Stone Steel
Stone Steel (Stena Stål AB) is a Swedish distributor of carbon steel, stainless steel, special steel, reinforcement, aluminium, brass, and copper products, serving construction and industrial manufacturers through nationwide warehouses and a ~15,000-article e-commerce platform.
- Company typePrivate
- Founded1961
- HeadquartersGöteborg, Sweden
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Stone Steel does
Stone Steel, operating as Stena Stål AB, is a Swedish distributor of carbon steel, stainless steel, special steel, reinforcement, aluminium, brass, and copper products, headquartered in Göteborg and serving customers nationwide from Helsingborg to Kiruna. Founded in 1961 and wholly owned by the Stena Metall Group, the company combines a traditional field-sales motion with a self-serve e-commerce platform (Weborder) that lists approximately 15,000 articles sourced from local warehouses and European partners including SSAB, Metal Ravne, and Erasteel. The offering spans structural beams, plates, pipes, bars, reinforcement mesh, and specialty grades, supplemented by processing services (cutting, blasting, painting, drilling, milling) at service centers including a dedicated special-steel facility in Värnamo.
The customer base is split across construction (residential, commercial, infrastructure), industrial manufacturing, and infrastructure/marine projects, with positioning that emphasizes fast local delivery, in-person technical consultation, full material traceability with certificates, and downloadable CO2 data for sustainability reporting. A recently introduced Återbruk (recycled steel) line offers reused beams and hollow sections marketed as up to 95% lower in climate emissions versus new steel. Pricing is transparent and commodity-style (SEK per kg or per unit, with a currency-adjustment clause), making the company accessible to both small buyers and large enterprise accounts.
The business model is straightforward industrial distribution: revenue is generated primarily through one-time hardware sales of metal products, supplemented by processing and fabrication services, with quotes for special orders and custom work. The company is privately held and does not publish revenue; certifications (ISO 9001/14001/45001, EN 1090, CE marking, SBS, REACH, RoHS) and direct supply relationships with major mills support the operational and compliance posture required for construction and industrial buyers in the Swedish market.
Stone Steel firmographics
Firmographics- Name
- Stone Steel
- Legal name
- Stena Stål AB
- Website
- https://stenastal.se
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Stone Steel (Stena Stål AB) is a Swedish distributor of carbon steel, stainless steel, special steel, reinforcement, aluminium, brass, and copper products, serving construction and industrial manufacturers through nationwide warehouses and a ~15,000-article e-commerce platform.
- Ownership category
- akta.pro rank
Stone Steel industry classification
Industry- Product category
- Steel and Metal Distribution
- NAICS
- Steel Product Manufacturing from Purchased Steel (3312)
- SIC
- Fabricated Structural Metal Products (3440), Sheet Metal Work (3444)
- akta.pro primary industry
- Steel Products Trading & Service Centers (Flat, Long, Pipe & Tube, Rebar) (IMAKAJAB)
- akta.pro secondary industries
- Rebar Fabrication & Reinforcing Products (IMADACAH), Construction & Demolition (C&D) Metal Recycling (Structural Steel, Rebar, Roofing, Wire) (IMAKAMAF)
Keywords
Where Stone Steel is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Stone Steel business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Steel and Metal Product Sales: One-time sale of steel, stainless steel, aluminum, reinforcement steel, brass, and copper products. Customers purchase materials at list prices per kg or per unit, with currency adjustment clauses. The primary revenue stream is the physical sale of metal products, supplemented by processing and fabrication services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard list pricing for steel, stainless steel, aluminum, reinforcement, brass, and copper products. |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Stone Steel product offering
Product offeringCore offering
Stone Steel (Stena Stål AB) supplies and distributes carbon steel, stainless steel, special steel, reinforcement steel, aluminium, brass, and copper products — roughly 15,000 articles in beams, plates, pipes, bars, profiles, coils and mesh — from a nationwide network of warehouses in Sweden. The company also offers in-house processing services (cutting, blasting, painting, drilling, milling, sawing, packing), a recycled-steel (Återbruk) product line, and account-based self-serve ordering through its e-commerce weborder platform.
Product overview
Stone Steel (Stena Stål) operates as a steel and metal products company offering a comprehensive portfolio of materials and services. The core offering consists of carbon steel, stainless steel, special steel, reinforcement steel, aluminium, brass, and copper products across various profiles including beams (HEA, HEB, HEM, IPE, INP, UNP, UPE), plates, pipes, and bars. The company provides processing and service capabilities including cutting, blasting, painting, and drilling through service centers, with a special steel service center located in Värnamo. The e-commerce platform (Weborder) serves as the digital channel for ordering from the approximately 15,000 article catalog. Additional services include recycled steel products and customized reinforcement solutions (ILF).
Differentiator
Problem solved
Functional benefit
Products and services
- Steel (Stål) — carbon steel products Carbon steel products including beams (HEA, HEB, HEM, IPE, INP, UNP, UPE), plates, pipes, bars, reinforcement profiles, and other structural shapes for construction and industrial applications.
- Stainless Steel (Rostfritt) Stainless steel products including plates, sheets, pipes, round bars, square bars, hexagonal bars, angle bars, T-bars, U-bars, and reinforcement in grades such as 1.4301, 1.4404 and 1.4462.
- Special Steel (Specialstål) Special steel including free-cutting steel (automatstål), cold-drawn bars, structural and machine steel, alloyed steel, ground shafts, and tool steel for demanding industrial applications such as tooling, molds and precision components.
- Reinforcement Steel (Armering) Reinforcement steel including straight bars, reinforcement mesh, reinforcement coils, accessories, cut-and-bent reinforcement (ILF), and stainless reinforcement for concrete construction.
- Aluminium Aluminium products including plates, sheets, anti-slip plates (durk), square pipes, and profiles in alloys such as 6060, 5754 and 1050.
- Brass (Mässing) Brass products including hexagonal bars, round bars, square bars, and flat bars in grades such as CW614N / CuZn39Pb3.
- Copper (Koppar) Copper products including round bars, flat bars, square bars, and sheets in grades such as CW004A / Cu-ETP and CW024A / Cu-DHP.
- Processing & Service (Bearbetning & Service) Steel processing services including cutting, blasting, painting, drilling, and milling for commercial steel, with a dedicated special-steel service center in Värnamo offering sawing, packing, and delivery with full traceability and mill certificates.
- Recycled Steel (Återbruk) Recycled steel products, including beams and hollow profiles for load-bearing constructions, marketed with up to 95% lower climate impact compared to scrap-based new steel.
Quantifiable outcome
- Up to 95% lower climate emissions compared to new steel production, when choosing recycled/reused beams and hollow sections.
Companies that use Stone Steel
Customer profileSegments3 records
Ideal customer profiles4 records
Stone Steel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stone Steel partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Stena Metall GroupcoreStena Stål is a subsidiary of Stena Metall Group, a Swedish industrial conglomerate. The group includes Stena Aluminium AB, Stena Metall AB, Stena Oil AB, and Stena Recycling AB. Within the group, Stena Metall AB (org nr 556138-8371) serves as the data controller for personal data processing across the group. Group companies share data as needed within the group structure.
- Metal RavneminorMetal Ravne is a tool steel producer supplying Stena Stål. They offer cold-work and hot-work tool steels, plastic mold steels, and high-speed steels in dimensions from Ø 6–1000 mm, leveraging advanced forging and rolling resources. Stena Stål distributes their products to industrial customers in Sweden.
- ErasteelminorErasteel is a leading producer of powder metallurgy tool steels and ASP® steels, known for extremely clean quality suitable for high-temperature applications. Stena Stål distributes their products to Swedish industrial customers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Stone Steel competitors and assessment
Company assessmentDirect peers
- Tibnor: Tibnor is the largest Nordic steel and metal distributor, headquartered in Sweden and serving construction and industrial customers across the same product categories (beams, plates, reinforcement, stainless) via local warehouses and digital channels — the closest direct competitor to Stena Stål in the Swedish market.
- BE Group: BE Group is a Sweden-headquartered steel, stainless and aluminum service-center and distribution business operating across the Nordics, with a comparable mix of long products, sheet, plate, and value-added processing — directly competing with Stena Stål's offering for construction and industrial buyers.
- NAG (Nordic Additive Group / Nordic Steel Group): NAG is one of the leading steel service-center groups in the Nordics, distributing long products, plate and reinforcement to construction and industrial customers via a multi-country network — broadly comparable to Stena Stål in assortment, customer profile, and warehouse-led distribution model.
- SMAK Stål / Småländska Stål AB: Smak Stål is a Swedish regional steel service-center operator providing cutting, processing and distribution of long products and plate to construction and industrial buyers — a smaller-scale direct peer to Stena Stål inside Sweden.
Regional players
- Norsk Stål: Norsk Stål is a Norwegian-based steel distributor serving the construction and fabrication markets with structural steel, reinforcement and processing services — comparable in product mix and service-center model but operating primarily in Norway rather than Sweden.
Broad incumbents
- SSAB: SSAB is a Nordic-listed steel manufacturer whose products (including SSAB ZERO hot-rolled plate and Laser Plus) are explicitly distributed by Stena Stål. As an upstream mill, SSAB is both a supplier and a potential bypass competitor offering direct programs to large end users.
- Outokumpu: Outokumpu is Europe's largest stainless steel producer, overlapping directly with Stena Stål's Rostfritt category (plates, sheets, bars, reinforcement in 1.4301/1.4404 grades). As a mill, it competes and complements Stena Stål through both distribution and direct sales channels.
- Ovako: Ovako is a Nordic-based producer of engineering and special steel (including bearing steel and tool steel) sold through distributors including Stena Stål's special-steel service center in Värnamo — comparable in the special-steel segment though integrated upstream rather than purely a distributor.
- ArcelorMittal: ArcelorMittal is the world's largest steel producer with broad European construction and industrial offerings, including reinforcement and structural products that overlap with Stena Stål's portfolio and channel strategy.
- Voestalpine Stahlwelt / voestalpine Steel Division: voestalpine is a major European steel manufacturer with special-steel and tool-steel offerings relevant to Stena Stål's special-steel segment — comparable as a broad incumbent on the upstream/brand side rather than as a Nordic distributor.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Stone Steel social profiles
Digital presenceStone Steel compliance and trust
Trust signalCompliance9 records
Stone Steel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stone Steel leadership team
Management profileNumber of profiles
Stone Steel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stone Steel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stone Steel
What does Stone Steel do?
Stone Steel (Stena Stål AB) supplies and distributes carbon steel, stainless steel, special steel, reinforcement steel, aluminium, brass, and copper products — roughly 15,000 articles in beams, plates, pipes, bars, profiles, coils and mesh — from a nationwide network of warehouses in Sweden. The company also offers in-house processing services (cutting, blasting, painting, drilling, milling, sawing, packing), a recycled-steel (Återbruk) product line, and account-based self-serve ordering through its e-commerce weborder platform.
Is Stone Steel a public or private company?
Stone Steel is a private company. It is classified as corporate owned and is currently operating.
When was Stone Steel founded?
Stone Steel was founded in 1961. It employs 101 to 250 people.
Where is Stone Steel based?
Stone Steel is headquartered in Göteborg, Sweden, in the Europe region.
How does Stone Steel make money?
One revenue line is on record: steel and Metal Product Sales.
Who are Stone Steel's main competitors?
Direct peers on record are Tibnor, BE Group, NAG (Nordic Additive Group / Nordic Steel Group) and SMAK Stål / Småländska Stål AB. Norsk Stål is listed as a regional player. Broad incumbents are SSAB, Outokumpu, Ovako, ArcelorMittal and Voestalpine Stahlwelt / voestalpine Steel Division.
Does Stone Steel have an API?
No public API is recorded for Stone Steel.
What industry is Stone Steel in?
Stone Steel's product category is Steel and Metal Distribution. Its primary akta.pro industry code is IMAKAJAB, Steel Products Trading & Service Centers (Flat, Long, Pipe & Tube, Rebar), with a secondary code of IMADACAH, Rebar Fabrication & Reinforcing Products. Its NAICS code is 3312 and its SIC code is 3440.