Raiffeisen Bank Zrt.

What Raiffeisen Bank Zrt. does

Raiffeisen Bank Zrt. is a Hungarian universal commercial bank established in 1986, operating as a wholly-owned subsidiary of Raiffeisen-RBHU Holding GmbH (which is itself 100% owned by Austrian-based Raiffeisen Bank International AG). Headquartered in Budapest at Váci út 116-118, the bank serves six customer segments across Hungary: retail individuals (primary segment), Premium Banking, Private Banking, small businesses, medium and large enterprises, and institutional clients including municipalities and non-profits. The product suite spans retail and corporate accounts, personal loans, mortgages (including the government-subsidized Otthon Start 3% fixed-rate loan and MNB-certified consumer-friendly home loans), credit cards, investment funds (Raiffeisen Alapok), securities trading (Raiffeisen Online Broker), wealth management, leasing (Raiffeisen Lízing), factoring, bank guarantees, export pre-financing via Eximbank, agricultural subsidy pre-financing, custody services, cash pooling, and merchant payment solutions (VPOS, Scan&Go).

The bank's technology backbone is Finastra's core banking platform, a partnership extended in April 2026 after more than three decades of continuous use. The customer-facing digital ecosystem is anchored by the myRaiffeisen mobile application (available on iOS, Android, and Huawei), which is used by over 80% of retail and 90% of business customers and rated 4.7-4.8 on app stores. Supporting channels include DirektNet internet banking with Mobil-token authentication, the Raiffeisen Electra corporate banking platform, VideoBank for remote consultations, the Rea AI-powered virtual assistant, and an ATM/branch network across Hungary. Notable proprietary features include the Karbonlábnyom (Carbon Footprint) calculator built on the Exiobase database and validated by Deloitte, automatic spending categorization, biometric authentication, and PSD2-compliant open banking APIs.

Revenue is generated through three primary streams: interest income from lending products (mortgages, personal loans, business loans, credit facilities), transaction and account fees, and recurring income from investment products, wealth management, and asset management. Distribution combines physical branches and ATMs with digital self-serve channels, dedicated corporate relationship managers, and partner integrations (Billingo for invoicing, Autokassza for POS automation, Apple Pay, Google Pay, RaiPay, and Qvik for instant payment requests). The bank operates as a core entity within the Raiffeisen Bank International network, benefiting from 130 years of international banking heritage while maintaining independent legal entity status under Hungarian banking regulation.

Name

Raiffeisen Bank Zrt.

Legal name

Raiffeisen Bank Zrt.

Website

https://raiffeisen.hu

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Raiffeisen Bank Zrt. is a Hungarian universal commercial bank, subsidiary of Raiffeisen Bank International AG, serving retail, SME, corporate, and institutional clients across Hungary with accounts, lending, investments, leasing, trade finance, and digital banking anchored by the myRaiffeisen mobile app and Finastra core platform.

Ownership category

akta.pro rank

Product category

Retail and Commercial Banking

NAICS

Commercial Banking (522110)

SIC

National Commercial Banks (6021)

akta.pro primary industry

General SME & Middle-Market Commercial Banking (FSABABAA)

akta.pro secondary industries

SME Treasury & Liquidity Management (FX, Hedging, Sweep/Investment) (FSABABAE), Multi-Currency Accounts, Wallets & FX Management (Consumer/SME) (FSAGAKAF)

Keywords

• Retail banking services
• Corporate banking solutions
• Consumer lending products
• Digital banking platform
• Investment and wealth management

Headquarters

HQ city

Pest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Interest Income: Traditional banking revenue from interest spread on lending products including personal loans, mortgages, home equity loans, business loans, and credit facilities for retail, SME, and corporate clients.
2. Transaction and Account Fees: Fee income from account maintenance, transfers, card transactions, and other banking service charges across retail and corporate segments.
3. Investment Products: Revenue from securities trading through Raiffeisen Online Broker, investment funds (Raiffeisen Alapok), and wealth management services for Premium and Private Banking clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Raiffeisen Bank Zrt. is a Hungarian universal commercial bank that delivers retail, SME, corporate, and institutional banking services, including current and savings accounts, debit and credit cards, personal loans, mortgages, business financing (factoring, leasing, export pre-financing, Széchenyi Kártya MAX+), payment and merchant acquiring services, investment products (Online Broker and mutual funds), Premium and Private Banking, custody, cash management, and treasury services. It distributes these through a national branch and ATM network and a digital ecosystem led by the myRaiffeisen mobile app, DirektNet internet banking, and the Raiffeisen Electra corporate platform.

Product overview

Raiffeisen Bank Zrt. is a universal bank in Hungary and member of Raiffeisen Bank International AG. The bank's digital banking ecosystem is anchored by the myRaiffeisen mobilapplikáció (mobile app) for retail and business customers, complemented by Raiffeisen DirektNet (internet banking) and Raiffeisen Electra (corporate banking platform). The product suite includes investment services (Raiffeisen Online Broker, Raiffeisen Alapok investment funds), lending products (personal loans, home loans including Otthon Start 3% subsidized loan, business financing, Széchenyi Kártya Program MAX+ SME loans, export pre-financing, agricultural subsidy pre-financing, factoring, leasing through Raiffeisen Lízing), trade finance services (export financing via Eximbank, MEHIB insurance-backed export credit), and specialized services (bank guarantees, custody services, cash pooling). Payment solutions include merchant services (VPOS, Scan&Go), mobile payments (Apple Pay, Google Pay, RaiPay), and the Qvik instant payment request system. Premium segments are served through Premium Banking and Private Banking. The bank also provides video banking (VideoBank), a virtual assistant (Rea chatbot), and recently added a carbon footprint tracking feature to the mobile app. The ecosystem integrates with third-party services including Billingo (invoicing) and Autokassza (POS automation).

Differentiator

Problem solved

Functional benefit

Brands

• myRaiffeisen: Mobile banking application offering account management, payments, card controls, biometric authentication, and carbon footprint tracking.
• Raiffeisen Electra
• Raiffeisen Online Broker
• DirektNet
• Raiffeisen Lízing
• Raiffeisen Alapok
• Raiffeisen Direkt

Products and services

• myRaiffeisen Mobile Application Flagship mobile banking application for iOS, Android, and Huawei, offering account management, card controls, biometric authentication, real-time notifications, investment management, loans, spending categorization, carbon footprint tracking (Karbonlábnyom), and instant payments (Qvik). Used by 80%+ of retail and 90%+ of business customers; rated 4.7–4.8 on Google Play and App Store.
• Raiffeisen DirektNet (Internet Banking) Web-based online banking platform for retail and business customers enabling account viewing, transfers, FX exchange, deposits, investments, and account management, secured by Mobil-token authentication.
• Raiffeisen Electra (Corporate Banking Platform)
• Raiffeisen Online Broker
• VideoBank
• Raiffeisen Lízing (Leasing)
• Vállalkozói Számla (Business Account)
• Személyi kölcsön (Personal Loan)
• Otthon Start Program (Home Start Loan)
• Lakáshitel (Home Loan / Mortgage)
• Faktoring (Factoring)
• Bankgarancia (Bank Guarantee)
• Export előfinanszírozás (Export Pre-financing)
• Agrártámogatás előfinanszírozás (Agricultural Subsidy Pre-financing)
• Széchenyi Kártya Program MAX+ (SME Credit)
• Letétkezelés (Custody Services)
• Premium Banking
• Private Banking
• Raiffeisen Fizetési Megoldások (VPOS Merchant Gateway)
• Yelloo Diákszámla (Student Account)
• Raiffeisen Alapok (Investment Funds)
• Devizaváltás (Foreign Exchange / Treasury)
• Rea Virtuális Asszisztens (AI Virtual Assistant)
• Raiffeisen Cash Pooling

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• FinastracoreTechnology or Integration · 10 April 2026Raiffeisen Bank Hungary has renewed its core banking partnership with Finastra, extending a relationship spanning more than three decades. Finastra's platform serves as a central component of the bank's core infrastructure, enabling day-to-day operations and ongoing digital transformation initiatives.
• Indotek GroupminorOthersIndotek Group acquired Auchan Hungary with financing from Erste, Raiffeisen, and UniCredit banks, creating an independent funding structure. Raiffeisen participated as one of three lenders providing credit facilities to support the acquisition.
• Raiffeisen Bank International AGcoreOthersRaiffeisen Bank Zrt. is a subsidiary of Raiffeisen-RBHU Holding GmbH (100% owner), which is a 100% subsidiary of Raiffeisen Bank International AG. The bank represents 130 years of international banking heritage.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• OTP Bank Nyrt. Hungary's largest universal bank, offering retail, SME, corporate, and investment banking. Direct head-to-head competitor across all of Raiffeisen Bank Zrt.'s segments in the domestic market.
• K&H Bank: Major Hungarian universal bank and subsidiary of KBC Group, with comparable retail, corporate, and digital banking offerings. Direct competitor to Raiffeisen across customer segments and product lines.
• MBH Bank: Hungarian universal bank formed from the merger of MKB, Takarék, and Budapest Bank. Competes across retail, SME, and corporate segments with significant national branch presence.
• CIB Bank: Hungarian universal bank owned by Intesa Sanpaolo offering retail, corporate, and private banking. Directly comparable product portfolio to Raiffeisen Hungary.
• Erste Bank Hungary: Hungarian subsidiary of Erste Group, also Austrian-owned. Competes directly with Raiffeisen Hungary across retail, SME, corporate, and private banking, often with overlapping CEE heritage.
• UniCredit Hungary: Hungarian arm of UniCredit Group offering full universal banking services. Direct competitor in retail, SME, corporate, and investment banking with comparable product breadth.

Emerging players

• Revolut: Global digital banking super-app with growing presence in Hungary, offering multi-currency accounts, payments, and increasingly lending. Competes for retail and SME customers with pure digital experience.
• Magnet Bank: Hungarian digital-only challenger bank with mobile-first retail and SME offerings. Overlaps with Raiffeisen's digital retail ambitions and represents competitive threat from lower-cost stack.
• Wise (formerly TransferWise): Cross-border payments and multi-currency account provider operating in Hungary. Competes with Raiffeisen's FX and remittance-adjacent retail banking services with digital-first delivery.

Broad incumbents

• Raiffeisen Bank International AG: Austrian-listed parent of Raiffeisen Bank Zrt. Operates broadly across CEE with similar banking services; comparable as the group-level incumbent under which the Hungarian subsidiary operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rbi_presse
• YouTubeyoutube.com/user/RaiffeisenBankHUN
• Facebookfacebook.com/raiffeisenbankHU
• LinkedInlinkedin.com/company/raiffeisen-bank-hungary

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raiffeisen Bank Zrt.