What Otherway does

Otherway is an independently held, London-headquartered design and communications studio with a New York office, operating since 2013–2014 at a headcount of 51–100. It positions itself as an integrated creative shop with strategists, designers, writers, photographers, animators and filmmakers working under one roof, and it is part of a wider group of sister agencies — 21st Century Brand, Culture Lab, Babyteeth, Amplify, SEED and Wonder — that extend the offering into brand strategy, cultural insight and influencer amplification.

Its core work spans identity design, packaging, brand campaigns, rebrands and integrated communications for consumer-facing clients in food and beverage (Fortnum & Mason, Lagunitas, Lucky Saint, Butternut Box, Inch's Cider, Strongbow), health (Cabinet Health), fintech and consumer tech (Monzo, Coinbase, StockX, IG, Rocket) and culture and entertainment (Brooklyn Film Festival). Revenue mechanics are project-and-retainer B2B agency fees typical of mid-sized creative shops; multi-year relationships such as the Fortnum & Mason account indicate recurring retainer income alongside one-off campaign and rebrand projects. Marketing and lead generation run through trade press (AdAge, Fast Company, Creative Review), award circuits (Dieline, D&AD, Pentawards, Marketing Society) and case-study publishing.

Otherway is privately held with no disclosed funding rounds, no reported revenue and no M&A activity in the available record, meaning growth has been organic and self-funded. Geographic mix is dual-market UK/US with branded work also deployed in France, Italy and Hong Kong, and recruitment messaging emphasises culture and craft — including a Sunday Times Best Places to Work 2026 listing — as its principal employer-brand differentiator.

Name

Otherway

Legal name

Otherway London Limited

Website

https://otherway.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Otherway is a London- and New York-based, independently held design and communications studio serving consumer brands in food and beverage, fintech, health and culture through integrated identity, packaging, campaign and rebrand work alongside a sister-agency network.

Ownership category

akta.pro rank

Product category

Creative Brand Design Services

NAICS

Advertising Agencies (541810), Other Specialized Design Services (54149)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Brand strategy services
• Identity design
• Packaging design
• Creative communications
• Campaign development

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Design and Communications Services: Otherway generates revenue as a B2B design and creative agency, providing brand strategy, identity design, packaging, digital, motion, content, and campaign services to enterprise and mid-market clients. Revenue is project-based and likely follows traditional agency retainer or milestone billing models.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Otherway is a B2B design and communications studio that creates and transforms brands through strategy, identity design, packaging, digital, motion, content, and campaign services. The studio acquires enterprise and mid-market clients through competitive reviews and direct relationships, delivering integrated creative projects including brand naming, visual identity systems, bespoke typefaces, tone of voice, and omnichannel campaign work for clients such as Fortnum & Mason, Rocket, Coinbase, and IG.

Product overview

Otherway is a global design and communications studio with offices in London and New York, offering a unified portfolio of brand strategy, identity design, digital, motion, packaging, content, and campaign services. The core offering spans: Brand Strategy & Identity Services (including bespoke typeface creation and tone of voice development), Design Services (packaging, digital, environmental design, illustration, photography), Digital & Motion Services (animation, interactive design, social content), and Campaign & Content Services (multi-channel campaign execution, out-of-home, TV). This service portfolio is applied across a diverse client roster spanning beverages (Strongbow, Lucky Saint, Lagunitas, Inch's), fintech (Rocket, IG, Monzo, Coinbase), luxury (Fortnum & Mason, Smythson), food & hospitality (BaseHall, Loaf, Ole & Steen, Farm Shop), healthcare (Cabinet Health), legal tech (Robin AI), and consumer brands (Peachies, THIX, Naked Paper, Butternut Box), among others. The agency also develops dedicated sub-brand work for specific campaigns and product lines, such as Fortnum & Mason's multi-sensory 'Bars of Chocolate' collection and Strongbow's 'Pips' content engine.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Identity Services Comprehensive brand strategy, identity design, and transformation services including verbal identity, visual identity systems, brand positioning, tone of voice development, and bespoke typeface creation for enterprise and growth-stage clients.
• Design Services Design services spanning packaging design, digital design, environmental design, bespoke typography, illustration, and photography art direction for brand creation and transformation projects.
• Digital & Motion Services Digital experience design, motion graphics, animation, campaign content creation, and interactive design for digital platforms and social media channels.
• Campaign & Content Services Integrated campaign development, content strategy, short-form content systems, out-of-home advertising, TV creative, and multi-channel campaign execution for brand launches and ongoing brand building.

Quantifiable outcome

• Inch's Cider grew to over £280m in value since Otherway helped create and launch the brand in 2021
• +3 more outcomes

Named customers28 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, minor and flagship.

• 21st Century BrandcoreStrategic or Co-development Partner21st Century Brand is Otherway's sister agency and is described as a 'global brand transformation & growth consultancy.' The two agencies collaborate on client projects, with 21st Century Brand providing foundational strategy and Otherway handling design and communications execution. Joint projects include IG (where Otherway worked with 21st Century Brand to reposition IG as 'The Investor's Champion') and Motorway (where 21st Century Brand defined foundational strategy and Otherway executed the visual and verbal identity).
• Culture LabminorStrategic or Co-development PartnerCulture Lab is listed alongside Otherway as part of the 'popular culture' network of sister agencies. Culture Lab is described as an 'AI tech platform using big data to decode culture.' Otherway created Culture Lab's brand identity.
• BabyteethminorStrategic or Co-development PartnerBabyteeth is listed alongside Otherway as part of the 'popular culture' network of sister agencies, described as a 'creative company at the intersection of brand, entertainment & talent.'
• AmplifyminorStrategic or Co-development PartnerAmplify is listed alongside Otherway as part of the 'popular culture' network of sister agencies, described as a 'global experience, entertainment & culture agency.'
• SEED Marketing AgencyminorStrategic or Co-development PartnerSEED Marketing Agency is listed alongside Otherway as part of the 'popular culture' network of sister agencies, described as 'experts in uniting brands & young audiences.'
• WonderminorStrategic or Co-development PartnerWonder is listed alongside Otherway as part of the 'popular culture' network of sister agencies, described as a 'B2B & B2E specialist re-imagining business experience.'
• Iron MaidenflagshipGTM or Marketing PartnerOtherway developed a collaboration beer between Lagunitas and Iron Maiden as part of the 'Let Your Beer Do the Talking' masterbrand platform. The collaboration included a campaign with a spot directed by Andrés Salmoyraghi and Rafa López Saubidet of Bondi Stories, inviting one winner to learn about brewing, pour beer at events, and represent the brand at Iron Maiden-themed activations. Featured by AdAge as a notable campaign.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Koto: London-headquartered branding and design studio of similar scale offering brand strategy, identity, motion and digital services to enterprise and challenger clients (e.g., Ramp, Notion, NHS). Closest direct comparator by size, scope and client mix.
• Ragged Edge: Independent London branding agency specializing in brand strategy, identity and verbal identity for ambitious challenger and enterprise brands (e.g., Depop, BrewDog). Operates at the same tier as Otherway in terms of client quality and services offered.
• Manual: London-based branding and design studio of comparable size, focused on brand strategy, identity, packaging and digital for premium consumer and B2B brands. Similar positioning around challenger-to-category-leader brand building.
• Made Thought: London design and brand consultancy combining strategy, identity, packaging and digital experience work for premium and luxury clients. Comparable in service mix and award profile to Otherway.
• COLLINS: Independent brand and design agency with offices in New York and San Francisco, operating at similar scale and offering integrated strategy-to-execution services for enterprise and challenger clients (e.g., Spotify, Dropbox). Strong US peer given Otherway's NYC presence.
• Mother Design: Design arm of Mother, a well-known independent creative network; offers brand identity, motion, digital and campaign work similar to Otherway's integrated studio model. Closely matched in spirit and client caliber.
• Order Design: London-based creative agency delivering brand strategy, identity, digital and campaign work for ambitious consumer and B2B brands; directly comparable in scope, headcount and positioning within the independent London creative market.

Broad incumbents

• Pentagram: Iconic multi-partner design firm with global offices and a much larger partner bench; operates broadly across the same brand identity, strategy and design space but as a more established incumbent in the premium branding category.
• Wieden+Kennedy: Global independent creative agency with significantly larger scale and broader campaign-led remit; competes with Otherway for AOR and integrated brand work but at a larger-fee, broader-scope tier that includes major campaigns for Nike, Coca-Cola and others.

Emerging players

• Studio Output: Independent London design and brand studio offering strategy, identity and digital experience design for culture-forward clients; smaller than Otherway but operating in the same London indie creative space and frequently in the same award conversations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/otherway
• Instagraminstagram.com/otherwaystudio
• Xx.com/otherwaylondon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Otherway