Marketproof, Inc.
Marketproof is a Brooklyn-based SaaS platform providing NYC real estate professionals with property data, ownership records, construction pipeline intelligence, skip-traced owner outreach, AI-driven marketing content, and an MCP enabling AI agents to query its dataset. It serves brokers, developers, and transaction-adjacent professionals across the NYC market.
- Company typePrivate
- Founded2017
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Marketproof, Inc. does
Marketproof, Inc. is a privately held Brooklyn-based software company founded in 2017 that builds a real estate market intelligence and marketing platform focused exclusively on the New York City market. Its core product, Marketproof Pro, is a web-based subscription SaaS that aggregates property records, ownership data, market analytics, and construction pipeline intelligence (covering 20,000+ residential and commercial projects including 6,500+ pre-construction projects, 138K+ planned residential units, and 250M+ square feet under construction) into a single workflow tool for NYC real estate professionals. The platform is complemented by an AI-enhanced Owner Outreach module that fuses property intelligence with multi-source skip-traced contact data, a Marketing Center that generates CMAs, market reports, and marketing collateral via generative AI, a daily contracts-tracking product branded Daily 3, and a Network-Context-Protocol-enabled AI agent platform (Marketproof MCP) exposing its dataset to Claude, ChatGPT, Perplexity, Microsoft Copilot, and OpenClaw.
The company monetizes through a mix of recurring subscriptions (Pro and Pipeline), usage-based pricing (Owner Outreach pay-per-contact, MCP pay-as-you-go), and an advertising arm (Sponsored Emails delivered to a 13,000+-subscriber email list at a stated 99.9% delivery rate). Its GTM motion is primarily product-led growth with self-serve trial access, supplemented by enterprise penetration visible through named customer testimonials from major NYC brokerages including Douglas Elliman, Compass, SERHANT, Brown Harris Stevens, Sotheby's, Nest Seekers, and TitleVest, plus adjacent professional users in mortgage (GR Affinity), legal (Romer Debbas LLP), development marketing (BHS Development Marketing, ANAX Real Estate Partners), and other transaction-adjacent verticals. Demand generation is anchored by owned content channels — Daily 3 newsletter with 2,000+ subscribers and a 60% daily open rate, 2,500+ Instagram followers, plus additional New Development and Construction Pipeline newsletters — and supported by earned media citations in The New York Times, Bloomberg, and The Real Deal.
Marketproof operates with a headcount of 1-10 from its Brooklyn headquarters at 175 Pearl St, has not publicly disclosed venture funding, and is led by founder-CEO Kael Goodman and founder-CTO Ning Zhou. The company's strategic positioning is that of a vertically specialized NYC proptech that competes on local data depth, integrated workflow (data + outreach + marketing + pipeline + AI agent API), and an owned-media distribution channel rather than on broad national coverage, distinguishing it from horizontal platforms such as Zillow, CoStar, or PropertyShark.
Marketproof, Inc. firmographics
Firmographics- Name
- Marketproof, Inc.
- Legal name
- Marketproof, Inc.
- Website
- https://marketproof.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Marketproof is a Brooklyn-based SaaS platform providing NYC real estate professionals with property data, ownership records, construction pipeline intelligence, skip-traced owner outreach, AI-driven marketing content, and an MCP enabling AI agents to query its dataset. It serves brokers, developers, and transaction-adjacent professionals across the NYC market.
- Ownership category
- akta.pro rank
Where Marketproof, Inc. is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Marketproof, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Data or Supply Chain, Marketing or Sales, Operations
Revenue model
- Marketproof Pro Subscription: All-in-one platform subscription providing access to complete property data, inventory, analytics, market reports, Owner Outreach, and Marketing Center. The platform features a professional tier with trial access available.
- Sponsored Emails: Email advertising product reaching 13,000+ subscribers including dedicated emails delivered as standalone branded content and featured placement within high-performing newsletters like Daily 3.
- Owner Outreach Contact Data: Pay-per-contact model for skip-traced owner profiles including phone, email, and mailing address. Marketed as up to 50% lower cost than other providers. Available as add-on to Pro subscription.
- Pipeline Subscription: Dedicated subscription for access to construction pipeline intelligence covering 20,000+ projects with contact information for developers and decision-makers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Marketproof Pro - All-in-one platform |
| Usage-based | Pay-as-you-go | Owner Outreach - Contact data add-on |
| Usage-based | Pay-as-you-go | Marketproof MCP (AI Agents) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Marketproof, Inc. product offering
Product offeringCore offering
Marketproof operates a subscription-based real estate data and intelligence platform for NYC real estate professionals. The core product, Marketproof Pro, combines comprehensive property records, ownership data, and market analytics with AI-powered tools for generating CMAs, marketing content, and skip-traced owner outreach, supplemented by a separate Pipeline product for construction project intelligence and an MCP-based AI agent access layer.
Product overview
Marketproof is a real estate marketing and intelligence platform for NYC real estate professionals. The core product is Marketproof Pro, an all-in-one platform providing property data, analytics, and reporting. This is supplemented by specialized modules: Marketing Center for creating CMAs and marketing assets, Owner Outreach for AI-enhanced prospecting with skip tracing, and Pipeline for construction project intelligence. The platform also offers AI Agents (MCP) enabling AI systems like Claude and ChatGPT to access Marketproof data. Additional offerings include Daily 3 content highlighting top contracts, newsletters, and sponsored email advertising.
Differentiator
Problem solved
Functional benefit
Brands
- Daily 3: An Instagram and newsletter that celebrates the brokers behind top contracts for NYC new developments, condos, and co-ops five days a week.
- Marketproof MCP
- Marketing Center
- Owner Outreach
Products and services
- Marketproof Pro All-in-one subscription platform providing NYC real estate professionals with complete property data, instant report creation, AI-powered marketing tools, and owner outreach with skip tracing. Designed for individual brokers through to large brokerages.
- Marketing Center AI-driven marketing content creation tool that combines Marketproof property data with generative AI to produce CMAs, market reports, social posts, newsletters, and postcards with personalized branding and themes. Aimed at NYC real estate agents and marketing teams.
- Owner Outreach Property intelligence and prospecting product that combines property data with AI-enhanced owner profiles and multi-source skip-traced contact details (phone, email, mailing address) for targeting sellers, expired listings, and LLC/corporate-owned properties. Available as a pay-per-contact add-on to Marketproof Pro.
- Pipeline Subscription-based construction intelligence database providing detailed information on 20,000+ residential and commercial projects from land acquisition through construction, including contact information for developers, owners, and decision-makers in NYC.
- Marketproof MCP (AI Agents) Model Context Protocol integration that lets AI agents (Claude, ChatGPT, Perplexity, Microsoft Copilot, OpenClaw) access Marketproof NYC real estate data and tools to find buyers, reach sellers, and conduct research. Sold on a pay-as-you-go basis with no subscription required.
- Daily 3 Daily newsletter and Instagram product that highlights the top three NYC real estate contracts in new development, resale condo, and resale co-op categories, featuring the brokers behind each deal and providing monthly rankings and recognition.
- Sponsored Emails Email advertising product offering dedicated branded emails and featured placement within Marketproof newsletters to reach 13,000+ NYC real estate professional subscribers with a 99.9% delivery rate.
- Marketproof Newsletters Suite of market insights newsletters (New Development Newsletter and Construction Pipeline Newsletter) covering NYC real estate market trends and pipeline updates for professional subscribers.
Quantifiable outcome
- Up to 50% lower cost than other skip-tracing providers
- +2 more outcomes
Companies that use Marketproof, Inc.
Customer profileNamed customers13 records
Segments9 records
Ideal customer profiles4 records
Marketproof, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature6 records
Marketproof, Inc. partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Claude (Anthropic)coreMarketproof MCP platform integrates with Claude AI, enabling Claude agents to access Marketproof real estate data for property research, buyer finding, and seller outreach tasks.
- ChatGPT/OpenAIcoreMarketproof MCP platform integrates with ChatGPT, enabling OpenAI agents to access Marketproof real estate data for research and business tasks.
- PerplexitycoreMarketproof MCP platform integrates with Perplexity AI, enabling Perplexity agents to access Marketproof real estate data.
- Microsoft CopilotcoreMarketproof MCP platform integrates with Microsoft Copilot, enabling Copilot agents to access Marketproof real estate data.
- OpenClawcoreMarketproof MCP platform integrates with OpenClaw, enabling OpenClaw agents to access Marketproof real estate data.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Marketproof, Inc. competitors and assessment
Company assessmentBroad incumbents
- CoStar Group: Largest commercial real estate data and analytics incumbent (also owns Apartments.com, LoopNet). Comparable as a subscription real estate intelligence platform, but operates at much broader scale and scope than Marketproof.
- Zillow Group: Consumer- and professional-facing real estate data platform with extensive property records and Zillow Premier Agent tools. Comparable in property data coverage, though Zillow is consumer-first and not NYC-specialized.
- ATTOM Data Solutions: National property data aggregator providing ownership, tax, and market data via API and bulk licensing. Comparable as an upstream data provider feeding analytics products targeting real estate professionals.
- Compass: National brokerage with proprietary tech platform and significant NYC presence. Broader incumbent with overlapping tools for agents, but Compass's primary business is brokerage rather than data subscription.
Emerging players
- Offrs: AI-driven seller prediction platform for real estate agents identifying likely sellers before they list. Comparable in the AI-powered prospecting use case, particularly versus Marketproof's Owner Outreach product.
Direct peers
- HouseCanary: Residential real estate analytics and valuation platform serving investors, lenders, and agents. Comparable as a data-driven real estate intelligence subscription product targeting similar professional buyer personas.
- Cherre: Real estate data and analytics platform focused on commercial real estate owners, operators, and investors. Comparable in offering integrated property, ownership, and pipeline intelligence with workflow tools.
- Reonomy: Commercial and residential property intelligence platform with deep ownership and asset data. Directly comparable in providing property and ownership analytics to real estate professionals, with overlap in owner identification and prospecting use cases.
- PropMix (Lone Wolf Technologies): Real estate data, analytics, and marketing platform serving agents and brokerages (PropMix was acquired by Lone Wolf). Comparable in bundling property data, CMAs, and marketing tools for residential real estate professionals.
Regional players
- TitleVest: NYC-focused title insurance and due diligence provider and a named Marketproof customer. Comparable as a regional NYC real estate services firm, though TitleVest operates in title/closing rather than data SaaS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Marketproof, Inc. social profiles
Digital presenceMarketproof, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marketproof, Inc. leadership team
Management profileNumber of profiles
Profiles2 records
Marketproof, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marketproof, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marketproof, Inc.
What does Marketproof, Inc. do?
Marketproof operates a subscription-based real estate data and intelligence platform for NYC real estate professionals. The core product, Marketproof Pro, combines comprehensive property records, ownership data, and market analytics with AI-powered tools for generating CMAs, marketing content, and skip-traced owner outreach, supplemented by a separate Pipeline product for construction project intelligence and an MCP-based AI agent access layer.
Is Marketproof, Inc. a public or private company?
Marketproof, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marketproof, Inc. founded?
Marketproof, Inc. was founded in 2017. It employs 1 to 10 people.
Where is Marketproof, Inc. based?
Marketproof, Inc. is headquartered in Brooklyn, United States, in the North America region.
How does Marketproof, Inc. make money?
Four revenue lines are on record. Marketproof Pro Subscription is the primary driver. The others are sponsored Emails, owner Outreach Contact Data and pipeline Subscription.
Who are Marketproof, Inc.'s main competitors?
Broad incumbents on record are CoStar Group, Zillow Group, ATTOM Data Solutions and Compass. Offrs is listed as an emerging player. Direct peers are HouseCanary, Cherre, Reonomy and PropMix (Lone Wolf Technologies). TitleVest is listed as a regional player.
Does Marketproof, Inc. have an API?
Yes. Marketproof MCP (Model Context Protocol) enables AI agents to connect to Marketproof data and tools. Supports integration with Claude, ChatGPT, Perplexity, Microsoft Copilot, and OpenClaw. Allows AI agents to find buyers, reach sellers, and conduct research on NYC real estate data. Pay-as-you-go model with no subscription required for MCP access.