What TWIST Creative does

TWIST Creative is a Cleveland, Ohio-based brand and advertising agency founded in 2000 by Michael E. Ozan (Co-Founder & CEO) and Connie Ozan (Co-Founder & Chief Creative Officer). The firm serves purpose-driven organizations across three verticals: K-12 faith-based and private schools, nonprofit foundations and direct service organizations, and mission-driven for-profit companies. The agency reports 25+ years of operation, 150+ brands created, 200+ award-winning campaigns, and a 7.5-year average client relationship length.

The agency's service portfolio spans brand strategy and identity, audience research surveys, enrollment marketing, cause-driven campaigns, performance marketing, web development, SEO and analytics, social media management, and direct marketing. Delivery is structured around a 5-step methodology (Research, Discovery, Concepting & Media Strategy, Build Out & Execution, Implementation & Measurement). TWIST does not develop proprietary software or technology platforms; execution relies on partner relationships with CMT Consulting (media), Paragram (web), Think Media Studios (video), SLVPR (PR), and M-Sales-Growth (business development).

The business model is sales-led professional services sold as fixed-fee packages on multi-year contracts. Education offerings include Enrollment, Brand Awareness, and Capital Campaign packages; nonprofit offerings include Build Your Brand & Enhance Your Impact, Find Your Donor, and Raise Capital packages. Go-to-market combines thought-leadership content (blog, newsletter), organic social, Calendly-driven free consultations, and direct consultative engagement by account directors. Geographic focus is the Midwest U.S. (Ohio, Wisconsin). The firm is privately held, founder-owned, and operates with 11-50 employees; no external investment is disclosed.

Name

TWIST Creative

Legal name

TWIST Creative Inc.

Website

https://twist-creative.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

TWIST Creative is a Cleveland-based brand and advertising agency providing fixed-fee marketing packages to K-12 private schools, nonprofits, and mission-driven for-profit organizations. Founded in 2000, the firm delivers brand strategy, enrollment marketing, performance media, and digital services through a structured 5-step methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fixed-Fee Service Packages: TWIST Creative generates revenue through structured fixed-fee service packages for branding, marketing, and enrollment campaigns. These packages are designed for schools, nonprofits, and mission-driven organizations, with transparent pricing and no hidden costs. Services include brand strategy, creative development, media planning and buying, web design, and campaign execution.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TWIST Creative is a full-service brand and advertising agency that designs brand identities, marketing campaigns, and media strategies primarily for K-12 private/faith-based schools, nonprofit foundations, and purpose-driven for-profit organizations. Services are packaged as fixed-fee engagements (e.g., Enrollment Package, Build Your Brand & Enhance Your Impact, Capital Campaign) covering brand strategy, creative development, media planning and buying, web design, and campaign execution. The agency differentiates through vertical specialization in education and nonprofit sectors and a structured 5-step methodology.

Product overview

TWIST Creative is a brand and advertising agency offering fixed-fee marketing packages for purpose-driven organizations including private schools, nonprofits, foundations, and for-profit companies with purpose. The portfolio includes strategic services (Brand Strategy & Identity, Audience Research Surveys, Persona Development), creative & design services (Logo Design, Web & Digital Experience, Print & Packaging), content & campaign services (Social Media, Advertising, Direct Marketing), digital & technology services (Web Development, SEO & Analytics), and performance marketing & media services (Media Planning & Buying, Paid Search & Social Advertising). The agency's 5-step methodology (Research, Discovery, Concepting & Media Strategy, Build Out & Execution, Implementation & Measurement) structures engagements. Fixed-fee packages are available for Education (Enrollment, Brand Awareness, Capital Campaign) and Non-Profit (Build Your Brand & Enhance Your Impact, Find Your Donor, Raise Capital) clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Identity Strategic brand development covering name, narrative, logo, and full identity application to help purpose-driven organizations define their positioning and visual identity. Available to schools, nonprofits, and purpose-driven for-profits.
• Enrollment Marketing for Faith-Based & Private Schools Specialized enrollment marketing campaigns designed to attract students and show parents why faith-based and private schools are the best choice. Sold as part of the Education practice to K-12 private and faith-based schools.
• Cause-Driven Campaigns for Foundations & Nonprofit Services Fundraising, awareness, and donor-engagement campaigns using a resourceful and proven approach for foundations, direct service organizations, and nonprofit institutions. Sold as part of the Nonprofit practice.
• Performance Marketing Data-driven strategies covering media buying, content marketing, and conversion optimization designed to maximize marketing ROI for clients.
• Corporate & Commercial Brand Elevation Service helping visionary for-profit companies align branding with purpose and elevate market positioning and brand presence.
• Audience Research Surveys Proprietary 5-minute surveys providing brand perception insights to inform strategic brand and messaging decisions for client engagements.
• Education Fixed-Fee Packages Multi-year, fixed-fee brand and marketing packages for faith-based and private K-12 schools: Enrollment Package (Brand Strategy, Communications Plan, Enrollment Campaign Concepts & Build-Out, Media Plan & Buy, Reporting & Analytics), Brand Awareness Package (Brand Strategy + Communications Plan), and Capital Campaign Package (Capital Campaign Messaging, Communications Plan, Campaign Concepts & Build-Out, Capital Campaign Collateral).
• Non-Profit Fixed-Fee Packages Multi-year, fixed-fee brand and marketing packages for non-profit foundations and direct service organizations: Build Your Brand & Enhance Your Impact (strategy, message, identity and logo updates, communications plan), Find Your Donor (funder identification and next-generation donor engagement strategy), and Raise Capital (large-dollar donor attraction for capital improvements).

Quantifiable outcome

• Schools see 20-40% enrollment/inquiry increases (e.g., Lutheran West: 20% high school applications; CWRU Weatherhead: 15% enrollment increase; Auburn Career Center: 20% student inquiries)
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and supporting.

• CMT ConsultingcoreChannel Partner/ Reseller/ DistributorCMT Consulting serves as TWIST's media partner for education enrollment campaigns. The partnership produces and places integrated enrollment campaigns for faith-based and private schools. With two decades of success in education marketing, the collaboration provides full-service, fixed-fee solutions for schools.
• M-Sales-GrowthsupportingStrategic or Co-development PartnerBusiness development partner in TWIST's expanded partner network. Helps scale client engagements with expertise in business development and growth strategies.
• Paragram Web Development CompanysupportingTechnology or IntegrationDigital implementation partner providing web development services as part of TWIST's full-service offering to scale seamlessly for client engagements.
• SLVPRsupportingStrategic or Co-development PartnerPublic relations partner in TWIST's partner network, providing PR expertise to complement agency branding and marketing services.
• Think Media StudiossupportingStrategic or Co-development PartnerVideo and film production partner providing content creation capabilities to support TWIST's campaign and brand work for clients.
• International Coalition of Girls' Schools (ICGS)supportingStrategic or Co-development PartnerTWIST is proud to partner with ICGS, a global leader in advancing girls' education. Through this partnership, TWIST supports ICGS and its member schools by helping address the unique needs of girls' schools and strengthen their ability to serve and empower students.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/TWISTinc
• LinkedInlinkedin.com/company/twist-creative-inc-
• Instagraminstagram.com/twistcreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TWIST Creative