What Automation Devices does

Automation Devices, Inc. (ADI) is a privately held US manufacturer of vibratory parts feeding systems and components, founded in 1947 and headquartered in Fairview, Pennsylvania. The company designs and builds feeder bowls (cast aluminum 3"–42" diameter and custom stainless steel), base units and stands, inline linear feeders, orienting rolls, amplitude controllers (6000, 6400, 6450, 6800 series), sensing devices, hoppers, and industrial bin vibrators. It serves manufacturing and industrial automation customers plus pharmaceutical and medical-device OEMs, with documented custom-tooling capability for specialized parts including pharmaceutical-grade bowls capable of feeding at 50 parts per minute without air assists, and multi-track bowls exceeding 1,600 parts per minute.

ADI operates through two core divisions: PEECO (Perry Equipment and Engineering Company), which delivers custom-engineered systems including conveyors, escapements, and tailored feeding solutions; and VFC (Vibratory Feeder Corporation), which supplies off-the-shelf catalog components with 160+ stock bowl designs, 500+ available patterns, and next-day delivery on most items. Two retained sub-brands, Swan-Matic (bottle capping) and Fork Rhino (forklift attachments), extend the portfolio into adjacent industrial automation categories. The company is ISO 9001 certified, holds RoHS and UL/Canada listings on specific products, and operates an in-house service capability covering repair, retuning, bowl lining, CNC machining, sandblasting, and laser cutting.

The business model is direct, quote-based industrial equipment sales with no disclosed pricing or subscription tiers. Go-to-market is sales-led through a website quote-request system, phone sales, and a network of regional sales representatives. Revenue is generated primarily through hardware sales of feeding systems, components, and sub-brand equipment, complemented by professional services (repair, tuning, fabrication). The company does not disclose revenue, has no parent company, no external funding, and no public listing, operating as an independent niche industrial manufacturer.

Name

Automation Devices

Legal name

Automation Devices, Inc.

Website

https://autodev.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Automation Devices (ADI) is a privately held Fairview, Pennsylvania manufacturer of vibratory parts feeding systems, feeder bowls, amplitude controllers, and related components serving industrial automation, pharmaceutical, and medical cannabis manufacturers through direct quote-based sales.

Ownership category

akta.pro rank

Product category

Industrial Parts Feeding Equipment

SIC

General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK)

Keywords

• Vibratory feeder systems
• Parts feeding equipment
• Feeder bowls
• Amplitude controllers
• Industrial automation components

Headquarters

HQ city

Fairview

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Vibratory Feeding Equipment Sales: Sale of vibratory feeding systems, components, and parts including feeder bowls, base units, inline feeders, hoppers, and industrial vibrators
2. Bottle Capping Equipment: Swan-Matic division providing bottle capping machines and equipment
3. Forklift Attachments: Fork Rhino division manufacturing forklift attachment accessories
4. Professional Services: Vibratory feeder repair and tuning, bowl lining services, CNC machining and sandblasting, laser cutting services

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Automation Devices, Inc. manufactures and sells vibratory parts feeding systems and components used to orient, feed, and deliver small parts in automated assembly operations. Its portfolio includes cast aluminum and stainless steel feeder bowls (3"–42" diameters), base units and feeder stands, amplitude and frequency controllers, inline linear feeders, orienting rolls, parts feeding hoppers, industrial vibrators, and sensing devices, sold through its PEECO (custom) and VFC (standard) divisions, alongside Swan-Matic bottle cappers and Fork Rhino forklift hitch attachments.

Product overview

Automation Devices (ADI) is a vibratory feeding systems manufacturer offering a comprehensive portfolio of parts feeding and automation equipment through multiple divisions. The core offering includes complete Vibratory Parts Feeding Systems built from modular components: Feeder Bowls (cast aluminum 3"-42" and custom stainless steel), Base Units (Models 03-35 in standard, fast-angle, and low-profile configurations), Amplitude Controllers (6000, 6400, 6450, 6800 series), Inline Feeders, Orienting Rolls, Hoppers, and Sensing Devices. The company operates three divisions: Vibratory Feeder Corporation (VFC) provides standard off-the-shelf components for quick delivery; Perry Equipment and Engineering Company (PEECO) delivers custom vibratory feeding systems; and the company also includes Swan-Matic bottle capping machines and Fork Rhino forklift attachments as sub-brands. Supporting services include vibratory feeder repair, bowl lining, CNC machining, sandblasting, and laser cutting. The company serves pharmaceutical, medical device, and general industrial manufacturing sectors with ISO 9001 certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Vibratory Parts Feeding Systems Complete vibratory feeding systems that orient, feed, and deliver products, consisting of vibratory feeders, hoppers, sensors, and feeder stands. Sold to manufacturing and industrial customers through the PEECO and VFC divisions.
• Feeder Bowls Vibratory feeder bowls in cast aluminum and stainless steel, diameters from 3\" to 42\", in positive-track, V-track, dual-track, and negative-discharge configurations, sold off-the-shelf through the VFC division.
• Custom Tooled Vibratory Feeder Bowls Custom-fabricated stainless steel feeder bowls with proprietary tooling engineered to orient specific part shapes, including pharmaceutical-grade and FDA-compliant options, delivered through the PEECO division.
• Base Units and Feeder Stands Drive units (base units) and feeder stands that provide the vibration needed to operate vibratory feeder bowls, available in standard, fast-angle, and low-profile configurations, including Models 10, 15, and 25 covering 10\"–34\" bowl diameters with 120VAC or 240VAC and clockwise/counter-clockwise rotation options.
• Amplitude and Frequency Controllers Controllers for vibratory drive units including 6000 Series analog controllers with soft-start and min/max adjustments, 6400 Series digital display controllers with vibration measurement, 6450 Variable Frequency Controllers with resonant-frequency auto-scan, 6800 Series integrated controllers combining Sensi-Tron sensing and feeder control, and the 4590 DC motor controller for orienting rolls and centrifugal feeders.
• Inline Feeders Linear feeders that convey already-oriented parts in a linear motion across tracks designed for specific part shapes or products, used in assembly automation lines.
• Orienting Rolls Non-vibratory orienting rollers that orient and convey parts quietly and gently, available with micrometer adjusters for precision control on assembly lines.
• Sensing Devices Sensors and level control switches, including the 8651 level control switch, used to monitor and control vibratory feeder operations on automated assembly lines.
• Parts Feeding Hoppers Automatic storage hoppers for maintaining predetermined part levels in feeder bowls, available in multiple configurations for parts feeding applications.
• Industrial Vibrators Bin vibrators and industrial vibrators, including Dyna-Mite vibrators, for material and parts feeding applications and to keep bulk parts flowing.
• Fork Rhino Forklift Hitch Attachments Forklift attachment accessories including ball hitch attachments for industrial material handling, sold under the Fork Rhino sub-brand.
• SWAN-MATIC Bottle Capping Machines Bottle capping machines and equipment for pharmaceutical, food, and beverage packaging line automation, supplied through the Swan-Matic division.
• Vibratory Feeder Repair and Tuning Services Repair, retuning, and rebuilding services offered for all brands of vibratory feeders, available to manufacturing and industrial customers through the VFC division.
• Bowl Lining Services Bowl lining services to reduce wear and operating expense, with options for noise reduction and feeder bowl surface protection on vibratory feeding equipment.
• CNC Machining and Sandblasting Services Precision CNC machining and sandblasting services supporting vibratory feeding equipment production and custom part fabrication.
• Laser Cutting Services Laser cutting services for vibratory feeder components and custom parts, supporting both standard product manufacturing and custom-engineered orders.

Quantifiable outcome

• Over 140 parts per minute feed rate achievable with custom tooled bowls
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Swan-MaticcoreOthersSwan-Matic is a division of Automation Devices specializing in bottle capping machines and equipment. This is an internal division rather than an external partnership, offering automated capping solutions for pharmaceutical, food, and beverage industries.

Scale indicators5 records

Expansion highlights5 records

Broad incumbents

• Hoerbiger (Sortimat): Hoerbiger's Sortimat division is a major global supplier of vibratory feeder systems and assembly automation. Highly comparable to ADI in core vibratory feeding technology but operates at significantly larger scale with a broader automation portfolio including robotics and vision systems.
• Graco (Graco Inc.): Graco is a large industrial equipment manufacturer with fluid handling and parts feeding-adjacent product lines. While not a direct vibratory feeder competitor, it operates broadly in industrial automation and material handling markets where ADI's customers operate.

Direct peers

• RNA Automation: RNA is a direct competitor specializing in vibratory bowl feeders, linear feeders, and parts handling equipment for industrial assembly. Very comparable product portfolio, customer base, and business model to ADI, with a strong European footprint and similar emphasis on custom-engineered feeding solutions.
• Feedall Automation: Feedall manufactures vibratory and centrifugal feeder bowls, hoppers, and custom parts feeding systems for industrial and pharmaceutical applications. Direct competitor with overlapping product categories and a similar focus on custom-engineered feeding solutions for manufacturers.
• Performance Feeders: Performance Feeders designs and builds vibratory feeder bowls, centrifugal feeders, and complete parts feeding systems. Direct competitor targeting the same industrial assembly market with comparable custom and standard product offerings.
• Afag: Afag is a Swiss manufacturer of vibratory feeders, linear feeders, and flexible feeding systems including vision-guided parts feeding. Direct competitor in parts feeding technology with broader automation capabilities and a more advanced flexible feeding product line.
• TAD Automation: TAD Automation designs and manufactures vibratory feeder bowls, centrifugal feeders, and assembly automation equipment. Direct competitor serving similar industrial manufacturing customers with overlapping parts feeding product lines.
• Fortville Feeders: Fortville Feeders is an Indiana-based manufacturer of vibratory feeder bowls and parts feeding equipment. Direct competitor in the US market with a similar product focus on custom feeder bowls for industrial assembly applications.

Emerging players

• Keyence: Keyence provides machine vision and sensor-based automation solutions that increasingly substitute for traditional mechanical feeding in modern assembly lines. Represents an emerging competitive threat to ADI's core vibratory feeding business through vision-guided flexible feeding technology.

Regional players

• Cove Industries: Cove Industries is a vibratory feeder bowl manufacturer serving primarily Australian and Asia-Pacific markets. Comparable in core product offering but serves different geography than ADI's domestic US focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeautodev.com/videos
• Facebookfacebook.com/AutomationDevicesInc
• Xx.com/AutoDevInc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automation Devices