LongLife

What LongLife does

LongLife S.r.l. is a privately held Italian pharmaceutical-style company founded in 1985 and headquartered in Peschiera Borromeo, Milan, that manufactures and sells nutritional food supplements and cosmetics. Its core offering is organized across approximately 12-13 health categories — including immune defense, metabolism, gastrointestinal, cardiovascular, musculoskeletal, eye, nervous system, women's and men's health, respiratory, and skin/hair/nails — sold through a direct-to-consumer e-commerce platform (longlife.com) with 24-48 hour shipping and free shipping above €49, supplemented by company-owned physical stores (Punti Vendita). A proprietary cosmetic sub-brand, Renjuva®, extends into skincare via the Illuminating Face Serum (built on a 96% multi-weight hyaluronic acid solution with dehydrated microspheres, raspberry stem cells, trehalose, and paeoniflorin) and the Boost Lip Plumper (collagen and hyaluronic acid lip balm), both registered trademarks and parapharmaceutical-coded products.

The company monetizes through one-time direct sales at unit prices in the €19-€29 range, with payment via PayPal or card, supported by a MailChimp-powered newsletter funnel and live chat assistance. It differentiates via a content moat in the form of LongLifepedia (an educational glossary covering 100+ ingredients), certifications including Play Sure-Doping Free and Gluten-Free, and broad SKU coverage across age- and condition-specific segments. Management is family-controlled with three Managing Directors (Giuseppe Galliani, Roberta Bucin, Leone Galliani) and a small People & OD function; the entity has share capital of €1,000,000 i.v., no disclosed funding rounds, no M&A activity, and no public listing, indicating a stable, owner-operated operating model rather than a venture-backed growth profile.

Name

LongLife

Legal name

LongLife S.r.l.

Website

https://longlife.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

LongLife S.r.l. is an Italian nutritional supplements and cosmetics company, founded in 1985 and headquartered in Peschiera Borromeo, selling directly to consumers via longlife.com and physical stores across roughly 12-13 health categories and the Renjuva® skincare sub-brand.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Food Manufacturing (311), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Food And Kindred Products (2000), Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Multivitamins & Daily Packs (CRADAGAC), Probiotics & Digestive Health Supplements (CRADAGAF), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Men’s Health Supplements (Testosterone, Prostate, Vitality) (CRADAGAL), Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Nutritional supplements
• Food supplements
• Vitamin supplements
• Cosmetic skincare
• Herbal supplements

Headquarters

HQ city

Peschiera

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Nutritional Supplements Sales: Direct consumer sales of food supplements across multiple health categories including immune defense, metabolism, cardiovascular, nervous system, and specialty health areas
2. Cosmetic Products Sales: Direct sales of cosmetic products including the Renjuva® skincare line with serums and lip plumping treatments

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

LongLife manufactures and sells a broad portfolio of food (nutritional) supplements organized across 12+ health categories including immune defense, gastrointestinal, metabolism, cardiovascular, skin/hair/nails, detoxifying, nervous system, muscle and joint, eye health, women's health, men's health, and respiratory health. The company also sells a proprietary cosmetic sub-brand, Renjuva®, featuring anti-aging face serum and lip plumper formulations with multi-weight hyaluronic acid microspheres, raspberry stem cells, trehalose, and paeoniflorin.

Product overview

LongLife is an Italian nutritional supplements company offering a comprehensive portfolio of food supplements organized across 12 health categories: Supplements for Well-being (immune defense, antioxidant, vitamin and mineral, Omega 3, sports, energizing, fatigue, elderly, magnesium, iron, tiredness, children, water retention, Omega 6 supplements), Gastrointestinal Health, Metabolism, Heart, Skin/Hair/Nails, Detoxifying and Purifying, Nervous System, Muscle and Joint, Eye Health, Multifunctional, Women's Health (menopause, pregnancy/breastfeeding, fertility, menstrual cycle, sexuality, urinary well-being), Men's Health (prostate, sexuality), and Respiratory Health. The company also offers a cosmetic sub-brand called Renjuva® which includes the Illuminating Face Serum and Boost Lip Plumper products. LongLife positions itself on Total Quality with certifications including Play Sure-Doping Free.

Differentiator

Problem solved

Functional benefit

Brands

• Renjuva®: A cosmetic sub-brand featuring facial serums and lip care products, including the Renjuva® - Illuminating Face Serum and Renjuva® - Boost Lip Plumper.

Products and services

• Renjuva® - Illuminating Face Serum Face serum with 96% concentrated hyaluronic acid solution at three different molecular weights, combined with dehydrated hyaluronic acid microspheres, raspberry stem cells, trehalose and paeoniflorin; designed for face regeneration and anti-aging. Targeted at adult consumers seeking cosmetic anti-aging skincare.
• Renjuva® - Boost Lip Plumper Lip plumping balm based on collagen and hyaluronic acid with sesame seeds, shea butter and cocoa butter; gluten-free certified and Play Sure-Doping Free certified cosmetic product for external use. Targeted at consumers seeking lip plumping and anti-aging cosmetic treatment.

Quantifiable outcome

• Products certified Play Sure-Doping Free for sports consumers

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• MailChimpminorGTM or Marketing PartnerMailChimp is used as an automated marketing platform for newsletter distribution and promotional communications. Customer email data is transferred to MailChimp for processing in accordance with their Privacy Policy and Terms of Service.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• PharmaNutra: Italian nutraceutical and supplement company listed on EGM, with iron and endocrine specialty lines sold through pharmacy channels. Same end-market and regulatory framework with comparable condition-specific supplement positioning.
• Specchiasol: Italian natural supplements and herbal medicine brand with deep botanical heritage. Comparable as an Italian-origin supplement manufacturer focused on plant-based formulations across multiple condition categories.
• Zuccari: Italian wellness and food supplements brand selling through Italian pharmacy and mass retail. Comparable as a domestic Italian supplement brand with broad consumer health catalog and similar go-to-market channels.
• Esi S.r.l. Italian supplements and natural products company with broad category coverage including probiotics, joint, and women's health. Direct comparable as a mid-sized Italian supplement manufacturer selling through pharmacy and DTC channels.
• Named S.p.A. Italian nutritional supplements and sports nutrition brand with broad catalog across immunity, metabolic, and women's health categories. Comparable Italy-anchored supplement company with similar multi-category structure.
• Aboca: Italian herbal/natural health products company with broad supplement and medical device portfolio sold across Europe. Directly comparable as another Italy-headquartered natural health brand with comparable category breadth and DTC + pharmacy distribution.

Broad incumbents

• Solgar (Nestlé Health Science): Global vitamins and supplements brand owned by Nestlé Health Science with premium positioning in pharmacy and DTC. Comparable as an incumbent in the broader premium supplements category but with vastly larger scale and international reach than LongLife.
• Swisse Wellness: Australia-originated global wellness and supplements brand now owned by H&H Group, with strong European DTC presence. Comparable as a broader incumbent in lifestyle supplements with overlapping women's/men's health and beauty-from-within categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LongLife