ALTA Refrigeration
ALTA Refrigeration is a privately held, self-installing industrial refrigeration equipment manufacturer and design-build contractor that designs, manufactures, and services modular EXPERT refrigeration systems for cold storage, food processing, foodservice distribution, grocery, poultry, bakery, and logistics facilities across the United States and Mexico.
- Company typePrivate
- Founded1975
- HeadquartersPeachtree City, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What ALTA Refrigeration does
ALTA Refrigeration is a privately held, self-installing industrial refrigeration equipment manufacturer and design-build contractor headquartered in Peachtree City, Georgia, founded in 1975 as Industrial Refrigeration Services and rebranded under its current name in 1999. The company designs, engineers, manufactures, installs, and services industrial refrigeration systems for large-scale food-related facilities — cold storage warehouses, food processing plants, foodservice and grocery distribution centers, poultry operations, bakeries, and logistics hubs — across the United States and select Mexico deployments.
Its flagship product is the EXPERT Refrigeration System, launched in 2013, a modular, freon-based, low-charge ammonia unit engineered for industrial duty. The system pairs factory-built modules (screw compressors, stainless steel piping, hot-dipped galvanized structural steel) with hot-gas defrost, air-cooled condensers, and a configurable -20°F to 32°F set-point range, enabling both blast-freezing and refrigerated storage from a single platform. The non-hazardous refrigerant formulation eliminates PSM/RMP regulatory requirements and trained-operator mandates for customers, while the modular construction compresses installation timelines by weeks or months versus traditional field-built systems.
ALTA operates an enterprise-direct go-to-market, combining in-house manufacturing with self-performing installation crews and a maintenance and service-contract overlay (annual, quarterly, weekly schedules with 24/7 on-call support). With 150+ employees, 900+ EXPERT units sold across 117 sites serving 60 unique enterprise customers, and 18,006,000 sq ft of installed capacity, the company monetizes through three streams: one-time equipment sales, design-build professional services, and recurring service contracts. The leadership team is anchored by two PE-licensed principals, Eric Brown (President) and Justin Brown (EVP), each with 22+ years of specialized experience.
ALTA Refrigeration firmographics
Firmographics- Name
- ALTA Refrigeration
- Legal name
- ALTA Refrigeration
- Website
- https://altarefrigeration.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ALTA Refrigeration is a privately held, self-installing industrial refrigeration equipment manufacturer and design-build contractor that designs, manufactures, and services modular EXPERT refrigeration systems for cold storage, food processing, foodservice distribution, grocery, poultry, bakery, and logistics facilities across the United States and Mexico.
- Ownership category
- akta.pro rank
ALTA Refrigeration industry classification
Industry- Product category
- Industrial Refrigeration Systems
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)
- SIC
- Refrigeration & Service Industry Machinery (3580), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Commercial & Industrial Refrigeration Systems (IMAHAKAA)
- akta.pro secondary industry
- Refrigeration & Cold-Chain Equipment Service (IMAIABAE)
Keywords
Where ALTA Refrigeration is headquartered
LocationHeadquarters
- HQ city
- Peachtree City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ALTA Refrigeration business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Industrial Refrigeration Equipment Manufacturing & Sales: ALTA manufactures and sells the EXPERT modular refrigeration system. Equipment is built in the USA and ships ready to install. Revenue from single unit sales to multi-unit installations for large cold storage facilities.
- Design-Build Contractor Services: As a self-installing equipment manufacturer, ALTA provides comprehensive design-build services including engineering, installation, start-up, and commissioning of refrigeration systems. Projects range from single 15,000 sq/ft units to 300,000 sq/ft distribution centers.
- Maintenance & Service Contracts: ALTA provides ongoing maintenance and service for installed EXPERT systems with 24/7 on-call support and extended warranty options. They offer annual, quarterly, and weekly maintenance schedules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Industrial Refrigeration Service Technician Compensation Package |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ALTA Refrigeration product offering
Product offeringCore offering
ALTA Refrigeration is a self-installing equipment manufacturer and design-build contractor for industrial refrigeration systems. The company manufactures its flagship modular, freon-based EXPERT Refrigeration System and provides end-to-end services spanning engineering, installation, start-up, commissioning, and ongoing maintenance for food processing, cold storage, and food distribution facilities across the United States.
Product overview
ALTA Refrigeration is an industrial refrigeration company that operates as a self-installing equipment manufacturer combining manufacturing expertise with design-build contracting services. The core product portfolio centers on the EXPERT Refrigeration System — a modular, freon-based industrial refrigeration unit launched in 2013. The company also provides full-service design-build contracting capabilities, managing projects from initial design through installation, start-up, and maintenance. With over 40 years of industry experience and 150+ employees, ALTA serves clients across food processing, cold storage, and manufacturing facilities throughout the United States.
Differentiator
Problem solved
Functional benefit
Brands
- EXPERT Refrigeration System: ALTA's flagship modular industrial refrigeration solution launched in 2013. It is a freon-based, low-charge ammonia refrigeration unit with modular construction designed for efficiency, safety, and long-term reliability in demanding industrial environments.
Products and services
- EXPERT Refrigeration System ALTA's flagship modular industrial refrigeration system for cold storage, food processing, and food distribution facilities. It is a freon-based, low-charge ammonia unit with modular construction that delivers consistent refrigeration capacity across both low- and high-temperature applications (-20°F to 32°F). Designed for enterprise industrial facilities with reduced energy consumption, no water usage, no PSM/RMP requirements, and faster installation than traditional builds.
- Design-Build Contracting Services Comprehensive design-build contracting services delivered by ALTA as a self-installing equipment manufacturer. Services cover engineering, installation, start-up, and commissioning of refrigeration systems for projects ranging from single 15,000 sq ft units to 20-unit deployments for 300,000 sq ft distribution centers, serving enterprise industrial facilities across the United States.
- Maintenance and Service Contracts Ongoing maintenance and service for installed EXPERT refrigeration systems with 24/7 on-call support and extended warranty options. ALTA offers annual, quarterly, and weekly maintenance schedule tiers for enterprise customers with installed industrial refrigeration systems.
Quantifiable outcome
- 18,006,000 sq ft of refrigeration capacity sold nationwide
- +4 more outcomes
Companies that use ALTA Refrigeration
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
ALTA Refrigeration technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ALTA Refrigeration partnerships and signals
Strategic signalScale indicators8 records
Recent moves7 records
Expansion highlights6 records
ALTA Refrigeration competitors and assessment
Company assessmentDirect peers
- Tippmann Group: Tippmann Group is a U.S. design-build refrigerated warehouse and industrial refrigeration contractor that also manufactures equipment (Tippmann ICE), directly mirroring ALTA's self-installing manufacturer/contractor model and serving the same cold-storage and food-distribution enterprise customer base.
- Heatcraft Worldwide Refrigeration: Heatcraft is a major U.S. manufacturer of commercial and industrial refrigeration systems and components serving food retail, cold storage, and foodservice — directly comparable to ALTA's EXPERT business in product category, customer base, and project type.
- Hillphoenix: Hillphoenix designs and manufactures commercial refrigeration systems and refrigerated display cases for grocery, c-store, and cold-storage customers; it overlaps with ALTA in industrial/cold-storage applications and competes for the same enterprise food-distribution buyers.
- Carrier Commercial Refrigeration (Hussmann): Carrier's Hussmann-branded commercial refrigeration business manufactures refrigeration systems, cases, and controls for supermarkets, cold storage, and food retail — a direct product-category peer competing for ALTA's enterprise customers.
- GEA Refrigeration Technologies: GEA Refrigeration is a global manufacturer and installer of industrial refrigeration systems for cold storage, food processing, and logistics — directly comparable in technology and end markets to ALTA's EXPERT system, though at larger global scale.
- Stellar: Stellar is a U.S. design-build contractor building refrigerated and frozen food distribution and cold-storage facilities, often integrating third-party refrigeration equipment; comparable to ALTA's design-build contracting business and serves overlapping food-distribution and grocery customers.
Emerging players
- Russell Coil & Refrigeration: Russell Coil is a regional industrial refrigeration contractor and equipment supplier serving cold storage and food processing customers in the U.S. — comparable niche-overlap competitor to ALTA, though more limited in installed base and proprietary technology.
Others
- Danfoss: Danfoss is a global supplier of refrigeration compressors, controls, and components used by ALTA and its competitors; an enabling technology peer rather than a system-level competitor, but a key benchmark for industrial refrigeration technology.
Broad incumbents
- Johnson Controls (Industrial Refrigeration): Johnson Controls is a large incumbent offering industrial refrigeration systems and services as part of a broader HVAC/building-controls portfolio; competes with ALTA on large enterprise cold-storage and food-processing projects but is not specialized in modular low-charge ammonia systems.
- BITZER (Industrial Refrigeration): BITZER is a global incumbent manufacturer of refrigeration and process cooling compressors and systems, including for industrial and cold-storage applications; broader portfolio than ALTA but competes for similar industrial refrigeration customers and projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ALTA Refrigeration financial estimates
Financial estimateRevenue estimate
Valuation estimate
ALTA Refrigeration leadership team
Management profileNumber of profiles
Profiles5 records
ALTA Refrigeration funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ALTA Refrigeration M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ALTA Refrigeration
What does ALTA Refrigeration do?
ALTA Refrigeration is a self-installing equipment manufacturer and design-build contractor for industrial refrigeration systems. The company manufactures its flagship modular, freon-based EXPERT Refrigeration System and provides end-to-end services spanning engineering, installation, start-up, commissioning, and ongoing maintenance for food processing, cold storage, and food distribution facilities across the United States.
Is ALTA Refrigeration a public or private company?
ALTA Refrigeration is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ALTA Refrigeration founded?
ALTA Refrigeration was founded in 1975. It employs 101 to 250 people.
Where is ALTA Refrigeration based?
ALTA Refrigeration is headquartered in Peachtree City, United States, in the North America region.
How does ALTA Refrigeration make money?
Three revenue lines are on record. Industrial Refrigeration Equipment Manufacturing & Sales are the primary driver. The others are design-Build Contractor Services and maintenance & Service Contracts.
Who are ALTA Refrigeration's main competitors?
Direct peers on record are Tippmann Group, Heatcraft Worldwide Refrigeration, Hillphoenix, Carrier Commercial Refrigeration (Hussmann), GEA Refrigeration Technologies and Stellar. Russell Coil & Refrigeration is listed as an emerging player. Danfoss is listed as an others. Broad incumbents are Johnson Controls (Industrial Refrigeration) and BITZER (Industrial Refrigeration).
Does ALTA Refrigeration have an API?
No public API is recorded for ALTA Refrigeration.
What industry is ALTA Refrigeration in?
ALTA Refrigeration's product category is Industrial Refrigeration Systems. Its primary akta.pro industry code is IMAHAKAA, Commercial & Industrial Refrigeration Systems, with a secondary code of IMAIABAE, Refrigeration & Cold-Chain Equipment Service. Its NAICS code is 333415 and its SIC code is 3580.