What Ulrich does

ulrich medical, legally ulrich GmbH & Co. KG, is a privately held German medical device manufacturer founded in 1912 and headquartered in Ulm, Germany. The company operates two business divisions under a single roof: radiology, focused on contrast media injectors for CT, MRI, and mammography; and spinal surgery, covering rod-screw systems, vertebral body replacements, cages, plates, and synthetic bone substitutes. All development and manufacturing are conducted at the Ulm site, which the company markets under a 'Made in Germany' quality positioning. Revenue reached EUR 178 million in FY2025, up 10% year-over-year and ahead of the industry average, on a headcount of 501-1,000.

The core technology portfolio centers on syringe-less contrast media injectors, led by the CT motion platform and its successor CT Motion Injector system with the CDadapt automated density function, SYNCopen RIS/PACS integration software, and the Contrast Booster respiratory gating accessory for pulmonary CT. The CT Motion Injector's cleared configuration extends disposable usability to 24 hours (from 8), supports up to 36 contrast media bottles per pump tubing, and adds broadened pharmaceutical compatibility including Bracco Diagnostics' Iohexol IBP. In spinal surgery, the portfolio spans uCentum and uBase thoracolumbosacral screw-rod systems with modular MIS options, neon³ for occipitocervical fixation, cosmicMIA for dynamic stabilization, the obelisc continuously expandable vertebral body replacement, and the newly launched Artus cervical plate system. Production capacity was materially expanded in May 2025 with the opening of Plant III, a dedicated contrast media injector facility.

ulrich medical monetizes through direct B2B hardware sales of medical devices to hospitals, radiology departments, and spinal surgery centers, supplemented by channel partnerships including a November 2023 private-label agreement with Bracco Imaging S.p.A. for U.S. distribution of syringeless MRI contrast injectors. Pricing is quote-based and not publicly disclosed. The company sells directly in DACH, Europe, and the United States (via subsidiary ulrich medical USA), and reaches APAC markets including Singapore. Marketing leverages global clinical congresses (RSNA, EUROSPINE, AOCR, World Spine, JFR Paris), the ulrich medical Academy training platform, and a dedicated knowledge base. The company is family-controlled with Christoph Ulrich as Managing Partner and is led by a management board comprising Friedrich von Rechteren (CEO and Chairman, since June 2025) and Gordon Bittig (appointed January 2026).

Name

Ulrich

Legal name

ulrich GmbH & Co. KG

Website

https://ulrichmedical.com

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ulrich medical is a privately held German medical device manufacturer founded in 1912, developing and producing contrast media injectors for radiology and spinal implant systems for orthopedic surgeons, serving hospitals and surgical centers globally from its Ulm headquarters.

Ownership category

akta.pro rank

Product category

Medical Devices - Diagnostic Imaging and Spinal Implants

NAICS

Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Contrast Media Injectors & Radiology Accessories (HLAHABAK)

akta.pro secondary industry

Surgical Navigation, Robotics & Patient-Matched Instrumentation (Ortho/Spine) (HLAHAEAL)

Keywords

• Contrast media injectors
• Spinal implant systems
• Medical device manufacturing
• Radiology diagnostic equipment
• Spinal surgery instruments

Headquarters

HQ city

Neu-ulm

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Medical Device Hardware Sales: ulrich medical generates revenue through the sale of medical technology hardware including contrast media injectors for CT and MRI imaging, and spinal surgery products including rod-screw systems, vertebral body replacements, cages, plates, and bone substitute materials. Products are developed, manufactured, and sold under one roof in Germany, supporting the 'Made in Germany' quality positioning.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ulrich GmbH & Co. KG develops, manufactures, and sells medical devices in two segments: Radiology (contrast media injectors for CT and MRI imaging, including syringe-less systems with software integration) and Spinal Surgery (rod-screw systems, vertebral body replacements, cages, plates, and bone substitutes). All products are designed, manufactured, and sold at the company's Ulm, Germany headquarters under the 'Made in Germany' quality positioning, generating approximately EUR 178 million in annual revenue.

Product overview

ulrich medical develops, manufactures, and sells medical technology products in Germany under the 'Made in Germany' label. The company operates in two main divisions: Radiology and Spinal Surgery. The Radiology division produces contrast media injectors including CT motion™ and CT motion™ SPICY for CT imaging, and Max 3™ and Max 2M™ for MRI imaging, along with accessories like the Contrast Booster™ breathing control device and supporting software features (RIS/PACS Interface, SYNCopen™, CDadapt). The Spinal Surgery division offers a comprehensive portfolio including rod-screw systems (neon³™, cosmicMIA™, uCentum™, uBase™), vertebral body replacements (ADD™, ADDplus™, obelisc™), cages (cerv-X™, pezo™, tezo™), bone substitutes (uDesis™), and plate systems (Origin™, Artus™). The company generates approximately EUR 178 million in annual revenue.

Differentiator

Problem solved

Functional benefit

Brands

• CT motion: Syringe-less contrast media injector for CT diagnostic imaging with three media connection points
• CT motion SPICY
• Contrast Booster
• Max 3
• Max 2M
• neon3
• cosmicMIA
• uCentum
• uBase
• obelisc
• ADD
• ADDplus
• Artus
• uDesis
• Academy

Products and services

• CT motion™ Contrast media injector for CT imaging with three media connection points, designed for diagnostic imaging procedures in hospitals and radiology departments.
• CT motion™ SPICY Contrast media injector for CT with expanded features beyond the standard CT motion, enhanced for diagnostic imaging procedures.
• Contrast Booster™ Breathing control device to improve the quality of pulmonary CT imaging examinations through respiratory gating technology.
• Max 3™ Contrast media injector for MRI with three media connection points for diagnostic imaging procedures.
• Max 2M™ Contrast media injector for MRI with two media connection points for diagnostic imaging procedures.
• neon³™ Occipitocervical screw-rod system for spinal surgery procedures, used in posterior cervical fusion.
• cosmicMIA™ Dynamic screw-rod system for spinal stabilization allowing controlled movement while providing support.
• uCentum™ Thoracolumbosacral screw-rod system for spinal fusion procedures, with modular implant and instrument options including MIS (minimally invasive surgery) configurations.
• uBase™ Polyaxial screw system for spinal surgery, used in thoracolumbar fusion procedures.
• obelisc™ Continuously expandable vertebral body replacement implant for spinal reconstruction procedures, including corpectomy.
• ADD™ Vertebral body replacement system for spinal surgery procedures.
• ADDplus™ Enhanced vertebral body replacement system for spinal surgery procedures.
• Artus™ Cervical plate system for surgical procedures on the cervical and cervicothoracic spine.
• Origin™ Plate system for spinal surgery procedures, used in anterior cervical fusion.
• cerv-X™ Cervical cage implant for spinal surgery procedures, used in anterior cervical fusion.
• pezo™ Cage implant for spinal surgery procedures, used in thoracolumbar fusion.
• tezo™ Cage implant for spinal surgery procedures, used in thoracolumbar fusion.
• uDesis™ Synthetic bone substitute for spinal surgery applications.
• V-Steady Bone cement for spinal surgery applications.
• Heating Cabinet Heating cabinet for contrast media and radiology department use.

Quantifiable outcome

• Revenue grew 10% to EUR 178 million in 2025, outpacing industry average
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature9 records

Partnerships

One partnership is on record.

• Bracco Imaging S.p.A.coreChannel Partner/ Reseller/ Distributor · 1 November 2023Italy-based Bracco Imaging S.p.A. partnered with Germany's Ulrich GmbH & Co. KG in November 2023 to launch a syringeless MRI contrast injector in the U.S. market through a private-label agreement. Under this arrangement, Bracco distributes the ulrich medical syringeless MRI injector under their own branding, leveraging Bracco's established contrast media portfolio and US distribution network. This partnership combines Bracco's contrast agent expertise and market presence with ulrich medical's injector technology.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• GE HealthCare Technologies Inc. Major imaging equipment vendor that also sells contrast media injectors compatible with its CT and MRI systems. Indirect but significant competitor to ulrich in the radiology injector category, often bundled with system sales.
• Stryker Corporation: Major diversified orthopedic and spine player with a broad spinal hardware portfolio. Comparable to ulrich on the spinal surgery side and a meaningful competitor for hospital contract share, though materially larger and broader.
• Medtronic plc: Largest diversified medical device company with a leading spine surgery portfolio covering rod-screw systems, interbody devices, and enabling technologies. Far larger and broader, but the dominant competitor in ulrich's spinal surgery division.
• Bayer AG (Radiology / Medrad): Through its Medrad radiology business, Bayer is the market leader in contrast media injectors globally and a direct competitor to ulrich's CT motion and Max injector lines. Far larger and broader portfolio, but the most direct comparable in the core injector category.

Direct peers

• NuVasive (a Globus Medical company): Spine-focused company with rod-screw systems, interbody devices, and enabling technology offerings that overlap directly with ulrich's uCentum, uBase, and vertebral body replacement lines. Closest pure-play spine peer in size and product scope.
• Orthofix Medical Inc. Mid-sized spine and orthopedic device company with rod-screw systems, cervical plating, and bone growth stimulation products. Comparable in scale and product portfolio scope to ulrich's spinal surgery division.
• Globus Medical: Pure-play spine surgery specialist offering comprehensive implant systems across cervical, thoracolumbar, and vertebral body replacement categories. Most directly comparable spine-focused peer to ulrich's spinal surgery division by product mix.
• Guerbet Group: French-headquartered specialty contrast media and injector company with a similar mid-sized profile to ulrich. Competes directly in CT and MRI contrast injection and is the closest size-matched public peer in the radiology division.
• Bracco Imaging S.p.A. Italian-headquartered contrast media producer that has its own EmpowerCTA injector line and is also ulrich medical's US private-label distribution partner for the syringeless MRI contrast injector. Directly comparable product portfolio (injectors + contrast media) and dual competitor/channel-partner relationship make it the closest peer.
• B. Braun SE (Aesculap division): German family-owned medical technology company with a sizable spinal surgery and orthopedic implants franchise under its Aesculap division. Strong peer match on country of origin, ownership profile, and spinal implant product overlap with ulrich.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ulrichmedical
• LinkedInlinkedin.com/company/ulrich-medical
• Xx.com/ulrich_medical
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ulrich