MIP

Name

MIP

Legal name

MIP The Data Company

Website

https://mip.com.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Data Analytics Consulting Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data, AI/ML & Analytics Staffing (BPACADAB)

Keywords

• Data analytics consulting
• Digital transformation services
• Business intelligence implementation
• Data governance solutions
• Analytics staff augmentation

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Professional Services (Advisory & Digital Transformation): MIP generates revenue primarily through professional services engagements including data strategy consulting, digital transformation projects, and implementation services for analytics platforms. These are typically project-based or retainer engagements with enterprise and mid-market clients, delivered by consultants with specialised platform expertise.
2. Staff Augmentation: MIP provides specialist data and analytics experts on a time-and-materials basis to enhance client project teams. Consultants are placed with clients to deliver specific technical outcomes, with engagement duration ranging from short-term sprints to longer-term programme support.
3. Training and Education: MIP offers data literacy training, platform-specific workshops, and thought leadership programmes that equip client teams with skills in tools such as Alteryx, Tableau, Power BI, Databricks, and Snowflake. Training is delivered as part of implementation engagements or as standalone programmes.
4. Software Procurement: MIP assists clients with the acquisition and procurement of analytics and data platform software, acting as a broker between client organisations and software vendors. Revenue may derive from vendor referral or referral arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

MIP is an Australian data analytics professional services firm that helps enterprise and mid-market organisations design data strategy, implement analytics platforms (Microsoft Power BI/Fabric, Alteryx, Tableau, Snowflake, Databricks, Coalesce, WhereScape RED, Amazon Neptune), govern their data estates, augment internal teams with specialist consultants, and upskill staff through data literacy training. The firm also resells and implements Power BI Sentinel, its proprietary governance product for Power BI and Microsoft Fabric, as the exclusive Australian partner.

Product overview

MIP Australia is a data analytics consulting and solutions company offering a portfolio of services including Advisory, Digital Transformation, Staff Augmentation, Training and Education, Software Procurement, and multi-vendor Support. Its primary product is Power BI Sentinel, an enterprise governance and auditing tool for Power BI and Microsoft Fabric estates. MIP also provides a Data Literacy Self-Assessment tool. The company specialises in tools such as Alteryx, Tableau, Power BI, Snowflake, Databricks, and DBT, and partners with Microsoft as the exclusive Australian partner for Power BI Sentinel.

Differentiator

Problem solved

Functional benefit

Brands

• Power BI Sentinel: Enterprise-grade governance, auditing, and disaster recovery solution for Power BI and Microsoft Fabric, providing continuous monitoring, auditing, documentation and backup.

Products and services

• Advisory Services Data strategy, governance, project management and knowledge transfer engagements delivered by MIP's senior consultants to Australian enterprise and mid-market organisations seeking sustainable analytics outcomes.
• Digital Transformation Services Implementation and modernisation of analytics platforms (Microsoft Power BI, Fabric, Alteryx, Tableau, Snowflake, Databricks, Coalesce, WhereScape RED, Amazon Neptune) that translate data insights into actionable business strategies for enterprise clients.
• Staff Augmentation Time-and-materials placement of specialist data and analytics consultants into client project teams on short-term sprints or longer-term programme support.
• Training and Education Data literacy training and platform-specific workshops across Alteryx, Tableau, Power BI, Databricks and Snowflake, delivered as standalone programmes or bundled within implementation engagements.
• Software Procurement Advisory and brokerage support for clients acquiring analytics and data platform software from technology vendors, leveraging MIP's partner relationships with Microsoft, Alteryx, Tableau, Snowflake, Databricks and others.
• Multi-Vendor Support 360-degree managed support across MIP's partner platforms, including the on-demand Insight Support tier with dedicated email and telephone triage for client data teams.
• Power BI Sentinel Proprietary governance, auditing, documentation, lineage tracking, change history and backup platform for Microsoft Power BI and Fabric estates, providing continuous monitoring, sensitive data exposure mapping, KPI rollback and recovery, permissions auditing, and AI-ready data foundation diagnostics.
• Data Literacy Self-Assessment Self-service online assessment that evaluates an individual's data literacy across dashboard confidence, metrics and assumptions, critical thinking with data, communicating insights, and strategic use of data, producing an instant data confidence profile with actionable recommendations.

Quantifiable outcome

• Dashboard load time and data sourcing reduced from 2 weeks to minutes at NSW Department of Planning and Environment
• +4 more outcomes

Named customers10 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationMIP is a Microsoft partner specialising in Power BI, Microsoft Fabric, and related Microsoft analytics platforms. The company is the exclusive Australian partner for Power BI Sentinel, a governance and monitoring product for Power BI and Fabric estates. MIP delivers implementation, training, and governance services around the Microsoft data stack.
• AlteryxcoreTechnology or IntegrationMIP is an Alteryx partner providing implementation, training, and support for Alteryx Designer and Server. MIP has delivered multiple engagements involving Alteryx for data blending, ETL, and advanced analytics, including case studies at AFCX and other organisations.
• Tableau (Salesforce)coreTechnology or IntegrationMIP delivers Tableau implementation and training services. MIP helped Teys Australia deploy Tableau across 300+ daily users and has facilitated tool migrations from Tableau to Power BI for other clients.
• SnowflakecoreTechnology or IntegrationMIP provides consulting and implementation support for Snowflake as a cloud data warehouse platform. The company also publishes content on Snowflake optimisation and integration with ETL tools.
• DatabrickscoreTechnology or IntegrationMIP delivers consulting services for Databricks lakehouse architecture and ML workloads. The company hosts Lunch & Learn sessions on Databricks and publishes thought leadership on Databricks for AI-driven analytics.
• CoalescecoreTechnology or IntegrationMIP publishes white papers and provides advisory on Coalesce, a cloud-native data transformation platform designed for Snowflake. MIP positions Coalesce as a modern alternative to traditional ETL tools.
• Amazon Web Services (AWS)coreTechnology or IntegrationMIP leverages AWS Neptune for graph analytics implementations and publishes AWS-certified thought leadership on graph analytics, network analysis, and cloud data architecture.
• Amazon NeptunecoreTechnology or IntegrationMIP specialises in Amazon Neptune graph database deployments, offering end-to-end implementation from strategy to execution. MIP uses Neptune in fraud detection, supply chain, and cybersecurity analytics use cases.
• LinkuriouscoreTechnology or IntegrationMIP pairs Linkurious graph visualisation with Amazon Neptune to provide interactive network exploration and pattern detection capabilities for business users, enabling visualisation of complex relationships without deep technical expertise.
• ReveficoreTechnology or IntegrationMIP partners with Revefi to offer AI-driven data operations and cloud FinOps optimisation. MIP publishes content on Revefi's AI Data Engineer (Raden) and its capabilities in reducing cloud spend by up to 60% and improving data quality and performance monitoring.
• Corinium GroupcoreGTM or Marketing PartnerMIP is a sponsor of CDAO Melbourne (September 2026), CDAO Sydney (March 2027), and CDAO Brisbane (March 2027), partnering with Corinium Group to showcase Power BI Sentinel and MIP's data governance expertise to Australian data and analytics leaders.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Avanade: Microsoft-focused joint venture between Accenture and Microsoft, headquartered globally with significant Australian presence. Closest direct competitor to MIP in the Microsoft analytics, Power BI, and Fabric implementation space, with overlapping services such as data strategy, governance, and digital transformation.
• Slalom: US-founded modern consulting firm with deep multi-platform data and analytics practices across Microsoft, Tableau, Snowflake, and AWS. Operates in Australia and serves enterprise clients with similar advisory, digital transformation, and training services to MIP.
• Insight Enterprises: Global technology solutions provider with strong data and analytics consulting and extensive software procurement capabilities. Comparable to MIP given its emphasis on advisory, digital transformation, and software procurement across multiple data platforms.
• Datacom: Australia-headquartered technology services firm with a strong data and analytics practice serving enterprise and government clients across Australia and New Zealand. Comparable to MIP in scale, geography, and offering breadth.
• Versent: Australian cloud and data consultancy with deep AWS, Microsoft, and Snowflake expertise. Comparable as a mid-sized Australian data analytics consulting firm with enterprise client base and similar advisory/implementation services.
• Servian (now part of slalom / CGI): Australian data, analytics, and cloud consultancy with strong Snowflake, AWS, and Google Cloud expertise. Direct competitor to MIP in Australian enterprise data transformation and analytics platform implementation.
• Mantel Group: Australian-born data, cloud, and software engineering consultancy with enterprise clients across financial services, government, and retail. Overlaps with MIP on data analytics implementation, advisory, and platform modernisation.

Broad incumbents

• Accenture (Australia): Global professional services firm with a large Australian data and analytics practice spanning Microsoft, Snowflake, and Databricks. Competes with MIP for enterprise data transformation mandates but operates across a much broader portfolio.
• Deloitte (Australia): Big Four firm with significant data analytics, AI, and consulting capabilities in Australia, serving financial services, government, telco, and other enterprise segments directly addressed by MIP. Competes for enterprise transformation budgets.
• KPMG (Australia): Big Four consulting firm with a dedicated data and analytics practice covering Microsoft, Azure, and other platforms. Competes with MIP on enterprise data strategy, governance, and analytics implementation in Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MIP_au

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIP