Vogel Bros. Building Co.

What Vogel Bros. Building Co. does

Vogel Bros. Building Co. is a fifth-generation, family-owned commercial general contractor founded in 1875 in Madison, Wisconsin, with a second regional office in Lakeland, Florida established in 1980. The firm delivers complex construction projects across south-central Wisconsin and Central Florida, organized around four core service lines: preconstruction, construction, post-construction, and special projects. It supports these services with self-perform capabilities in concrete, demolition, carpentry, pipefitting, and underground utilities, along with BIM/virtual design, Matterport reality capture, and prefabrication coordination.

The company serves a diversified set of verticals including commercial real estate, K-12 and higher education, healthcare and senior living, water and wastewater infrastructure, industrial and advanced manufacturing (including pharmaceutical and biotech), food and beverage, government, community, science and technology, and religious facilities. Named clients include Arrowhead Pharmaceuticals, Madison Metropolitan School District, Manatee County, Hillsborough County, City of Clermont, City of Madison, Dane County, UW Medical Foundation, Sentry Insurance, Octopi Brewing, Tavistock Development, and Urban Land Interest, indicating a balance of government/municipal and enterprise customers. Revenue is generated through lump-sum contracts, Construction Management at Risk (CMAR) with Guaranteed Maximum Price (GMP), and Progressive Design-Build delivery, with work sourced via competitive bidding, repeat institutional relationships, and prequalification.

Vogel Bros. is led by a long-tenured shareholder executive team including Peter Vogel (President, CEO and Chairman), Eric Ballweg (Treasurer, Secretary and CFO), Darren Vogel, Matthew Schultz, Jay Thomsen, and others, with the Vogel family concentrated in ownership. The company is privately held with no external investors, parent company, acquisitions, or public funding rounds disclosed. Operational scale is reported at 101-250 employees across two offices, and revenue is not publicly disclosed.

Name

Vogel Bros. Building Co.

Legal name

Vogel Bros. Building Co.

Website

https://vogelbldg.com

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Commercial Construction Services

NAICS

Specialty Trade Contractors (238), Industrial Building Construction (23621), Building Equipment Contractors (2382)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540), Operative Builders (1531)

akta.pro primary industry

Commercial General Contracting (New Build) (IMAFAAAA)

akta.pro secondary industries

Office & Corporate Building Construction (IMAFACAA), Food & Beverage Processing Plant Construction (IMAFADAH), Automotive & Heavy Manufacturing Plant Construction (IMAFADAK)

Keywords

• Commercial construction services
• General contracting
• Preconstruction planning
• Wastewater infrastructure
• Construction management

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. General Contracting Services: Traditional general contracting services for commercial construction projects across Wisconsin and Florida markets. Revenue generated through lump-sum contracts, Construction Management at Risk (CMAR) with Guaranteed Maximum Price (GMP), and Progressive Design-Build delivery methods.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Vogel Bros. Building Co. is a fifth-generation commercial construction firm that delivers preconstruction, construction, post-construction, and special projects services for complex facilities. The firm operates across two regional markets (south-central Wisconsin and Central Florida) and serves diverse market segments including commercial, education, healthcare, water/wastewater infrastructure, industrial and advanced manufacturing, food and beverage, government, and community projects, with self-perform capabilities in concrete, demolition, carpentry, pipefitting, and underground utilities.

Product overview

Vogel Bros. Building Co. is a fifth-generation commercial construction firm offering a comprehensive suite of construction services organized into four core service lines: Preconstruction, Construction, Post Construction, and Special Projects. The company operates across two geographic markets (Wisconsin and Central Florida) serving twelve distinct market segments including Commercial, Education, Healthcare & Senior Living, Water & Wastewater Infrastructure, Industrial & Advanced Manufacturing, Food & Beverage, Government, Community, Science & Technology, and Religious construction. Within these segments, the company provides specialized capabilities including MEP-focused preconstruction, prefabrication services, sustainability planning (LEED/WELL), commissioning, BIM & virtual design, and self-perform trade work. The firm serves diverse clients ranging from municipalities and school districts to healthcare organizations, pharmaceutical companies, and private developers, with particular expertise in complex water/wastewater infrastructure and pharmaceutical/biotech facility construction.

Differentiator

Problem solved

Functional benefit

Products and services

• Preconstruction Services Planning and feasibility services including site evaluation, early cost and schedule alignment, risk identification, budgeting, estimating, value engineering, constructability review, and BIM/virtual design coordination for complex projects. Targeted at owner clients planning new construction or major renovations.
• Construction Services Full-service construction delivery including field leadership, quality and safety management, schedule and cost control, self-perform capabilities (concrete, demolition, carpentry, pipefitting, utilities), prefabrication, and lean construction practices. Delivered through CMAR/GMP, Design-Build, and Hard Bid delivery methods.
• Post Construction Services Closeout, commissioning, and owner transition services including performance validation, system verification, energy performance validation, staff training, O&M manual documentation, warranty management, and post-occupancy support for completed building projects.
• Special Projects Construction solutions for tenant build-outs, interior renovations, office remodels, building repairs, mechanical and electrical upgrades, ADA upgrades, emergency repairs, and infrastructure modifications delivered on compressed timelines for existing facility clients.
• Commercial Construction Construction of functional, efficient commercial spaces including office buildings, retail environments, mixed-use developments, corporate headquarters, and tenant build-outs serving business operations across Wisconsin and Florida.
• Education Construction Construction of K-12 schools, higher education facilities, community learning centers, libraries, and early learning centers for school districts, universities, and educational institutions, including referendum-supported facility upgrades.
• Healthcare & Senior Living Construction Construction of healthcare facilities including hospital outpatient facilities, surgery centers, medical office buildings, and senior living communities built to address specialized clinical environment, infection control, and regulatory compliance requirements.
• Water & Wastewater Infrastructure Construction of critical municipal water and wastewater infrastructure including treatment plants, pump stations, water production facilities, water reclamation facilities, and biosolids management systems for municipal and county clients throughout Central Florida.
• Industrial & Advanced Manufacturing Construction Construction of specialized industrial and manufacturing facilities including pharmaceutical manufacturing plants, biotech laboratories, cGMP production space, and advanced manufacturing complexes meeting specialized process and regulatory requirements.
• Food & Beverage Construction Construction of specialized food and beverage facilities designed for sanitary production, process efficiency, and regulatory compliance including breweries, warehouses, and production facilities for food and beverage manufacturers.
• Government Construction Construction of public sector facilities including municipal buildings, public safety communications facilities, and government offices designed to meet public safety, durability, and regulatory requirements for county and municipal government clients.
• Community Construction Construction of inclusive, purpose-driven community facilities designed to support public engagement, accessibility, and long-term use including recreation centers, libraries, and community spaces.
• Science & Technology Construction Construction of highly technical research environments requiring accuracy, planning, and collaboration including biotech facilities, research laboratories, vivariums, and technology centers with specialized HVAC and exhaust systems.
• Religious Construction Construction of faith-based spaces including churches, parish facilities, and religious education buildings built with long-term stewardship focus for religious organizations and faith communities.

Quantifiable outcome

• 300,000 SF Arrowhead Pharmaceuticals campus completed in 2 years, 3 months, and 28 days from start of design
• +2 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Prequalified Subcontractor and Trade Partner NetworkcoreChannel Partner/ Reseller/ DistributorVogel Bros. maintains a network of prequalified subcontractors and trade partners across Wisconsin and Central Florida. Partners must complete prequalification review including financial statement submission, Certificate of Insurance verification, Safety Program assessment, OSHA violation disclosure, bank/bonding capacity confirmation, and Worker's Compensation EMR documentation.
• United Way of Dane CountyminorOthersLong-standing charitable partnership with decades of support. Pete Vogel served as United Way Campaign Chair. Corporate giving, employee pledges, special events, and annual campaigns support initiatives strengthening education, health, and financial stability.
• Science OlympiadminorOthersSupport for Science Olympiad program encouraging middle and high school students to explore science, technology, engineering, and math through hands-on competition and teamwork.
• School Supplies for Kids (Vogel Foundation)minorOthersFounded by the Vogel Foundation in 1993, helps economically disadvantaged students in Dane County by providing essential school supplies. About 30% of local students qualify as economically disadvantaged.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Miron Construction: Wisconsin-based commercial general contractor serving healthcare, education, industrial, and commercial markets. Direct regional peer competing with Vogel Bros. for Wisconsin-based projects and similar customer base including schools and manufacturers.
• Findorff: Madison, WI-based commercial general contractor founded in 1890 with similar regional scope and market segments (commercial, education, healthcare). Head-to-head competitor in the Dane County market for the same client base.
• Pepper Construction: Mid-size commercial GC with strong Midwest presence serving healthcare, education, commercial, and industrial clients. Comparable size and vertical mix; overlapping delivery methods including CMAR and design-build.
• Wharton-Smith: Florida-based commercial GC with strong water/wastewater infrastructure and education portfolio. Most direct competitor in Vogel Bros.'s Central Florida water/wastewater market segment.

Broad incumbents

• Gilbane Building Company: Large national commercial GC with deep education, healthcare, and public-sector expertise. Competes with Vogel Bros. on larger pharma and institutional projects where greater bonding capacity and geographic reach matter.
• Mortenson Construction: National GC with significant healthcare, education, and renewable energy presence. Competes with Vogel Bros. in Wisconsin on larger institutional and renewable-energy projects where they have deeper resources.
• The Weitz Company: National commercial GC with expertise in senior living, healthcare, and industrial. Overlaps with Vogel Bros.'s healthcare/senior living and industrial verticals; larger scale gives broader geographic reach.
• Kiewit Corporation: Large national contractor with heavy infrastructure and water/wastewater expertise. Competes with Vogel Bros.'s Florida water infrastructure group on larger-scale municipal projects.
• Clark Construction Group: Major national commercial GC serving education, healthcare, and commercial real estate clients. Competes for larger institutional and healthcare projects across Vogel Bros.'s Wisconsin and Florida footprint.
• Walsh Group / Walsh Construction: Large national building and civil contractor with strong municipal, education, and healthcare presence. Overlaps with Vogel Bros.'s public-sector and institutional project portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vogelbrosbuilding
• LinkedInlinkedin.com/company/vogel-bros--building-co-
• Instagraminstagram.com/vogelbrosbuildingco

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vogel Bros. Building Co.