Firefly Solar

What Firefly Solar does

Firefly Solar, legally PALMETTO STATE SOLAR, INC., is a residential and commercial solar installation company headquartered in Piedmont, South Carolina. Founded in 2016 by CEO Aaron Davis, the company designs, sells, and installs solar photovoltaic systems for homeowners and commercial customers across South Carolina, North Carolina, and Georgia. Its service portfolio spans rooftop solar, Tesla Powerwall and Solar Roof installations, Enphase Ensemble battery storage, smart home energy management integrations (SPAN, Lumin, Sense), EV charging (Firefly Juice brand), roofing, HVAC energy efficiency upgrades, and PowerGazebo outdoor solar structures. The company differentiates with a Lifetime Solar Warranty and holds A+ BBB accreditation.

The business operates a sales-led go-to-market with in-home consultations, an online booking system, a quote chatbot, location-specific SEO pages, and a dedicated commercial division. Systems are priced at roughly $3.03 per watt in South Carolina, with a typical 6kW system at approximately $18,180 before incentives, and customers can purchase outright (leveraging the 30% federal ITC and South Carolina's 25% state tax credit) or finance via zero-down loans at rates as low as 0.99%. Firefly Solar has been recognized on the Inc. 5000 in South Carolina and is a member of the NC Sustainable Energy Association.

The company has been acquired by Firefly Construction Group Inc., positioning it within a broader home solutions platform that funnels customers to fireflylife.com. Leadership comprises Aaron Davis as Owner, CEO, and President. Operations rely on certified installer partnerships with Tesla, Enphase, REC, and Maxeon, with no proprietary hardware manufacturing or software platform disclosed.

Name

Firefly Solar

Legal name

PALMETTO STATE SOLAR, INC.

Website

https://firefly.solar

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Firefly Solar (PALMETTO STATE SOLAR, INC.) is a Piedmont, SC-based residential and commercial solar installer founded in 2016, serving South Carolina, North Carolina, and Georgia with rooftop solar, battery storage, EV charging, roofing, and HVAC services under CEO Aaron Davis.

Ownership category

akta.pro rank

Product category

Solar Installation Services

SIC

Asphalt Paving & Roofing Materials (2950), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Solar Grid Integration & Interconnection Services (Studies, Protection, SCADA, Forecasting) (EUAMABAI)

Keywords

• Residential solar installation
• Commercial solar installation
• Solar battery storage
• Smart home energy management
• EV charging solutions

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Solar Panel Sales and Installation: Sale and installation of solar panel systems for residential and commercial properties. Includes system design, permitting, and complete installation services.
2. Solar Battery Storage Systems: Installation of battery storage systems including Tesla Powerwall and Enphase for backup power and energy independence.
3. Roofing Services: Roof replacement, repair, and inspection services for homes requiring roofing before or alongside solar installation.
4. EV Charging Solutions: Firefly Juice EV charger installation services for residential and commercial properties.
5. Solar Financing: Offering zero-down loan options with interest rates as low as 0.99% for solar installations, enabling customers to finance their systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Firefly Solar sells and installs residential and commercial solar panel systems, solar battery storage (Tesla Powerwall, Enphase Ensemble), and smart home energy management integrations (SPAN, Lumin, Sense) for customers in South Carolina, North Carolina, and Georgia. The company is a vertically integrated installer handling onsite assessment, roofing, permitting, installation, and post-installation monitoring, and offers complementary EV charging (Firefly Juice), roofing, HVAC efficiency services, and a proprietary lifetime solar warranty.

Product overview

Firefly Solar is a vertically integrated solar installation company offering comprehensive home and business energy solutions. The core offering consists of residential and commercial solar panel installations, solar battery storage, and smart home integration services. These are complemented by add-on services including EV charging (Firefly Juice), roofing, HVAC energy efficiency, Tesla Solar Roof installations, and Solar Power Gazebo structures. The company also provides a unique lifetime solar warranty as an insurance product. Firefly Solar partners with industry equipment manufacturers including Tesla Powerwall, Enphase Ensemble, SPAN, Lumin, Sense, REC Solar, and Maxeon Solar to deliver complete solar energy systems. The company operates throughout South Carolina, North Carolina, and Georgia.

Differentiator

Problem solved

Functional benefit

Brands

• Firefly Juice: EV charging solutions brand offering industry leading electric vehicle charging infrastructure.
• PowerGazebo

Products and services

• Residential Solar Panel Installation End-to-end solar panel installation service for homeowners in South Carolina, North Carolina, and Georgia, including system design, city/county permitting, utility coordination, and complete installation.
• Commercial Solar Installation Custom commercial solar installations for business owners in SC, NC, and GA, delivered by a dedicated commercial division, aimed at lowering operational energy costs and providing business continuity.
• Solar Battery Storage Installation Installation of solar battery storage systems (Tesla Powerwall and Enphase Ensemble) for backup power during outages and energy independence.
• Solar Smart Home Integration Integration of solar systems with smart home energy management platforms (SPAN, Lumin, Sense) for real-time tracking of generation and consumption, adaptive backup, and automated energy allocation.
• EV Charging Solutions (Firefly Juice) EV charger installation service for residential and commercial customers under the Firefly Juice sub-brand.
• Roofing Services Roof replacement, repair, and inspection services, including solar panel removal and reinstallation during roof replacement.
• Home Energy Efficiency (HVAC) HVAC services aimed at improving home energy efficiency and long-term cost savings.
• Tesla Solar Roof Installation Certified installation of the Tesla Solar Roof, an integrated solar shingle and energy storage system designed to blend with home architecture.
• Solar Power Gazebo (PowerGazebo) Outdoor PowerGazebo solar structures that generate energy and reduce energy costs while providing outdoor living space.
• Lifetime Solar Warranty Industry-leading lifetime warranty with comprehensive insurance coverage protecting customers' solar energy investment over the life of the system.

Quantifiable outcome

• Homes with solar sell 20% faster than homes without solar (National Renewable Energy Laboratory)
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• TeslacoreTechnology or IntegrationCertified installer of Tesla products including Powerwall battery storage systems and Tesla Solar Roof. Provides integrated battery systems for backup protection with automatic grid outage detection and recharge capabilities. Partnership enables offering of Tesla's advanced solar and storage technology to residential and commercial customers.
• EnphasecoreTechnology or IntegrationCertified partner for Enphase Ensemble solar battery technology. Provides all-in-one smart energy systems with safety, power, and reliability features including self-consumption mode, savings mode, and full backup mode for home energy management and storage.
• REC SolarcoreTechnology or IntegrationProud partner for REC solar panels. REC provides premium solar panels with strong power output even when partially shaded, particularly the REC Alpha Series for residential use. Partnership covers both residential and commercial solar panel installations with reliable performance and stylish design.
• Maxeon SolarcoreTechnology or IntegrationPartnership with Maxeon Solar for innovative residential solar panels featuring next-generation designs. Maxeon PowerXT panels achieve higher efficiency with pure black technology, producing up to 20% more power than conventional panels. Includes parallel substrates for improved shade performance and enhanced durability.
• SPANcoreTechnology or IntegrationPartnership for SPAN smart home systems providing circuit-level energy management. SPAN Panel with home app offers real-time monitoring, actionable energy insights, and adaptive backup solutions working with home batteries and solar equipment for flexible energy management.
• LumincoreTechnology or IntegrationLumin Edge smart home energy management partnership. Can manage 75-80% of home energy consumption, providing whole home battery backup, battery protection to prevent premature depletion, and flexible energy management for load shedding during extended outages.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Southern Current: Residential and commercial solar installer headquartered in the Southeast US with a similar vertically integrated rooftop solar and battery model. Direct competitive overlap in the Carolinas and Georgia markets.
• Palmetto Solar: South Carolina-based residential solar platform offering design, sales, and installation of panels, batteries, and EV charging. Highly comparable customer segment, geography, and product mix to Firefly Solar.
• Sundance Power Systems: Regional solar installer serving the Carolinas and surrounding Southeast. Comparable residential and commercial rooftop solar offering with similar in-house design and installation capabilities.
• Blue Raven Solar: Residential solar installer with a sales-led, in-home consultation model and zero-down financing — closely aligned with Firefly's GTM motion and pricing strategy.
• Momentum Solar: Vertically integrated residential solar installer with direct sales force and in-house installation crews. Comparable operating model targeting similar homeowner buyer profile.

Broad incumbents

• Sunrun: Largest US residential solar installer offering leases, PPAs, and cash purchases with national scale. Overlaps with Firefly in residential rooftop solar, battery (including Tesla Powerwall), and EV charging.
• Tesla Energy: Operator of Tesla Solar Roof, Powerwall, and solar panel installations nationally. Direct overlap in product portfolio (Powerwall, Solar Roof) where Firefly is a certified installer.
• ADT Solar: National residential solar provider with strong door-to-door and in-home sales motion. Comparable customer acquisition approach and homeowner value proposition.

Emerging players

• Lumio (formerly AP Solar): Residential solar installer using a tech-enabled sales and design platform. Competes in similar geographies and customer segments with a more digitally native acquisition motion.
• Pink Energy: Residential solar installer with a heavy sales-led motion in the Southeast and Midwest. Comparable homeowner-targeted rooftop solar offering with regional door-to-door teams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Firefly_Solar
• Facebookfacebook.com/FireflySolarandRoofing
• LinkedInlinkedin.com/company/palmetto-state-solar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firefly Solar