The Baby Store
La Tienda del Bebé is a Spanish multi-brand baby-products retailer operating five physical stores across Madrid, Cantabria, and Ciudad Real alongside an e-commerce platform, selling premium third-party brands such as Bugaboo, Cybex, and Venicci to parents of children from birth to age four.
- Company typePrivate
- Founded2018
- HeadquartersFuenlabrada, Spain
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Baby Store does
La Tienda del Bebé, S.L. (operating as "La Tienda del Bebé" / "The Baby Store") is a Spanish private limited company that retails multi-brand baby and childcare products through a combined physical-store and e-commerce model. The company operates five retail showrooms across Spain — two in the Madrid region (Fuenlabrada and Ciempozuelos, the latter serving as the registered office), one in Cantabria (Santander, operated under a separate but co-located legal entity, Santander Puericultura S.L.), and two in Ciudad Real (Manzanares and Valdepeñas) — alongside a Shopify-based e-commerce platform at latiendadelbebe.net that ships across the Spanish Peninsula within 24-48 hours and offers free shipping on orders above €50.
The product assortment is curated around premium third-party brands, with strollers (Bugaboo Fox5 Renew, Cybex Priam, Cybex Balios S Lux, Cybex Coya, Venicci Claro), car seats (Cybex Solution T I-Fix Plus, Cybex Sirona T I-Size, Cybex Cloud T I-Size, Bugaboo/Nuna ISOFIX bases), nursery furniture and accessories (Bugaboo Giraffe high chair, Nemo crib mattress by My Baby Mattress, Cambrass carrycot wedge), and baby bags (Nenina & Co Mirem). Retail prices span roughly €24 for accessories to over €1,700 for premium strollers, with a dedicated outlet section for discounted inventory. The site supports multi-currency checkout and social channels on Facebook and Instagram.
The business model is straightforward retail: revenue is generated from direct hardware sales of third-party branded merchandise at fixed retail prices, both in-store and online. The target customer is parents of children from birth to approximately four years old, with the stated value proposition being expert in-person consultation combined with online convenience, 14-day returns, and a 3-year legal warranty. The company is privately held, has no disclosed institutional investors, no parent company, and no recorded funding history.
The Baby Store firmographics
Firmographics- Name
- The Baby Store
- Legal name
- La Tienda del Bebé, S.L.
- Website
- https://latiendadelbebe.net
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- La Tienda del Bebé is a Spanish multi-brand baby-products retailer operating five physical stores across Madrid, Cantabria, and Ciudad Real alongside an e-commerce platform, selling premium third-party brands such as Bugaboo, Cybex, and Venicci to parents of children from birth to age four.
- Ownership category
- akta.pro rank
The Baby Store industry classification
Industry- Product category
- Baby and Children's Goods Retail
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Furniture Retailers (449110)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Kids & Baby Specialty Department Stores (CRAGAGAD)
- akta.pro secondary industries
- Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds) (CRAIAAAE), Kids & Baby Sleep Products Retail (Cribs, Toddler Mattresses, Sleep Aids) (CRAIABAG)
Keywords
Where The Baby Store is headquartered
LocationHeadquarters
- HQ city
- Fuenlabrada
- HQ country
- Spain
- HQ region
- Europe
Offices5 records
Markets served
The Baby Store business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Revenue generated from direct sales of baby products including strollers, car seats, cribs, high chairs, baby bags, mattresses, and related accessories. Products are sold at fixed retail prices through both physical stores and online e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
The Baby Store product offering
Product offeringCore offering
The Baby Store (La Tienda del Bebé) is a multi-brand specialty retailer of baby and childcare products, including strollers, car seats, cribs, high chairs, baby bags, mattresses, and related accessories. It sells through five physical retail stores across Spain (Madrid, Cantabria, and Ciudad Real regions) and an e-commerce website (latiendadelbebe.net) with delivery throughout the Spanish Peninsula and select island destinations.
Product overview
La Tienda del Bebé operates as a multi-brand e-commerce retailer specializing in baby and childcare products, combining both physical retail stores in Spain (Madrid, Cantabria, Ciudad Real) with an online shopping platform. The product portfolio centers on three main categories: strollers/car seats (including Bugaboo Fox5 Renew, Cybex Priam/Balios S Lux, Venicci Claro, and Cybex car seats), nursery furniture and accessories (Bugaboo Giraffe high chair, Nemo crib mattresses, baby bags), and various infant care products. The offering represents a curated multi-brand marketplace featuring premium brands like Bugaboo, Cybex, Venicci, and Nenina & Co, with products ranging from newborn carriers to toddler car seats and high chairs.
Differentiator
Problem solved
Functional benefit
Products and services
- Bugaboo Fox5 Renew Complete Stroller
Companies that use The Baby Store
Customer profileSegments1 record
Ideal customer profiles1 record
The Baby Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Baby Store partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
The Baby Store competitors and assessment
Company assessmentBroad incumbents
- El Corte Inglés: Spain's largest department store chain with a dedicated baby/nursery section in physical stores and online. Competes on breadth and convenience rather than specialty curation.
- Amazon España: Dominant general e-commerce platform in Spain with extensive third-party baby product listings including premium brands. Represents the primary online competitive threat on price and selection.
- Jané: Historic Spanish baby products manufacturer and brand (strollers, car seats, nursery). Operates direct-to-consumer alongside distribution. Comparable as a Spanish-rooted baby brand with retail presence.
- Chicco (Artsana): Global Italian baby products brand (strollers, car seats, nursery) with strong Spanish retail presence and direct e-commerce. Competes in same product categories but is brand-owned rather than multi-brand retailer.
- Mothercare: Long-established UK-headquartered global baby products retailer with multi-brand assortment. Comparable in category positioning, though largely absent from Spain and operating with reduced physical footprint.
Direct peers
- Tutete: Spanish online baby products retailer (tutete.com) specializing in strollers, car seats, and nursery furniture from premium brands. Most direct competitor given similar Spain-focused, multi-brand, and primarily e-commerce model.
- Imaginarium: Spanish specialty retailer of children's products (toys, nursery items, baby gear) with both physical stores and e-commerce. Comparable multi-channel Spanish children's retailer with overlapping product categories.
Regional players
- Babyone: Germany's largest specialty baby retailer chain with 100+ stores. Comparable multi-brand specialty baby retail model, though operating in DACH rather than Iberia.
- Kidsroom: German online baby products retailer specializing in premium strollers, car seats, and nursery furniture. Comparable e-commerce-first multi-brand model serving a different geography.
Others
- Dorel Juvenile (Maxi-Cosi, Bébé Confort): Global juvenile products group whose brands (Maxi-Cosi, Bébé Confort, Quinny) are stocked by La Tienda del Bebé. Supplier-side peer shaping competitive dynamics in car seats and strollers in the Spanish market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
The Baby Store social profiles
Digital presenceThe Baby Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Baby Store leadership team
Management profileNumber of profiles
The Baby Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Baby Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Baby Store
What does The Baby Store do?
The Baby Store (La Tienda del Bebé) is a multi-brand specialty retailer of baby and childcare products, including strollers, car seats, cribs, high chairs, baby bags, mattresses, and related accessories. It sells through five physical retail stores across Spain (Madrid, Cantabria, and Ciudad Real regions) and an e-commerce website (latiendadelbebe.net) with delivery throughout the Spanish Peninsula and select island destinations.
Is The Baby Store a public or private company?
The Baby Store is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Baby Store founded?
The Baby Store was founded in 2018. It employs 1 to 10 people.
Where is The Baby Store based?
The Baby Store is headquartered in Fuenlabrada, Spain, in the Europe region.
How does The Baby Store make money?
One revenue line is on record: retail Product Sales.
Who are The Baby Store's main competitors?
Broad incumbents on record are El Corte Inglés, Amazon España, Jané, Chicco (Artsana) and Mothercare. Direct peers are Tutete and Imaginarium. Regional players are Babyone and Kidsroom. Dorel Juvenile (Maxi-Cosi, Bébé Confort) is listed as an others.
Does The Baby Store have an API?
No public API is recorded for The Baby Store.
What industry is The Baby Store in?
The Baby Store's product category is Baby and Children's Goods Retail. Its primary akta.pro industry code is CRAGAGAD, Kids & Baby Specialty Department Stores, with a secondary code of CRAIAAAE, Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds). Its NAICS code is 449 and its SIC code is 5700.