEK private-label brand. The company is founder-controlled, has no external investor backing identified in source materials, and operates primarily as a wholesale distribution business connecting major industrial brands to North American markets.

Name

Lentus

Legal name

Lentus, LLC

Website

https://lentusllc.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Lentus, LLC is a Kentucky-based industrial master distributor founded in 2011, distributing Dow, DuPont, and Lucas Oil branded adhesives, sealants, foams, heat transfer fluids, and lubricants to wholesale distributors, retailers, and end users across HVAC-R, construction, power transmission, and data center cooling markets in North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Elizabethtown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Product Distribution and Resale: Lentus generates revenue by distributing and reselling industrial products from vendor partners (Dow, DuPont, Lucas Oil, etc.) to wholesale and retail customers. The company purchases products from vendors and sells them through established distribution networks, earning margins on the difference.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Lentus is a master distributor that purchases branded industrial products from manufacturers (Dow, DuPont, Lucas Oil, Molykote, etc.) and resells them to wholesale and retail customers across North America. Its portfolio spans heat transfer fluids, silicone-based adhesives and sealants, polyurethane and insulating foams, mold making rubber, lubricants, and its own LENTEK sealant/foam line. Revenue is generated on a transaction/mark-up basis through direct shipping and an established 490+ distributor network.

Product overview

Lentus is a Master Distributor offering a diversified portfolio of industrial products from major brands including DOW, DuPont, DOWSIL, DOWFROST, DOWCAL, GREAT STUFF, FROTH-PAK, Lucas Oil, LENTEK, SILASTIC, and MOLYKOTE. The product portfolio includes heat transfer fluids (DOWFROST, DOWCAL), adhesives and sealants (DOWSIL), insulating and construction foams (GREAT STUFF, FROTH-PAK), mold making materials (SILASTIC), lubricants and additives (Lucas Oil, MOLYKOTE), and finishing solutions (LENTEK). These products serve key markets including HVAC-R and Plumbing, Power Transmission and MRO, Construction and Industrial, and Mold Making. The company operates primarily as a wholesale distribution business with over 80,000 ft² warehouse space, connecting brands to North American markets through established distribution networks.

Differentiator

Problem solved

Functional benefit

Brands

• Lentus Lab: A video-based virtual laboratory where Lentus tests and demonstrates product properties, attributes, proper use, features and benefits. The Lab serves as a how-to resource as well as providing product comparisons and proper use guides.
• LENTEK

Products and services

• DOWCAL™ 200 Heat Transfer Fluid Heat transfer fluid for industrial cooling applications, providing efficient thermal performance and corrosion protection, distributed to industrial customers across HVAC-R and process cooling markets.
• DOWFROST™ Heat Transfer Fluid Inhibited propylene glycol-based heat transfer fluid for HVAC, refrigeration, and process cooling applications, distributed to industrial and HVAC-R customers via Lentus' wholesale network.
• DOWFROST™ LC 25 Heat Transfer Fluid Inhibited propylene glycol-based heat transfer fluid specifically developed for direct-to-chip liquid cooling applications in data centers and AI environments, distributed to industrial buyers through Lentus.
• DOWSIL™ Adhesives and Sealants Comprehensive line of silicone-based adhesives and sealants for industrial, automotive, construction, and electronics applications, distributed to industrial and construction buyers.
• GREAT STUFF™ Insulating Foam Sealants Polyurethane foam sealants for construction, HVAC, and general sealing applications including gap filling, fireblocking, and pest blocking, distributed through Lentus' wholesale and retail channels.
• FROTH-PAK™ Foam Systems Two-component polyurethane spray foam systems for insulation, sealing, and construction applications, distributed to contractors and industrial buyers.
• LENTEK™ Sealant and Foam Solutions Own-brand line of sealing, fireblocking, and finishing solutions for construction, HVAC, plumbing, and general applications including Acrylic Pro and Plumbers Pro sealants, sold through Lentus' distribution channels.
• SILASTIC™ Mold Making Rubber Dow SILASTIC brand silicone rubber products for creating durable, flexible molds used across various industrial and commercial fields, distributed by Lentus.
• Lucas Oil Lubricants and Additives Complete range of automotive, industrial, and marine lubricants including motor oils, hydraulic fluids, gear oils, transmission fluids, greases, and fuel treatments, distributed by Lentus.
• MOLYKOTE™ Specialty Lubricants High-performance specialty lubricants including greases, pastes, and compounds for industrial machinery, automotive, and specialty applications, distributed by Lentus.

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and strategic.

• Dow (DOWSIL, DOWFROST)coreChannel Partner/ Reseller/ DistributorDow is a major vendor partner for Lentus. Lentus serves as a Master Distributor for Dow's DOWSIL sealants, DOWFROST heat transfer fluids, and SILASTIC mold making rubber products. Dow products include adhesives, sealants, coatings, fluids, and industrial silicone products distributed through Lentus's established network.
• DuPont (GREAT STUFF, FROTH-PAK)coreChannel Partner/ Reseller/ DistributorDuPont is a key vendor partner, with Lentus distributing GREAT STUFF foams and sealants as well as FROTH-PAK spray foam products. These brands serve construction, HVAC, and industrial applications through Lentus's distribution network.
• Lucas OilcoreChannel Partner/ Reseller/ DistributorLucas Oil products are distributed by Lentus, including motor oils, hydraulic oils, gear oils, greases, fuel treatments, and specialty additives for automotive, marine, and industrial applications.
• LENTEKstrategicChannel Partner/ Reseller/ DistributorLENTEK is Lentus's own brand of sealant and foam solutions, including LENTEK Acrylic Pro, LENTEK Fireblock Foam, LENTEK Insulating Foam, and LENTEK Plumbers Pro, designed for sealing, fireblocking, and finishing applications in construction, HVAC, and plumbing.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brenntag: Global market leader in chemical and ingredients distribution; comparable principal-driven distribution model to Lentus, with overlapping categories in lubricants, additives, and industrial chemicals.
• Winsupply: Cooperative-style wholesale distributor focused on plumbing, HVAC, and industrial supplies; comparable customer base and product mix to Lentus's HVAC-R, plumbing, and construction segments.
• Univar Solutions: Specialty chemicals and ingredients distributor; comparable business model to Lentus in distributing third-party chemical principals into industrial and consumer end markets, including lubricants and additives.
• Würth Group: Global master distributor of industrial assembly and fastening materials serving OEM and MRO customers through a large direct sales force — the most direct model-level analog to Lentus's master distribution approach for Dow/DuPont.
• Johnstone Supply: HVAC-R focused wholesale distributor; closely comparable to Lentus's HVAC-R & Plumbing segment and similar in serving contractors with sealants, foams, and heat transfer products.

Broad incumbents

• MSC Industrial Direct: Direct-marketing industrial distributor of metalworking and MRO supplies with overlapping categories in sealants, adhesives, cutting fluids, and shop supplies for industrial customers.
• Fastenal Company: Major industrial supply distributor with deep branch and vending-machine coverage across North America; competes with Lentus in fasteners, adhesives, and MRO consumables sold to industrial customers.
• W.W. Grainger: Largest broad-line industrial distributor in North America; overlaps with Lentus in MRO consumables, adhesives, sealants, and lubricants, but serves a much larger and more diversified customer base.
• Ferguson Enterprises: Large North American distributor of plumbing, HVAC, and industrial products; overlaps with Lentus in sealants, foams, and heat transfer products sold to plumbing and HVAC contractors.
• Henkel AG: Global manufacturer of adhesives, sealants, and functional coatings (Loctite, Pattex, Bonderite) — both a potential principal supplier to Lentus and a competitor to the LENTEK private-label line in industrial sealants.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lentusllc2
• YouTubeyoutube.com/channel/UC_711ftOZ4QYKb_9F5yUDdg
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/lentus-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lentus