VGM Insurance Services

What VGM Insurance Services does

VGM Insurance Services is a specialty insurance program manager and brokerage founded in 1990 and headquartered in Waterloo, Iowa, with a regional underwriting office in Phoenix, Arizona. The company designs and distributes ten niche insurance programs — Home Medical Equipment, Home Health & Hospice, Physical Therapy, Orthotic & Prosthetic, Medical Manufacturer Reps & Distributors, Golf & Country Club, Senior Living, All Allied Healthcare, Workers' Compensation, and Bonds (Medicare, Medicaid, DMEPOS, and state-specific surety bonds) — serving mid-market and enterprise customers across all 50 states. Coverage spans general liability, professional liability, property, auto, workers' compensation, cyber, D&O, EPL, and surety, delivered exclusively through A.M. Best 'A' Rated or higher carrier partners.

The technology backbone is Insuresoft's Diamond System policy administration platform, with Input 1 Payments integrated for billing and digital payment workflows following a 2026 modernization that emphasized zero-downtime migration. A self-service customer portal (portal.vgminsurance.com) and a dedicated BondLink portal handle quoting, policy servicing, claims reporting, certificate and loss-run requests, bill payment, and bond applications/renewals.

VGM is 100% employee-owned, generates revenue primarily through insurance premiums, bond issuance fees, and transaction-based digital payment processing, and distributes its products through hundreds of appointed agents and brokers nationwide alongside direct website and BondLink channels. The firm reports serving thousands of companies, holds an NPS of 83.2%, and has been recognized as an Iowa Top Workplace and a 2020 Business Insurance Best Places to Work in Insurance.

Name

VGM Insurance Services

Legal name

VGM Insurance Services

Website

https://vgminsurance.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

VGM Insurance Services is a 100% employee-owned specialty insurance program manager founded in 1990, offering ten niche insurance and surety bond programs for allied healthcare, senior living, and golf/country club customers across all 50 U.S. states.

Ownership category

akta.pro rank

Product category

Specialty Commercial Insurance

NAICS

Insurance Agencies and Brokerages (524210), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Surety Insurance (6351)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Commercial General Liability (CGL) (FSAJADAA), Directors & Officers (D&O) Liability (FSAJADAF), Product Liability & Recall (FSAJAGAG)

Keywords

• Specialty insurance programs
• Healthcare insurance coverage
• Surety bond services
• Workers compensation insurance
• Golf course insurance

Headquarters

HQ city

Waterloo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Premium Revenue: VGM Insurance generates revenue through insurance premiums collected from policyholders across its specialty insurance programs including Home Medical Equipment, Home Health & Hospice, Physical Therapy, Orthotic & Prosthetic, Medical Manufacturer Reps, Golf Insurance, Senior Living, and Workers' Compensation. The company works with A.M. Best 'A' Rated or higher carrier partners.
2. Bond Services: VGM Insurance provides surety bond services including Medicare & Medicaid bonds, DMEPOS bonds, license and permit bonds, and other state-specific bonds. Revenue is generated through bond issuance fees and premiums.
3. Digital Payment Processing: VGM Insurance offers online payment processing through Input 1 Payments, enabling policyholders to pay insurance premiums via credit cards and ACH. This provides a modernized billing experience within their policy administration system.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

VGM Insurance Services provides specialty commercial insurance programs and surety bonds tailored to niche industries, primarily allied healthcare providers (home medical equipment, home health & hospice, physical therapy, orthotic & prosthetic, medical manufacturer reps) and golf courses/country clubs, plus senior living facilities and allied healthcare. Coverage lines include commercial general liability, professional liability, property, business auto, workers' compensation, cyber liability, D&O, EPL, and Medicare/Medicaid surety bonds, distributed through a nationwide agent and broker network backed by A.M. Best 'A' Rated carrier partners.

Product overview

VGM Insurance Services operates as a specialty insurance provider offering a portfolio of niche insurance programs designed for Allied Healthcare industries and the golf sector. The company provides ten distinct insurance programs: Home Medical Equipment (HME), Home Health & Hospice, Physical Therapy, Orthotic & Prosthetic, Medical Manufacturer Reps & Distributors, Golf Insurance, Bonds (Medicare & Medicaid), Allied Healthcare, Senior Living, and Workers' Compensation. The product portfolio is delivered through a digital platform offering online quote requests, policy servicing, online bill payment, claims reporting, and certificate requests. Coverage types across programs include Commercial General Liability, Professional Liability, Excess Liability, Property, Business Auto, Workers' Compensation, Directors & Officers, Employment Practices Liability, Cyber Liability, and Surety Bonds.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Medical Equipment (HME) Insurance

Quantifiable outcome

• Net Promoter Score of 83.2%, considered world-class across all industries and far exceeding the insurance industry average

Named customers7 records

Segments9 records

Ideal customer profiles9 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core.

• Input 1coreTechnology or Integration · 21 April 2026Input 1 provides billing and digital payment infrastructure integrated within Insuresoft's Diamond System platform for VGM Insurance Services. This integration supports the client's transition to a modernized policy administration system, maintaining revenue workflows across quoting, bind, and purchase processes without operational disruption. The deployment enables zero downtime during migration and embeds Input 1's premium payment ecosystem for carriers and specialty insurers.
• InsuresoftcoreTechnology or IntegrationInsuresoft's Diamond System is the policy administration platform used by VGM Insurance Services. The Diamond System hosts Input 1's billing and payment infrastructure integration, enabling seamless billing and digital payment experiences for VGM policyholders during system modernization.
• A.M. Best 'A' Rated CarrierscoreOthersVGM Insurance works exclusively with A.M. Best 'A' Rated or higher carrier partners to provide insurance coverage, ensuring customers are protected by financially stable and reputable insurance carriers.
• Insurance Agents & BrokerscoreChannel Partner/ Reseller/ DistributorVGM Insurance partners with hundreds of insurance agents and brokers across the country to distribute their specialty insurance programs. The company provides appointment processes, marketing materials, and program applications to support agent partners in selling VGM's niche industry coverage.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk-management firm that operates dedicated healthcare and niche-industry practice groups. While vastly larger, it competes for the same pool of specialized healthcare risks that VGM serves and represents a credible incumbent threat to VGM's specialty agency business.
• Brown & Brown Insurance: Brown & Brown is a publicly traded national insurance broker with extensive specialty and program-business operations. Comparable to VGM as a broker-channel competitor offering products to mid-market healthcare/specialty clients; broader and more diversified in its portfolio.

Direct peers

• CRC Insurance Group: CRC Insurance Group is one of the largest US wholesale insurance brokers specializing in commercial specialty and E&S lines through a network of retail agents. Operationally comparable to VGM because both monetize through commission-based placement of specialty coverage via third-party distribution.
• Higginbotham: Higginbotham is a specialty insurance broker with strong regional and vertical practices (including healthcare and senior living). Comparable to VGM because both are privately held, multi-generational specialty brokers emphasizing niche-industry expertise and broker-network distribution.
• RPS (Risk Placement Services): RPS is a specialty wholesale insurance broker that places niche and excess & surplus lines business through appointed retail agents nationwide. Overlap with VGM arises because both act as specialist intermediaries connecting retail agents with specialty carriers and program coverage.
• Amwins: Amwins is the largest US specialty insurance wholesaler and program manager, running numerous MGAs across niche verticals (including healthcare-adjacent). It is the most direct competitor to VGM's program-manager-plus-broker model because it shares the operating model (multiple specialty programs, broker distribution, carrier partnerships) at much larger scale.
• Burns & Wilcox: Burns & Wilcox is a national specialty insurance wholesaler focused on excess & surplus lines and specialty coverage for professionals and niche industries. Comparable to VGM because both serve as specialty intermediaries with strong retail-broker distribution muscles and industry-specific expertise.
• K2 Insurance Services: K2 Insurance Services is an MGA platform that builds, acquires, and supports specialty insurance programs in niche markets. Comparable to VGM because K2's core model (program management for niche verticals with broker distribution) is the closest functional analog among publicly recognized peers.
• Heffernan Insurance Brokers: Heffernan is a privately held specialty insurance broker with practices in healthcare, nonprofit, and human services. Comparable to VGM because both target mid-market specialty risks via broker-supported niche expertise and emphasize customer-service differentiation.
• NFP (an Aon company): NFP is a middle-market specialty insurance broker and consultative advisor with significant healthcare, senior living, and human-services practice areas. It is a direct competitor for mid-market healthcare specialty accounts serviced by VGM, with similar niche-specialization and retail-broker distribution strategies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5gOQ9SZHkeR-hUzZYObHOg
• Facebookfacebook.com/vgminsurance
• LinkedInlinkedin.com/company/vgm-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VGM Insurance Services