Typing Master Finland Oy
Typing Master Finland Oy builds TypingMaster, a Windows touch-typing tutor serving individual learners, schools, and Indian government exam candidates, with complementary employer assessment and Microsoft Store distribution via the TypingMagic brand.
- Company typePrivate
- Founded1996
- HeadquartersHelsinki, Finland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Typing Master Finland Oy does
Typing Master Finland Oy, operated through Cloud Kayak Labs, Inc., is a Helsinki-headquartered software company that builds and sells TypingMaster, a Windows desktop touch-typing tutor. Founded in Finland in the early-to-mid 1990s and distributed internationally since 1996, the company has accumulated three decades of brand equity and reports more than 7 million users per year across consumer, education, and B2B segments. Core products are the TypingMaster 12 desktop client with adaptive lesson engine and TypingMeter bigram-analytics widget, the Ultimate Typing Coach offline school/business edition with centralized user management, and TypingTest Pro, a subscription employer-assessment tool; the TypingMagic brand is a US Microsoft-Store variant of the same technology.
Typing Master Finland Oy firmographics
Firmographics- Name
- Typing Master Finland Oy
- Legal name
- Cloud Kayak Labs, Inc.
- Website
- https://typingmaster.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Typing Master Finland Oy builds TypingMaster, a Windows touch-typing tutor serving individual learners, schools, and Indian government exam candidates, with complementary employer assessment and Microsoft Store distribution via the TypingMagic brand.
- Ownership category
- akta.pro rank
Typing Master Finland Oy industry classification
Industry- Product category
- Typing Tutor Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Computer Training (61142)
- SIC
- Services-Computer Programming Services (7371), Services-Educational Services (8200)
- akta.pro primary industry
- Language Proficiency & Admissions Testing Prep (TOEFL/IELTS/DELE/HSK, etc.) (EDAGADAE)
Keywords
Where Typing Master Finland Oy is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Typing Master Finland Oy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Software License Sales (Standard & Premium): TypingMaster 12 is sold as a one-time lifetime license (Standard at $19.90 or Premium at $29.90) or as a 6-month subscription (Standard at $12.90, Premium at $17.90). No recurring subscription is required for lifetime access. Payment is processed through PayPro Global. The Standard license covers a single device with core typing courses and built-in tests. Premium adds TypingMeter widget, custom typing tests, and 3-device family activation.
- Freemium / Free Trial Conversion: TypingMaster 12 includes a free 1-week period to access all features for evaluation. Additional free access paths include installing Opera browser (14 days total) and a referral program where inviting friends unlocks free Premium days for both parties. Free users can complete basic courses; conversion to paid license is the primary monetization lever.
- Ultimate Typing Coach (Schools/Business License): A separate product line for schools and businesses is sold as a device-based workstation license with optional quantity-based pricing via purchase orders through PayPro Global. Schools can request a free 30-day test license before purchasing. The software is designed for centralized deployment via MSI and supports silent installation for enterprise environments.
- Affiliate Commission Revenue: TypingMaster operates an affiliate program through PayPro Global, paying 30% commission on every sale referred. Affiliates can promote both TypingMaster (primary market: India/Asia) and TypingMagic (primary market: USA). Monthly payouts are delivered via PayPro Global's platform.
- TypingTest Pro (Employer Assessment Tool): A related but separate product, TypingTest Pro, is offered as a subscription service (from $49/month) targeting employers for recruitment and training typing assessments. Premium subscription allows managing up to 5 tests simultaneously for up to 500 participants per month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Standard Lifetime License - $19.90 (1 device, core typing course) |
| One time/ perpetual license | Multi-year contract | Premium Lifetime License - $29.90 (up to 3 devices, TypingMeter + custom tests) |
| Freemium | Pay-as-you-go | Referral / Free Access Program |
| One time/ perpetual license | Multi-year contract | Ultimate Typing Coach for Schools - Device-based license (quote pricing) |
| Subscription | Monthly | TypingTest Pro - Employer Subscription (from $49/month) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Typing Master Finland Oy product offering
Product offeringCore offering
Typing Master Finland Oy develops, sells, and supports touch typing tutor software for Windows under the TypingMaster and TypingMagic brands. Its flagship TypingMaster 12 is sold as a Standard ($19.90) or Premium ($29.90) one-time lifetime license (with optional 6-month terms) and includes adaptive lessons, a TypingMeter background widget, bigram analytics, and typing tests with printable certificates. The company additionally operates Ultimate Typing Coach (an offline, school/enterprise edition) and TypingTest Pro (a subscription employer assessment tool), all processed through PayPro Global with distribution via direct e-commerce, Microsoft Store (US), regional resellers in India, Bangladesh, and Africa, and a 30%-commission affiliate channel.
Product overview
Typing Master Finland Oy's product portfolio centers on TypingMaster 12 for Windows, a touch typing tutor offering structured lessons, adaptive training, typing tests, and real-time analytics via TypingMeter. The company also offers TypingMagic as a US-specific Microsoft Store variant, and Ultimate Typing Coach as a school/business edition with offline capabilities and centralized management. Supporting products include browser-based tools (Typing Simulator, Speech Speed Test, Reading Speed Test, Hindi Keyboard Layout Detector, Custom Keyboard Designer) and specialized exam practice for Indian government tests. The portfolio operates on a tiered model: Standard (single device, basic courses and tests) and Premium (adds TypingMeter widget, custom tests, and 3-device family license).
Differentiator
Problem solved
Functional benefit
Brands
- Ultimate Typing Coach: Offline keyboarding software designed for schools, homeschools, and classroom environments with centralized user management, teacher tools, and optional data sync features.
- TypingTest Pro
- TypingMeter
Products and services
- TypingMaster 12 Windows touch typing tutor software featuring guided adaptive lessons, TypingMeter real-time analytics, typing tests with WPM/KPM tracking and printable certificates, multilingual courses (English, Hindi, Spanish, French, German, Dutch, Finnish, Swedish), typing games, and 30+ keyboard layouts. Sold as Standard ($19.90) or Premium ($29.90) one-time lifetime licenses (with optional 6-month terms) plus a free 1-week trial; available via typingmaster.com, the Microsoft Store (US), and regional resellers.
- TypingMagic US-specific brand of the TypingMaster typing tutor distributed through the Microsoft Store for American Windows users, holding a 4.4-star rating from 2,731 reviews. Same TypingMaster 12 software, branded and marketed for the US market.
- Ultimate Typing Coach Schools and business edition of TypingMaster, sold as device-based workstation licenses via quote-based purchase orders through PayPro Global. Fully offline, with a centralized User Manager for teachers, optional sync to file server/NAS/cloud, silent MSI installation for IT-managed environments, customizable typing tests with pass limits, and printable diplomas. A free 30-day test license is available for schools, along with charity licenses under the 'Every Child Learns to Type' program.
- TypingTest Pro Subscription-based online typing assessment service for employers and recruiters, starting at $49/month. The Lite plan manages a single test; the Premium plan (from $49+/month) manages up to 5 tests simultaneously for up to 500 participants per month. Used by HR departments to assess candidate typing speed and accuracy during recruitment and employee training.
Quantifiable outcome
- 96% of course graduates reported improved typing, with an NPS of 77
- +4 more outcomes
Companies that use Typing Master Finland Oy
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Typing Master Finland Oy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature9 records
Typing Master Finland Oy partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- PayPro GlobalcorePayPro Global serves as the primary payment processor, merchant of record, and global e-commerce platform for all TypingMaster software sales. It handles checkout, license delivery, refunds, and customer support for orders placed through typingmaster.com. PayPro Global also powers the affiliate program (30% commission), manages regional pricing (including GST for India), and supports enterprise purchase orders. North America order support: +1-647-977-7769.
- OWLKEYS INFOTECH (India)majorAuthorized Indian regional reseller based in Noida (Uttar Pradesh) and Bengaluru (Karnataka). Offers local expertise, personalized support, and convenient payment options for Indian customers. Available Monday-Saturday 10:30 AM–6:00 PM IST, Sunday 11:30 AM–5:00 PM IST. Contact: +91 89638-89638 (WhatsApp).
- VISTA TECH SOLUTIONS PVT (India)minorAuthorized Indian regional reseller based in Mumbai, India. Provides local sales and support for TypingMaster products in the western Indian market.
- SELECT INDIAminorAuthorized Indian regional reseller based in Bangalore, India. Part of the authorized reseller network covering the Indian market.
- Crackkart Infotech Pvt Ltd (India)minorAuthorized Indian regional reseller based in Indore, Madhya Pradesh, India.
- MamuN AcademY (Bangladesh)minorAuthorized regional reseller based in Dhaka, Bangladesh. Provides local sales and support for TypingMaster in the Bangladesh market.
- Bluedot Technology Ltd (Bangladesh)minorAuthorized regional reseller based in Bangladesh, offering local support for TypingMaster products.
- Alphax Technologies (Namibia)minorAuthorized African regional reseller based in Windhoek, Namibia. Part of the authorized reseller network covering the African market.
- B Cloud Technologies cc (Namibia)minorAuthorized African regional reseller based in Namibia. Part of the authorized reseller network covering the African market.
- Cloud Kayak Labs, Inc.coreCloud Kayak Labs, Inc. is the operating company behind TypingMaster. The copyright on all pages reads 'Cloud Kayak Labs, Inc.' with years extending to 2026. The company operates from Helsinki, Finland (with a North America office in Toronto, Canada) and manages all product development, marketing, and operations for TypingMaster and TypingMagic brands.
- TypingTest ProminorTypingTest Pro is a related employer assessment tool (subscription from $49/month) marketed alongside TypingMaster on localized websites. It is presented on product pages in Sweden, Germany, Spain, Netherlands, and France as a complementary tool for employers to assess typing skills of job candidates. Both products share the same company ecosystem and PayPro Global distribution.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Typing Master Finland Oy competitors and assessment
Company assessmentDirect peers
- Ratatype: Ratatype is a free typing tutor and certificate issuer popular in Eastern Europe and CIS markets, offering typing tests, lessons, and printable certificates comparable to TypingMaster's consumer offering.
- Typing.com: Typing.com is a free, web-based typing tutor with structured lessons, typing tests, and a strong school/education focus—directly competing with TypingMaster for individual learners and classroom customers via a free model.
- TypingClub (EdClub): TypingClub is a leading web-based keyboarding curriculum used widely in K-12 schools, directly competing with TypingMaster's Ultimate Typing Coach for classroom and student progress tracking.
- 10FastFingers: 10FastFingers is a free online typing test and competition platform targeting the same WPM/keyboard-test SEO keywords and global self-learner audience as TypingMaster.
- Monkeytype: Monkeytype is a popular minimalist, free browser-based typing test popular with developers and enthusiasts, competing head-on with TypingMaster's typing-test functionality on speed and accuracy benchmarking.
- Keybr: Keybr is a free web-based typing practice tool with adaptive lessons and bigram analytics, offering similar adaptive practice mechanics to TypingMaster's premium analytics features at no cost.
- KAZ Type: KAZ Type is a touch-typing tutor sold primarily to UK and European schools and businesses, directly competing with TypingMaster's Ultimate Typing Coach for institutional keyboarding curriculum deployments.
Emerging players
- Nitro Type: Nitro Type is a gamified, competitive online typing game targeting K-12 students, intersecting with TypingMaster's games portfolio (Bubbles, Strike, Cloud Race) and student audience but with a different engagement model.
- TypeRacer: TypeRacer is a free multiplayer typing-race game used worldwide for casual typing practice, competing for the same recreational typing-practice mindshare as TypingMaster's games module.
Broad incumbents
- Mavis Beacon Teaches Typing: Mavis Beacon is one of the original desktop typing tutors and a household name in keyboarding education, representing a broader incumbent in the same typing-tutor category with deep consumer brand awareness.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Typing Master Finland Oy social profiles
Digital presenceTyping Master Finland Oy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Typing Master Finland Oy leadership team
Management profileNumber of profiles
Typing Master Finland Oy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Typing Master Finland Oy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Typing Master Finland Oy
What does Typing Master Finland Oy do?
Typing Master Finland Oy develops, sells, and supports touch typing tutor software for Windows under the TypingMaster and TypingMagic brands. Its flagship TypingMaster 12 is sold as a Standard ($19.90) or Premium ($29.90) one-time lifetime license (with optional 6-month terms) and includes adaptive lessons, a TypingMeter background widget, bigram analytics, and typing tests with printable certificates. The company additionally operates Ultimate Typing Coach (an offline, school/enterprise edition) and TypingTest Pro (a subscription employer assessment tool), all processed through PayPro Global with distribution via direct e-commerce, Microsoft Store (US), regional resellers in India, Bangladesh, and Africa, and a 30%-commission affiliate channel.
Is Typing Master Finland Oy a public or private company?
Typing Master Finland Oy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Typing Master Finland Oy founded?
Typing Master Finland Oy was founded in 1996. It employs 1 to 10 people.
Where is Typing Master Finland Oy based?
Typing Master Finland Oy is headquartered in Helsinki, Finland, in the Europe region.
How does Typing Master Finland Oy make money?
Five revenue lines are on record. Software License Sales (Standard & Premium) is the primary driver. The others are freemium / Free Trial Conversion, ultimate Typing Coach (Schools/Business License), affiliate Commission Revenue and typingTest Pro (Employer Assessment Tool).
Who are Typing Master Finland Oy's main competitors?
Direct peers on record are Ratatype, Typing.com, TypingClub (EdClub), 10FastFingers, Monkeytype, Keybr and KAZ Type. Emerging players are Nitro Type and TypeRacer. Mavis Beacon Teaches Typing is listed as a broad incumbent.
Does Typing Master Finland Oy have an API?
No public API is recorded for Typing Master Finland Oy.
What industry is Typing Master Finland Oy in?
Typing Master Finland Oy's product category is Typing Tutor Software. Its primary akta.pro industry code is EDAGADAE, Language Proficiency & Admissions Testing Prep (TOEFL/IELTS/DELE/HSK, etc.). Its NAICS code is 5132 and its SIC code is 7371.