What Keventers does

Keventers, operated by Super Milk Products Private Limited, is a 100-year-old Indian dairy desserts and beverages brand founded in 1925 by Edward Keventer. The company sells milkshakes, thick shakes, iced beverages, ice cream packs, sundaes, and hot chocolate through a multi-channel retail and quick-service restaurant model. As of 2023, Keventers operated over 200 outlets across 20+ Indian states, with international presence in Nepal, Kenya, and the UAE (Dubai, via Keventers Arabia).

The company's distribution architecture blends owned retail kiosks in malls, high streets, and metro stations with dark kitchens in Delhi NCR, Bangalore, and Kolkata, supermarket pack distribution for ice cream products, food truck activations for experiential marketing, and partnerships with delivery aggregators Zomato and Swiggy. A D2C sub-brand, Keventers Ice Creamery, has been launched with plans for 80+ dark stores to enable rapid-delivery of frozen desserts. Revenue is generated primarily through point-of-sale retail transactions, with a secondary stream from corporate outdoor catering and bulk orders. The brand also maintains an active Instagram presence and earned media coverage in major Indian publications (TOI, HT, ET, Mint, Financial Express).

In October 2022, Jubilant Bhartia Group took an undisclosed minority equity stake in Super Milk Products Private Limited to fund expansion to over 300 stores and channel diversification. Founders Agastya Dalmia (CEO), Aman Arora (CMO & Co-founder), and Sohrab Sitaram retain operational control. The company is privately held, headquartered in New Delhi, employs 101-250 people, and does not publicly disclose revenue. No proprietary technology stack, AI capabilities, or patents beyond the Keventers trademark have been disclosed.

Name

Keventers

Legal name

Super Milk Products Private Limited

Website

https://keventers.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

101–250 employees

Short description

Keventers is a 100-year-old Indian dairy desserts brand operating 200+ retail outlets across India plus Nepal, Kenya, and UAE, selling milkshakes, thick shakes, ice cream packs, sundaes, and beverages through kiosks, dark kitchens, food trucks, and delivery aggregators.

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Store Sales: Revenue generated from milkshakes, thick shakes, iced beverages, ice cream packs, sundaes, and hot chocolate sold through company-owned and franchised retail outlets across India and international markets.
2. Online Delivery Aggregators: Sales through Zomato and Swiggy delivery platforms, enabling customers to order products for home delivery through third-party quick commerce channels.
3. Ice Cream Retail Packs: Pre-packaged ice cream products available on supermarket shelves, representing retail product sales channel.
4. Outdoor Catering (ODC) and Bulk Orders: Corporate events, outdoor catering, and bulk order services for corporate clients and events.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels2 records

Core offering

Keventers produces and sells dairy-based beverages and frozen desserts including milkshakes, thick shakes, iced beverages, ice cream packs, sundaes, and hot chocolate. Products are served through 200+ company-owned and franchised retail outlets across India (with international outlets in Nepal, Kenya, and the UAE), dark kitchens for quick-commerce delivery, food trucks, supermarket retail packs, and online delivery aggregators Zomato and Swiggy.

Product overview

Keventers is a 100-year-old Indian milkshake and ice cream brand (established 1925) operating as a quick-service restaurant and retail brand. The company offers a unified product portfolio centered on dairy-based frozen desserts and beverages, including Milkshakes, Thick Shakes, Iced Beverages, Ice Cream Packs, Sundaes, and Hot Chocolate. Products are sold through company-owned stores (KIOSK format and full outlets), dark kitchens, and food delivery aggregators (Zomato and Swiggy). The brand has expanded to over 200 outlets across India and international locations including Nepal, Kenya, and UAE (Dubai).

Differentiator

Problem solved

Functional benefit

Brands

• Keventers Ice Creamery: D2C ice cream brand offering ice cream packs, sundaes, and related frozen desserts through dark stores and retail outlets.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Keventers ArabiacoreChannel Partner/ Reseller/ DistributorSuper Milk Products Private Limited, owner of Keventers Arabia, provides sweet summer treats to the UAE market with outlets across Dubai.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Naturals Ice Cream: India's largest premium ice cream chain with 140+ outlets focused on fruit-based and classic flavors. Direct competitor to Keventers in the Indian scoop/dessert café category, operating a similar mix of company-owned and franchised retail stores.
• Baskin-Robbins India (Graviss Foods): Operates the Baskin-Robbins franchise in India with a nationwide scoop shop network. Competes head-to-head with Keventers in the branded ice cream café segment with comparable mall-based footprint and overlapping customer base.
• Giani's Ice Cream: Established Indian ice cream chain with a multi-city outlet footprint and strong presence in Delhi NCR. Directly comparable to Keventers on heritage positioning, mall-based retail, and franchise-led expansion model.
• Ibaco (Hatsun Agro): Premium ice cream and cake retail chain from Hatsun Agro, one of India's largest private dairy players. Directly comparable on branded premium scoop shops, in-house parlor experience, and a national franchise push.
• Creamstone Ice Cream: South India-based premium ice cream chain with rolled/cone specialties and a growing national footprint. Competes with Keventers on scoop shop experience, premium pricing, and franchise expansion across Indian metros.
• Häagen-Dazs India (Premium Brands): Premium global ice cream brand with a boutique café/scoop shop presence in India. Targets the same premium consumer segment as Keventers and competes for premium mall real estate and indulgence occasions.

Emerging players

• The Brooklyn Creamery: Indian premium low-calorie and vegan-friendly ice cream brand with strong direct-to-consumer and quick-commerce distribution. Emerging competitor targeting the same health-conscious and digital-native consumer cohort that Keventers' vegan ice cream line also addresses.

Broad incumbents

• Kwality Wall's (Hindustan Unilever): India's largest mass-market ice cream brand owned by Hindustan Unilever, dominant in packaged retail tubs and cones. Competes with Keventers across the packaged ice cream aisle and uses scale and trade spend to defend share against emerging premium brands.
• Amul Ice Cream (GCMMF): India's largest dairy cooperative with a deep nationwide cold-chain and an extensive ice cream portfolio spanning mass to premium tiers. Sets the price-quality benchmark that branded players like Keventers must compete against on retail shelves and foodservice.
• Haldiram's: India's largest ethnic sweets, snacks, and packaged foods conglomerate with a growing dessert, beverages, and QSR footprint. Competes with Keventers for Indian consumers' dessert and indulgence occasions across retail and foodservice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/keventers
• LinkedInlinkedin.com/company/keventers

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keventers