Dinolingo
Dinolingo is a New York-based, founder-operated online language learning platform for children ages 2-14, offering 50 languages and 40,000+ activities via website, mobile apps, and a schools module. It serves families, U.S. K-12 schools, and state education savings programs through $199/year subscriptions.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Dinolingo does
Dinolingo, legally Dino Lingo Inc., is a privately held, founder-operated language learning company founded in May 2010 by Serdar Acar in New York City. The company provides a web and mobile language learning platform targeted at children ages 2 to 14, built around a content catalog of 50 languages and 40,000+ interactive learning activities spanning videos, games, songs, stories, audiobooks, worksheets, and books. The platform adapts content delivery by age band (2-5, 6-10, 11-14) and supports up to six child profiles per account, with child-safe architecture including ad-free delivery, SSL encryption, no chat functions, and parental controls.
The product is delivered through three coordinated channels: a self-serve consumer subscription on the Dinolingo website ($199/year, up to 6 children, 7-day free trial); native iOS and Android apps distributed across multiple country App Stores (with a separate Amazon Fire APK); and a dedicated Dinolingo for Schools module offering classroom management, multi-teacher access, and grade book functionality for K-12 institutions. Distribution is further extended through the ClassWallet marketplace, where Dinolingo is an approved vendor for state education savings programs in Arizona, New Hampshire, and Alabama.
Dinolingo operates with a small team of 1-10 employees, has not raised institutional capital, and is founder-owned. Reported scale metrics include 100,000+ families served cumulatively since 2010, 100+ U.S. schools using the platform, and 99.98% platform uptime over the trailing 365-day period. The company is positioned at the intersection of consumer edtech and K-12 institutional sales, with state-funded ESA programs acting as a regulated third revenue rail alongside direct-to-consumer and school sales.
Dinolingo firmographics
Firmographics- Name
- Dinolingo
- Legal name
- Dino Lingo Inc.
- Website
- https://dinolingo.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dinolingo is a New York-based, founder-operated online language learning platform for children ages 2-14, offering 50 languages and 40,000+ activities via website, mobile apps, and a schools module. It serves families, U.S. K-12 schools, and state education savings programs through $199/year subscriptions.
- Ownership category
- akta.pro rank
Dinolingo industry classification
Industry- Product category
- Children's Language Learning Software
- NAICS
- Language Schools (61163)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Kids & Teens Language Enrichment Programs (EDAMAFAH)
- akta.pro secondary industry
- Learning Device Ecosystems & 1:1 Program Solutions (Devices, MDM, Charging) (EDAJAMAL)
Keywords
Where Dinolingo is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dinolingo business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Family Subscription (Annual): Annual subscription model providing full access to all 50 language courses for up to 6 children. One-time annual payment of $199. Subscription does not auto-renew for gift purchases.
- School/Institutional Subscriptions: School platform subscriptions sold to public schools, private schools, charter schools, homeschoolers, and libraries. Schools can purchase directly or through approved vendors like ClassWallet for state-funded education programs.
- Gift Subscriptions: One-time gift purchase of $199 for 1-year subscription. Does not auto-renew. Gift codes are emailed and can be redeemed for a full year of access.
- ClassWallet Marketplace Sales: Sales through ClassWallet marketplace platform for approved state education savings programs (Arizona ESA, New Hampshire CSF, Alabama CHOOSE Act) at $199/year subscription rate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Family Annual Subscription - $199/year |
| One time/ perpetual license | Pay-as-you-go | Gift Subscription - $199 one-time |
| Subscription | Annual | ClassWallet Subscription - $199/year |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels11 records
Dinolingo product offering
Product offeringCore offering
Dinolingo is an online language-learning platform for children ages 2–14, offering 50 languages through 40,000+ interactive activities including games, videos, worksheets, songs, and stories. The product is delivered as a subscription service accessible on the web, iOS, Android, Amazon Fire, and Apple TV, with separate family and school editions featuring multi-user profiles, progress tracking, and educator dashboards.
Product overview
Dinolingo is a gamified language learning platform for children ages 2-14, offered as a unified subscription product with specialized modules for families and schools. The core Family Subscription provides access to 50 languages and 40,000+ learning activities per child (up to 6 children per account). The Dinolingo for Schools module extends the platform with educator-specific tools including classroom management, homework assignment, and progress tracking. Mobile access is available through dedicated iOS and Android apps, plus an APK option for Amazon Fire devices. Additional purchase options include Gift Subscriptions and ClassWallet marketplace integration for education savings programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Dinolingo Family Language Learning Subscription Annual subscription giving families access to 50 languages and 40,000+ age-appropriate activities (games, videos, worksheets, songs, stories) for up to six children ages 2-14, with a 7-day free trial and multi-device access via web, iOS, Android, Amazon Fire, and Apple TV.
- Dinolingo for Schools Institutional subscription tier of Dinolingo designed for K-12 schools, homeschool co-ops, and libraries, adding an educator dashboard with grade book, classroom management, and multi-teacher access on top of the 50-language children's learning content.
- Dinolingo Gift Subscription Gift version of the Dinolingo family subscription, intended as a presentable purchase that grants recipient households access to the children's language-learning platform.
Quantifiable outcome
- 100,000+ families have used Dinolingo since 2010
- +2 more outcomes
Companies that use Dinolingo
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Dinolingo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Dinolingo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ClassWalletcoreClassWallet is an approved marketplace vendor for Dinolingo, allowing families and schools in Arizona, New Hampshire, and Alabama to purchase subscriptions using state-funded education savings programs (ESA, CSF, CHOOSE Act). Dinolingo is auto-approved for Arizona ESA families.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Dinolingo competitors and assessment
Company assessmentBroad incumbents
- Duolingo: Global language learning leader with billions in valuation. While primarily adult-focused, Duolingo ABC and its kids' content directly compete with Dinolingo; its scale, brand, and freemium model set the competitive ceiling for the category.
- Babbel: Major subscription language learning platform primarily adult-focused but offers Babbel Kids. Comparable on subscription DTC mechanics and brand authority, though with much greater marketing resources.
- Pimsleur: Long-running audio-based language learning brand with subscription tiers. Comparable on subscription mechanics and language breadth, though focused on adult conversational learners rather than children.
Direct peers
- Little Pim: Children's language learning platform using video-based immersion for ages 0-6. Most direct niche competitor to Dinolingo with overlapping age range, video-led curriculum, and parent subscription model.
- Gus on the Go: Animated kids' language learning app for ages 2-6+ with similar animal-themed, gamified vocabulary approach. Targets the same toddler/young-child language acquisition niche with comparable price points.
- LingoKids: Play-based English (and other languages) learning app for kids ages 2-8. Direct peer in the kids' language learning subscription category with similar gamified, video-led methodology and parent subscription model.
Others
- Rosetta Stone: Long-established language learning incumbent with consumer and institutional offerings including K-12 school programs. Represents the legacy brand competition in both the family and school channels Dinolingo serves.
Emerging players
- Mondly: Language learning app offering 40+ languages with VR/AR and family tiers. Comparable breadth of language coverage and subscription model, though more adult-skewed than Dinolingo.
- Busuu: Subscription language learning platform with social/community features. Adjacent competitor in the consumer language learning subscription market with similar breadth across major languages.
Regional players
- Mango Languages: Language learning platform primarily distributed through U.S. public libraries and schools. Most relevant comparable for Dinolingo's school/library channel and ClassWallet-style institutional distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Dinolingo social profiles
Digital presenceDinolingo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dinolingo leadership team
Management profileNumber of profiles
Profiles1 record
Dinolingo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dinolingo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dinolingo
What does Dinolingo do?
Dinolingo is an online language-learning platform for children ages 2–14, offering 50 languages through 40,000+ interactive activities including games, videos, worksheets, songs, and stories. The product is delivered as a subscription service accessible on the web, iOS, Android, Amazon Fire, and Apple TV, with separate family and school editions featuring multi-user profiles, progress tracking, and educator dashboards.
Is Dinolingo a public or private company?
Dinolingo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dinolingo founded?
Dinolingo was founded in 2010. It employs 1 to 10 people.
Where is Dinolingo based?
Dinolingo is headquartered in New York, United States, in the North America region.
How does Dinolingo make money?
Four revenue lines are on record. Family Subscription (Annual) is the primary driver. The others are school/Institutional Subscriptions, gift Subscriptions and classWallet Marketplace Sales.
Who are Dinolingo's main competitors?
Broad incumbents on record are Duolingo, Babbel and Pimsleur. Direct peers are Little Pim, Gus on the Go and LingoKids. Rosetta Stone is listed as an others. Emerging players are Mondly and Busuu. Mango Languages is listed as a regional player.
Does Dinolingo have an API?
No public API is recorded for Dinolingo.
What industry is Dinolingo in?
Dinolingo's product category is Children's Language Learning Software. Its primary akta.pro industry code is EDAMAFAH, Kids & Teens Language Enrichment Programs, with a secondary code of EDAJAMAL, Learning Device Ecosystems & 1:1 Program Solutions (Devices, MDM, Charging). Its NAICS code is 61163 and its SIC code is 3944.