UOB Kay Hian
UOB Kay Hian is a Singapore-based brokerage subsidiary of United Overseas Bank (UOB) and the largest stockbroker in Singapore. It operates the UTRADE multi-market online trading platform across ASEAN and global markets, serving retail and institutional investors with equities, CFDs, bonds, unit trusts, and robo-advisory services.
- Company typePrivate
- Founded1970
- HeadquartersSingapore, Singapore
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What UOB Kay Hian does
UOB Kay Hian Pte Ltd is a Singapore-incorporated brokerage firm founded in 1970 and operating as a wholly-owned subsidiary of United Overseas Bank (UOB). It positions itself as Singapore's largest stockbroker, providing multi-market online trading services to retail and institutional investors through its proprietary UTRADE platform. The firm serves clients across Singapore, Hong Kong, Indonesia, Malaysia, and Thailand under wholly-owned subsidiaries, and extends trading access to the US, Australia, Canada, UK, China, and other markets. Its product suite spans equities, CFDs, daily leverage certificates (DLCs), ETFs, bonds (including BondbloX), unit trusts, structured products and certificates, SPACs, margin financing, leveraged FX, and robo-advisory services.
The firm's technology stack centers on the UTRADE web and mobile trading platform, supplemented by specialized sub-platforms (UTRADE Delta for leveraged CFD trading, UTRADE Robo for automated portfolio advisory, UTRADE X for cash upfront accounts) and a suite of analytical tools (Charting, ShareXplorer, StockScreener, Stock Alerts, SignalTrendz) that were refreshed in March 2026. Cash management is delivered through UCASH and its enhanced weekly-locked variant (UCASH-EN), while UTRADE Secure provides mandatory two-factor authentication since August 2025. Marketing and client engagement are driven by digital channels (UTRADE website, newsletters, webinars, research publications, Telegram and Facebook), combined with relationship-based service through trading representatives and physical offices.
Revenue is generated primarily through transaction-based brokerage commissions on equity and derivative trades, with tiered pricing by contract value (Singapore online equities start at 0.275%, 0.20% above SGD 100,000; UTRADE X flat 0.12%; market-specific rates for Hong Kong, Australia, Malaysia, and others). Additional streams include margin financing interest (SGD Prime plus spread), distribution and platform fees on unit trusts and structured products, and investment banking fees from IPO underwriting activity on Bursa Malaysia and other exchanges. The firm employs 501-1,000 staff and per DBS Group Research coverage has achieved revenue CAGR exceeding 15% since 2022, with a forecast 15% revenue growth for FY2026 and approximately 4% dividend yield.
UOB Kay Hian firmographics
Firmographics- Name
- UOB Kay Hian
- Legal name
- UOB Kay Hian Pte Ltd
- Website
- https://utrade.com.sg
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- UOB Kay Hian is a Singapore-based brokerage subsidiary of United Overseas Bank (UOB) and the largest stockbroker in Singapore. It operates the UTRADE multi-market online trading platform across ASEAN and global markets, serving retail and institutional investors with equities, CFDs, bonds, unit trusts, and robo-advisory services.
- Ownership category
- akta.pro rank
UOB Kay Hian industry classification
Industry- Product category
- Securities Brokerage
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (523940)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Managed Accounts & Unified Managed Accounts (UMAs) — Multi-Asset (FSAAAJAE)
- akta.pro secondary industry
- Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM)
Keywords
Where UOB Kay Hian is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices4 records
Markets served
UOB Kay Hian business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Brokerage Commissions: Transaction-based brokerage fees charged on equity trades across Singapore and international markets. Commission rates vary by market and trading channel (online vs offline), with tiered pricing based on contract value for Singapore equities.
- Margin Financing Interest: Interest income generated from margin trading facilities extended to clients, with rates based on SGD Prime + spread
- Unit Trust and Investment Products: Distribution fees and platform fees from offering unit trusts, structured products, ETFs, and robo advisory services
- IPO Underwriting: Investment banking fees from underwriting IPOs on Bursa Malaysia and other exchanges
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Singapore Online Equity Trading - Cash/Margin Account |
| Transaction based/ take rate | Pay-as-you-go | UTRADE X Cash Upfront Account |
| Transaction based/ take rate | Pay-as-you-go | Australia Online Trading |
| Transaction based/ take rate | Pay-as-you-go | Malaysia Online Trading |
| Transaction based/ take rate | Pay-as-you-go | Hong Kong Online Trading |
| Usage-based | Monthly | UCASH Cash Management |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
UOB Kay Hian product offering
Product offeringCore offering
UOB Kay Hian is Singapore's largest stockbroker, providing online securities brokerage and trading services through its proprietary UTRADE platform across Singapore, Hong Kong, Indonesia, Malaysia, Thailand, the US, Australia, Canada, and the UK. It offers equities, CFDs, ETFs, bonds, unit trusts, structured products, DLCs, leveraged FX, margin financing, robo-advisory, IPO underwriting, and cash management (UCASH) to retail and institutional investors.
Product overview
UOB Kay Hian operates its brokerage business primarily through the UTRADE multi-platform ecosystem, comprising the core UTRADE web and mobile trading platform alongside specialized sub-platforms for leveraged products (UTRADE Delta for CFDs) and automated advisory (UTRADE Robo). The platform provides integrated access to a comprehensive suite of investment products spanning equities (across SGX, US, HK, Australia, Malaysia, Thailand, Canada, UK, Europe, and Japan), bonds (including BondbloX), ETFs, unit trusts, structured products and certificates, daily leverage certificates (DLCs), contracts for difference (CFDs), and leveraged foreign exchange (LFX). Margin financing is offered to amplify buying power. The product range is complemented by a set of analytical and trading support tools including Charting (formerly ChartGenie), ShareXplorer, StockScreener, Stock Alerts, and SignalTrendz (formerly Techanalyzer), all refreshed in March 2026. Cash management is handled through UCASH and its weekly-locked variant UCASH-EN, which auto-links to securities accounts to earn interest on idle balances. UTRADE Secure provides mandatory two-factor authentication across the platform.
Differentiator
Problem solved
Functional benefit
Brands
- UCASH: Cash management service helping clients earn higher returns on excess cash while maintaining liquidity
- UCASH Enhanced (UCASH-EN)
- UTRADE X
- UTRADE Delta
- UTRADE Secure
- UTRADE Robo
Products and services
- UTRADE Online Trading Platform Flagship multi-market online stock trading platform offering web and mobile access to equities, real-time market data, charting, stock screening, alerts, research, and execution across Singapore, US, Hong Kong, Australia, Malaysia, Thailand, Canada, UK, Europe, and Japan markets.
- Equities (Stocks) Core stock trading service across multiple exchanges including SGX, NYSE, NASDAQ, HKEX, Bursa Malaysia, SET, ASX, TSX, and LSE, with online and offline commission rate tiers based on contract value.
- Contracts for Difference (CFDs)
- Daily Leverage Certificates (DLCs)
- Exchange Traded Funds (ETFs)
- Bonds
- Leveraged Foreign Exchange (LFX)
- Margin Trading
- Unit Trusts
- UTRADE Robo (Robo Advisory)
- Structured Products
- Structured Certificates
- UTRADE Delta (CFD Platform)
- UTRADE X (Cash Upfront Account)
- UCASH Cash Management
- IPO Underwriting Services
- SPAC Trading Access
Quantifiable outcome
- Revenue CAGR exceeding 15% since 2022
- +1 more outcomes
Companies that use UOB Kay Hian
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
UOB Kay Hian technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
UOB Kay Hian partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Stratus Global Holdings BerhadminorUOB Kay Hian (M) Sdn Bhd signed underwriting agreement for Stratus Global's proposed listing on Bursa Malaysia Main Market. IPO comprises 356.25 million new shares representing 28.5% of enlarged share capital, with proceeds for business expansion, R&D, working capital and listing expenses.
- Mirae Asset SecuritiescorePartnership to launch foreign investor omnibus account service through Mirae Asset Securities' Singapore subsidiary, improving overseas investors' access to South Korean equities. UOB Kay Hian's market cap approximately 4 trillion won ($2.6 billion). The service broadens access to the Korean stock market for investors in Singapore and Southeast Asia.
- Golden Destinations Group BerhadminorUOB Kay Hian (M) Sdn Bhd signed underwriting agreement for Golden Destinations' ACE Market IPO comprising 200 million new shares and 100 million existing shares for sale. IPO includes retail, director/employee allocations and Bumiputera investor placements.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
UOB Kay Hian competitors and assessment
Company assessmentBroad incumbents
- OCBC Securities: Securities arm of OCBC Bank, one of Singapore's three major local banks, offering equities, bonds and unit trusts to OCBC clients. Comparable bank-backed brokerage distribution model and overlaps with UOBKH on Singapore retail and investment products.
Direct peers
- Saxo Markets (Saxo Bank): Global multi-asset broker offering equities, CFDs, FX, futures and bonds across 70+ exchanges via the SaxoTraderGO platform. Comparable to UOBKH on multi-asset product breadth, multi-market reach and active-trader tooling, particularly in CFDs via UTRADE Delta.
- Interactive Brokers: Global low-cost multi-asset online broker serving active retail and institutional clients across 150+ markets. Directly comparable to UOBKH on multi-market access, low online commissions, and professional-grade trading tools; key global benchmark for the online brokerage model.
- CGS-CIMB Securities: Regional securities brokerage joint venture between CGS International and CIMB, offering equities, derivatives, IPO underwriting and research across ASEAN. Directly comparable to UOBKH on multi-market retail brokerage, regional IPO underwriting, and integrated investment banking capabilities.
- DBS Vickers Securities: Securities arm of DBS Group, Singapore's largest bank, providing online trading, research, and IPO services across regional markets. Direct competitor within Singapore and ASEAN, with similar bank-distribution flywheel and comparable retail/institutional brokerage products.
- Maybank Securities: Brokerage arm of Maybank Group offering online trading, equities and IPO underwriting across Malaysia, Singapore and Indonesia. Competes with UOBKH in Malaysian IPO underwriting (Bursa Malaysia) and in cross-border ASEAN retail brokerage.
- PhillipCapital / Phillip Securities: Singapore-headquartered multi-asset brokerage with proprietary POEMS trading platform, offering equities, CFDs, futures and unit trusts across regional markets. Direct competitor to UOBKH in the Singapore retail brokerage market with overlapping product suite and pricing tiers.
- Tiger Brokers (UP Fintech Holding): Singapore-headquartered digital-native broker offering low-commission multi-market equities and derivatives trading via mobile-first platform. Direct competitor for younger Singapore/ASEAN retail traders, competing on price and digital UX rather than bank-distribution.
Regional players
- KGI Securities (Singapore): Singapore branch of Taiwan-based KGI Securities offering online trading, research and wealth management products. Comparable on regional Asian multi-market brokerage and structured products offering, though smaller scale than UOBKH.
Emerging players
- moomoo (Futu Holdings): Singapore-incorporated digital broker (subsidiary of Futu Holdings) offering zero-commission US/HK/SG equities trading via a social mobile-first app. Emerging direct competitor in Singapore retail, attacking on price and UX rather than research depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
UOB Kay Hian social profiles
Digital presenceUOB Kay Hian financial estimates
Financial estimateRevenue estimate
Valuation estimate
UOB Kay Hian leadership team
Management profileNumber of profiles
UOB Kay Hian subsidiaries and ownership
Company hierarchySubsidiaries4 records
UOB Kay Hian funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UOB Kay Hian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UOB Kay Hian
What does UOB Kay Hian do?
UOB Kay Hian is Singapore's largest stockbroker, providing online securities brokerage and trading services through its proprietary UTRADE platform across Singapore, Hong Kong, Indonesia, Malaysia, Thailand, the US, Australia, Canada, and the UK. It offers equities, CFDs, ETFs, bonds, unit trusts, structured products, DLCs, leveraged FX, margin financing, robo-advisory, IPO underwriting, and cash management (UCASH) to retail and institutional investors.
Is UOB Kay Hian a public or private company?
UOB Kay Hian is a private company. It is classified as corporate owned and is currently operating.
When was UOB Kay Hian founded?
UOB Kay Hian was founded in 1970. It employs 501 to 1,000 people.
Where is UOB Kay Hian based?
UOB Kay Hian is headquartered in Singapore, Singapore, in the Asia region.
How does UOB Kay Hian make money?
Four revenue lines are on record. Brokerage Commissions are the primary driver. The others are margin Financing Interest, unit Trust and Investment Products and IPO Underwriting.
Who are UOB Kay Hian's main competitors?
OCBC Securities is listed as a broad incumbent. Direct peers are Saxo Markets (Saxo Bank), Interactive Brokers, CGS-CIMB Securities, DBS Vickers Securities, Maybank Securities, PhillipCapital / Phillip Securities and Tiger Brokers (UP Fintech Holding). KGI Securities (Singapore) is listed as a regional player. moomoo (Futu Holdings) is listed as an emerging player.
Does UOB Kay Hian have an API?
No public API is recorded for UOB Kay Hian.
What industry is UOB Kay Hian in?
UOB Kay Hian's product category is Securities Brokerage. Its primary akta.pro industry code is FSAAAJAE, Managed Accounts & Unified Managed Accounts (UMAs) — Multi-Asset, with a secondary code of FSAAABAM, Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs). Its NAICS code is 5231 and its SIC code is 6211.