AD Surgical

What AD Surgical does

AD Surgical is a privately held medical equipment supplier founded in 2000 by a practicing clinician and headquartered in Sunnyvale, California. The company distributes surgical sutures, surgical blades, wound care products, regenerative biomaterials, dental implant accessories, infection control supplies, needles, sharps, and safety syringes to dental, medical/surgical, and veterinary professionals. Operations run lean on a 1–10 employee base via a BigCommerce-powered e-commerce storefront at ad-surgical.com, supplemented by an authorized distributor network and a B2B corporate-account program.

The core product franchise is UNIFY sutures, offered in multiple materials (Nylon, PGA, Polypropylene, Silk, Chromic/Plain Gut, PDO, PGCL, Polyester, PTFE) across Regular, Premium+, and Ultra-Premium Microsuture tiers priced from $6 to $225 per box of 12. The Premium+ line uses a proprietary UNIALLOY needle alloy (reinforced AISI 300 stainless steel) and MULTICUT needle geometry claimed to retain sharpness 3X longer than standard needles. Other proprietary sub-brands include SHARD (surgical blades), REVOSS (demineralized bone matrix allograft putty), OSSEOSEAL (human allograft tissue powder), WOUND FREE (wound care), SUPERFIT (sterile surgical gloves), CYTOFLEX, SAFE-T-SHEATH (safety tuberculin syringes), SAFE-T-FLUSH (prefilled saline flush syringes), KBMED (safety hypodermic needles), and EASY TOUCH (micro syringes with ultra-fine needles). REVOSS and OSSEOSEAL allograft products are processed under AATB standards and FDA requirements. Products are sourced via private-label manufacturing partners; no in-house R&D platform is disclosed and differentiation rests on brand identity plus trademarked needle metallurgy and geometry rather than on patented technology.

AD Surgical generates revenue primarily through direct e-commerce sales (one-time transactions with bulk discounts of 2% on 6+ box orders), distributor/wholesale channels, and B2B corporate accounts with role-based permissions and shopping-list approval workflows. Pricing is publicly disclosed, free ground shipping is offered on orders above $245, a 90-day risk-free money-back guarantee underwrites every sale, and same-day shipping is offered on most orders. Marketing spans email, blog content, YouTube product videos, social sharing, downloadable cross-reference guides, and industry meetings/conventions, targeting healthcare professionals cost-pressured by mainstream medical supply pricing. Ten registered brand-identity trademarks anchor the portfolio, with no patents or third-party endorsements beyond a Swann-Morton scalpel-handle distribution partnership.

Name

AD Surgical

Legal name

AD Surgical

Website

https://ad-surgical.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

AD Surgical is a privately held medical supply company founded in 2000 in Sunnyvale, California, that distributes surgical sutures, blades, wound care, regenerative biomaterials, dental implant accessories, and safety syringes under its UNIFY, SHARD, and REVOSS brands to dental, medical, and veterinary practitioners.

Ownership category

akta.pro rank

Product category

Surgical Medical Supplies

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112)

SIC

Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Surgical Stapling, Suturing & Hemostasis (Staplers, Clips, Sealants, Tourniquets) (HLAHADAL)

akta.pro secondary industries

Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS) (HLAHADAA), Wound Care, Bandaging & Consumables (Dressings, Sutures, Staplers) (HLAMAFAF)

Keywords

• Surgical sutures supply
• Wound care products
• Medical equipment manufacturer
• Dental surgical supplies
• Veterinary surgical products

Headquarters

HQ city

Sunnyvale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: AD Surgical generates revenue through direct-to-consumer e-commerce sales of surgical sutures, medical supplies, and related products. Sales are primarily one-time transactions with repeat customers. They offer B2B corporate accounts for healthcare organizations.
2. B2B Corporate Accounts: Corporate accounts with multi-user support, role-based permissions, shopping list approval workflows, and bulk ordering capabilities for healthcare organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

AD Surgical manufactures and distributes a proprietary portfolio of surgical essentials including surgical sutures (UNIFY brand), surgical blades (SHARD), wound care (WOUND FREE), surgical gloves (SUPERFIT), regenerative biomaterials (OSSEOSEAL, REVOSS), safety syringes (SAFE-T-SHEATH), and precision needles, serving dental, medical/surgical, veterinary, and aesthetic practices through direct e-commerce, B2B corporate accounts, and authorized distributors. Founded in 2000 by a practicing clinician, the company positions itself as offering clinician-grade quality at price points below major surgical brands.

Product overview

AD Surgical is a medical product supplier established in 2000, offering a comprehensive portfolio of surgical essentials and medical supplies across Dental, Medical, and Veterinary categories. The product lineup centers on the UNIFY Surgical Sutures brand (Premium+, Regular, Microsutures, and Veterinary sutures in various materials including Nylon, PGA, Polypropylene, Silk, Gut), complemented by the SHARD surgical blades sub-brand. The company provides extensive wound care and infection control products (SUPERFIT gloves, wound dressings, surgical drapes), regenerative biomaterials including bone grafts and membranes under OSSEOSEAL and REVOSS brands, dental implant accessories, and safety syringes under SAFE-T-SHEATH. Additional offerings include needles and sharps, IV and blood collection supplies, facial aesthetics products, and oral surgery supplies. The portfolio spans both proprietary sub-brands and partner-distributed products (Swann-Morton scalpels), serving healthcare professionals seeking quality surgical supplies at competitive pricing through a B2B e-commerce platform with corporate account management features.

Differentiator

Problem solved

Functional benefit

Brands

• UNIFY: Premium surgical sutures brand offering Ultra-Premium+, Premium+, and Regular suture lines including microsutures, ophthalmic sutures, and veterinary sutures
• SHARD
• WOUND FREE
• SUPERFIT
• CYTOFLEX
• OSSEOSEAL
• REVOSS
• KBMED
• SAFE-T-SHEATH
• SAFE-T-FLUSH
• EASY TOUCH

Products and services

• UNIFY Surgical Sutures Proprietary surgical suture product line offering Microsutures, Ophthalmic, Premium+, Regular, Knotless Barbed, and Veterinary sutures in multiple materials (Nylon, PGA, Polypropylene, Silk, Chromic/Plain Gut, PDO, PGCL, PTFE) and quality tiers, for dental, medical, and veterinary surgical professionals.
• SHARD Premium Surgical Blades Premium+ surgical blades in most popular blade shapes used across cardiology, dermatology, oral surgery, orthopedics, and reconstructive surgery; stainless steel, gamma-radiation sterilized. For surgeons and surgical specialists.
• Skin Marking & Closure Products Product category including Sterile Skin Markers (surgical and aesthetic), Topical Skin Adhesives, Disposable Skin Staplers, Veterinary Tissue Adhesives, Veterinary Cassette Sutures, and Suturing Practice Skin Pads for surgical and aesthetic practitioners.
• Facial Esthetics & Hair Growth Products Category of aesthetic procedure products including Aesthetic Skin Markers, Ultra-thin Wall Nanoneedles, Nano Cannulas, PRF Blood Collection Tubes, Micro Syringes with Ultra-Fine Needles, and related supplies for facial aesthetics practitioners.
• IV & Blood Collection Products Product category including IV Catheters (including Winged IV Catheters), Saline IV Flush Syringes, PRF Blood Collection Tubes, Blood Collection Sets (push-button and safety), Blood Tube Holders, Safety Hypodermic Needles, and Sterile Disposable Syringes for clinical and surgical use.
• Needles & Sharps Product category including Ultra-thin Wall Nanoneedles, Nano Cannulas, Safety Hypodermic Needles, Hypodermic Disposable Needles, Micro Syringes with Needles, TB Syringes with Needles, Surgical Blades & Handles, Blade Removers, Microsurgical Blades, Disposable Surgical Scalpels, Disposable Biopsy Punch, and Dermal Curettes for medical and surgical use.
• Wound Care Products Wound care category including Absorbable Hemostatic Dressings, Synthetic Bone Blocks, Silicone Foam Dressings, Super Absorbent Dressings, Adhesive Island Dressings, Silicone Scar Removal Sheets, Post-Op Facial Wrap Kits, and Soft-Sided Cold Gel Packs.
• Infection Control Products Infection control category including Surgical Gloves (Latex and Nitrile), Universal Surgical Drapes, Hose & Cable Covers, Procedural Earloop Masks, and Disposable Isolation Gowns for surgical and clinical environments.
• Oral & Implant Surgery Products Oral and implant surgery category including Oral Tissue Adhesives, Oral Surgery Drape Packs, and related accessories for oral surgeons and dental implant practitioners.
• Dental Implant Accessories Accessory category including Thermoplastic Surgical Guides, Pilot Surgical Drills, Implant Abutment PTFE Fillers, Degranulation Kit, Dental Implant Drill Keys, Universal Implant Drill Stoppers, and Implant Impression Trays for dental implant procedures.
• Regenerative Biomaterials Bone grafting materials (Bone Grafting Plugs, Human Allografts, Bovine Bone Grafts, Bone Graft Cements, Synthetic Bioactive Bone, Synthetic Bone Blocks), Membranes (Porcine Collagen, Synthetic PLA/PGA, ePTFE, Ti-Reinforced ePTFE, Titanium Mesh), and Oral Wound Dressings for dental and surgical implant procedures.
• SUPERFIT Surgical Gloves Proprietary sterile Latex Surgical Gloves for protection during surgical procedures, sold under the SUPERFIT brand.
• SAFE-T-SHEATH Safety Tuberculin Syringes Brand-name safety syringes including Safety Tuberculin Syringes with built-in safety mechanisms to prevent needlestick injury, with transparent barrel and graduations for precise dosing.
• OSSEOSEAL Human Allograft Tissue Proprietary processed human allograft tissue comprising 50/50 mineralized cortical/cancellous bone powder for surgical applications; processed according to AATB standards and FDA requirements.
• REVOSS Demineralized Allograft Putty Proprietary Demineralized Bone Matrix (DBM) allograft putty in prefilled syringes for direct application in surgical procedures; processed per AATB standards and FDA requirements.
• EASY TOUCH Micro Syringes with Ultra-Fine Needles Proprietary micro syringes with ultra-fine needles designed for precise injection of insulin, Botox, collagen, hyaluronic acid, and local anesthetics; integrated one-piece needle and syringe design.
• KBMED Medical Products (Safety Hypodermic Needles and supplies) KBMED brand medical product line including Safety Hypodermic Needles and other medical supplies.
• Swann-Morton Surgical Scalpel Handles Partner-distributed Swann-Morton No. 3 Surgical Scalpel Handles (Sheffield, England, established 1962); globally recognized manufacturer of surgical blades, scalpels, and handles, compatible with blade sizes 6 through 16.
• B2B Corporate Account Platform Corporate-account purchasing platform supporting multiple users, subaccounts, customized roles and permissions (Junior Buyer, Order Requester, Senior Buyer, Admin), Shopping Lists with approval workflows, and a Quick Order Pad for bulk purchasing by healthcare organizations.

Quantifiable outcome

• Needle sharpness maintained 3X longer than regular needles
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aspen Surgical Products: US-based manufacturer of surgical blades, scalpels, sharps safety devices, and disposable surgical instruments. Closely comparable to AD Surgical's SHARD blades, KBMED safety needles, and sharps portfolio across surgical, dental, and veterinary end markets.
• Corza Medical: Specialty surgical products company focused on sutures and ophthalmic/plastic surgery instruments, formed from the carve-out of Surgical Specialties and parts of the Teleflex OEM business. Directly comparable on core suture SKU and microsuture/ophthalmic positioning versus UNIFY.
• Suture Express: US distributor and resupplier of surgical sutures and wound closure products to dental, medical, and veterinary offices; comparable go-to-market (small-practice focus, multi-brand suturing catalog) to AD Surgical's e-commerce platform.

Broad incumbents

• B. Braun Medical: Global medical device and pharmaceutical manufacturer with a substantial surgical sutures (Safil, PremiCron, Monosof) and wound closure portfolio. Provides the broad-incumbent benchmark on price/quality trade-offs that AD Surgical's value proposition is positioned against.
• Smith+Nephew: Global medical device business with wound management, sports medicine, and ENT product lines; comparable to AD Surgical's WOUND FREE wound care, regenerative biomaterials (membranes/grafts), and ENT-relevant suture usage.
• Medline Industries: Largest privately held manufacturer and distributor of medical supplies in the US, with extensive suture, wound care, gloves, and surgical consumable coverage; comparable end-market and product overlap though fundamentally a scale-led, full-line distributor.
• Henry Schein: Major distributor of dental, medical, and veterinary supplies with a heavy small/medium-practice go-to-market; overlaps with AD Surgical's dental/veterinary demand base and multi-vertical distribution strategy.
• Owens & Minor (Halyard Health surgical products): Medical-surgical products distributor and brand owner (formerly Halyard) covering sutures, wound care, gloves, and sharps; directly comparable product mix in gloves, dressings, and wound management.
• Dentsply Sirona: Global dental equipment and consumables manufacturer with regenerative/Implant product lines; overlaps with AD Surgical's dental implant accessories, regenerative biomaterials, and oral surgery SKUs.

Regional players

• Eickemeyer Veterinary Equipment: European veterinary surgical supply distributor covering sutures, blades, and wound closure for vet practices; relevant peer for AD Surgical's veterinary suture and veterinary cassette business, distinct in geographic emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/ADSurgical
• Xx.com/ad_surgical

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AD Surgical