Vision Rx Lab

What Vision Rx Lab does

Vision Rx Lab Pvt. Ltd. (formerly GKB Rx Lens Pvt. Ltd.) is a Kolkata-headquartered ophthalmic Rx lens manufacturer founded in 1959 in Agra, India, and currently operating as a subsidiary of the EssilorLuxottica Group. The company designs and manufactures prescription lenses (progressive, single vision, bifocal, occupational, and specialized variants for driving, sports, and aviation), lens coatings, and eyewear frames under its flagship Nova Eyewear brand, alongside licensed distribution of premium international brands including Rodenstock, Asahi Lite, and Serengeti. Production is supported by 13 manufacturing labs and 36 service centres across India, anchored by a 170,000 sq ft export hub in Gurgaon, with wholly-owned sales entities in the USA, Canada, UAE, and France enabling exports to 54 countries.

The technology stack combines proprietary digital freeform lens design (Eye Element Technology, Digital Freeform Technology), advanced coatings (Satin Aktiv 9-layer AR coating achieving 98.5% visible light transmission), and partnerships with PPG Optical (Trivex, Tribrid) and Finolens (SafeX, Xtreme) for advanced lens materials. In March 2024, the company launched Nova Ai Lenses in the UAE, an AI-powered progressive lens product. Manufacturing operates under ISO 13485 (medical device), ISO 9001, ISO 14001, and ISO 45001 certifications, and the company has been recognized as Best Export Operating Unit by India's Export Promotion Council for six consecutive years.

Revenue is generated primarily through B2B bulk lens sales to eye care professionals and optical retail chains (domestic India plus 54 export countries), supplemented by direct-to-consumer e-commerce at visionrxlab.com and novaeyewear.com, licensing margins from distributed international brands, and consumer marketing campaigns featuring brand ambassador Jacqueline Fernandez. Go-to-market combines field sales teams (VRX Consultants), product seminars across Indian cities, and presence at major global eyewear trade shows (MIDO, SILMO, Vision Expo East, Vision X Dubai).

Name

Vision Rx Lab

Legal name

VISION RX LAB PVT. LTD.

Website

https://visionrxlab.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vision Rx Lab is an Indian ophthalmic Rx lens manufacturer (founded 1959, subsidiary of EssilorLuxottica) operating 13 manufacturing labs and 36 service centres, exporting to 54 countries via wholly-owned sales offices in USA, Canada, UAE, and France under its Nova Eyewear brand and licensed international partners.

Ownership category

akta.pro rank

Product category

Ophthalmic Lens Manufacturing

NAICS

Ophthalmic Goods Manufacturing (339115), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

akta.pro secondary industries

Eyewear Manufacturing & OEM/ODM (Frames & Sunglasses) (CRAAAKAJ), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Sport & Performance Eyewear (CRAAAKAC)

Keywords

• Ophthalmic lens manufacturing
• Prescription eyewear solutions
• Progressive lens design
• Anti-reflective lens coatings
• Optical wholesale distribution

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Ophthalmic Rx Lens Manufacturing & Sales: Manufactures and sells prescription lenses (progressive, single vision, bifocal, occupational) to optical stores, ECPs, and eye care professionals across India and 54 export countries. B2B bulk orders through field sales teams and international sales offices.
2. Nova Eyewear Brand (Frames, Sunglasses, Safety Eyewear): Flagship international brand Nova Eyewear encompasses frames, Rx sunglasses, swimming goggles, and safety goggles. Available through B2B distribution to optical stores as well as direct-to-consumer e-commerce at novaeyewear.com.
3. Licensee Brand Products: Distribution of licensed brand products including Rodenstock lenses and Serengeti eyewear in India. Revenue generated from distribution margins and brand licensing arrangements.
4. Lens Coatings & Value-Added Services: Proprietary AR coatings (Satin Aktiv, Satin Azure UV, Satin Klear UV) and photochromic treatments sold as add-on services with lenses. Satin Klear UV nominated for Vision Plus Arabia Award 2021.
5. Direct-to-Consumer E-commerce: Direct consumer sales through visionrxlab.com e-commerce platform. Consumers can create accounts, order products, and track orders online. Nova Eyewear also sold directly at novaeyewear.com.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Vision Rx Lab manufactures and sells prescription (Rx) ophthalmic lenses including progressive, single vision, bifocal, occupational, driving, sports, and photochromic variants, as well as branded eyewear such as frames, Rx sunglasses, and safety goggles under the Nova Eyewear brand. It also distributes licensed premium brands such as Rodenstock, Asahi Lite, and Serengeti in India, and sells its house brand lens materials and proprietary coatings to eye care professionals, optical retail chains, and direct consumers across 54 countries.

Product overview

Vision Rx Lab is one of the largest ophthalmic product manufacturers in Asia, offering complete eyewear solutions. The company's product portfolio is organized around its flagship international brand Nova Eyewear, which spans multiple product categories: advanced digital progressive lenses (Nova UHD, Nova AI, Nova HD, Nova Plus, Nova Trendfree, Vista Digital, Visio Digital), specialized lenses (Nova Drive, Nova Pilot, Nova Golf, Nova Occupational, Nova Office), Rx sunglasses and frames (Nova Sunglasses, Nova Frames, Nova Safety Goggles), and lens coatings (Satin Aktiv, Satin Azure UV, Satin Klear UV). The house brand materials include Blumax (blue light protection), LiteWear, Xtralite, Sunlite, Fotolens (photochromic), Trivex, and Tribrid. Licensed premium brands include Asahilite (Japanese high-index), Rodenstock (German precision), and Serengeti (premium photochromic sunglasses). Vision Rx Lab produces organic and mineral Rx lenses, tailor-made for individual customers, and exports to over 54 countries worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Nova Eyewear (Flagship Brand) International flagship brand from Vision Rx Lab offering complete eyewear solutions including advanced digital lenses, frames, Rx sunglasses, and safety eyewear, distributed B2B to optical stores and B2C through e-commerce.
• Nova UHD Progressive Lenses Premium individualised digital progressive lens with high-definition vision correction, designed for eye care professionals and end consumers.
• Nova AI Lenses AI-powered progressive lens crafted with artificial intelligence for personalized vision enhancement, launched in the UAE market.
• Nova HD Progressive Lenses High-definition individualised progressive lens launched internationally and featured in Vision Plus Magazine and The Indian Optician.
• Nova Drive Lenses Specialized driving lens with enhanced contrast and glare reduction, offered as part of the Nova Sun Series with PAL and SV options.
• Nova Plus Progressive Lenses Digital progressive lens in the NOVA PLUS 3.0 edition with enhanced visual performance for presbyopia correction.
• Nova Pilot Lenses Specialized lens for pilots and aviation professionals requiring superior optical performance.
• Nova Golf Lenses Sports lens optimized for golf players with specialized optics for the sport.
• Nova Occupational Series Lenses Occupational lenses designed for workplace visual requirements and extended screen use.
• Nova Office Lenses Digital occupational lens optimized for office workers and computer users.
• Nova Rx Sunglasses Extensive range of fashionable Rx sunglasses with 100% UV protection, available across a wide prescription range, sold via optical stores and consumer e-commerce.
• Nova Frames Contemporary eyewear frames in modern colors and designs distributed to optical stores and direct consumers.
• Nova Safety Goggles Safety eyewear for industrial and protective applications.
• Blumax Protective Lenses Protective lens technology that filters harmful UV and Blue Light both outdoors and indoors, available in Standard and Ultra variants.
• Satin Aktiv Anti-Reflective Coating Advanced 9-layer anti-reflective coating allowing 98.5% visible light transmission, reflecting HEV blue light and infrared with a purplish-gold residual hue.
• Satin Azure UV Anti-Reflective Coating Anti-reflective coating with UV protection for ophthalmic lenses.
• Satin Klear UV Anti-Reflective Coating Advanced coating technology with clear UV protection for ophthalmic lenses.
• Asahilite High-Index Lenses Japanese high-index plastic lenses from Asahi Lite Optical Co. Ltd., ultra-thin and ultra-light aspheric lenses with full UV and blue light protection.
• Rodenstock Lenses Premium German lens brand distributed through Vision Rx Lab, featuring individual progressive lenses with EyeLT technology.
• Serengeti Eyewear Premium sunglasses brand distributed by Vision Rx Lab in India, featuring photochromic technology and driving-optimized lenses.
• LiteWear Lens Material Ultra-light lens material with specific gravity of 1.20, 100% UVA/UVB protection, impact resistance, and ultra-thin design.
• Xtralite Lens Material 1.56 index lens with Abbe value of 36 and 100% UV cutoff, lighter than conventional plastic lenses with premium scratch-resistant coating.
• Sunlite Photochromic Lens Material Economical photochromic lens that quickly adjusts to changing light conditions with 100% UVA and UVB protection.
• Fotolens Photochromic Lens Photochromic lens with fast, smooth transition from clear to dark on UV exposure, available with photochromic property coatings.
• Trivex Lens Material Premium lens material from PPG combining optical clarity, lightness, and impact protection.
• Tribrid Lens Material Advanced lens material from PPG combining multiple performance benefits.
• Vista Digital Progressive Lenses Progressive lens powered by Eye Element Technology providing clear vision for short, mid, and long distance with soft design and asphericity.
• Visio Digital Progressive Lenses Digital Freeform Technology progressive lens with 100% back surface soft multi-design, providing thinner, flatter lenses with wider fields of clear vision.
• Nova FSV Finished Single Vision Lens Finished single vision lens for straightforward prescription correction needs.
• Nova Easy Anti-Fatigue Lens Anti-fatigue lens designed to reduce eye strain from prolonged digital device use.
• Nova Noline Invisible Bifocal Lens Bifocal lens without visible line providing seamless distance and near vision correction.
• SafeX Polycarbonate Lens Material Stress-free polycarbonate lens brand from Finolens for everyday wear.
• Xtreme Impact-Resistant Lens Material Lens brand from Finolens for active lifestyle users requiring impact resistance.

Quantifiable outcome

• 98.5% visible light transmission with Satin Aktiv coating
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature10 records

Partnerships

Five partnerships are on record, tiered minor, core and flagship.

• Swami Vivekananda Welfare Seva Samiti (NGO)minorOthers · 17 January 2016Vision Rx Lab partnered with Swami Vivekananda Welfare Seva Samiti, a reputed NGO based in West Bengal, for an Eye Protection Camp in Antila, Howrah district on 17th January 2016. Free UV-protective sunglasses were distributed to underprivileged sections of society.
• Asahi Lite Optical Co. Ltd. (Japan)coreTechnology or IntegrationAsahi Lite Optical Co. Ltd., founded in 1980 in Fukui City, Japan, is a specialized manufacturer of plastic prescription lenses and the first company worldwide to develop high-index plastic lenses. Vision Rx Lab has a partnership to distribute Asahi Lite BLP (Blue Light Protection) lenses in India. These ultra-thin, ultra-light aspheric high-index lenses offer full UV and superior blue light protection through MRTM technology.
• Rodenstock (Germany)coreOEM/ Whitelabel/ Licensing PartnerRodenstock, a leading German ophthalmic lens manufacturer, partnered with Vision Rx Lab for distribution of individual progressive lenses (including EyeLT technology) in India. Vision Rx Lab showcases Rodenstock products at trade events and serves as the India distribution partner.
• PPG Optical (Trivex, Tribrid)coreTechnology or IntegrationPPG Optical supplies advanced lens materials Trivex and Tribrid to Vision Rx Lab. These materials combine optical clarity, lightness, and impact protection. Vision Rx Lab hosted successful product launch seminars for Trivex across key Indian cities in 2017.
• EssilorLuxottica GroupflagshipStrategic or Co-development PartnerVision Rx Lab is part of the EssilorLuxottica Group, the global leader in ophthalmic optics. This provides strategic backing, technology access, global standards, and an extensive distribution network worldwide.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VisionRxLab
• LinkedInlinkedin.com/company/vision-rx-lab

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vision Rx Lab